L'Oreal Paris Voluminous Panorama Volumizing and Lengthening Mascara - 704 All Night Black - 0.33 fl oz
$12.99
FormatWashable
Color704 All Night Black
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13636 ratings
Guests also viewed
Related Categories
Guests are saying
This mascara impresses with its ability to lengthen and define lashes without clumping, making it a favorite among guests. The unique wand design allows for easy application, ensuring every lash is coated evenly. Many guests appreciate its long-lasting formula that resists smudging and flaking, while still being easy to remove. Although some desire more color options, the overall performance and quality make it a standout choice for daily wear.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1833 reviews
easy to apply: 4.12 out of 5
easy to remove: 3.64 out of 5
long lasting: 4.05 out of 5
quality: 3.62 out of 5
value: 3.63 out of 5
56% would recommend
191 recommendations
5 out of 5 stars
20 May, 2026
- Skin type: Dry
- Skin tone: Light
- Eye color: Hazel
- Hair color: Brunette
Love!!!!
Wow I got the brown one and this mascara is so pretty. Not dry or flaky very flexible in the lid. Looks super sexy with my glossy summer looks.
5 out of 5 stars
Thumbs up graphic, would recommend
19 May, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Redness
Great product
My new favorite! It lengthens and thickens and does not clump. Better than some of the expensive mascaras I’ve tried
1 out of 5 stars
14 May, 2026Verified purchase
L'oreal panarama mascara
Never received my mascara
2 out of 5 stars
13 May, 2026
originally posted on lorealparisusa.com
Applied nicely, looked fine, caused bad irritation
I have previously used and loved both the classic washable and waterproof versions of L’Oreal Paris Voluminous Panorama mascara in the gold tubes. This weekend I bought the newer Panorama version in the black tube in “All Night Black.” Although it applied nicely and looked fine, the formula did not agree with my eyes, which are usually not sensitive. The mascara caused intense stinging and itching along the lash lines and caused some redness/swelling on my lids and under eye area. I’ve never experienced this before with a mascara. I stopped using it immediately, but it was a shame to have wasted so much money on the product.
1 reply from consumer care center team - 8 days ago
Hello! We are sorry to hear about the experience you had with Panorama Mascara Washable All Night Black. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the case #46543742. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Blue
Great mascara
Great coverage, lashes really pop. Performs as advertised.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Pores, Dullness
- Hair color: Brunette
- Eye color: Blue
worst mascara ever
Guess I'm the odd man out. I can coat and coat and coat and coat....and this does not get defined, or long, or make my lashes stay put. Absolutely despise whatever this formula is, and counting down the days until it runs out and I go get a different one.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi Jacque. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Panorama Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
28 April, 2026Verified purchase
- Hair color: Brunette
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
- Skin concern: Acne
LOVE
Love this mascara I use it everyday!
4 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Blonde
- Eye color: Hazel
it's okay.
I was really excited to try this mascara out. My eyes are hazel so I bought the burgundy color. For me personally it was a little hard to get my lashes without clumping together. I'm not a fan of that type of wand. I did notice the mascara was drying on my eyes but the burgundy color did enhance my eye color which I loved. I will kept using it until it runs out and I then I will be trying the L'Oreal lash paradise in the color brown.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
(no review title)
This mascara is amazing! The length it gives your lashes with just a couple of strokes is great. I use expensive mascaras and needed something for quick n go days. Good mascara for the price.
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
- Skin type: Oily
- Skin concern: Pores, Uneven skin tone, Acne
- Eye color: Green
- Hair color: Brunette
- Skin tone: Medium
Creamy & Voluminous
Easy to apply, not clumpy, and produces voluminous lashes! Also very quick to apply versus some other brands that take me like 10 min just to do my mascara because the product is dry or not holding onto the wand. I would buy this again!!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 April, 2026Verified purchase
Causes lash breakage
This mascara dries out my lashes and causes breakage. It is difficult to take off. And the wand is terrible — does not separate lashes.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are truly sorry to hear that our L'Oreal Paris Panorama Mascara was disappointing for you and that you experienced lash breakage. To clarify, Panorama Mascara is a high-performance formula designed for extreme volume and length, and it uses our Multi-Level Bristle Brush to fan out your lashes for a full, 360-degree panorama effect. For the best results and to avoid lash damage: Application: Apply two to three thin, even coats rather than one thick coat, allowing each to set for about 30-60 seconds before applying the next. Removal: Use a high-quality, oil-based makeup remover like our L'Oreal Paris Waterproof Eye Makeup Remover to gently dissolve the formula without rubbing your lashes. Finish: Avoid rubbing your eyes, and use a high-quality lash conditioner once or twice a week to maintain your lashes' health. Your feedback regarding the wand and the formula is very important to us, and we appreciate you helping others in our community navigate their mascara journey! Thank you for your review!
5 out of 5 stars
30 March, 2026
- Skin tone: Medium
- Hair color: Black
- Skin type: Normal
- Eye color: Hazel
Smooth formula, great wand.
Love the consistency of this mascara and the wand is so good for separating/extending lashes. Wand is strong and doesn’t feel flimsy when pushing up lashes. Easy to apply lightly for a soft, everyday look and easy add on more coats for a bolder look.
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
Yes!
Separates each lash and elongates
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Dark circles, Cuticles, Dullness, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Auburn
- Eye color: Green
(no review title)
I liked the rich color and the brush. I did not like how wet the mascara was. it weighed down my already thin lashes.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
(no review title)
Using this consistently for over two years and it is my favorite mascara. I consistently pick this one over my department store mascaras on a daily basis.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
(no review title)
Love this mascara! Doesn’t flake. Stays on all day. No smearing or smudging.
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Sensitivity, Redness
- Skin type: Dry
(no review title)
I got the burgundy cashmere shade, and I have dark brown lashes, made it look like brown, I loved it though, gave me a clean makeup look
5 out of 5 stars
3 March, 2026
originally posted on influenster.com

Lasted through even the hottest of days at work!
[This review was collected as part of a promotion.] The application was perfect for my lashes! I work in a factory and my normal mascara runs all day! This did not! No clumps just pure volume and separation making my lashes look like I had extensions on.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2026Verified purchase
- Skin tone: Medium
- Eye color: Green
- Skin type: Dry
- Hair color: Blonde
Clumpy
Very clumpy
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Anonymous. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Panorama Volumizing & Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
Not worth buying.
Not a good product. I purchased waterproof because my eyelashes are straight and normal mascara straightens them after I curl them. Waterproof mascara usually works, this one is more like regular mascara, not waterproof.