L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color - 4NR Natural Dark Red - 6.3 fl oz
$13.99 ($2.22/fluid ounce)
Color4NR Natural Dark Red
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- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 578 ratings
- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 545 ratings
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Guests are saying
The product has received mixed feedback from guests, with many praising its ease of use, pleasant scent, and effective gray coverage. However, several guests reported dissatisfaction with color accuracy, noting that the final shade often differed significantly from what was depicted on the box. Despite these concerns, many guests appreciate the ammonia-free formula and the included shampoo and conditioner, which contribute to softer hair post-application. Overall, it offers a convenient at-home coloring option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1280 reviews
effectiveness: 2.91 out of 5
quality: 3.07 out of 5
value: 2.98 out of 5
33% would recommend
54 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2026Verified purchase
Hair comes out darker than box color
Absolutely will never buy this again. Turned my hair jet black. I'm not sure what loreal thinks flattering for your complexion means but universal nudes shows a brown on the box and that is not what happened to my existing brown, with some grays, hair Nope do not recommend
1 reply from L'OrealParisProductExpert team - 15 days ago
Hello Glitter perfect! Thanks for sharing your feedback on our Excellence Universal Nudes Ammonia Free Permanent Hair Color. We’re sorry to hear the shade result was much darker than expected and didn’t match what you were hoping for. We appreciate your comments and will be sure to share them with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2026Verified purchase
7NR Copper is actually Brown
I have used copper tone box dyes for years and have naturally gold blond hair. Over the past years whenever I buy a box dye in copper it never comes out as such. This one was no different. It came out as a warm brown, like cinnamon, more in the 5 shade. Not at all like the lightness or lift a 7 color should do. Misleading and ineffective product
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi L M! We appreciate you reaching out about L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. We are sorry to hear you did not get the results you had expected. Hair color results are influenced by your starting shade and previous color history. For more detailed assistance, please give us a call @ 800-322-2036 M-F 9:00AM - 5:30PM EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
21 April, 2026Verified purchase
(no review title)
The best color! I hope they never discontinue this!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2026Verified purchase
7NR (Natural Copper) TURNS HAIR BROWN
Natural Copper (7NR) turned my natural red hair DARK BROWN. I have been using box dye for years, especially since I started getting grey hairs after pregnancy and I have never had this happen. This also is not my first time using this brand, and this specific shade. I made sure the color cream had the right color code and everything. It is all correct, but now my hair is ruined. I am FURIOUS.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Holly! We are so sorry this happened with our Excellence Hair Color - 7NR Copper. We want to speak to you directly about this. Please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product with you when you call. We look forward to hearing from you!
5 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2026Verified purchase
(no review title)
ok
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
Great product
I wanted to give L'Oreal hair dye another try because they have been coming out with a few different ones, I tried them over a year ago with one that they said was ammonia free but it kind of gave me an itchy feeling while I was waiting to wash it off. I've been using a high end at home dye but it is rather very pricey. So glad I gave this Excellence Creme line a try because I love it, will be buying more. I did not feel itchy, the smell is pleasant, and came with a generous amount of shampoo + conditioner. It covers all my grey hair just like the high end dye.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
Lovely Hair Color
Beautiful hair color
3 out of 5 stars
9 January, 2026Verified purchase
(no review title)
It’s a nice color but doesn’t come out like the picture… it’s more of a orange undertone
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello Jenny! It is wonderful to hear that you liked the richness of the Natural Brown shade, though we understand it can be frustrating when the final result reveals more warmth than expected. When coloring hair, the underlying pigments—which are naturally orange or red in darker bases—can sometimes become more visible during the process, especially if the hair has a natural tendency to pull warm. The Universal Nudes range is crafted with a unique blend of reflects to complement a variety of skin tones, but a neutral shade may not always fully counteract very strong brassy undertones on its own. To help achieve a more balanced result, ensure the hair is thoroughly saturated and that you are leaving the color on for the full development time indicated in the instructions, as this allows the pigments to properly neutralize those warmer tones. For future applications, selecting a shade that leans slightly cooler can also help to offset any unwanted orange for a more grounded, earthy brown finish.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Hair color
This color works great either way my hair and I got many compliments on the color
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025
INCORRECT PRODUCT INFO:
***INCORRECT PRODUCT INFO:*** Loreal Hair Color "Nudes Collection" incorrectly lists 6N as "Light Blonde" when it's actually "Light Brown" - as is written on packaging in photo - as the models hair color on the box is clearly a light brown. (or perhaps a dark blonde but definitely not light blonde) Please correct. Thank you.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hello there! Thank you very much for bringing this detailed observation to our attention regarding the Universal Nudes Ammonia Free Permanent Hair Color, specifically the shade 6N. We truly appreciate you taking the time to point out this potential discrepancy in the product information. We understand how crucial accurate shade descriptions are, especially when selecting a hair color. Your feedback, noting the difference between the listed "Light Blonde" and what is presented on the packaging as "Light Brown" or "Dark Blonde," is incredibly valuable. We will certainly review this information internally to ensure our product descriptions are as precise and helpful as possible for all our customers.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
(no review title)
Not cover all my gray hair ,, I think cream one is better cover
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi Nanana. We are sorry to hear that L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 6N did not cover your grays. We will share your feedback with the others on our team.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Great hair color
Very easy to use and being a senior citizen that means a lot
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2025
(no review title)
didn't do anything
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi Anna. Thank you for reaching out to us. We are truly sorry to hear that you didn't achieve the desired results with our L'Oréal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 6N. We understand how disappointing it can be when a product doesn't meet your expectations, and we sincerely apologize for any frustration this may have caused. We can be reached at 833-856-7325, Monday through Friday, from 9:00 AM to 5:30 PM EST. For the most efficient service, please have the product with you when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
perfect natural ginger
♡
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Too dark
The color is too dark than what’s on the box. I tried two different shades of brown, over few months, same problem.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi NK. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43384480. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Color is Meh
I bought the copper color (7NR) and it turned out ok but the color is much less vibrant than what is pictured on the box. For reference I have medium/dark brunette hair
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi Mel. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43202524. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Natural Brown Bad
The natural brown looks nothing like the image on the box. I am natural brown so I only got it to cover grays, which dyed my hair black!
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi Stacey. We are sorry to hear that L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color turned out too dark. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
2 out of 5 stars
2 October, 2025Verified purchase
VERY damaging
I really liked this color. It was a little dark at first but similar to the box. The problem is very little gray coverage and it is extremely damaging. I tried every conditioner on the market before I realize it was this hair color that was destroying my hair.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi MayB227. We are so sorry to hear about the experience you had with L'Oreal Excellence Universal Nudes Ammonia Free Permanent Hair Color. We would like to speak with you please contact us directly @800-631-7358 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43067412. Please have the product with you when calling we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025
Best move to L'Oreal ever
Absolutely love this color! I had done Garnier for years and then they discontinued my color. Their medium neutral brown almost turned my hair black and then with washes turned into a muddy gross color. I was devastated. I never used L’Oreal before and fell in love with the color on this box. Even tho my hair held on to some darkness which I anticipated - it is the most BEAUTIFUL color and in natural light VERY close to the box. I couldn’t be happier. I found the one!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not for gray hair.
I bought this dye for my gray hair. My natural hair color is dark brown. I colored it 3 months ago, purple, It did hide my gray a bit but the color washed off and the rest of hair turned red. I decided this time to go for a light brown knowing my hair was not gonna be the same color like in the box but I was hoping it would camouflage the grays. My hair is now lighter but it did absolutely nothing for my grays. I give it a 2 star because of false advertising.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello Lulu, thank you for reaching out about L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.