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$5.99When purchased online
About this item
At a glance
Hypoallergenic
Highlights
- Features a lash-building brush
- Volume-building formula creates great BIG lashes with each coat
- Washable formula
- Lashes look intensified after each coat without any clumps or globs
Specifications
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .34 fl oz (US)
Features: Non-Clumping, Long Lasting
TCIN: 12053855
UPC: 041554209310
Item Number (DPCI): 052-07-0251
Origin: Made in the USA
Description
Go big or go home! America’s favorite mascara is going BIG! Get bigger lashes with Maybelline New York’s Great Lash Big Washable Mascara’s bigger brush. Create bigger lashes with the lash-building brush, the Great Big brush. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. Lashes look intensified as the Great Big Brush makes sure every lash is coated. The conditioning formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.
Packaging May Vary
Step 1: Sweep the Great BIG Brush from root to tip of lashes. Step 2: Repeat Step 1. until the desired volume is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Packaging May Vary
Step 1: Sweep the Great BIG Brush from root to tip of lashes. Step 2: Repeat Step 1. until the desired volume is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cera alba/beeswax, ozokerite, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, butylene glycol, stearic acid, triethanolamine, palmitic acid, sorbitan sesquioleate, phenoxyethanol, hydrolyzed corn starch, methylparaben, hydroxyethylcellulose, disodium edta, bh, propylparaben, butylparaben, simethicone, quaternium-22, [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77007/ultramarines, 75470 chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]
Shipping details
Estimated ship dimensions: 5.56 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.6 out of 5 stars with 115 reviews
60% would recommend
41 recommendations
quality: 4 out of 5
easy to apply: 4.22 out of 5
value: 3.76 out of 5
long lasting: 4.04 out of 5
easy to remove: 4.13 out of 5
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Sensitivity
Hair color:
Blonde
Eye color:
Green
Great item
5 out of 5 stars
Would recommend
IWON - 6 days ago
Fast delivery, easy to find online
Love it
5 out of 5 stars
Would recommend
Johanna - 23 days ago, Verified purchaser
I love it. Been using this for years
Personal info
Skin tone:
Light
Hair color:
Auburn
Eye color:
Blue
Skin concern:
Acne
Skin type:
Dry
Affordable and great
5 out of 5 stars
Would recommend
Natalie - 27 days ago, Verified purchaser
Affordable and great! Love that I can get great extension for $6!
Best mascara.
5 out of 5 stars
Would recommend
Melba Shaver - 1 month ago, Verified purchaser
Target always has the items I want /need.
Personal info
Eye color:
Brown
Skin concern:
Sun damage
Skin tone:
Light
Hair color:
Brunette
Skin type:
Combination
Dont recomend
1 out of 5 stars
Would not recommend
Josie - 3 months ago, Verified purchaser
The mascara does not lift or make your lashes great. Bad quality
1 reply from Maybelline Consumer Care team - 3 months ago
HI There! We are so sorry our Maybelline Great Lash Big Washable Mascara did not work as well for you. Check out our Lash Sensational Sky High Tinted Primer. This is Maybelline New York's 1st tinted primer for extreme length* + care. This mascara primer for lashes introduces Sky High impact—amplified, for extended length and volume. *When worn with Sky High washable mascara.
Personal info
Skin concern:
Blackheads,
Sensitivity,
Cellulite,
Pores
Hair color:
Brunette
Skin type:
Normal
Eye color:
Brown
Skin tone:
Medium
Doesn't Beat Original
1 out of 5 stars
Would not recommend
chaoticexplorer - 4 months ago, Verified purchaser
The original makes them look bigger than this one.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there, thanks for reaching out about Maybelline Great Lash Big Washable Mascara. We're sad to learn this mascara did not fully provide you with the results that you had hoped for. We will be sure to share your comments with our team for future improvement. It is our hope you continue exploring our mascaras in the future with greater results! XOXO
Personal info
Skin type:
Normal,
Combination,
Oily,
Dry
Priced perfectly. Dont always use but often come back to
5 out of 5 stars
Would recommend
Cavin - 4 months ago, Verified purchaser
Great product for the price! Makes my eyelashes long and thick. Do need a few coats but the bottle itself still lasts a long time. Not the best mascara ever but for the price it’s one I come back to here and there!
Personal info
Skin tone:
Medium
Eye color:
Brown
Skin type:
Combination
Hair color:
Brunette
Masacara review
5 out of 5 stars
Would recommend
Terribear - 5 months ago, Verified purchaser
Love this brand of mascara, been using it for years after trying so many high end brands I always go back to the original Maybeline!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Aging
Hair color:
Grey
Eye color:
Hazel
Mascara
1 out of 5 stars
Would not recommend
Awful - 6 months ago, Verified purchaser
Wouldn't buy again. It does not even look like anything is on my lashes. And it seems dry
1 reply from Maybelline Consumer Care team - 6 months ago
Hi There! We are so sorry to hear about your experience with our Great Lash Big washable Mascara. Have you tried the waterproof version?After 40 years, Great Lash is still America’s favorite mascara. This mascara features a lash-doubling formula that glides on to build great-looking lashes. The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.
