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e.l.f. Big Mood Mega Volume & Lifting Mascara - 0.3 fl oz - 2 of 4e.l.f. Big Mood Mega Volume & Lifting Mascara - 0.3 fl oz - 3 of 4e.l.f. Big Mood Mega Volume & Lifting Mascara - 0.3 fl oz - 4 of 4
e.l.f. Big Mood Mega Volume & Lifting Mascara - 0.3 fl oz - 1 of 4

e.l.f. Big Mood Mega Volume & Lifting Mascara - Pitch Black - 0.36 fl oz: Vegan, Smooth Finish, Eyelashes Lengthening


ColorPitch Black
  • Black
  • Pitch Black

In Stock

Eligible for registries and wish lists
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At a glance

About this item

Highlights

  • Volumizing and lifting mascara
  • Plumps and lifts your lashes all day
  • Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
  • Effortless application in one stroke
  • Hourglass-shaped brush head to separate and define lashes
  • Smudge- and flake-resistant formula
  • Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.

Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.

Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)

Available in a full size single, double pack, and travel size.


All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

*In a consumer perception study after 8 hours
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Smooth
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing
Net weight: .36 fl oz (US)
Features: Long Lasting
TCIN: 82247988
UPC: 609332815902
Item Number (DPCI): 052-16-6314
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua, copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, glycerin, acacia senegal gum, oleic/ linoleic/linolenic polyglycerides, oryza sativa bran céra, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate may contain: iron oxides (ci 77499), black 2 (ci 77266) (nano)

Allergens & Warnings:

NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.

Shipping details

Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What age is this mascara suitable for?

submitted by AI Shopping Assistant - 13 days ago
  • A: This mascara is suitable for individuals aged 13 years and up.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Does this mascara contain any harmful chemicals?

submitted by AI Shopping Assistant - 13 days ago
  • A: The mascara is free from parabens, triclosan, and phthalates, ensuring a safer formulation.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What are the benefits of using this mascara?

submitted by AI Shopping Assistant - 13 days ago
  • A: This mascara provides curling and volumizing effects for enhanced lash appearance.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 13 days ago
  • A: Yes, the mascara is both vegan and cruelty-free.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What type of brush does this mascara have?

submitted by AI Shopping Assistant - 13 days ago
  • A: It features a built-in brush designed for long-lasting application and effective lash separation.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is this waterproof? I do not want waterproof.

submitted by Chica - 1 year ago
  • A: Hey Chica, Great question! The e.l.f. Big Mood Mega Volume & Lifting mascara is not a waterproof formula. It is a Smudge- and flake-resistant formula! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: is this mascara washable?

submitted by Bone Collector - 3 years ago
  • A: Hey Bone Collector, The e.l.f. Big Mood Mega Volume & Lifting mascara is Smudge- and flake-resistant. I would recommend using an eye makeup remover on a cotton pad to remove the mascara from the lashes. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This mascara has garnered attention for its ability to deliver impressive volume and length, making lashes appear fuller and more dramatic. Many guests appreciate the large brush that helps with application, while others enjoy the lightweight formula that doesn't flake or smudge throughout the day. However, some guests have experienced issues with clumping and flaking after extended wear. Overall, it offers a great balance of performance and affordability, making it a popular choice for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 5267 reviews
    easy to apply: 3.14 out of 5
    easy to remove: 3.57 out of 5
    long lasting: 2.26 out of 5
    quality: 2.23 out of 5
    value: 2.56 out of 5
    24% would recommend
    158 recommendations
    1 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    Worst mascara ever
    nancy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 March, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Medium

    Not what i expected

    The wand is too big and not getting the results I thought I would
    LAG
    Did you find this review helpful?
    4 out of 5 stars
    9 March, 2026
    originally posted on elfcosmetics.com
    Image

    good

    despite seeing everyone’s bad reviews, this mascara gave me naturally long looking lashes and isn’t terrible to wash off. good for light wear
    PayStew
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026
    originally posted on elfcosmetics.com
    Image

    Terrible

    WHY is it so difficult for me to find a mascara that doesn't end up flaking all over my face within 30 minutes after applying?!?!? I'm at a loss at this point. I've tried so many mascaras, it's mind blowing. With, without primer. Waterproof or not Waterproof. Big, fluffy wands and skinny ones. With and without fibers. If my lashes weren't blonde, I'd just wear a clear but, nope. Luckily, I received this as a free reward so I didn't pay anything but points but still a waste of my points for me.
    BrandiRae101
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on elfcosmetics.com
    Image

    Flakes off and smudges

    Upon first application it looks good. My lashes look cartoonishly long with a lash primer and lash serum. But I notice at the end of the day, there's black smudges under my eyes and black flakes on my glasses. I've yet to try the waterproof formula, but I usually avoid those due to sensory reasons. It was worth trying.
    aadin19
    Did you find this review helpful?
    3 out of 5 stars
    17 February, 2026
    originally posted on elfcosmetics.com
    Image

    Basic

    I have black and brown. Very basic. Good for everyday light wear. If you layer it can clump.
    bean22
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 February, 2026
    • Skin tone: Light

    gooopy and messy

    Gooopy and Messy. No matter how careful I put on it's thick and makes my eyelashes stuck together and gets all around my eyes. Terrible brush. Flakes off so bad throughout day.
    Tbc
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    9 February, 2026
    originally posted on elfcosmetics.com
    Image

    Not good

    Used this once and tossed it. Formula is bad, brush is bad.
    Erin00
    Did you find this review helpful?
    4 out of 5 stars
    8 February, 2026
    originally posted on elfcosmetics.com
    Image

    Good enough

    Got the blue variant of this and gifted it to my friend. She liked it. Love the packaging too
    Danadada
    Did you find this review helpful?
    2 out of 5 stars
    3 February, 2026
    originally posted on elfcosmetics.com
    Image

    (no review title)

    Mascara was very dry when first opened. It was flaky and difficult to apply.
    Anne02
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Pores
    • Hair color: Blonde
    • Eye color: Blue

    flaky and dry

    I'm super disappointed in this mascara. After about an hour it begins to flake and leave marks around the eyes. Unfortunate because the brush and brand are both great.
    Shays
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    9 January, 2026
    originally posted on elfcosmetics.com
    Image

    Sometimes clumps

    Great color and goes on easily but sometimes I get clumps and there is so much product on the brush that the clumps don’t easily brush out.
    Crisha1
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026Verified purchase

    (no review title)

    It's just a great product.
    Sheila
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 January, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Light

    Raccoon eyes

    Looked great going on but fell and gave me raccoon eyes by the end of the day.
    Danielle
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    3 January, 2026
    originally posted on elfcosmetics.com
    Image

    The blue!

    The blue shade is sooo good especially on a sunny day. It’s gives you something special that just catches the light and delights. Took off one star because the wand bristles are too long which makes application more challenging
    seamonkeyt
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Normal

    Great mascara!

    Great mascara! Doesn’t clump, and looks great! Volume and separation. Love it.
    Angelmusic
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    18 December, 2025
    originally posted on elfcosmetics.com
    Image

    Nope

    I got this using reward points. I'd be so upset if I paid for it. The formula is thick and clumpy, and the container doesn't have anything to help pull excess product off the spoolie, so there is so much product on the brush. The bristles are enormous. I do not recommend this if you have short lashes or deepest eyes; it is so hard to apply. The product flakes off and leaves a mess I under my eyes throughout the day. This is probably the worst mascara I've ever used.
    Graygraygraygrayggggg
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on elfcosmetics.com
    Image

    Best Ever!

    I have used Mac, IT, Dior, Lancôme, Tarte, Urban Decay…. But this mascara outdoes them all. I’ve had girls/women come up to me and ask what I use! Don’t ever stop making this‼️. Phenomenal ❣️
    Jane12345
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Acne, Aging, Redness, Dullness, Sensitivity
    • Hair color: Brunette
    • Eye color: Green

    raccon eyes

    it looks really nice but does not last more than a few hours until starts leaking and you look a racoon. I have worn for causal wear. no partying, and in the cold so no sweating either. it just doesn't last.
    Heather
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    17 October, 2025
    originally posted on elfcosmetics.com
    Image

    thin formula allows for easy spare application

    I like that this mascara is kind of thin -- I can use a light touch and it will not wear too uncomfortably. It does go on a little wet, which is a perk imo because I like having time to "comb them out" before it dries. Otherwise I'd be fanning them dry, trying not to blink. I don't notice any transfer, wearing off, or flaking off to speak of, maybe because I use so little at a time. I give this mascara four lippies out of five, plus a little lash comb so there's something to focus on while the mascara dries.
    Glitchy
    Did you find this review helpful?

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