EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz

Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 2 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 3 of 4Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 4 of 4
Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz - 1 of 4
$3.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • The only brand trusted by rescue workers to save wildlife
  • Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)

Description

Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, deceth-8, alcohol denat., c9-11 pareth-8, sodium chloride, tetrasodium glutamate diacetate, pei-14 peg-24/ppg-16 copolymer, sodium citrate, fragrances, ppg-26, phenoxyethanol, methylisothiazolinone, colorants.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.9 inches width x 8.5 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this could be used for dishwasher?

submitted by Eve - 4 months ago
  • A: That's a great question, Eve! Dishwashing liquids make too many suds for a dishwasher. Only use products which are specifically designed for dishwashers.

    submitted byDawn - 4 months ago
    Brand expert

Q: Does this have the new Dawn scent or is it original scent?

submitted by Kara - 6 months ago
  • A: This dish soap has not underwent a scent change.

    submitted byDawn - 6 months ago
    Brand expert

Q: Is this cruelty free?

submitted by Lilhoot - 6 months ago
  • A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.

    submitted byDawn - 3 months ago
    Brand expert

Q: Is this antibacterial

submitted by AW - 6 months ago
  • A: No, this product isn't antibacterial.

    submitted byDawn - 6 months ago
    Brand expert

Q: Is there a clear, unscented version? I don't really care for the scent.

submitted by Dee - 8 months ago
  • A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.

    submitted byDawn - 8 months ago
    Brand expert

Q: Is this concentrated?

submitted by AQ - 11 months ago
  • A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.

    submitted byDawn - 11 months ago
    Brand expert

Q: Does it leak or leave residue on the counter?

submitted by Experienced Cook - 2 years ago
  • A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team

    submitted byDawn - 2 years ago
    Brand expert

Q: Is this refillable? x

submitted by Squeakalicious - 3 years ago
  • A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.

    submitted byDawn - 3 years ago
    Brand expert

Frequently bought together

Guests also viewed

Dawn Platinum Powerwash Dish Spray, Dish Soap Refill - Fresh - 16oz

$3.99($0.25/fluid ounce)
$15 Target GiftCard with $50 select household essentials
4.6 out of 5 stars with 4604 ratings

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$1.29 - $9.99
Lower price on select items
$15 Target GiftCard with $50 select household essentials
4.4 out of 5 stars with 30713 ratings

Discover more options

Related Categories

Guests are saying

The new Dawn Platinum EZ Squeeze dish soap has received mixed feedback from guests, primarily due to its innovative bottle design and effectiveness in cleaning. Many appreciate the mess-free, easy-to-use squeeze feature, which simplifies dishwashing tasks. However, the new refreshing rain scent has been a significant point of contention, with numerous guests expressing dissatisfaction with its smell. Despite the scent issues, the product's cleaning power remains a highlight for many users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2105 reviews
    cleans effectively: 4.68 out of 5
    quality: 4.35 out of 5
    value: 4.28 out of 5
    79% would recommend
    129 recommendations

    Gives me a headache

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    SH456 - 17 days ago, Verified purchaser
    I use this as a spot cleaner and the fragrance gives me a headache. I won’t purchase again.
    1 reply from Dawn team - 13 days ago
    We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    cleans effectively: 5 out of 5
    Did you find this review helpful?

    Great dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Herrera2019 - 22 days ago, Verified purchaser
    Love how easy this is to use one hand when washing dishes!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Mrs

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mama N - 1 month ago, Verified purchaser
    The lid does not need to be opened. Makes it easier when doing the dishes.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No-Flip, No-Mess is the greatest invention of soap

    5 out of 5 stars
    Val00 - 2 months ago
    originally posted on dawn-dish.com
    Image
    I’ve used Dawn dishwashing liquid for many, many years. I insist on it. It does what it claims to. I’ve used it for things other than dishes too. The greatest drawback to bottles with spouts (pop up or flip top) is when you go to empty the bottle and being unable to get as much of the contents out towards the end. This new invention is the greatest you’ve come up with. I like fleshing scents and this “Rain Fresh scent” does it for me. If an ocean scent could be invented, it would be my first choice!
    Did you find this review helpful?

    Why did they change the scent?

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    CaitlynW - 2 months ago
    I usually always purchase Dawn dish soap in the “fresh” original scent. I got this new one and the scent is now “fresh rain” and it is literally the worst smell. It’s so strong versus the original and I can’t get past it. My husband jokes it smells like a nursing home and I feel like that’s pretty accurate. Please bring back the original scent that isn’t as potent. Still cleans my dishes well! So I can’t complain there.
    1 reply from Dawn team - 2 months ago
    Thank you for taking the time to share your thoughts with us, Caitlyn. Our team is always researching, and taking in feedback to help us improve our Dawn in ways that we believe everyone will love as much as we do. We implemented the new scent to our Dawn Original, after receiving positive feedback during our extensive research, and we appreciate you sharing you aren't a fan. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 725-3296.
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Platinum Dawn is a waste of Money

    2 out of 5 stars
    laura1535 - 2 months ago
    originally posted on dawn-dish.com
    Image
    I really don't like this new Platinum Dawn. I hate the Smell and it does not clean as well as the Original. I have to use twice as much to get the grease off my pans. I won't be buying this again. The Original smelled good and worked Excellent! I used it for many years! Don't waste your money!
    1 reply from Customer Care team - 2 months ago
    Laura, our goal is for you to have an amazing dishwashing experience, so we're very sorry to hear that your most recent bottle of Dawn doesn't have the same cleaning ability you have come to know, trust, and love. With our quality checks, and when using the right amount of dish soap for your load of dishes, this isn't what we expect. Our fans are the eyes and ears of our brand, so we want to make sure your feedback is heard. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Smells super cheap

    1 out of 5 stars
    Bob 8273747 - 2 months ago
    originally posted on dawn-dish.com
    Image
    Smells really cheap . Smells bad like cheap dollar store soap. YUCH!
    1 reply from Customer Care team - 2 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    Smells like Suntan Lotion!!!

