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Wet n Wild Essence Primer Powder - 0.26oz

Wet n Wild Essence Primer Powder - 0.26oz - 2 of 4Wet n Wild Essence Primer Powder - 0.26oz - 3 of 4Wet n Wild Essence Primer Powder - 0.26oz - 4 of 4
Wet n Wild Essence Primer Powder - 0.26oz - 1 of 4
$7.39 when purchased online
Target Online store #3991

About this item

Highlights

  • 5-in1 Essence Primer + Finishing Powder: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
  • Brightens Dull Skin: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment.
  • 5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application.
  • Silky Matte Finish: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.

Directions: Apply even over face before and after makeup application.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Translucent
Product Form: Pressed Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Makeup Setting, Color Correction, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Normal
Net weight: .26 Ounces
TCIN: 86754918
UPC: 077802154873
Item Number (DPCI): 052-03-8509
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

mica, silica, zinc stearate, dimethicone, trimethylsiloxysilicate, caprylic/capric triglyceride, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, sodium dehydroacetate, ethylhexyl methoxycinnamate, water/eau, bisabolol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, malachite extract, zingiber officinale (ginger) root extract, bht, iron oxides (ci 77492).

Shipping details

Estimated ship dimensions: 0.406 inches length x 3.189 inches width x 3.189 inches height
Estimated ship weight: 0.132 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does it come with a puff or sponge of some sort?

submitted by april - 4 months ago
  • A: Hello, no it does not.

    submitted bywetnwildbeauty - 2 months ago
    Brand expert

Related Categories

4.4 out of 5 stars with 320 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.67 out of 5
quality: 4.83 out of 5
value: 5 out of 5
85% would recommend
20 recommendations

Not for me

2 out of 5 stars
khanhp5_5857 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had high hopes for the Wet n Wild 5-in-1 Essence Primer Finish Powder, but unfortunately, it didn’t meet my expectations. The powder itself is stark white, which doesn’t blend well into the skin and can leave a chalky finish, especially on warmer or deeper skin tones. The design also feels quite flimsy—not very sturdy or premium. After just one week of use, the plastic lid was already chipped, even though I handled it with care. Overall, I don’t feel this product lives up to its “5-in-1” promise, and I wouldn’t repurchase it.
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Ehh

5 out of 5 stars
jamie3_8613 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was so so for me. Wasn't my favorite product, but it did seem to leave my skin with a nice smooth finish. Although it did white me out a little bit.
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Recommend

5 out of 5 stars
rachelp09_5691 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is the first time I’ve seen or tried this product. It’s really good for setting under your eyes. It helps with the crease and fine lines. It’s blendable with no scent.
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Daytime Only Powder

3 out of 5 stars
kymp7_437 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Ok for the price, is not flashback safe and not ideal for dry areas of the face. The powder appears transparent in daylight, I was a bit worried with how white is was.
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Nice powder

4 out of 5 stars
sville_1229 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I dropped mine and broke it but it still works pretty good the packaging is really nice and it doesn't have any weird smell to it. I like how it sets the makeup
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Good primer

5 out of 5 stars
latoyaj38_4123 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the coverage and how smooth it goes on. It's a good setting powder gives my face a good finish look. This is my first time trying this and I love it.
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Great

5 out of 5 stars
silverdaisy_349 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great package and great product and great price for a good makeup product and a great price for a great brand. The product looks amazing on you and your products look amazing on
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Love it

5 out of 5 stars
Wilana - 1 month ago
originally posted on WetnWild
This one is incredible. It is super easy to use . I apply a bit to my makeup sponge and blend it. I like that it blurs out pretty evenly to my skin. My makeup looks flawless. It does not have any chemical scent to it which I like.
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Good finishing powder

4 out of 5 stars
Tammy1234 - 1 month ago
originally posted on WetnWild
This pressed powder is finely milled with a very silky texture. I did not like this as a primer but as a finishing powder it works well. Over all I didn't notice any changes in my skin but it's a good powder for the price. This was gifted by Wet N Wild.
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It's a finishing powder I didn't get to try proper

3 out of 5 stars
amarlar10_1355 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received my essence, primer and finish powder from wet n wild, and it was completely shattered.As you can see in the pictures. I did try to repress it and use it again.But it did not repress well. I'm pretty sure that might be my problem, but it did not work out for me. I can't give this a truly fair review because of it being demolished, but I do think that it would b good finishing powder. If I do see this in the store, I will pick it up to try it.
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Love this powder!

