Tom's of Maine Whole Care Fluoride Toothpaste - Peppermint 2pk/4oz: Gluten-Free, Vegan, Contains Baking Soda
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Guests are saying
The recent formula change of this toothpaste has left many guests disappointed, as they miss the original flavor and texture that made it a favorite. While some guests appreciate the natural ingredients and the fresh taste, others find the new version unpalatable and unpleasant. The product's appeal lies in its commitment to natural components and fluoride, but the shift in taste has prompted some loyal users to seek alternatives. Guests value the clean feeling it provides, but the aftertaste and texture have raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 210 reviews
effectiveness: 3.61 out of 5
quality: 3.53 out of 5
value: 3.37 out of 5
65% would recommend
23 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2026Verified purchase
The "New, great taste" ISN'T
I don’t know what they added to the taste formula but it is nauseating, especially in the morning. This was my favorite toothpaste but not anymore.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2026Verified purchase
New flavor tastes bad
Immediately noticed the new flavor change and I’m not a fan. Super sugary and more watery consistency. Time to look for a new toothpaste.
1 out of 5 stars
31 May, 2026
originally posted on tomsofmaine
New Flavor is terrible
So bummed that you changed the flavor. I cannot stand it and now have to find a new toothpaste. Had been a user for years.
1 reply from Customer Care team - 2 days ago
Hello there, Hailey here. We always appreciate hearing from our loyal consumers. We will make sure to advocate to our team for the love you have for the former flavor. In the meantime, we would like to help you find a new favorite. Please call us at 800-367-8667. Open Monday through Friday, 9am-5:30pm, EST.
1 out of 5 stars
26 May, 2026
originally posted on tomsofmaine
Horrible taste
Wow. I never thought taste alone could ruin a toothpaste but dang, this stuff is bad. And the worst part is that it lingers and no amount of rinsing or eating can get the horrible aftertaste out. I’ve been using Toms whole care paste for 20 years, but unfortunately this “new great taste” is the end of that. It’s incredible to see such a successful company ruin their flagship product so fast.
1 reply from Customer Care team - 7 days ago
Thanks for being such a loyal user and we're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team. In the meantime, we hope you'll give another one of our toothpastes a try!
1 out of 5 stars
26 May, 2026
originally posted on tomsofmaine
Very disappointed in new formula.
Unfortunately my husband came home with a two pack of the new version of this toothpaste. We didn't notice that it was a changed formula until everyone used it and complained that something was wrong with the toothpaste. We've been a loyal Tom's customer for decades but we are looking for something else. It now how that chemically sweet artificial flavor that every other toothpaste on the market has. That's exactly what we were able to avoid by buying Tom's. So very disappointed, please bring back the original formula. Coca-Cola did it, you can, too.
1 reply from Customer Care team - 7 days ago
We want to apologize for your recent experience. We value the opinions of our customers and I will be sure to share your feedback with the correct team. Please give us a call at (800) 367-8667 9am-5:30pm est, let us know if we can help you find a paste to better fit your needs. 💚
1 out of 5 stars
24 May, 2026
originally posted on tomsofmaine
Hate the new flavor
The new peppermint flavor is awful. I miss the clean, non-sweet mint flavor of before. Colgate came in, bought out the company and ruined a good thing. I've used the product for years but now have to to find an alternative that won't make me gag.
1 reply from Customer Care team - 10 days ago
Thanks for being such a loyal user and we're sorry to hear the new flavor missed the mark for you. We've shared your feedback with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
BRING BACK THE ORGINAL FORMULA
As a loyal customer of over ten years, I am deeply disappointed by the recent change in your formula. The new recipe has an unpleasant flavor and leaves a lingering, foul aftertaste.
1 out of 5 stars
20 May, 2026Verified purchase
Not the same
They changed the formula
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
Terrible Aftertaste
I bought this formulation due to the Luminous White not being available. This formulation leaves a terrible aftertaste in one's mouth. I had stocked up with four tubes and I'm throwing away the partially used one and returning the others. It's truly awful. Please bring back the Luminous White formulation!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025
my favorite
i freaking love peppermint toothpaste and this is so tasty and fresh. i use extra and i brush my teeth too long because it is that yummy.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
(no review title)
I love Tom’s. It’s the only fluoride toothpaste that doesn’t cause me sensitivity. Been using this brand for my whole family for years!
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Love it!
Wow! This is amazing toothpaste! Been seeing it on the shelves and never have it a chance until recently! Now this is all we will be using. Nice Monty fresh taste and my teeth feel so clean!
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
Natural toothpaste
This is a great toothpaste! I really enjoy that it is made with only natural ingredients, no artificial sweeteners and no colors. No junk!
2 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Weird Taste
This toothpaste is made with good things but leaves your mouth with a cotton feeling after.
5 out of 5 stars
5 April, 2025Verified purchase
Tom's
Neighbor requested for herself she loves the toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2025Verified purchase
Grear toothpaste
I love this toothpaste. The tubes are small. They are not travel sized but probably 6oz when other brands are usually 10oz. But I love the toothpaste.
4 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2024Verified purchase
Great, natural toothpaste
Over the years, I've been trying to find a natural toothpaste that I could easily and conveniently buy and that would be good for me, and this is the one. I've been using this for years, and have nothing but good things to say about this. The peppermint isn't overwhelming and so far, my dentist says my teeth have been great; no cavities. So, yay! I do like the whole care features; it helps to keep my mind and teeth at ease, knowing that this is a natural toothpaste and it's being care for.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2024Verified purchase
My favorite toothpaste
Great taste and cleans well. Love that it’s natural!
5 out of 5 stars
27 April, 2024
originally posted on tomsofmaine
Best toothpaste.
It's great! The texture and peppermint flavor are quite pleasant. I love that it's vegan, and that the origin, and purpose of the ingredients are provided on the website. For me, no other toothpaste will ever compare to this. Plus, this has fluoride, which is the only thing that can protect enamel and prevent cavities. Every other brand only makes fluoride free, which is idiotic. Everyone, fluoride isn't dangerous, stop being ignorant and protect your teeth. Also Tom's, please sell in Brazil!
5 out of 5 stars
22 March, 2024
originally posted on tomsofmaine
Yes! to Peppermint TOM's Whole Care
Been using it for years and so far, it's the best. It don't use too much, but the right amount, otherwise it can get abrasive! So I was mindful of how much I am using! It does the job !