    3 out of 5 stars
    cjjj - 3 months ago
    originally posted on dawn-dish.com
    Image
    I love Dawn dish soap but this batch with the Fresh Rain scent smells like suntan lotion! It's not horrible, but it is not what I expected from "Fresh Rain"!!😁 Also seems less "sudsy" and is difficult to rinse off. I'll buy a different version next time.
    1 reply from Customer Care team - 2 months ago
    We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure you get the best. We hope it helps to know, a lack of suds does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. To increase the amount of suds, use water that is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help find the right Dawn for you, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    babybump29 - 3 months ago, Verified purchaser
    Great product. Love the Ez-Squeeze, easy to use. Cleans effectively and through tough spots.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Dawn platinum Ez Squeeze

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Butterfly - 3 months ago, Verified purchaser
    I sincerely love Dawn, I ‘ve been using dawn for years. The clean is chefs kiss!! Always amazing!!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Not for me

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    KJW - 3 months ago
    I can see why some would love this bottle that squirts out the bottom, but I didn’t like how I couldn’t control the squirt. Used more than what I would have with the traditional bottle.
    1 reply from Dawn team - 3 months ago
    We’re very sorry you’re not a fan of our EZ-Squeeze bottle design. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We're always happy to help and encourage you to give us a call at (800) 725-3296 any time.
    cleans effectively: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    The only dish soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Liz - 3 months ago, Verified purchaser
    This is far better than other dish soapes, including Dawn original. I have to use 4 times less.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Convenient

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mickeller - 3 months ago, Verified purchaser
    This is a versatile and easy bottle to use.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Stolen by Shipt Driver

    1 out of 5 stars
    Stolen by Shipt Driver - 4 months ago, Verified purchaser
    Items never received
    1 reply from Dawn team - 14 days ago
    We're sorry to hear this. For assistance with your order, we’d suggest contacting Target by calling 1-800-440-0680.
    Did you find this review helpful?

    Awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lo_27 - 4 months ago, Verified purchaser
    Have you ever changed a diaper or applied desitin to a tiny human? This soap smells IDENTICAL to that awful baby powder/fish oil smell. I’m shocked that Dawn could make such a foul smelling product. Save yourself
    1 reply from Dawn team - 4 months ago
    We're sorry to hear that you feel this way about the scent, since we do put a lot of thought into creating features that we think you'll like. We appreciate your feedback, and your comments will be shared with our team. If you'd prefer a different scent, we suggest giving another Dawn version a try. Please give us a call at (800) 725-3296 if you'd like any further assistance.
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Horrible smell won't wash off

    1 out of 5 stars
    Rskin - 6 months ago
    originally posted on dawn-dish.com
    Image
    We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.
    1 reply from Customer Care team - 4 months ago
    We thank you for sharing your feedback on your recently purchased bottle of Dawn Platinum with Fresh Rain scent. We're a little confused, as there's not been a scent change for Fresh Rain, but there has been a name change. Fresh Rain used to be, "Refreshing Rain" - all that's been changed is we dropped the "re" and the "ing" of the name. Please rest assured that we value your feedback greatly, and we'd like to learn more about your purchase and better understand this situation, so we can deliver the best assistance your way. Call us at your convenience. Our number is 1 (800) 725-3296, and we're available Mondays-Fridays, from 9 AM - 6 PM EST.
    3 guests found this review helpful. Did you?

    New scent no way !

    3 out of 5 stars
    Shylo76 - 6 months ago
    originally posted on dawn-dish.com
    Image
    I love dawn dishsoap but the new fresh scent dmell is nauseating! I can't even stand to smell it on my hands after dished. Idk what happened .I used to like the smell but not the new one on platinum!
    1 reply from Customer Care team - 4 months ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    1 guest found this review helpful. Did you?

    New smell makes it unusable

    2 out of 5 stars
    Jm79 - 6 months ago
    originally posted on dawn-dish.com
    Image
    Just had to replace an old large bottle and the new smell is so strong and bad that I’m going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.
    1 reply from Customer Care team - 4 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    2 guests found this review helpful. Did you?

    Perfect Dish Soap & More!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CCBKMOMSSEAUNT - 6 months ago
    We only use Dawn. Actually entire family has always used Dawn. Past down from generations. Great ,quality product, use it for absolutely everything. Works great on food and grease stains on clothing. Don't waste your money on inferior products. USE DAWN!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Too Strong Soap Smell

    2 out of 5 stars
    Hank78 - 6 months ago
    originally posted on dawn-dish.com
    Image
    Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.
    1 reply from Customer Care team - 4 months ago
    Thanks, Hank, for reaching out to Dawn and sharing your experience with Dawn Platinum wih Fresh Rain scent, in the EZ-Squeeze bottle. We don’t expect the fragrance of Dawn to stick around as you’ve shared. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed with extra care.Don’t soak these dishes, but immediately wash and rinse them thoroughly. To remove the smell, soak the affected dishes in hot water with some distilled white vinegar added to it.Give one of our versions of Dawn Free & Clear a try, as they have the lightest scent, and may be the best option for you. Call us for more help, we’re here Mondays - Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy