Sponsored
Crest Kids' Advanced Color Changing Toothpaste - Strawberry - 4.2oz
$3.99 ($0.95/ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- #1 kids toothpaste brand*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
- Color-changing formula helps kids brush up to 2X longer
- Gradually changes colors from blue to pink
- Fights cavities and promotes a healthier smile with fluoride formula
- Fun strawberry gum flavor kids love
Description
Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, from the #1 Kids Toothpaste Brand in the US*. A winning formula for memorable smiles. Crest Advanced Kid's Color Changing Strawberry Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste gradually changes colors from blue to pink, helping kids brush up to 2x longer. By brushing for the dentist-recommended time of 2 minutes, they will be creating healthier habits at a young age. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps to protect kids' teeth as they transition from toddler to adolescence, helping them create healthy habits and start brushing up to 2x longer, for a healthier oral care routine. Make their brushing routine even more fun with its yummy bubble gum flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3. *P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
Suggested Age: 2 Years and Up
Health Facts: No Microbeads Added
Product Warning: Keep out of reach of children, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 92285111
UPC: 030772162712
Item Number (DPCI): 049-09-4884
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.15% w/v fluoride ion)' '0.834%
Purpose
Anticavity toothpasteUses
Use helps protect against cavitiesDirections
Directions adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least, twice a day or use as directed by a dentist, do not swallow, to minimize swallowing use a pea-sized amount in children under 6 yrs. supervise children's brushing until good habits are established, children under 2 yrs.: ask a dentistInactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, cellulose gum, flavor, sodium phosphate, trisodium phosphate, mannitol, sodium saccharin, carbomer, silica, titanium dioxide, red 30 lake, blue 1' '
Shipping details
Estimated ship dimensions: 5.91 inches length x 1.94 inches width x 1.57 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$4.49($0.27/fluid ounce)
4.7 out of 5 stars with 709 ratings
$4.99
Buy 1, get 1 30% off select oral care
4.9 out of 5 stars with 260 ratings
Discover more options
Related Categories
Guests are saying
This color changing toothpaste has transformed the tooth brushing experience for many families, making it fun and engaging for kids. With a delightful bubblegum flavor and a unique color change from blue to pink, children are motivated to brush longer and enjoy the process. Parents appreciate the effective cleaning power and safe ingredients, making it a trusted choice for maintaining oral health. Overall, it encourages good habits while adding excitement to daily routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 110 reviews
effectiveness: 3 out of 5
quality: 3.5 out of 5
value: 3 out of 5
33% would recommend
3 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Really great!
Great strawberry flavor. My kids don't like "spicy" overpowering mint toothpaste, so this non-mint strawberry flavor lets them enjoy brushing. Regarding the color change, it did indeed change color from blue to pink after two minutes. This was with an electric toothbrush, so I don't know if a manual brush gives a different result. Glad I purchased this product. My kids love it.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025
Turns pink instant not after two minutes
My son loves the taste but it does not perform as well as advertised. The toothpaste turns pink instantly and shows all over the sink. Is very foamy causing my son to need lots of breaks to spit during brushing. Compared to hello toothpaste I would rather purchase hello. This toothpaste does not make the teeth appear as white as the other toothpaste did. Also this toothpaste contains red dye 40 which for a toothpaste I find it unnecessary but I guess would make sense for the color changing. Will be switching back to hello toothpaste before even finishing this tube due to feeling it doesn’t meet the expectations I had. Would not purchase again but gave two stars since my son did enjoy the flavor and the label is cute.
1 reply from Crest team - 5 months ago
While we're happy your son enjoyed the Crest Kids' Color Changing Toothpaste, we're sorry it didn't perform as well as you hoped. The amount of time needed to activate the color-changing experience can vary based on factors unique to each user, such as the strength of brushing or the type of toothbrush used. But it is designed to occur within two minutes of brushing. When we design our products, we conduct extensive research and consumer testing to create features that we think our users will love. We understand the importance of ingredients and want to share that this toothpaste is free of Red Dye 40, as we use Red 30 Lake. We know preferences can vary from person to person, so we appreciate you taking the time to reach out and share your feedback. To share more about this experience, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2025Verified purchase
Misleading
Misleading. Tried 3 times, color does not change.
1 reply from Crest team - 7 months ago
We're sorry the toothpaste didn't change colors as expected, and we'd like to help. Our products undergo many quality checks to ensure they reach you in perfect condition and deliver the benefits as advertised. The amount of time needed to activate the color-changing experience can vary based on factors unique to each brusher, such as the strength of brushing or the type of toothbrush used, i.e., manual vs. power. But it is designed to occur within two minutes of brushing. If the toothpaste doesn't change colors within two minutes of brushing, we suggest trying to brush for a little longer. So we can learn more about your experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
23 April, 2023
originally posted on crest.com
Great for kids
[This review was collected as part of a promotion.] I got this for my 2 girls ages 8 and 6 and it’s so easy for them to use and time brushing their teeth cause they know once the color changes they are done and their teeth are clean. We will definitely be buying more of this for them
5 out of 5 stars
19 April, 2023
originally posted on crest.com
Kids love it
[This review was collected as part of a promotion.] I have been struggling to get my kids to brush their teeth every night. They were very excited to try this. They love that it changes color. I love that it has everything they need to keep their teeth looking great and their gums healthy. Each night they go right to the bathroom and brush their teeth.
5 out of 5 stars
14 April, 2023
originally posted on crest.com
Daughter Loves This
[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!
5 out of 5 stars
11 April, 2023
originally posted on crest.com
Good promoter to keep kids brushing!
[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.
4 out of 5 stars
11 April, 2023
originally posted on crest.com
Overall good
[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.
5 out of 5 stars
11 April, 2023
originally posted on crest.com
Fun tooth paste!
[This review was collected as part of a promotion.] This is just the thing I needed to get my kids excited about brushing their teeth again. The toothpaste does change color while brushing. I have always trusted Crests tooth paste so I know my kids are getting good oral health while using this toothpaste.
5 out of 5 stars
11 April, 2023
originally posted on crest.com
My Son Loves It!
[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!
4 out of 5 stars
10 April, 2023
originally posted on crest.com
Nice toothpaste for kids
[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.
5 out of 5 stars
10 April, 2023
originally posted on crest.com
Great for kids!
[This review was collected as part of a promotion.] If your child is like mine a lot of standard toothpaste just doesn’t work. Having a very low tolerance to anything that’s even remotely minty she frequently will tell me toothpaste is “hot” and flat out refuses to use it. She’s further put off by grape flavors, cherry, strawberry, (you get it) the first win was the mild bubblegum flavor! Not only did she like it, but she was really excited to use it with her new toothbrush. Then it changed colors….the level of excitement and wonder only grew from there! It is such a win for parents of girls that love the color pink (and there are of course quite a few!) she literally runs to the bathroom after meals to use this toothpaste! Lol she even asks for extra snacks just so she can use her “pink Lizard toothpaste”. Awesome product and definitely a win that makes it fun for kids to brush. Definitely one to grab if you want to help inspire your child to brush regularly!
5 out of 5 stars
7 April, 2023
originally posted on crest.com
Fun!
[This review was collected as part of a promotion.] My seven year old hates brushing his teeth and this toothpaste makes brushing time a little bit more fun. He loves to watch the colors change while he’s brushing. He also loves the bubble gum flavor, it’s kid friendly and fun.
5 out of 5 stars
6 April, 2023
originally posted on crest.com
Kids love it
[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.
5 out of 5 stars
6 April, 2023
originally posted on crest.com
A brand we trust!
[This review was collected as part of a promotion.] Crest is our go to brand for toothpaste, especially for our little ones. We love the cleaning power, they love the taste. This color changing formula is so fun for my kids, it’s subtle but enough to make them excited to brush their teeth.
5 out of 5 stars
5 April, 2023
originally posted on crest.com
Kids love
[This review was collected as part of a promotion.] My kids love this fun toothpaste. Anything that gets the kids to enjoy brushing their teeth is a plus. The color changing is so fun and engaging. The kids also enjoy the flavor. I love any item by crest.
5 out of 5 stars
4 April, 2023
originally posted on crest.com
Great motivator for brushing
[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.
4 out of 5 stars
4 April, 2023
originally posted on crest.com
IT'S ok
[This review was collected as part of a promotion.] My kids received the Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum to try for free and I will write a review based in their reaction. They were very excited to try this toothpaste and to experience the change of color but after a week the excitement was gone because they say it taste weird. I tasted it myself and I can say it doesn't taste weird just different than the regular bubblegum toothpaste.
5 out of 5 stars
4 April, 2023
originally posted on crest.com
Great toothpaste!
[This review was collected as part of a promotion.] I got this Crest color changing toothpaste about a month ago and my kids love it! They are actually more excited to brush their teeth and brush longer than they were before. It definitely makes my job easier!
5 out of 5 stars
4 April, 2023
originally posted on crest.com
Really Changes colors!
[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.