5 out of 5 stars
adrianne_m_vt_1941 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This has QUICKLY become one of my new favorite powders! I use it to set foundation, so I can’t speak to how it works as a priming product, but I love how it sets my face. I have pretty dry skin, so a lot of powders can make my face look like the Sahara desert real quick, but this one works really well for me! It cuts down just enough glow for a natural finish, without mattifying too much and making me look too dry. I always use powders to set my foundation because I hate the way foundation always feels a little tacky even when it’s dried down. I like the feel of it after powder, and the majority of the time, I’m running out the door as fast as I can, so I use powder blushes and contours vs creams because they’re just a faster application for me when I’m in a hurry. This powder works great for that! And with the super affordable price point of Wet ‘n Wild…you really can’t go wrong! The packaging is also very slim so it would also be a great option to save space when traveling! Overall this is a great find! I’m glad I got the chance to try it!
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Soft and smooth

5 out of 5 stars
Enka81 - 2 months ago
originally posted on WetnWild
Gifted by wetnwildbeauty. This is a very soft and buttery powder! I apply this as a finishing powder rather than as a primer. It does a really good job of absorbing any oiliness or greasiness from my makeup. I really like how soft and smooth this powder feels on my skin.
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Love!

5 out of 5 stars
Lydia120 - 2 months ago
originally posted on WetnWild
I really like this multi-purpose powder. It is meant to be a makeup primer, finishing powder and skincare in one product. I apply it on to my skin before applying my makeup and when I am done with my makeup. It is comfortable to wear and keeps my makeup in place. In addition, it covers my redness and makes my makeup look beautiful. I highly recommend this powder.
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Not Dry Skin Friendly

3 out of 5 stars
facebymarierre_2461 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It does what it claims to do. Was it perfect? Not at all. It's not as transparent as it claims to be and it clings to dry skin and lines. I found that this was better for my highlighted points and (sparingly) my undereye rather than my entire face. This would probably be better for oily and fair skin.
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Versatile powder

5 out of 5 stars
Hendrika - 2 months ago
originally posted on WetnWild
I received this product complimentary from Wet n Wild. This 5-in-1 Essence Primer Powder has such a beautiful silky fine texture that goes on so nicely. I like that I can use it as a primer to smooth the appearance of pores and after application of my makeup as a setting powder. A little goes a long way and it does not settle into my fine lines and wrinkles and does not look cakey. It feels lightweight, nourishing and keeps my makeup looking fresh all day long!
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Mind Blown

5 out of 5 stars
Jessica P - 2 months ago
originally posted on WetnWild
I haven’t used Wet n Wild for many years. I used it a ton as a teen. I decided it was time to check it out again. So I tried this 5 in 1 Essence Primer Powder and my mind is blown! It holds my makeup in place for several hours. I have tried many other brands to find one that works with me, and this one is the best. The powder is a milky white color, very soft and velvety, and blends in wonderful. You can barely tell you have any on. I would give this a try. I’m very glad I did. Wet n Wild, thank you for this gifted opportunity. It was definitely one that brings me back. I can’t wait to try all of your other products!
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Looks good on

5 out of 5 stars
Tiam1200 - 2 months ago
originally posted on WetnWild
Complimentary from wetnwildbeauty perfect to take away the shine easy to apply and apply before makeup to smooth and blur flaws and allow makeup to go on smoothly and easily and end with no shine with using this pressed powder very happy with it
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5 in 1, Try it 💫

5 out of 5 stars
Katty - 2 months ago
originally posted on WetnWild
I want to share with you that I just received the cosmetic given by wetnwildbeauty 5 in 1 essence primer + finishing powder, this product is ideal since its characteristic defines it as a 5 in 1, since it softens, revitalizes, refines pores, balances the texture of the skin, you can also use it before or at the end of the makeup, its texture is super soft, not creamy and the best of all is that it is easily applied, shades and seals the skin too much, my makeup was kept for many hours, I recommend it because apart from the fact that it is great, it is vegan And it doesn't contain parabens, you have to try it! ✨👏🏻
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It a good primer for the price

4 out of 5 stars
dollx - 2 months ago
originally posted on WetnWild
The Wet n Wild 5-in-1 Essence Primer Powder has a silky, finely-milled texture that feels super lightweight on the skin. It glides on smoothly without feeling chalky or heavy, giving your skin a soft, blurred finish. Application is easy—whether you’re using a brush or sponge, it sets makeup beautifully while minimizing the appearance of pores and shine. It works well as a primer, setting powder, and touch-up powder, making it super versatile. Throughout the day, it helps control oil and keeps makeup looking fresh without caking. Perfect for a natural, matte finish that still feels breathable. Gifted by wetnwildbeauty
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Good for on the go touchups!

4 out of 5 stars
JessicaKbeauty - 2 months ago
originally posted on WetnWild
This fits easily into my purse for touch ups on the go. I received it complimentary from Wet n Wild and it layers on for a nice smoothing effect. I have a fair complexion and it works well with my skin tone. My skin runs dry so I do need to make sure not to overapply. I really love the silky micro grain of the product texture, it makes it easy to just apply a fine layer or small amount as needed.
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