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Wet n Wild Essence Primer Powder - 0.26oz - 2 of 4Wet n Wild Essence Primer Powder - 0.26oz - 3 of 4Wet n Wild Essence Primer Powder - 0.26oz - 4 of 4
Wet n Wild Essence Primer Powder - 0.26oz - 1 of 4

Wet n Wild Essence Primer Powder - 0.26oz

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

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At a glance

About this item

Highlights

  • 5-in1 Essence Primer + Finishing Powder: Part makeup primer, part finishing powder, and part skincare, this essence powder preps your skin for makeup while also smoothing and conditioning the skin. Apply it again to set makeup for extended wear.
  • Brightens Dull Skin: This face powder reduces the appearances of imperfections, cuts down on shine, and cuts redness with a touch of yellow pigment.
  • 5 Skin Benefits: This skincare superhero is a dream come true! Prep your skin to be the ideal canvas while also smoothing, conditioning, and balancing the skin. Use it as part of your daily skincare routine before and after makeup application.
  • Silky Matte Finish: Whether you wear this primer on its own or as the first step and last in your makeup routine, you can enjoy a subtle soft-focus finish.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Skincare and makeup merge into one with the help of this essence primer + finishing powder with 5 skincare benefits. This product is the beginning and end to your makeup routine: use it to prep your skin, then reapply to set your makeup. This product reduces the appearance of fine lines and imperfections, but it also helps to smooth, condition, and balance the skin. A hint of yellow color helps to brighten dull skin and cut out redness. Your skin will look better than ever with a soft-focus finish.

Directions: Apply even over face before and after makeup application.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Translucent
Product Form: Pressed Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Makeup Setting, Color Correction, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Normal
Net weight: .26 Ounces
TCIN: 86754918
UPC: 077802154873
Item Number (DPCI): 052-03-8509
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mica, silica, zinc stearate, dimethicone, trimethylsiloxysilicate, caprylic/capric triglyceride, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, sodium dehydroacetate, ethylhexyl methoxycinnamate, water/eau, bisabolol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, malachite extract, zingiber officinale (ginger) root extract, bht, iron oxides (ci 77492).

Shipping details

Estimated ship dimensions: 0.406 inches length x 3.189 inches width x 3.189 inches height
Estimated ship weight: 0.132 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this powder be used alone or only with makeup?

submitted by AI Shopping Assistant - 1 month ago
  • A: This powder can be used both alone for a soft finish or layered with makeup for enhanced results.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin types is this product suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is suitable for all skin types including dry, oily, combination, and normal.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How does this primer powder help with skin tone?

submitted by AI Shopping Assistant - 1 month ago
  • A: It helps to brighten dull skin and reduce redness using a touch of yellow pigment.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this product vegan or cruelty-free?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the product is cruelty-free and not tested on animals.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits does the essence primer provide for the skin?

submitted by AI Shopping Assistant - 1 month ago
  • A: The primer smooths, conditions, balances the skin, and reduces the appearance of imperfections.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: I really want to try this powder! But first will you answer these 3 questions. Does this product clog pores ? Does this product aggravate skin so that skin breaks out if it is sensitive ? Is this product fragrance-free ? Thank you!

submitted by SensitiveSkinGirl - 10 months ago
  • A: Hello! This product is fragrance-free and formulated for typical cosmetic use. While it has not been tested for non-comedogenic properties or specifically for sensitive skin, it is not expected to cause irritation under normal conditions. However, as with any cosmetic, individual reactions may vary. If irritation occurs, discontinue use and consult a healthcare professional.

    submitted bywetnwildbeauty - 10 months ago
    Brand expert

Q: Does it come with a puff or sponge of some sort?

submitted by april - 1 year ago
  • A: Hello, no it does not.

    submitted bywetnwildbeauty - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The 5 in 1 essence primer finishing powder is a versatile makeup essential that serves multiple purposes, including acting as a primer, setting powder, and skincare treatment. Guests appreciate its silky texture, lightweight feel, and ability to control shine while providing a smooth finish. Many find it effective for various skin types, especially for setting makeup and blurring imperfections. Its affordable price and compact packaging make it a convenient choice for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 604 reviews
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4.67 out of 5
    quality: 4.83 out of 5
    value: 5 out of 5
    85% would recommend
    20 recommendations
    4 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Primer combined finish powder

    The packaging of this product is the same as the other’s products and the build ability for this product is good. I only wear it on my under eye and button of my lip. No hair
    EmiliaR
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Lightweight powder that smooth and keeps makeup lo

    This powder is lightweight and smooth on the skin. It helps blur pores and keeps my makeup looking fresh for hours. Great affordable option that works really well.
    DianaH
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Smooth flawless finish!⭐️⭐️⭐️⭐️⭐️

    Who dosent need a good setting powder am I right? 😆 this stuff lasts forever. Very helpful for giving youre makeup that smooth look! Apply after makeup and youre good for the day!
    MariahW
    Did you find this review helpful?
    1 out of 5 stars
    5 November, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Blue
    • Hair color: Brunette
    • Skin concern: Aging
    • Skin type: Combination

    Shattered

    It came shattered and now I have to return to the store!
    Krissyphd
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on influenster.com
    Image

