Morning Facial Moisturizing Lotion with Sunscreen SPF 30 - 3 fl oz - up&up™
$11.99 ($4.00/fluid ounce)See 1 deal for this item
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$11.99($4.00/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
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3.2 out of 5 stars with 142 reviews
effectiveness: 2.36 out of 5
quality: 2.13 out of 5
value: 2.31 out of 5
30% would recommend
66 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
contains dangerous chemical
will return this item — didn’t realize it contains a dangerous chemical — looking forward to Target producing a safe, environmental SPF
2 out of 5 stars
Thumbs down graphic, would not recommend
25 March, 2026Verified purchase
Trash New Formula
This moisturizer used to be half the price and 100 times better. As many others have said, the new formulation is terrible; it does not rub in all the way and pills when you try to make it dissolve and if it doesn't pill, it leaves a white cast. They also added fragrance to it with this update. What a shame because it used to be an awesome product that I recommended to everyone! Now I won't purchase again and I only use it on days I'm not going anywhere (hey, I paid good money for it, so I'm still gonna use it...just not where anyone can see me with it on).
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
Will not buy again
Pills so bad I can not wear makeup on top of it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
LOVE LOVE LOVE!!!
I wish I could give 6 stars!!! One day I was complaining about how my sunscreen lotion was piling on my face and how I can't ever find one that doesn't do it. Was it my application technique? No idea. My friend said she had one she loved and sent me the link. I ordered this and honestly was skeptical. But after 2 days of using it (one day in semi humid weather and the other in cold weather... bc ohio weather is like that) and both days it worked wonderfully! This is going to be my go-to for sunscreen lotion for my face all summer long. I already have another one in my cart so I can get one for my purse for reapplication at the pool since all sunscreens do the piling.
2 out of 5 stars
1 March, 2026Verified purchase
(no review title)
Cakes up and flakes off.
2 out of 5 stars
27 February, 2026Verified purchase
(no review title)
Pills so bad and does not absorb into skin
2 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2026Verified purchase
not worth 11.99
it leaves a white filmly loom if not blend in and very greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026
Perfecr until I had to get a new bottle
I had a bottle with the old formula that held on for like 3 years and I really wish I had known to grab another one before the formula changed. After just one try on my cheek, I noticed it took awhile to rub in, left behind a pretty noticeable white cast, and it stings pretty badly. I had to wipe it off. Returning as soon as I can. If someone finds a good switch let us know
5 out of 5 stars
Thumbs up graphic, would recommend
5 February, 2026Verified purchase
Good inexpensive moisturizer
Not sure why there are so many bad reviews. I've been using this product for about a year. It blends in well with my skin, feels good, and lasts a long time. Also, you can't beat the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2026Verified purchase
(no review title)
This new formula is not good. It doesn’t blend into my face. Seems like my skin won’t absorb it, so it leaves a white film.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026Verified purchase
(no review title)
Do not buy! Made my face and neck burn like no other and cause red patches
1 out of 5 stars
28 January, 2026Verified purchase
(no review title)
Bring back old formula, this leaves a white cast and pills.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026Verified purchase
Bring back old formula
Awful. Bring back the previous formula Up&Up! This texture is the worst-doesn’t blend in and is almost double the cost that it used to be. Would not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Not good
I can’t say for sure but I think this lotion gave me perioral dermatitis. It burns your face. I like the scent unlike other reviewers.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025Verified purchase
(no review title)
Used once, close to my eyes, and it made them tear and sting for several hours.
2 out of 5 stars
22 December, 2025
(no review title)
Using the old formula but makes my face "sting". It only lasts a few seconds but I wonder if it is good. I was using L'Oreal futura day lotion but it was discontinued. Really don't know if I will continue to use it. Certainly will not try the new one
1 out of 5 stars
Thumbs down graphic, would not recommend
20 December, 2025Verified purchase
new formula, not a fan
the scent reminds me of that old orange gritty soap. the prior unscented version was so much better. this one is much thicker and not as light.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Funky citrus
Disappointed. This has a very unpleasant citrus scent and isn’t a great alternative to the name brands.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025
(no review title)
Don’t buy it. Please go to your previous version without spf.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025
BRING BACK THE BASIC ONE
Can we just have a basic face moisturizer without all this extra crap in it? I have sensitive skin and I don't want sunscreen, acids or antibiotics in it. I just want a thin layer of something to protect my skin in these cold dry winters. Do I need to resort to using body lotion? Bring back the basics