Clairol Root Touch-Up Permanent Hair Color - 5A Medium Ash Brown Hair Dye Kit: Anti-Aging, Aluminum-Free, Paraben-Free, Includes Applicator
Color5A Medium Ash Brown
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This root touch-up product has garnered positive feedback for its ease of use and effectiveness in covering gray hair. Guests appreciate the natural-looking results and quick application time, making it a convenient option for maintaining hair color between salon visits. Many have noted the pleasant scent and the product's ability to blend seamlessly with existing hair color. However, some guests have expressed concerns about the longevity of the color and the amount of product provided.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2767 reviews
effectiveness: 4.11 out of 5
quality: 4.09 out of 5
value: 4.09 out of 5
79% would recommend
122 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase
Fixable color
Color can be mixed with other LOreal Touch Up Colors to lighten color for consistent shade.
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2026Verified purchase
Good coverage
First time doing root touch ups at home. The color covered all my little pesky grays and I will continue to save money and use this product at home instead of going to the salon. The included brush also made the application super easy.
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026Verified purchase
(no review title)
worked great.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
Not the right tube!
Something is wrong with this specific shade!!! If I use the medium brown, I get the brown color in the tube. If I do this box, it’s almost like they put a conditioner in it! I’ve reported this to Target multiple times, and no one seems to be relaying it to Clairol. It’s such a waste of time…
5 out of 5 stars
30 April, 2026
originally posted on Clairol
Great colour match
I have been using this product since Covid when hairdressers were closed. I use it for the touch up between salon visits. It's easy to use and the colour match is great. I have auburn hair with highlights I use 1/2 a tube of colour 6 and 1/2 colour 7
2 out of 5 stars
23 April, 2026
originally posted on Clairol
Lanolin allergy
I have been using this product for years,however,recently i have started to experience irritation and sufferred a nasty skin rash all over my neck. I checked the ingredients and have noticed it contains lanolin, of which i am allergic.
1 reply from Clairol team - 21 days ago
Hi there! Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Root Touch Up line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 08000833338 so we can better help!
1 out of 5 stars
22 April, 2026
originally posted on Clairol
Product has been downgraded
I have used this product for many years (#8 medium blonde) and it worked great. When I colored my gray roots the color lasted a long time. But now when I do the touch up on my roots within a few days the product wears off and the hair I colored is gray again. Therefore I will no longer spend my money on this downgraded product.
1 reply from Clairol team - 21 days ago
Hi there! We do want to thank you for trying our Clairol Total Root Touch Up line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
3 out of 5 stars
20 April, 2026
originally posted on Clairol
Discontinued but no info for customers
Loved this product but it had been discontinued by Boots the chemist- our biggest outlet of Clairol products and no reason given and no information for customers on an alternative/replacement
5 out of 5 stars
7 April, 2026
originally posted on Clairol
Shocking Good!
Was so skeptical to try this but my colorist was booking a month out and I was headed on a spur of moment holiday. Came out shockingly good! Left on 20 min because I wanted the full lift to match my blonde highlights. Easy to use, affordable and best of all..major time saver! Def geting this again when nedd.
4 out of 5 stars
1 April, 2026
originally posted on Clairol
Great but impossible to find!
I’ve been using the 5r shade for a few years now but it has become impossible to find anywhere. Has it been discontinued? What’s going on?
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026Verified purchase
(no review title)
Liked that it was easy and fast.
5 out of 5 stars
29 March, 2026
originally posted on Clairol
Out of stock indefinitely?
Has this product shade (Medium Auburn 5R) been discontinued in the UK? It has not been available at any stocking outlets for some months now. I am having to substitute with the dark auburn, giving my hair an ombré look between full colours. Not ideal! Any information would be much apreciated!
2 out of 5 stars
21 March, 2026
originally posted on Clairol
No longer available?
I have used this for ages with success so would've given more stars, but cannot find in stock anymore. Why are auburn girls discriminated against?
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for your loyalty to our Clairol Root Touch Up permanent cream line; yet, we are truly saddened to learn that you cannot locate your preferred shade. Since there are quite a few variables to consider with availability in your area, we feel it is best to speak with you directly to make the best recommendation regarding where to find this product. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
(no review title)
Did not cover well and not enough product for the job.
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase
(no review title)
Impressed. Only 10 minutes and it works!
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2026Verified purchase
Works great and easy to apply
I’m very pleased with the effectiveness of this touch up color.. the color is natural and blends in well for graying roots and especially around forehead and sides. I swim everyday and even the chlorine doesn’t wash it out too face. I do it about every 4 weeks
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase
(no review title)
Easy to use and works well.
5 out of 5 stars
27 February, 2026
originally posted on Clairol
Perfect colour for me
I purchased this product a week ago, unsure how it would turn out. I have long blonde hair. My hairdresser isn't available due to illness. So only ever having the same hairdresser for 45 years I thought I would give it a go. Wow I am blown away by how well it's covered my roots. I have ordered a few more. I haven't tried doing the underneath as yet as I would need at least two packets. The price is fabulous too. I am very happy.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026Verified purchase
Works great for touch ups!
Works great! I use dark brown and leave it in for 30 mins and my grays are gone and matches my hair color.
5 out of 5 stars
17 February, 2026
originally posted on Clairol
Its great ever timeRose
5G is a great root Touch-up its even Better with a coupon.