essence Lash Princess Curl & Volume Mascara - Gluten & Cruelty Free - 0.4 fl oz
$4.99
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $12.00 - $21.60reg $15.00 - $27.00 SaleSpend $40, save $10 select beauty products3.7 out of 5 stars with 185 ratings
- $25.00Spend $40, save $10 select beauty products4.1 out of 5 stars with 1699 ratings
Frequently bought together
- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13637 ratings
Guests also viewed
Related Categories
Guests are saying
This mascara has garnered a lot of positive feedback for its ability to deliver impressive volume and length to lashes while remaining affordable. Guests appreciate its lightweight formula, ease of application, and the effectiveness of the wand design. Many have noted that it provides a dramatic look without clumping, making it suitable for everyday use. However, some guests have experienced issues with smudging and flaking, which may affect its overall performance throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 774 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.19 out of 5
long lasting: 3.44 out of 5
quality: 3.45 out of 5
value: 3.8 out of 5
60% would recommend
96 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 May, 2026Verified purchase
- Skin type: Combination
- Skin concern: Dark circles, Sun damage
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Brown
Horrible
This mascara smears everywhere. It’s horrible. By the end of the day it’s all under my eyes. And if you happen to touch it in the slightest it smears instantly. Horrendous. Do not buy
5 out of 5 stars
24 April, 2026Verified purchase
- Eye color: Blue
- Skin concern: Sensitivity, Acne
- Skin type: Combination
- Hair color: Blonde
- Skin tone: Light
(no review title)
I love the volume this mascara gives you. It’s very affordable and works really well for what it is. I love this brand and it has been the only mascara I use in the past few years. Love the wand on this!
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
(no review title)
My go-to mascara. For $4.99 how can you go wrong? Mt lashes look full and volumized and I pay a fraction of what the other brands are asking.
5 out of 5 stars
9 April, 2026Verified purchase
(no review title)
This mascara is the most dramatic beautiful crying mascara ever. Literally got so many compliments.
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Uneven skin tone, Aging
- Hair color: Blonde
- Eye color: Blue
(no review title)
Very good mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026
- Skin concern: Dark circles, Aging
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
- Hair color: Blonde
(no review title)
Nice coverage with first application
2 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026Verified purchase
- Hair color: Brunette
- Skin type: Normal, Combination
- Skin tone: Medium
- Eye color: Hazel
- Skin concern: Uneven skin tone, Aging
Dont buy this
clumpy didn’t go i well. threw it away
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Lifts,curls,false lashes effect ❤️
[This review was collected as part of a promotion.] This is the Essence Lash Princess Curl & Volume Mascara. It really lifts and curls my lashes while adding noticeable volume without clumping. My lashes look longer, defined, and still lightweight. Perfect for everyday glam✨️
3 out of 5 stars
2 February, 2026
originally posted on influenster.com

Lengthening
[This review was collected as part of a promotion.] I love essence mascara, and have been using them for years. This one removes easily when taking off make up which is such a bonus. I did find this one transfered under my eyes as the day went on which was disappointing. It does however lengthen lashes well and separates them too. I prefer a plastic wand over a brush personally.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

Very pleased
[This review was collected as part of a promotion.] Very pleased with the quality of this mascara, very voluminous, does not mention waterproof and yet washed my face and it did not budge had to use miscellar to remove! Very pleased
5 out of 5 stars
24 January, 2026
originally posted on influenster.com

Great price. Great mascara
[This review was collected as part of a promotion.] Great price. Great mascara. Love the shape of the wand. It defines lashes and gives added length without clumping. Transfer resistant and doesn’t crumble though out the day.
5 out of 5 stars
17 January, 2026
originally posted on influenster.com

Amazing
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] This is honestly such a good mascara for the price! It really does add volume and the colour is a nice deep black, it’s not 100% water resistant but I tend not to go for them as they flake, this one does not flake at all either
4 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Normal, Oily
- Skin concern: Dark circles, Acne, Sensitivity, Pores
- Skin tone: Dark
(no review title)
I rarely wear mascara but it works with curl and volume. I like wearing it from time to time.
5 out of 5 stars
14 January, 2026
originally posted on influenster.com

Love love love!!
[This review was collected as part of a promotion.] Love love love! Amazing mascara, had so many compliments on the length of my lashes, they really make my eyes stand out! Would definitely recommend and buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
(no review title)
Daughter and I love this mascara it goes on nice and smooth over the primer!
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
- Skin concern: Pores, Acne
- Hair color: Black
- Skin tone: Dark
- Eye color: Brown
- Skin type: Normal
I LOVE THIS
I love this product because it makes my eyelashes way longer
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026
- Skin concern: Acne
- Skin type: Combination
- Eye color: Hazel
- Hair color: Blonde
- Skin tone: Light
Yes!
I love this! It is better than most high end makeup! Leaves long and full in just one coat.
4 out of 5 stars
1 January, 2026
originally posted on influenster.com

Like the mascara
[This review was collected as part of a promotion.] I really like the effect it gives. it lengthens and adds volume without looking clumpy. The colour is a deep black, and the brush separates the lashes really well. It’s not completely water-resistant, but it lasts all day without flaking or smudging.
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
- Eye color: Hazel
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Aging, Pores, Redness, Dark circles, Cellulite
- Skin type: Combination
Best mascara EVER!
Do yourself a favor and BUY THIS MASCARA!!!!! It is seriously the BEST mascara I’ve ever purchased! Makes your lashes long, full and thick.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

Perfect amount of volume and curl
[This review was collected as part of a promotion.] Does a great job at holding my curl, and not to much Product comes off the wand making the application very smooth and easy to apply. It feels light weight and easy to get off as well. I love that it’s affordable too!