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Maybelline Great Lash Volumizing and Lengthening Mascara - 2 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 3 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 4 of 4
Maybelline Great Lash Volumizing and Lengthening Mascara - 1 of 4

Maybelline Great Lash Lengthening Washable Mascara - 100 Blackest Black - 0.43 fl oz: Sulfate-Free, Hypoallergenic, Aluminum-Free

$6.89

Color100 Blackest Black

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
  • Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.

Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .43 fl oz (US)
Features: Washable, Double-Ended, Ophthalmologist Tested
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica

Shipping details

Estimated ship dimensions: 5.5118 inches length x 2.7559 inches width x 0.8661 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to wash off

submitted by Please help - 9 years ago
  • A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert
  • A: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!

    submitted byTarget Beauty Consulting - 9 years ago
    Brand expert
  • A: The “washable” version is not that easy to wash off. My regular gentle cleanser doesn’t remove it. I have to use micellar water or makeup remove saturated in a cotton round and rub with some effort.

    submitted byMimi - 2 years ago

Q: I want to chsnge from black mascara to brownish black or dark brown. I have blue eyes and very light colored hair. Which shoukd i use

submitted by Bwallacw - 2 years ago
  • A: Hi in my previous experience I believe that the sky high mascara would look best in true brown

    submitted byAva - 9 months ago
  • A: Hi there, Bwallacw! Thank you for reaching out about our Great Lash Mascara, we recommend trying our shade Brownish Black. We also have a gorgeous shade in our Lash Sensational Sky High Mascara that really makes blue eyes pop! We recommend trying out the shades True Brown or Burgundy Haze. If you're feeling extra bold, try our Blue Mist shade for extra definition. XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: How long does it keep the eyelashes up, Also Is this meant for brows?

submitted by Target shopper - 2 years ago
  • A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?

submitted by Shannon165 - 4 years ago
  • A: I bought blackest black & it’s a solid, basic black.

    submitted byMimi - 2 years ago
  • A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Which mascara is both waterproof AND smudge proof?

submitted by Kim - 5 years ago
  • A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
  • A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Which shade is darker: brownish black or dark brown?

submitted by Battenbergs - 6 years ago
  • A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
  • A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Q: Is this cruelty free

submitted by Cathy - 4 months ago
  • A: Hello Cathy! Maybelline, a brand of L’Oréal, does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

    submitted byMaybelline Consumer Care - 4 months ago
    Brand expert

Q: I want to find a good clear mascara because I go to no makeup college is this a good fit? Are the results the same as the colors

submitted by Ava - 9 months ago
  • A: Hi Ava. Thank you for reaching out to Maybelline regarding the Great Lash Clear Mascara. This product has a small brush with big control. This clear mascara grooms, conditions and separates eyelashes and brows. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. The difference between this mascara and ones with color is that it does not deposit any color on your lashes.

    submitted byMaybelline Consumer Care - 9 months ago
    Brand expert

Q: Can I use this as a top coat to regular mascara?

submitted by MarthaC - 2 years ago
  • A: Hi there. Thank you for reaching out about Maybelline Great Lash Volumizing and Lengthening Mascara. This mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes. We recommend the following steps: Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Garnier Micellar Water.

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Can I use the clear shade for my brows? Because I love this for my eyelashes and I want to use it for my brows

submitted by Natalia - 2 years ago
  • A: Hi there, Natalia! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. For brows. we recommend trying our Express Brow Fast Sculpt Clear Brow Gel. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. We hope this helps!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its smooth application and ability to enhance lash length and volume. However, some guests have expressed disappointment due to issues like flaking, smudging, and adverse reactions. Despite these concerns, it remains a popular choice for those seeking an affordable and reliable mascara that delivers a natural look. Guests appreciate its ease of use and the classic appeal it holds in their makeup routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 7303 reviews
    easy to apply: 4.2 out of 5
    easy to remove: 4.13 out of 5
    long lasting: 3.52 out of 5
    quality: 3.48 out of 5
    value: 3.66 out of 5
    60% would recommend
    299 recommendations
    5 out of 5 stars
    23 May, 2026
    originally posted on maybelline.com
    Image

    Can’t be a classic!

    [This review was collected as part of a promotion.] This mascara gives me the perfect volume to look as if I’m wearing lashes. The true black color is unbeatable!
    @truetonell
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on maybelline.com
    Image

    Amazing

    [This review was collected as part of a promotion.] I loved the Great Lash mascara! It made my natural lashes look AMAZING. It gave them so much volume:)
    tori
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    My go to pro!