Not good, may have been a dud
1 out of 5 stars
Would not recommend
Christian - 8 months ago
Felt like it was empty. I tried applying it and nothing would go on my eyelashes. Hoping I can still get a refund for this.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi There We are sorry to hear about the experience you had with our Great Lash BIG Mascara We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #22198795. We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Personal info
Skin tone:
Light
Skin type:
Dry
Not As Good As It Used To Be
2 out of 5 stars
Would not recommend
mrsg - 10 months ago, Verified purchaser
Messy and difficult to apply
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there! We are so sorry to hear that this product did not leave you with the results in which you were expecting. We understand how frustrating that can be and appreciate you sharing some personal feedback with us. We hope you continue to try our products in the future!
Around since the 1970s
5 out of 5 stars
Would recommend
DJKC - 10 months ago, Verified purchaser
You don't need any mascara except this one. It's been around since the early 1970s (hence the Lily Pulitzer colors of the packaging). I started buying it in Brown/Black again because I'm old now and don't want harsh black anymore. Doesn't goop up your eyelashes like other mascaras. Easy to remove. Gives you nice-looking long lashes that are easy to separate while you wait for the mascara to dry. Highly recommended.
The Best!
5 out of 5 stars
Would recommend
mari - 10 months ago, Verified purchaser
I've tried Chanel, Dior and every other brand. I always come back to this.
The best out there!
5 out of 5 stars
Michelle - 11 months ago, Verified purchaser
MMaybelline mascara is simply the best. Gives you long lashes that last all day. I have been using it for years. I would recommend it over any other brand out there.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Blackheads,
Redness,
Dark circles,
Pores,
Sensitivity,
Uneven skin tone,
Calluses
Hair color:
Brunette
Eye color:
Hazel
Not Very Good Tbh
2 out of 5 stars
Would not recommend
Victoria - 1 year ago
Didn't Seem To Make My Lashes Look As Good As I Know They Can Look, And If I Put It On My Lower Lashes, It Bleeds All Over My Cheeks When I Sweat. :/
1 reply from Maybelline Consumer Care team - 1 year ago
Hi Victoria! We appreciate you taking the time to share your feedback with out Great Lash Big Mascara. We are so sorry to hear that it did not work for you. We will be sure to share your comments with the team as we are always looking for ways to improve. We think you will love our Sky High lengthening and volume mascara for sky high lash impact from every angle. Long lasting mascara delivers full volume and limitless length. We hope you can give it a try and see great results! XOXO
Personal info
Eye color:
Brown
Hair color:
Black
Skin tone:
Medium
Skin type:
Combination
Not worrh it
1 out of 5 stars
Would not recommend
Mary - 1 year ago, Verified purchaser
I did not like this product. Not made as it was before. The product is watery and does not do the job.
1 reply from Maybelline Consumer Care team - 1 year ago
Hi Mary! We're sorry you were disappointed in the consistency and the results of our Great Lash Big Washable Mascara. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others on our team.
Personal info
Skin concern:
Acne,
Dark circles,
Sensitivity
Hair color:
Brunette
Skin type:
Oily,
Normal,
Dry
Eye color:
Green
Skin tone:
Light
Love
5 out of 5 stars
Would recommend
Karalikestarget - 2 years ago
I really like this one of the best mascara ever if you want it to do little for your lashes like give it color I have very long lashes so it makes them just look full and big I love
Can’t find fresh product
1 out of 5 stars
MascaraMaven - 2 years ago
originally posted on maybelline.com
I’ve been using Great last since the 1980’s. Since COVID I’ve had to throw away dozens of mascaras, most often great lash and also expensive brands like Tarte and Benefit, purchased in different stores and from different sites, without even a single use, because they were dry! I used to buy a fresh great lash every week because I hate a dry mascara, but can’t seem to buy product that isn’t dried out at any price.
1 reply from Consumer Care Center team - 1 year ago
Hi there! We are so sorry to hear that the Great Lash® BIG® Washable Mascara you purchased came dried out. As consumers ourselves we understand your frustration. We will be passing these comments along to our product development team as we are always looking to improve our formulas. If you would like to discuss this experience further, please give us a call at 800.944.0730 anytime between 9:00am- 5:30pm ET M-F and provide the reference #17666744. XOXO
Barely does anything!
1 out of 5 stars
Would not recommend
K - 2 years ago
Thought I’d give it another try since I didn’t have a good experience with the other mascaras and omg.. they’re all literally the same!! Have to put countless layers of mascara just to see a tiny bit of difference. Why even bother...
1 reply from Maybelline Consumer Care team - 2 years ago
Hi there! We appreciate your feedback and are disappointed to hear that you experience with our Great Lash BIG Mascara was not up to your expectations. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. Since this product did not suit you, we recommend checking out our Sky-High lengthening and volume mascara for sky high lash impact from every angle. This Long-lasting mascara delivers full volume and limitless length. We hope you give this a try.
Big Mistake
1 out of 5 stars
JJJ70 - 2 years ago
originally posted on maybelline.com
I bought this mascara thinking it was the regular straight brush. Big mistake. It does not apply evenly and clumps. I wish I had kept the packaging to return the product. A waste of money.
1 reply from Customer Care team - 2 years ago
Hello! Thank you for your feedback and we are sorry to hear about your experience with Great Lash BIG Washable Mascara. It can be frustrating when a product's brush is different than expected. We recommend trying the Great Lash Washable Mascara for the straight brush.