e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Brown - 0.32 fl oz: Vegan, Finish, Lengthens, Volumizes
$7.00
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This mascara has garnered a strong following for its ability to lift, curl, and lengthen lashes without clumping or flaking. Guests appreciate its long-lasting formula that remains smudge-free throughout the day, making it ideal for various occasions. The easy application and removal process further enhance its appeal, while the affordability makes it a go-to choice for many. However, some guests wish for a waterproof version to complement its impressive performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7191 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.45 out of 5
long lasting: 4.19 out of 5
quality: 4.11 out of 5
value: 4.34 out of 5
74% would recommend
350 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2026
- Skin type: Combination
- Skin tone: Medium
Flaky
This is a flaky mascara. Bought it in a hurry & I noticed throughout the day flakes under my eyes & darkness under my eye. I keep it in my bag as a last minute thing if I forget to put on mascara, but will not be repurchasing it.
5 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2026Verified purchase
Former Roller Lash Addict
Best drugstore mascara out there hands down. I love this stuff. 10000/10.
5 out of 5 stars
27 October, 2026
originally posted on elfcosmetics.com
Smooth, non clumping
Just as good as higher brands. I have parkinson's disease and putting mascara on is tricky. This brush holds the amount of mascara you need and doesn't clump at all. Even if I'm shaking there are no smears!
4 out of 5 stars
23 October, 2026
originally posted on elfcosmetics.com
Awesome Mascara
Doesn’t clump a lot is very nice not too heavy even when layering very good
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2026Verified purchase
- Skin concern: Pores
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
Good formula, brush, and price!
I am a fan! The brush is fantastic: it’s not flimsy, it separates and picks up enough product. The formula has the right amount of wetness. It is buildable without clumping. I did not notice any flaking and no eye irritation. It washes off without too much friction. The price is awesome also. Much better than Essence Lash Princess
5 out of 5 stars
6 October, 2026
originally posted on elfcosmetics.com
Love this mascara!
I was a Benefit gal but tried this and love it! No clumping and makes my lashes look longer!
5 out of 5 stars
Thumbs up graphic, would recommend
2 October, 2026Verified purchase
I am really surprised!
My lashes stick straight down so I curl them but most mascaras weigh my lashes down so they won’t stay curled. This mascara held the curl all day even in really humid FL weather and comes off easily with a makeup wipe. No flaking or smudging either! I am so happy I tried it because I don’t like waterproof mascara which is the only mascara that will hold curl thru humid days and now I don’t have to mess with that anymore! And the price is so good so no more expensive mascaras that don’t work!
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2026Verified purchase
- Skin type: Oily
- Skin concern: Acne
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
Favorite drugstore dupe
Used to buy roller lash religiously until I found this. No need to spend near $30 for a mascara when you can buy this for a fourth of the cost.
5 out of 5 stars
4 September, 2026Verified purchase
- Skin type: Combination
- Hair color: Red
- Skin concern: Aging
- Skin tone: Light
- Eye color: Hazel
(no review title)
I like that it stays on all day and doesn’t flake.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
The best mascara ever!
I love it! It lifts and curls my lashes beautifully. It's long lasting. I have had it on all day and night. I haven't had flakes or mascara lines. It comes off easy. I will be buying this again!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2026Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Sensitivity
- Skin type: Dry
(no review title)
New favorite! Does not shed all over your face and is super buildable without the clumpy look.
5 out of 5 stars
1 September, 2026Verified purchase
(no review title)
Applies evenly
5 out of 5 stars
30 August, 2026
originally posted on elfcosmetics.com
Best mascara!!
1st E.L.F mascara I've tried after my trusty serum based more expensive one ran out!! Becoming a huge fan of all E.L.F products so had to try one. OMG hands down best Mascara I have ever used! If you love a silicone brush this is the one. Coats and separates lashes so well and the thinner side gets really close! Stays put and lasts well.
5 out of 5 stars
30 August, 2026
originally posted on elfcosmetics.com
Lengthening
Love this mascara as it really lengthens the look of my lashes which are sparse. I only wish it had a waterproof version.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2026Verified purchase
- Eye color: Hazel
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
Not a great product.
Brush is too thin for me and clumps up real fast.
5 out of 5 stars
25 August, 2026
originally posted on elfcosmetics.com
I absolutely love it!
Honestly I’ve been using this mascara for YEARS! It’s my go too ride or die mascara and I honestly can’t find a replacement and I’ve tried TONS of mascaras from drug store to high end. I think the only thing I wish was different is a waterproof version, I have really bad allergies and my eyes are constantly watery. Towards the end of the day it looks a little messy, but even with that my lashes still hold up for 90% of the day!
5 out of 5 stars
25 August, 2026
originally posted on elfcosmetics.com
The best for natural - not clumpy lashes!
I have repurchased so many of these mascaras because they're the best for daytime natural non-clumpy lashes. I love the brown especially and the price is amazing. I actually prefer this to the very similar but much more expensive one!
5 out of 5 stars
23 August, 2026
originally posted on elfcosmetics.com
Why its best seller!
Love this mascara, I've bought it multiple times, its light yet gives enough lift, just adds to what my eyelashes already have to offer and doesnt do too much. I really only use this mascara and I definitely recommend.
5 out of 5 stars
20 August, 2026
originally posted on elfcosmetics.com
Gingers get on this!
Perfect for my Ginger blessed self! Compliments the green eyes and enhanced the natural beauty of a brown versus black mascara. I love it!
5 out of 5 stars
14 August, 2026
originally posted on elfcosmetics.com
Oh my goodness yes!
Just a ginger looking for that perfect mascara. The one that’s not too dark yet not too light. A perfect balance with a perfect curl and roll. That is exactly what you get with this! I chose brown and I love it. It compliments, my green eyes and freckles. I would absolutely recommend this.