e.l.f. Big Mood Mega Volume & Lifting Mascara - Black - 0.36 fl oz: Paraben-Free, Vegan, Finish
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$9.00
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 677 ratings
$6.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 826 ratings
Frequently bought together
Highly rated
$1.99 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 13517 ratings
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1289 ratings
Guests also viewed
$4.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 2699 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 367 ratings
$21.66
was $24.00 New lower price
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 43 ratings
Related Categories
Guests are saying
This mascara has garnered attention for its ability to deliver impressive volume and length, making lashes appear fuller and more dramatic. Many guests appreciate the large brush that helps with application, while others enjoy the lightweight formula that doesn't flake or smudge throughout the day. However, some guests have experienced issues with clumping and flaking after extended wear. Overall, it offers a great balance of performance and affordability, making it a popular choice for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5267 reviews
easy to apply: 3.14 out of 5
easy to remove: 3.57 out of 5
long lasting: 2.26 out of 5
quality: 2.23 out of 5
value: 2.56 out of 5
24% would recommend
158 recommendations
1 out of 5 stars
28 March, 2026Verified purchase
(no review title)
Worst mascara ever
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
- Skin type: Combination
- Skin tone: Medium
Not what i expected
The wand is too big and not getting the results I thought I would
4 out of 5 stars
9 March, 2026
originally posted on elfcosmetics.com
good
despite seeing everyone’s bad reviews, this mascara gave me naturally long looking lashes and isn’t terrible to wash off. good for light wear
1 out of 5 stars
7 March, 2026
originally posted on elfcosmetics.com
Terrible
WHY is it so difficult for me to find a mascara that doesn't end up flaking all over my face within 30 minutes after applying?!?!? I'm at a loss at this point. I've tried so many mascaras, it's mind blowing. With, without primer. Waterproof or not Waterproof. Big, fluffy wands and skinny ones. With and without fibers. If my lashes weren't blonde, I'd just wear a clear but, nope. Luckily, I received this as a free reward so I didn't pay anything but points but still a waste of my points for me.
3 out of 5 stars
25 February, 2026
originally posted on elfcosmetics.com
Flakes off and smudges
Upon first application it looks good. My lashes look cartoonishly long with a lash primer and lash serum. But I notice at the end of the day, there's black smudges under my eyes and black flakes on my glasses. I've yet to try the waterproof formula, but I usually avoid those due to sensory reasons. It was worth trying.
3 out of 5 stars
17 February, 2026
originally posted on elfcosmetics.com
Basic
I have black and brown. Very basic. Good for everyday light wear. If you layer it can clump.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 February, 2026
- Skin tone: Light
gooopy and messy
Gooopy and Messy. No matter how careful I put on it's thick and makes my eyelashes stuck together and gets all around my eyes. Terrible brush. Flakes off so bad throughout day.
2 out of 5 stars
9 February, 2026
originally posted on elfcosmetics.com
Not good
Used this once and tossed it. Formula is bad, brush is bad.
4 out of 5 stars
8 February, 2026
originally posted on elfcosmetics.com
Good enough
Got the blue variant of this and gifted it to my friend. She liked it. Love the packaging too
2 out of 5 stars
3 February, 2026
originally posted on elfcosmetics.com
(no review title)
Mascara was very dry when first opened. It was flaky and difficult to apply.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
flaky and dry
I'm super disappointed in this mascara. After about an hour it begins to flake and leave marks around the eyes. Unfortunate because the brush and brand are both great.
4 out of 5 stars
9 January, 2026
originally posted on elfcosmetics.com
Sometimes clumps
Great color and goes on easily but sometimes I get clumps and there is so much product on the brush that the clumps don’t easily brush out.
5 out of 5 stars
7 January, 2026Verified purchase
(no review title)
It's just a great product.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase
- Skin type: Normal
- Skin tone: Light
Raccoon eyes
Looked great going on but fell and gave me raccoon eyes by the end of the day.
4 out of 5 stars
3 January, 2026
originally posted on elfcosmetics.com
The blue!
The blue shade is sooo good especially on a sunny day. It’s gives you something special that just catches the light and delights. Took off one star because the wand bristles are too long which makes application more challenging
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
Great mascara!
Great mascara! Doesn’t clump, and looks great! Volume and separation. Love it.
1 out of 5 stars
18 December, 2025
originally posted on elfcosmetics.com
Nope
I got this using reward points. I'd be so upset if I paid for it. The formula is thick and clumpy, and the container doesn't have anything to help pull excess product off the spoolie, so there is so much product on the brush. The bristles are enormous. I do not recommend this if you have short lashes or deepest eyes; it is so hard to apply. The product flakes off and leaves a mess I under my eyes throughout the day. This is probably the worst mascara I've ever used.
5 out of 5 stars
10 December, 2025
originally posted on elfcosmetics.com
Best Ever!
I have used Mac, IT, Dior, Lancôme, Tarte, Urban Decay…. But this mascara outdoes them all. I’ve had girls/women come up to me and ask what I use! Don’t ever stop making this‼️. Phenomenal ❣️
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne, Aging, Redness, Dullness, Sensitivity
- Hair color: Brunette
- Eye color: Green
raccon eyes
it looks really nice but does not last more than a few hours until starts leaking and you look a racoon. I have worn for causal wear. no partying, and in the cold so no sweating either. it just doesn't last.
4 out of 5 stars
17 October, 2025
originally posted on elfcosmetics.com
thin formula allows for easy spare application
I like that this mascara is kind of thin -- I can use a light touch and it will not wear too uncomfortably. It does go on a little wet, which is a perk imo because I like having time to "comb them out" before it dries. Otherwise I'd be fanning them dry, trying not to blink. I don't notice any transfer, wearing off, or flaking off to speak of, maybe because I use so little at a time. I give this mascara four lippies out of five, plus a little lash comb so there's something to focus on while the mascara dries.