L'Oreal Paris EverPure Clarify Shampoo for Build Up - 6.8 fl oz: For Colored & Oily Hair, Paraben & Sulfate-Free, With Vitamin C
$9.99 ($1.47/fluid ounce)
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Guests are saying
This clarifying shampoo has garnered mixed feedback from guests, with many praising its ability to effectively cleanse hair and remove buildup, especially for those with hard water. Guests appreciate its pleasant scent and gentle formula that doesn't overly strip hair. However, some have experienced issues with hair loss and residue buildup. Overall, it serves as a solid option for a weekly reset, leaving hair feeling fresh and clean without excessive dryness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 657 reviews
effectiveness: 3.93 out of 5
quality: 3.96 out of 5
value: 3.91 out of 5
68% would recommend
61 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 June, 2026
Budget version of Kerastase Premiere shampoo
I tried a sample of Kerastase's shampoo from their Premiere line (the one that claims to decalcify) and loved it so much but not the price tag. Did a lot of research into finding something budget friendly. This doesn't have as much citric acid as Kerastase, so it's not going to have as much of the bond-building effect for damaged hair - BUT strictly for decalcifying hair exposed to hard water, this is PERFECT. It gave me the same results at 1/5 the price. I tried it first without conditioner and my hair was still silky and manageable. Glycine and Citric Acid is really a miracle combo for combating hard water. I didn't know my hair could be this soft on its own. The scent is very light and pleasant as well. BEST drug store shampoo I have ever tried, hands down.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2026
Clarifying Shampoo
I like the scent and level of clean that this item provided. I feel ten times cleaner ♥️
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
Oily Mess
I wash my hair and blow dry it at night. I’m so thankful I did after I used this because as I was blow drying my hair, I noticed how disgusting it looked. This shampoo made it look like I hadn’t washed my hair in weeks! I immediately washed my hair again. Do not recommend!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi CM13. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
30 April, 2026Verified purchase
Not for me
Did not help with my oily hair and caused a lot of breakage and shedding
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Veronica Z. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 April, 2026Verified purchase
Wouldnt recommend
Started having severe hair loss after using this product a few times! To the point I’m thinning. My hair type is fine, not thin but not thick. Oily quick.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Mamanodine. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026Verified purchase
Not good
Not great and caused significant hair loss. Use Nizoral.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi smartshopper. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Clarify Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617 M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
(no review title)
My new go to shampoo and I'm a lover of salon quality products! Leaves my hair feeling fresh.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase
Left greasy buildup on my hair
This product left a greasy, grimy residue on my hair. I could feel it immediately after showering while drying my hair, and it only got worse over the next 24 hours. Even when taking care to be thorough and shampoo more than once. Maybe if just used occasionally as a clarifying shampoo, this wouldn’t happen? I ended up using it as my everyday shampoo for a while because I was out of my other kind, and that is when I really noticed the greasy buildup. But it does seem like a clarifying shampoo shouldn’t leave a buildup regardless!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out about our L'Oreal Paris EverPure Clarify Shampoo for Build Up. We are truly sorry to hear that it left a greasy residue on your hair, especially since a clarifying shampoo is intended to do the exact opposite! Regarding Daily Use: You are correct in your suspicion—clarifying shampoos are specifically formulated for occasional use (typically once a week or twice a month) to remove heavy mineral and product buildup. Because they are more "heavy-duty" cleansers, using them as an everyday shampoo can sometimes disrupt the scalp's natural balance, causing it to overproduce oil or leaving the hair feeling "grimy" from over-cleansing. Our Recommendation: For daily or frequent washing, we recommend a more balanced formula like our EverPure Volume or EverPure Glossing shampoos, which are designed to cleanse gently without stripping. We suggest saving the Clarify Shampoo for a deep-cleanse once a week to reset your hair! Since you purchased this at Target, we recommend checking their return policy for a possible exchange. Your experience has been shared with our product quality team for further review.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase
Not for greasy/oily hair
This product did not deliver what it said it would for oily/greasy hair. My hair was more greasy/oily the day after than normally. So I finished the product and went back to Native Hair Shampoo and even tried my kid’s shampoo product, Aussie kids and it worked much better with my hair not being greasy for 2 days without wash.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
Great Clarifying Shampoo
Effectively cleanses my hair, I use once weekly due to hard water. After usage I feel my hair is much softer, and not weighed down by serums or buildup as much as before usage. Takes a lot for it to lather, and is a clear gel. Has no real smell, but overall believe the ingredients lead it to be a good clarifying shampoo.
1 out of 5 stars
27 March, 2026Verified purchase
(no review title)
El envase llegó casi vacío y sin el precinto de aluminio, lo devolví y tampoco me reembolsaron el dinero.
3 out of 5 stars
23 February, 2026Verified purchase
It's fine
It's ok. It works just like any other clarifying shampoo I've tried. I do like how it doesn't strip my hair too much!
4 out of 5 stars
21 February, 2026Verified purchase
Pretty good
Found this recommendation off of TikTok (probably like many others) but I’m not super blown away. There’s another one by another brand I’ve been using that I can now confidently say I prefer. This is good, and I would potentially repurchase because I feel like my hair likes to have things switched around every once in a while, but once this is done I’ll switch back to the other one. It has an ok lather, but if I want to get a better lather, I definitely have to use more product.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
L'Oreal EverPure Line is the Best
I'm following the Abbey Yung haircare routine, I've tried the higher end products she recommends. I prefer this claryfying shampoo. Removes build up and lightly fragranced (perfect for sensitive skin). Only use once every week or two. It truly works.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
Clairfying - but at a cost
Product felt very cleansing, but had significant hair loss after just one use. I wouldn’t recommend if you have thin hair, just incase you experience loss!
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
Works great!
Love this stuff! I use once or twice a week! Works great!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
Not for fine hair
This isn’t for fine hair. Leaves too much product behind
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello Caroline52! We are sorry to hear that our EverPure Clarifying Shampoo felt a bit too heavy for your fine hair. While this formula is designed to effectively remove stubborn hard water minerals and styling buildup, it is also sulfate-free and formulated with dual-action technology to ensure the hair isn't stripped of essential moisture. For finer hair types, this added hit of hydration can sometimes feel like it’s leaving a bit of residue behind if not rinsed very thoroughly. To get that perfectly clean, airy feel you're looking for, we recommend focusing the shampoo strictly on your roots and rinsing with warm water for an extra minute to ensure every bit of the formula is washed away. You might also find that using it just once a week as a deep-cleansing treatment, rather than as your daily wash, helps maintain the perfect balance of clarity and volume. We appreciate your feedback, as it helps us better understand how our clarifying solutions perform across different hair textures.
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
Made my scalp feel so much cleaner
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Leaves my hair clarified but not stripped
I use this shampoo weekly and love it. It removes oil, buildup, and minerals from my hair without leaving the hair dry or stripped like most clarifying shampoos do. The scent is a little strong for my liking, but what's most important to me is how a shampoo makes my hair feel. In this case, the way it cleans but not dries is worth the strong scent.
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
(no review title)
Great clarifying shampoo for a weekly reset. I often opt to use this when I have had to use a lot of product or just to reset in the beginning of the week. It’s not too harsh on your hair and leave your hair feeling light without drying it out. (For reference I have long straight hair)