Orajel Kids' Magical Unicorn Paste - Strawberry - 4.2oz
$2.59 ($0.62/ounce)
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Guests are saying
The Orajel Kids Magical Unicorn Toothpaste is a delightful choice for children, featuring a fun mermaid design and a mild strawberry flavor that many kids enjoy. It effectively encourages kids to brush their teeth without fuss, thanks to its appealing taste and gentle formula. The toothpaste also contains fluoride for cavity protection, making it a great option for parents looking to promote good oral hygiene in a fun way.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 56 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
Took a while to find a toothpaste my child would use to really get teeth cleaned. Found one now.
1 out of 5 stars
20 February, 2026
originally posted on orajel.com
Hint of mint
We purchased this toothpaste (strawberry flavored) for our daughter expecting it to taste like what was advertised. When my child tried it she started crying because she hates mint, and this tastes like mint strawberry.
1 reply from Orajel Consumer Relations team - 1 month ago
Thank you for bringing this to our attention, Kristian. We get it—flavor matters, so we are going to follow up, so keep an eye out for an email to arrive soon!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
For
Smells & Tastes Awful
1 reply from The Orajel Team team - 2 months ago
We’re sorry to hear that the smell and taste of our Orajel Kids’ Magical Unicorn Strawberry Toothpaste didn’t meet expectations. That’s not the brushing experience we want for your little one, and we appreciate you sharing this feedback. Please call or text us at (800) 833-9532, or chat with us at www.orajel.com, Monday–Friday, 9 AM–5 PM ET. Please provide your case number: 07874004. We’re here to help make brushing more enjoyable for little smiles. 💙
1 out of 5 stars
30 December, 2023
originally posted on orajel.com
Horrible Taste
Unless your kid loves strawberry yogurt or any kind of yogurt, your kid will not like this toothpaste. I tried it after she refused and said yuck and I spit it out immediately!
4 out of 5 stars
23 September, 2022
originally posted on orajel.com
Good fluoride Toothpaste
[This review was collected as part of a promotion.] A good toothpaste is must for keeping teeth healthy. But regular toothpaste looks boring to children, therefore, I always look for a toothpaste with characters that my child like and effectiveness. Orajel kids magical unicorn toothpaste is liked by my children. They liked the flavor of toothpaste more than their regular toothpaste. It creates good amount of lather in mouth and rinses out easily. I love that its a fluoride toothpaste, gentle on teeth and works well for children. All in all, a good kid's toothpaste.
3 out of 5 stars
14 September, 2022
originally posted on orajel.com
Kids didn't care for it
[This review was collected as part of a promotion.] My kiddos didn't like the taste, 3 out of 4 of them but they are also picky kids. We keep it around to use if they are out of their other types but they really don't prefer to use it if they don't have to. No complaints other than this flavor.
5 out of 5 stars
8 September, 2022
originally posted on orajel.com
My kids love it
[This review was collected as part of a promotion.] My kids love this toothpaste. They say it has a good flavor and they do not give me any trouble about brushing their teeth. I think they like it because of the mermaid on the front of it and it is their new favorite.
5 out of 5 stars
12 August, 2022
originally posted on orajel.com
Great kids toothpaste
[This review was collected as part of a promotion.] My kids love that they have their own toothpaste! My oldest child who is 10 doesn’t like the taste of it however my 4 and 7 year old brush their teeth with it daily! They love that it’s just for kids!
5 out of 5 stars
10 August, 2022
originally posted on orajel.com
Love
[This review was collected as part of a promotion.] My children aged 8,6,4 all love this magical unicorn mermaid toothpaste. They are all pretty picky with flavors, but all seem to really enjoy the flavor of this one. On addition to having a great flavor, it has anti cavity properties as well as fluoride, both necessary in a children's toothpaste product. Also the tube design is very adorable.