    Makeup bag staple

    [This review was collected as part of a promotion.] This is a great powder to add to your makeup routine. You can wear it alone for a shine free day or use it to set your makeup. I like using q setting powder with my combo skin, and it works wo well. This lasts so long because a little goes a long way. Overall pleased with this for a flawless look!
    krisp2922_1176
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025

    Makeup bag staple

    [This review was collected as part of a promotion.] This is a great powder to add to your makeup routine. You can wear it alone for a shine free day or use it to set your makeup. I like using q setting powder with my combo skin and it works wo well. This lasts so long because a little goes a long way. Overall pleased with this for a flawless look!
    krisp2922_1176
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2025
    originally posted on influenster.com
    Image

    It works

    [This review was collected as part of a promotion.] I like this as a primer and setting powder. I tend to get oily and this powder has reduced the amount of oil that usually shows. There's not a strong smell so I enjoy that. A little goes a long ways.
    uniqued3_9009
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2025

    It works

    [This review was collected as part of a promotion.] I like this as a primer and setting powder. I tend to get oily and this powder has reduced the amount of oil that usually shows. There's not a strong smell so I enjoy that. A little goes a long ways.
    uniqued3_9009
    Did you find this review helpful?
    4 out of 5 stars
    6 May, 2025
    originally posted on influenster.com
    Image

    Best all in one primer & finishing powder!

    [This review was collected as part of a promotion.] Love this all in one pressed powder! Helped set my make up and made it last all day. Easy to use with a brush or powder puff. Also helps smooth my skin and minimize the look of large pores.
    Did you find this review helpful?
    4 out of 5 stars
    5 May, 2025

    Best all in one primer & finishing powder!

    [This review was collected as part of a promotion.] Love this all in one pressed powder! Helped set my make up and made it last all day. Easy to use with a brush or powder puff. Also helps smooth my skin and minimize the look of large pores.
    patys17
    Did you find this review helpful?
    2 out of 5 stars
    1 May, 2025
    originally posted on influenster.com
    Image

    Not for me

    [This review was collected as part of a promotion.] I had high hopes for the Wet n Wild 5-in-1 Essence Primer Finish Powder, but unfortunately, it didn’t meet my expectations. The powder itself is stark white, which doesn’t blend well into the skin and can leave a chalky finish, especially on warmer or deeper skin tones. The design also feels quite flimsy—not very sturdy or premium. After just one week of use, the plastic lid was already chipped, even though I handled it with care. Overall, I don’t feel this product lives up to its “5-in-1” promise, and I wouldn’t repurchase it.
    khanhp5_5857
    Did you find this review helpful?
    2 out of 5 stars
    1 May, 2025

    Not for me

    [This review was collected as part of a promotion.] I had high hopes for the Wet n Wild 5-in-1 Essence Primer Finish Powder but unfortunately it didn't meet my expectations. The powder itself is stark white which doesn't blend well into the skin and can leave a chalky finish especially on warmer or deeper skin tones. The design also feels quite flimsy—not very sturdy or premium. After just one week of use the plastic lid was already chipped even though I handled it with care. Overall I don't feel this product lives up to its 5-in-1 promise and I wouldn't repurchase it.
    khanhp5_5857
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2025
    originally posted on influenster.com
    Image

    Ehh

    [This review was collected as part of a promotion.] This was so so for me. Wasn't my favorite product, but it did seem to leave my skin with a nice smooth finish. Although it did white me out a little bit.
    jamie3_8613
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2025

    Ehh

    [This review was collected as part of a promotion.] This was so so for me. Wasn't my favorite product but it did seem to leave my skin with a nice smooth finish. Although it did white me out a little bit.
    jamie3_8613
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2025
    originally posted on influenster.com
    Image

    Recommend

    [This review was collected as part of a promotion.] This is the first time I’ve seen or tried this product. It’s really good for setting under your eyes. It helps with the crease and fine lines. It’s blendable with no scent.
    rachelp09_5691
    Did you find this review helpful?
    3 out of 5 stars
    14 April, 2025
    originally posted on influenster.com
    Image

    Daytime Only Powder

    [This review was collected as part of a promotion.] Ok for the price, is not flashback safe and not ideal for dry areas of the face. The powder appears transparent in daylight, I was a bit worried with how white is was.
    kymp7_3786
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 April, 2025

    Recommend

    [This review was collected as part of a promotion.] This is the first time I've seen or tried this product. It's really good for setting under your eyes. It helps with the crease and fine lines. It's blendable with no scent.
    rachelp09_5691
    Did you find this review helpful?
    3 out of 5 stars
    14 April, 2025

    Daytime Only Powder

    [This review was collected as part of a promotion.] Ok for the price is not flashback safe and not ideal for dry areas of the face. The powder appears transparent in daylight I was a bit worried with how white is was.
    kymp7_3786
    Did you find this review helpful?
    4 out of 5 stars
    7 April, 2025
    originally posted on influenster.com
    Image

    Nice powder

    [This review was collected as part of a promotion.] I dropped mine and broke it but it still works pretty good the packaging is really nice and it doesn't have any weird smell to it. I like how it sets the makeup
    sville_1229
    Did you find this review helpful?
    4 out of 5 stars
    7 April, 2025

    Nice powder

    [This review was collected as part of a promotion.] I dropped mine and broke it but it still works pretty good the packaging is really nice and it doesn't have any weird smell to it. I like how it sets the makeup
    sville_1229
    Did you find this review helpful?

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