Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Diaper Rash Ointment - 4oz - up&up™ - 2 of 3Diaper Rash Ointment - 4oz - up&up™ - 3 of 3
Diaper Rash Ointment - 4oz - up&up™ - 1 of 3

Diaper Rash Ointment - 4oz - up&up™

$3.19

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Maximum strength diaper rash paste treats and prevents diaper rash
  • Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
  • Provides relief from diaper rash discomfort by sealing out wetness
  • Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin

Description

Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.

We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Dye-Free, Contains Zinc Oxide, Paraben-Free, Sulfate-Free, Hypoallergenic, Aluminum-Free
Product Form: Paste
Package Quantity: 1
Net weight: 4 Ounces
Features: Pediatrician Tested
TCIN: 11454279
UPC: 085239346488
Item Number (DPCI): 007-08-0624
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '40.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash protects chafed skin due to the diaper rash and helps seal out wetness

Directions

Directions change wet and soiled diapers promptly cleanse the diaper area allow to dry apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged

Other information

Other information store between 20°-25°C (68°-77°F)

Inactive ingredients

petrolatum, glycerin, cod liver oil, sorbitan sesquioleate, lanolin, beeswax, zea mays (corn) starch, tocopheryl acetate, potassium sorbate, fragrance

Shipping details

Estimated ship dimensions: 7.3 inches length x 2.1 inches width x 1.6 inches height
Estimated ship weight: 0.298 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the cream go on clear or white?

submitted by Daisy - 2 years ago

  • A: Can we use this for baby acne

    submitted byAnonymous - 1 year ago

  • A: The cream goes on White.

    submitted byKate - 1 year ago

  • A: Hi Daisy - Thank you for your interest in the item. The cream is liquidy in texture and blends out easily. - Faith

    submitted byFaith - 2 years ago
    Target staff support

  • A: It goes on white!

    submitted bylexyfields - 1 month ago

  • A: The paste is white The ointment is clear

    submitted byBaba - 2 years ago

Q: Does this have a smell or fragrance?

submitted by aku - 7 years ago

  • A: Not really. It is white in color.

    submitted byTerry - 7 years ago

  • A: Yes a very light sort of earthy floral. It’s super vague but there.

    submitted byDnth8cait - 11 months ago

  • A: Yes, it contains fragrance

    submitted byshannon - 2 months ago

Q: Can this be used for adult diaper rash from incontinence

submitted by sk - 8 months ago

  • A: Hello sk - Thank you for your interest on - Diaper Rash Ointment. The suggested age for this Ointment is 0-2 Years. Hope this information helps. Happy shopping! - Rose

    submitted byRose - 7 months ago
    Target staff support

Q: why did the cream and liquid separate? When I squeeze the bottle, liquid comes out not white cream/paste

submitted by Lisa - 10 months ago

  • A: Hi, Lisa - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 9 months ago
    Target staff support

Q: Is the fragrance lavender?

submitted by Dee - 11 months ago

  • A: Hello Dee - Thank you for your interest on - Diaper Rash Ointment. It is a very light sort of earthy floral fragrance, but it is not lavender. I hope this information helps. Happy Shopping!. - Rose

    submitted byRose - 10 months ago
    Target staff support

Q: Is there a safety data sheet?

submitted by ahartman - 4 years ago

  • A: Hi Ahartman - Great question! Please feel free to give us a call at 800.440.0680 to obtain that information. Have a great day! -Stephanie

    submitted byStephanie - 4 years ago
    Target staff support

Q: Whats the difference in purple tube and blue tube?

submitted by BusyBee - 5 years ago

  • A: Hello BusyBee - Thank you for reaching out to ask what the difference is between the Up and Up Diaper Rash Ointment is. The blue is creamy and contains Zinc Oxide Aloe & Vitamin E. Zinc Oxide protects against wetness and the Aloe and Vitamin E help treat diaper rash. The purple is a paste and contains 40% (maximum strength) Zinc Oxide. - Melodee

    submitted byDeDe - 5 years ago
    Target staff support

Q: Is thus a cream or an ointment?

submitted by Baby Doll - 5 years ago

  • A: Hi Baby Doll - Great question and thank you for checking out our up&up baby items. This is an ointment. Be sure to check out the product details and description for more helpful information. We hope this fits your needs! - Alex

    submitted byAlex - 5 years ago
    Target staff support

Q: How many oz is in this tube?

submitted by Adorn2000 - 5 years ago

  • A: Hi Adorn2000 - Great question. This tube holds 4 oz. Thanks for asking! - Alli

    submitted byAlli - 5 years ago
    Target staff support

Q: is this item FSA ellegible?

submitted by Maritsa - 6 months ago
See all questions (10)