5 out of 5 stars
4 August, 2022
originally posted on orajel.com
Wonderful toothpaste
[This review was collected as part of a promotion.] This toothpaste is super simple for kids to be able to put on their toothbrush. The strawberry flavor is really nice. This toothpaste leaves your teeth feeling clean for a long time. The mermaid artwork on the front of the toothpaste is a nice touch.
5 out of 5 stars
2 August, 2022
originally posted on orajel.com
Kids love it
[This review was collected as part of a promotion.] All 3 of my kids love using this toothpaste, from my 3 year old to my 10 year old. My 3 year old requests it the most and is always eager to brush her teeth. She also frequently comments on how yummy it is while she's brushing her teeth. I'm pleased because it makes my job easier.
5 out of 5 stars
31 July, 2022
originally posted on orajel.com
Another great Orajel Product
[This review was collected as part of a promotion.] My granddaughter loves this Orajel Kids Magical Unicorn/Mermaid toothpaste. She now brushes her teeth 4 times a day. She loves the flavor and it makes her teeth feel so clean. Highly recommend this to all with kids.
5 out of 5 stars
29 July, 2022
originally posted on orajel.com
Kids Love This !
[This review was collected as part of a promotion.] The kids definitely like this toothpaste because it has a very good fruity taste and does not burn their mouth like they claim the minty toothpaste does. They don't mind brushing now at night and that is a great plus in my household.
5 out of 5 stars
26 July, 2022
originally posted on orajel.com
Tastes great!
[This review was collected as part of a promotion.] My daughter is very finicky about her toothpaste flavor. She loves this toothpaste and also said it doesn’t burn like the strong mint flavors do. She loves the packaging too :) Her teeth look white and and very clean!
4 out of 5 stars
26 July, 2022
originally posted on orajel.com
Cute Design!
[This review was collected as part of a promotion.] My daughter loves the mermaid detail on this one as well as the strawberry flavor. She is not a fan of mint toothpaste, so for her this is wonderful. I feel confident that the paste is doing it's job, however, for good smelling breath, this one is lacking. At first it's fine, but after a little while, maybe an hour or so, it's almost as if she never brushed her teeth. Great concept, just maybe not strong enough? Is definitely great for parents who struggle to get kids to brush in the first place. This is definitely the better option as opposed to not brushing.
5 out of 5 stars
26 July, 2022
originally posted on orajel.com
The kids love it!!
[This review was collected as part of a promotion.] I love this toothpaste, it is free of everything you don't want in your kids toothpaste. No Dyes, alcohol, silicones and gluten. My kids love the flavor and are loving their teeth time even more with it. I highly recommend!
3 out of 5 stars
21 July, 2022
originally posted on orajel.com
It's ok
[This review was collected as part of a promotion.] I got this for my niece she is 11. But she used this about 3 times. She said she doesn't like the taste of it. She said it doesn't taste like cherries. So I would not recommend this for you and your children.
5 out of 5 stars
21 July, 2022
originally posted on orajel.com
My girls love this!
[This review was collected as part of a promotion.] My girls are very picky with toothpaste so we tried orajel kids with the unicorns on it because what girl doesnt like unicorns. They love it! It has a great strawberry floavor that it so much better than mint. They love using their "unicorn toothpaste" so Im very happy with this product!!
4 out of 5 stars
19 July, 2022
originally posted on orajel.com
Good
[This review was collected as part of a promotion.] My oldest loved this toothpaste. She loves unicorns so the design was awesome for her. She says the flavor is good too. The design of the tube makes it easy for kids to use too. Overall great product.
5 out of 5 stars
19 July, 2022
originally posted on orajel.com
Kids toothpaste
[This review was collected as part of a promotion.] My two toddlers ages 2 and 4 are picky when it comes to toothpaste. My 4 year old is obsessed with mermaids so the fun color of this toothpaste paired with some of her favorite creatures was definitely a win and caught her interest. The fight to brush teeth has been greatly reduced and Orajel is a brand I grew up with and have confidence in... I would recommend this.