VERB Curl Cream - 5.3floz - Ulta Beauty: Curl Enhancing For Curly, Wavy Hair
$22.00 ($4.15/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$22.00($3.28/fluid ounce)
4.5 out of 5 stars with 2751 ratings
$37.00($4.35/fluid ounce)
4.6 out of 5 stars with 453 ratings
Frequently bought together
$22.00($3.28/fluid ounce)
4.5 out of 5 stars with 2751 ratings
$8.99($1.50/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 622 ratings
$4.79($0.70/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 1253 ratings
Guests also viewed
$22.00($3.28/fluid ounce)
4.5 out of 5 stars with 2751 ratings
Bestseller
$3.99 - $8.99
Buy 3, get 1 free on select beauty minis on select items
4.1 out of 5 stars with 1705 ratings
$15.99($1.88/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 748 ratings
$3.99 - $13.49
Buy 3, get 1 free on select beauty minis on select items
4.3 out of 5 stars with 2297 ratings
$12.99($1.13/ounce)
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 271 ratings
Related Categories
Guests are saying
The Verb Curl Cream has garnered mixed feedback from guests, with many praising its lightweight formula that effectively defines curls and reduces frizz. However, some guests expressed disappointment over recent formula changes, noting a decrease in hold and an undesirable texture. Despite these concerns, many guests appreciate its ability to enhance natural curls without weighing hair down, making it a popular choice for those seeking a reliable styling product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2401 reviews
0% would recommend
1 recommendations
4 out of 5 stars
28 March, 2026
originally posted on Verb
New curl crean
It's ok. I ordered it because I got a bundle pack as a gift a couple years ago and the curl cream in that was great. The new one isn't quite as good.
5 out of 5 stars
28 March, 2026
originally posted on Verb
Curl cream
Having fine and thin hair that’s curly is difficult to manage. This curl cream gives my hair ringlets and not just thin looking curls. It’s bouncy and pretty. Love this cream from the hundreds I’ve tried!
5 out of 5 stars
2 March, 2026
originally posted on Verb
Amazing!
[This review was collected as part of a promotion.] Great humidity control, lightweight, doesn't bogg down my curls and easy to refresh.
1 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com
New formula is a NO
I went searching for this stuff since I lost my last bottle and soooo disappointed that they changed the formula. It's so runny, I thought maybe I needed to shake it. Nope that's its consistency. It feels like low quality lotion.
3 out of 5 stars
28 December, 2025
originally posted on Verb
Used to be amazing…
… now it’s just ok. The old formula was thick and a little could go a long way, but the new formula is so thinned out. It does still work nicely, but it takes so much more. Super disappointing.
5 out of 5 stars
23 December, 2025
originally posted on Verb
Great Product!
Great product for dryer curly hair. This product makes my hair look healthy with just one application and is light and keeps my hair from getting frizzy.
5 out of 5 stars
23 December, 2025
originally posted on Verb
Curl Cream :)
[This review was collected as part of a promotion.] This curl cream works perfectly for my hair! Lightweight and moisturizing!
1 out of 5 stars
16 December, 2025
originally posted on http://www.ulta.com
Wouldn't recommend
My hair hated this product. Very disappointing
4 out of 5 stars
4 December, 2025
originally posted on Verb
Excellent product
Helps curls to clump and look smooth without the crunch
1 out of 5 stars
28 November, 2025
originally posted on http://www.ulta.com
Hate the new formula
Used to be so good
2 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
(no review title)
Makes my curls unmanageable. I end up using another product to try to fix curls. I won’t buy again nor try other products from this brand
4 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
More than likely buy again
First time buying this product. The first time I used it I liked it, the second time it's just ok. I have problems with my curls and I'm trying to find conditioner shampoo curl cream combo that works
1 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com
no to new formula
other formula worked just fine. not this one
5 out of 5 stars
10 October, 2025
originally posted on Verb
Curly Dream Cream
[This review was collected as part of a promotion.] My curls absolutely LOVE this product! Not to heavy but defining and smells oh, so good!
5 out of 5 stars
7 October, 2025
originally posted on Verb
Favorite Curl Cream
[This review was collected as part of a promotion.] Love this cream, light hold and eliminates the frizz. Pairs well with pump gel.
3 out of 5 stars
4 October, 2025
originally posted on http://www.ulta.com
Hate new formula!
I have been using this product for years, but the new formula is very disappointing. It's now watered down and not worth the money anymore.
5 out of 5 stars
27 August, 2025
originally posted on http://www.ulta.com
Love this Curl Cream
Love this
4 out of 5 stars
4 August, 2025
originally posted on Verb
So easy to use!
I use this with the air whip and it works very well for holding and keeping curls in place. I just apply to wet hair and go.
4 out of 5 stars
1 August, 2025
originally posted on Verb
Will probably work best for
Will probably work best for more medium-density hair. It’s probably too heavy for fine hair and (I find) a little too light for dense/coarse hair. I could use more softening and more hold from it.
1 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com
Original Formula has for the worse.
I was using the Clear Bottle with Gold Lettering Curl Cream for over 5 Years now. And Just bought the Orange bottle. The formula has drastically changed and now had zero hold and feels like I'm putting neutrogena lotion in my hair. So disappointed.