Additional product information and recommendations

Discover more options

Frequently bought together

More to consider

Guests are saying

This diaper cream is a favorite among guests for its effectiveness and pleasant mild scent. Many appreciate its affordability compared to name brands, with a little going a long way. The cream's smooth consistency makes it easy to apply, and it works quickly to relieve diaper rashes. However, some guests have raised concerns about the presence of talc and fragrance, which may irritate sensitive skin. Overall, it is a reliable choice for parents looking for a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2295 reviews
    quality: 4.13 out of 5
    value: 4.3 out of 5
    76% would recommend
    465 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    BEST diaper cream for our baby

    This is THE cream for us. Tried lots of different ones for our baby girl who had terrible terrible diaper rash and this one worked just as well or better than max strength desitin and I personally think it smells better and for a way better price. I know every baby is different but it’s worth trying if you’re thinking about it!
    Natalie
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026Verified purchase

    (no review title)

    This is our favorite diaper cream. It’s effective and has a pleasant but mild scent. I’ve tried others and keep coming back to this one.
    Meg
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 May, 2026Verified purchase

    Works Really Well

    This works great, I use all the time. The consistency is great and a little goes a long way. There are more expensive creams out there and this works just as well or even better. The blue pkg version of their cream is not consistent and sometimes is watery, so I stick to the "purple one" now.
    KSD
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase

    Love it

    We’ve been using desitin and decided to try this for half the price. Works just as well! Definitely will be buying this for my babies!
    Targetluv7272772
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    Our #1 diaper cream

    This stuff is amazing, I can't say enough good about it. It takes care of any rash quickly, the texture is always consistent (unlike their blue version, which is watery), it doesn't smell too strongly, it's affordable, the tubes are sturdy and don't leak, and cleanup is easy. I hope they never discontinue it.
    Lara
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    (no review title)

    personally this is my favorite diaper cream out of all the ones I’ve tried, definitely works fast for my baby. the cream itself is really smooth and easy to spread vs other thick ones i’ve tried.
    radioheart
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026Verified purchase

    (no review title)

    This thing is awesome. I actually like it more than desitine.
    Sita
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2026Verified purchase

    Switched brands not going back!

    I grabbed this desperately because the teacher was out of the aquaphor baby 3in1 rash cream, which I have loyally used since my first child was born. I recommended to everyone and hailed it as the only cream I could use for my sensitive-skinned babes. But I was WRONG. This product had the Same active ingredients at the same percentages. So I gave it a try, I was amazed how quickly this one worked, spread, smelled! I adore this product especially at more the half the price of aquaphor! And I love the consistency more. I will say I go through this much faster than the aquaphor but that could be due to my current babe breaking out more often (don’t know why Huggies changed their diapers, HORRIBLE experience)
    Mia
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Rash away

    This is a great product
    WonderMom
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 March, 2026Verified purchase

    CONTAINS TALC

    I wish I would have read the ingredients before purchasing this and before first use. This formula contains talc which is a known cancer causing ingredient.
    shelbymaee57
    quality: 1 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026Verified purchase

    Look at all the good ingredients it's made with and the cost. Great Value.

    There a lot of good ingredients in this ointment. Making this inexpensive item into a great value. I actually needed it for myself for a treatment. It works great.
    Brina
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026

    Comparable to the Aquaphor Fast Relief (purple tube)

    Love this cream for half the price of the purple Aquaphor Fast Relief Diaper Rash cream! Will be buying this one instead!
    Ashley
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    23 February, 2026Verified purchase

    Contains talc

    As a mom who is super mindful about the ingredients that go into hers and her kiddos bodies, I’m super bummed to see that this has talc in it
    Mordorable11
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase

    Name Brand is Better

    The diaper cream works okay, just not as well as like Destin or Triple Paste. I probably wouldn’t buy it again.
    Alex
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    Works great, my daughter only had diaper rash once and was when ran out of this. I don’t buy anything else, & works much better than more expensive creams.
    Jess
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 January, 2026Verified purchase

    Makes rash even worse than before

    Made rash even worse. Baby screams while putting on. Not as thick compared to Destin. Going back to Destin
    Sheldon
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase

    Great price

    Great for babies diaper rash ! Very affordable and it helped our baby girl.
    Jose
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 January, 2026Verified purchase

    Got rid of the rash

    Went from 2 other diaper creams and this one finally healed my baby. Compared to name brand you can’t beat the price
    KsTcns
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 December, 2025Verified purchase

    No good at all

    Very watery and curdled up cream. I was scared to put it on my baby.
    niki21
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 December, 2025Verified purchase

    I would recommend

    Been using the cream since baby was born in August has worked well for us no complaints. Will continue to use
    Sarah
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy