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Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty - 2 of 4Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty - 3 of 4Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty - 4 of 4
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty - 1 of 4

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - Perversion - 0.04oz - Ulta Beauty

ColorPerversion

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At a glance

About this item

Highlights

  • Waterproof eyeliner pencil: Can't cry this stuff off
  • Smudge-proof: It's gonna stay #cuzitsUrbanDecay
  • Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
  • No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
  • More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
  • #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
  • Award-winning formula with an epic range of shades and finishes
  • Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
  • Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
  • Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
  • Paraben-free
  • Cruelty-free
  • Vitamin E: Hydrates, moisturizes, and conditions.
  • Jojoba Oil and Cottonseed Oil: Condition and soften the skin.

Description

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Waterproof
TCIN: 82678088
UPC: 604214450608
Item Number (DPCI): 342-02-8344
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.6 inches length x 0.75 inches width x 6.19 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this retractable or does it need sharpened.

submitted by Retractable - 1 year ago

  • A: This product requires a sharpener as it not retractable.

    submitted byDisappointed - 7 months ago
See all questions (1)

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Guests are saying

This eyeliner is highly praised for its smooth application, rich pigmentation, and long-lasting wear, making it a favorite among guests. Many appreciate its ability to glide effortlessly on the waterline without tugging, while also being easy to remove at the end of the day. Despite some concerns about sharpening and occasional smudging, the overall performance and color intensity make it a must-have in any makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 20548 reviews
    43% would recommend
    23 recommendations
    3 out of 5 stars
    10 May, 2026
    originally posted on urbandecay.com
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    Underground needs to come back

    BRING BACK UNDERGROUND-IT WAS THE BEST SHADE, AND IT WAS DISCONTINUED FOR NO REASON
    1 reply from Consumer Care Center team - 5 days ago
    Hi there! We hear you loud and clear! Thank you for your passion and loyalty to our 24/7 Glide-On Eyeliner in Underground. We know how disappointing it is when a holy-grail shade is discontinued. While we periodically refresh our collections to make room for new innovations, feedback like yours is exactly what we share with our product teams for consideration when we look at bringing back fan favorites. In the meantime, we recommend checking out Desperation or Mushroom for a similar taupe-grey metallic vibe. We'll definitely pass your request along—never say never when it comes to a classic!
    Underground
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    I would buy this product again

    Easy to apply. Unfortunately, the pencil doesn't last long and is costly.
    Barbara
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great eye liner!

    I was looking for a brown eyeliner thay wouldn't budge and this was perfect! Smooth to apply but not messy.
    Wolfie
    Did you find this review helpful?
    3 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Decent product

    [I received this product in exchange for my honest review] I received this product in exchange for my honest review. This product is very easy to apply and can draw on very finely. A quick swatch on the hand shows that it is waterproof and long lasting. The pigment is also strong and doesn't give a grayish color. I really like it.
    Tran
    Did you find this review helpful?
    3 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    [I received this product in exchange for my honest review] I have mixed feelings about the Urban Decay 24/7 Waterline Eye Pencil in the shade Legend. The packaging is a standard pencil that needs to be sharpened which is fine. The pigmentation is definitely there because it is extremely dark and the consistency is quite thick. However for my personal style it is just too dark and applies too thick making it look very harsh and not natural at all. Because the durability is so strong being waterproof it stays put but that also makes removal a bit of a hassle at the end of the day. I would rate it three stars because while it does what it claims it just does not give me the soft natural look I prefer.
    Thi
    Did you find this review helpful?
    2 out of 5 stars
    1 May, 2026
    originally posted on http://www.ulta.com
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    Would not but this again

    You need to sharpen frequently. When I bought it this was not discussed with me. Returning it
    Rosemary
    Did you find this review helpful?
    2 out of 5 stars
    1 May, 2026
    originally posted on http://www.ulta.com
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    It doesn't not stay on, it's not water proof

    I'm sorry that the person helping me. Gave me bad advice about the product
    Katherine
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
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    Pigment that lasts all day!

    I was skeptical at first because most of my pigmented eyeliners lose their color within a few hours of application, but this Urban Decay eyeliner stayed on all day and didn't lose any pigment!
    Sophia
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
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    I've purchased this product on repeat

    I love this product for tight lining! Doesn't bother my contacts and looks great all day!
    Elise
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
    Image

    Understated Perfection

    Easy application, & adds just the right accent to my eyes.
    Cynthia
    Did you find this review helpful?
    4 out of 5 stars
    28 April, 2026
    originally posted on urbandecay.com
    Image

    Sharpener, Please!!

    I wish this came with its own pencil sharpener. My sharpener whittles it down. Works great when it's not scratching my eyeball.
    Lolo1926
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Hazel

    Allergic reaction

    I’ve used this for a few years and have developed an allergic reaction to the perservion color, my eyelids are dry and flaky and itch like nothing else it is also underneath my eyes. I don’t know if they’ve changed the formula or something as I haven’t tried any other colors in a while. But it suck’s because this was so good up until now. I have had treatment previously of this review.
    Vega
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on http://www.ulta.com
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    Great eyeliner

    This is a great eyeliner that goes on smoothly, doesn't smudge and lasts most of the day.
    Susie
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on http://www.ulta.com
    Image

    Urban Decay Eyeliner

    For me, Urban Decay is the best eyeliner. The colors are great and it's long lasting. I bought the dark blue and it's beautiful.
    Jax
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on http://www.ulta.com
    Image

    Awesome

    [I received this product in exchange for my honest review] Love this eyeliner it works amazing. No scent. Water resistant. No creasing. No transfer. I would highly recommend to anyone looking for a new eyeliner
    Stephanie
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on urbandecay.com
    Image

    Love

    This is the only eyeliner I use in my waterline. It stays put for hours and glides on with ease and comfort
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 April, 2026Verified purchase

    Trash

    Paid $24 for eyeliner that is supposed to be good for the water line on your eyes, came off quicker than the $7 eye liner. Will not purchase again.
    Nonsense
    Did you find this review helpful?
    1 out of 5 stars
    22 April, 2026
    originally posted on http://www.ulta.com
    Image

    Goes through product when sharpening..

    Already reviewed the same product just in a diff color
    Nikki
    Did you find this review helpful?
    1 out of 5 stars
    22 April, 2026
    originally posted on http://www.ulta.com
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    More like smearline!

    I seldom complete reviews but I am floored by how wildly different my experience was from other reviews. I was so excited, thinking this would stick. I didn't even make it 15 minutes before it melted off my waterline to my under eye.
    Corina
    Did you find this review helpful?
    1 out of 5 stars
    19 April, 2026
    originally posted on urbandecay.com
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    Formula change causes allergic reaction

    I’m a long time fan of urban decay stash eyeliner. Like many others it works beautifully with my hazel eyes. Unfortunately, the formula changed with the branding. The ingredients are not the same. As a result, I spent two days with watering burning eyes and a runny nose before I figured out that the problem was my eyeliner.
    1 reply from Consumer Care Center team - 26 days ago
    Hello! We're sorry to hear about your experience with our 24/7 Glide-On Waterproof Eyeliner Pencil. We'd like to speak with you directly. Please call us at 1-877-447-7646 and provide the case number 46184101. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
    Sray
    Did you find this review helpful?

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