    [This review was collected as part of a promotion.] It’s smooth, volumizing, and lengthening. I love!!
    Lisha
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    Must have

    [This review was collected as part of a promotion.] This mascara is great! Goes on easy. Made my lashes stand out. Stayed on all day.. Definitely recommend to others
    Mirish08
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    The Best Mascara

    [This review was collected as part of a promotion.] LOVE this mascara! It goes on smooth without clumping or flaking. It really makes your look lashes great and makes your eyes pop!
    Mascara
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    great mascara

    [This review was collected as part of a promotion.] I am new to makeup. This mascara really made my eyelashes pop and look great. It gave good length and coverage.
    rach
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    My lashes look naturally

    [This review was collected as part of a promotion.] I’m honestly impressed with this Maybelline mascara! It makes my lashes look so much longer, fuller, and beautifully lifted without feeling heavy. The formula goes on smoothly, doesn’t clump, and stays put all day. My lashes look naturally defined but still dramatic enough to make my eyes stand out. Definitely one of the best affordable mascaras I’ve tried!
    Lily Lam
    Did you find this review helpful?
    4 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    Surprisingly amazing!

    [This review was collected as part of a promotion.] Love how this works at affordable price! I will definitely repurchase!
    Kmish17
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    Wow

    [This review was collected as part of a promotion.] I wore it to prom it lasted all night and I didn't look crazy big win in my opinion
    Pk04
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    good

    [This review was collected as part of a promotion.] I really liked it soon as it’s out I’m buying another!
    Nya0
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on maybelline.com
    Image

    love it

    [This review was collected as part of a promotion.] really love this Mascara for everyday wear. The curved brush makes lifting and curling my lashes effortless, with zero clumping. I also appreciate the clean, plant-powered formula-it feels super lightweight and doesn't irritate my sensitive eyes at all. Perfect for natural, defined lashes that stay lifted all day.
    lovemiu
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Mom

    [This review was collected as part of a promotion.] Mom loved it thanks it was amazing would definitely
    Jwood
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Love it

    [This review was collected as part of a promotion.] I loved the mini mascara. It went on well and made my lashes look more defined. The size is also perfect to tuck in a small purse.
    Jenjo22
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
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    ?

    [This review was collected as part of a promotion.] I love this mascara .I like the free travel size fits perfect in my purse. .Thank you for the sample nice to try before buying regular size .
    ?424
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    love this mascara!

    [This review was collected as part of a promotion.] This is such an amazing mascara and I love how it gave me volume on my flat lashes.
    mary
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Blackheads, Aging, Pores
    • Hair color: Black
    • Eye color: Brown

    This does NOTHING

    Its like putting on water. Literally did nothing for my eyelashes
    1 reply from Maybelline Consumer Care team - 5 days ago
    Hi there! We appreciate you giving our Great Lash in Clear a try. We are sorry to hear that it didn't provide the visible impact you were expecting for your lashes. Because this formula is completely transparent and free of pigments, it is designed for a very subtle, "no-makeup" look rather than the dramatic thickening or lengthening you would get from a tinted mascara. It is a favorite for grooming brow hairs or giving lashes a soft, natural lift and shine without any color. If you are looking for that classic Great Lash volume and thickening effect, we recommend trying our Great Lash Very Black formula! We have shared your feedback regarding the "watery" feel with our Product Development team. Thank you for letting us know your thoughts!
    VM
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Its alright

    [This review was collected as part of a promotion.] honestly it did its volumizing job but i prefer a more natural full look, i dont think it was made for my lashes but i can see it looking good on other people
    1 reply from Consumer Care Center team - 3 days ago
    Hi there! Thank you for trying our Great Lash Washable Mascara sample and sharing your honest thoughts with us. We are so glad to hear that the formula did its volumizing job, but we are sorry to hear that the finish wasn't the perfect fit for your personal style and lashes! We have shared your feedback with our team for future consideration. If you prefer a more natural, fanned-out, and full lash look, we invite you to explore our original Lash Sensational Mascara, which features a fanning brush designed to separate and define each lash beautifully. We hope you continue to explore Maybelline to find your ultimate go-to mascara! XO
    amara
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Absolutely love

    [This review was collected as part of a promotion.] It’s great looks natural and lasts a long time it my favorite mascara from maybelline!!!
    Maria’ssss
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Good quality

    [This review was collected as part of a promotion.] Used about 10 years ago. Got a free sample and fell in love
    KAP352
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on maybelline.com
    Image

    Enhanced my lashes!

    [This review was collected as part of a promotion.] I really enjoyed using this mascara, it enhanced my natural lashes and made them have so much more volume!
    Lovelieannie
    Did you find this review helpful?

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