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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$3.29
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 50% Less Scrubbing (vs. Dawn Non-Concentrated)
  • Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill.
  • Our Powerful Formula helps you get through more dishes with less dishwashing liquid (vs. Dawn Non-Concentrated)
  • America's #1 Dish Liquid (Based on Sales)
  • Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It's so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas #1 Dish Liquid* (*based on sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Used for Cleaning, Removes Dirt
Recommended Product Application: Dishes
Net weight: 19.4 fl oz (US)
TCIN: 53084805
Item Number (DPCI): 003-06-0333
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 9.55 inches length x 3.58 inches width x 2.11 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 11 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 6 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 6 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 6 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 9 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 6 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 9 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.

submitted by Brusher - 1 month ago
  • A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

    submitted byDawn - 24 days ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 7 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 7 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 7 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 7 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 10 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 10 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 10 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 3 months ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 32430 reviews
    cleans effectively: 4.35 out of 5
    quality: 3.86 out of 5
    value: 3.83 out of 5
    58% would recommend
    1116 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 February, 2026Verified purchase

    (no review title)

    Never fails to clean!
    Susan
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 February, 2026Verified purchase

    Formula change

    Now has a disgusting fragrance.
    1 reply from Dawn team - 7 days ago
    Thank you for sharing your experience regarding the Dawn Ultra Original Scent. We understand how frustrating it can be when a product does not meet your expectations. Your feedback is highly appreciated as it help us improve our products in order for them to fulfill your needs. If you would like to share more of this experience, please contact us at the number (800) 725-3296 and our team will be more than happy to take your insights and help you with any question or concern that you may have. Have a nice day.
    DanL
    cleans effectively: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2026Verified purchase

    (no review title)

    Always liked Dawn. I just wish you had it in a bigger size
    Fancygirl
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase

    Cuts Through Grease

    This Dawn works well to cut grease and grime on dishes.
    VW
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    (no review title)

    keep your dishes and pots and pans clean and gets the greas off good
    Pamela
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    Dish soap

    Love this dish soap it does the job
    Darlene
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026

    Powerful

    long time staple use less great suds cuts grease so many ways dawn is used
    caroline
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Great fo stains

    Very versatile, tough on dirty dishes. I dilute mine with peroxide and baking soda to make stain remover for clothes. Works great. I wish the scent was not as strong and sunlit food color.
    mashal3_2386
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2026
    originally posted on dawn-dish.com
    Image

    Need Classic Scent Dawn

    I bought what I thought was the “original” Dawn and found it was the new “fresh” scent. Was I disappointed to find out it was NOT the kind I have been using for almost 50 years. Just finished using this LARGE bottle and was thinking of changing to a new brand….then I researched and found you are bringing back the Classic scent! Yeah! Can’t wait to find it on the shelves of my local stores! I use Dawn for dishes, clothes stains, carpet stains, diluted eye glass cleaner, even mirror cleaning sometimes! 5 stars for the Classic scent!
    Dm happy
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 February, 2026Verified purchase

    (no review title)

    The only dish soap I trust with my greasy pots 😉
    Kari
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on dawn-dish.com
    Image

    Love the new scent

    I was rejuvenated by the new scent. I recognize that it does have a body wash/shampoo type of fragrance, but anyway, for me, it was more about the the washing experience. It’s not like it lingers on my dishes after they are rinsed. Maybe in my mind, I, myself, felt cleaner because of it, rather than feeling like I had just handled oils and seasonings. So despite a call to a return to the old thing, I hope this remains the one, or at least, still available.
    OliveDrab
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on influenster.com
    Image

    The best

    This is hands down the best dish soap. It removes grease like no other, leaves my dishes squeaky clean. I usually opt for non toxic products but this is one am not willing to give up on. The scent is not overpowering neither does it stay lingering. Its very concentrated so can definitely dilute it and it will work just fine.
    yelissal2_5793
    Did you find this review helpful?
    1 out of 5 stars
    30 January, 2026
    originally posted on dawn-dish.com
    Image

    Awful scent

    Horrible scent you guys please please please bring the old scent back. It literally gives me headache this new smell
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    (no review title)

    frozen when arrived
    Kelley
    Did you find this review helpful?
    2 out of 5 stars
    30 January, 2026
    originally posted on dawn-dish.com
    Image

    Nasty scent

    Hate the new scent. Please bring back the original
    1 reply from Customer Care team - 17 days ago
    Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We really thank you for your loyalty and hope this news will make you happy! If you need anything else, please contact us at (800) 725-3296!
    Mad1
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    30 January, 2026
    originally posted on influenster.com
    Image

    Work well

    Clean the cutlery well. Does not leave an unpleasant scent or irritate the skin. However, I would like there to be an organic version of this detergent.
    isabelles210_42
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Dawn really works

    Dawn is the best… not only for washing dishes but for stubborn stains also. Dawn removed a stain from my carpet that regular carpet cleaner didn’t. It only takes a small squeeze to do a dishpan full of dishes so the value is extremely good as well.
    bonniew58_8690
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Dawn Ultra Dish Soap

    I'm going be honest I've tried probably every dish soap available in the market in the past and I will always go back to dawn soap been a tue customer now for 18 years the quality to get all the grease off the pots and pans is amazing no strong odor that makes your head hurt. I do not recommend this product. Not anymore.
    herbalflea_5500
    Did you find this review helpful?
    5 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Best soap around

    Dawn is our go to for everything. Stain in clothes, cleaning up counters or dishes, even used it to help clean up our chicken when she got unwell due to some feet problems. It gets the job done and is fair price wise.
    casafras12_4091
    Did you find this review helpful?
    5 out of 5 stars
    28 January, 2026
    originally posted on influenster.com
    Image

    Powerful and effective cleaning

    Cleans grease quickly and effectively with very little product . It has pleasant aroma and leaves the dishes impeccable without effort. In addition, it is soft with the hands and yields a lot of. Without a doubt, it is a reliable detergent for daily use
    nailip_329
    Did you find this review helpful?

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