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Maybelline Great Lash Volumizing and Lengthening Mascara - 2 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 3 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 4 of 4
Maybelline Great Lash Volumizing and Lengthening Mascara - 1 of 4

Maybelline Great Lash Lengthening Washable Mascara - 100 Blackest Black - 0.43 fl oz: Sulfate-Free, Hypoallergenic, Aluminum-Free

$6.89

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Lash-doubling formula glides on to build great-looking lashes
  • Lash-building brush makes it easy to get a full-lash look
  • Washable formula

Description

After 40 years, Great Lash is still America’s favorite mascara. This mascara features a lash-doubling formula that glides on to build great-looking lashes. The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.

Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Finish: Natural
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening
Features: Washable, Double-Ended, Ophthalmologist Tested
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica

Shipping details

Estimated ship dimensions: 5.5118 inches length x 2.7559 inches width x 0.8661 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to wash off

submitted by Please help - 9 years ago
  • A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert
  • A: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!

    submitted byTarget Beauty Consulting - 9 years ago
    Brand expert
  • A: The “washable” version is not that easy to wash off. My regular gentle cleanser doesn’t remove it. I have to use micellar water or makeup remove saturated in a cotton round and rub with some effort.

    submitted byMimi - 2 years ago

Q: I want to chsnge from black mascara to brownish black or dark brown. I have blue eyes and very light colored hair. Which shoukd i use

submitted by Bwallacw - 2 years ago
  • A: Hi in my previous experience I believe that the sky high mascara would look best in true brown

    submitted byAva - 11 months ago
  • A: Hi there, Bwallacw! Thank you for reaching out about our Great Lash Mascara, we recommend trying our shade Brownish Black. We also have a gorgeous shade in our Lash Sensational Sky High Mascara that really makes blue eyes pop! We recommend trying out the shades True Brown or Burgundy Haze. If you're feeling extra bold, try our Blue Mist shade for extra definition. XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: How long does it keep the eyelashes up, Also Is this meant for brows?

submitted by Target shopper - 3 years ago
  • A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!

    submitted byMaybelline Consumer Care - 3 years ago
    Brand expert

Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?

submitted by Shannon165 - 4 years ago
  • A: I bought blackest black & it’s a solid, basic black.

    submitted byMimi - 2 years ago
  • A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Which mascara is both waterproof AND smudge proof?

submitted by Kim - 5 years ago
  • A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
  • A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Which shade is darker: brownish black or dark brown?

submitted by Battenbergs - 6 years ago
  • A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
  • A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Q: Is this cruelty free

submitted by Cathy - 6 months ago
  • A: Hello Cathy! Maybelline, a brand of L’Oréal, does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

    submitted byMaybelline Consumer Care - 6 months ago
    Brand expert

Q: I want to find a good clear mascara because I go to no makeup college is this a good fit? Are the results the same as the colors

submitted by Ava - 11 months ago
  • A: Hi Ava. Thank you for reaching out to Maybelline regarding the Great Lash Clear Mascara. This product has a small brush with big control. This clear mascara grooms, conditions and separates eyelashes and brows. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. The difference between this mascara and ones with color is that it does not deposit any color on your lashes.

    submitted byMaybelline Consumer Care - 11 months ago
    Brand expert

Q: Can I use this as a top coat to regular mascara?

submitted by MarthaC - 2 years ago
  • A: Hi there. Thank you for reaching out about Maybelline Great Lash Volumizing and Lengthening Mascara. This mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes. We recommend the following steps: Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Garnier Micellar Water.

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Can I use the clear shade for my brows? Because I love this for my eyelashes and I want to use it for my brows

submitted by Natalia - 2 years ago
  • A: Hi there, Natalia! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. For brows. we recommend trying our Express Brow Fast Sculpt Clear Brow Gel. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. We hope this helps!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

This mascara has garnered positive feedback for its ability to provide volume, length, and a natural look without clumping. Guests appreciate its smooth application and easy removal, making it a great choice for everyday use. Many have noted its effectiveness for sensitive eyes and its dependable performance throughout the day. Overall, it stands out as a reliable option for those seeking a classic mascara that enhances their lashes beautifully.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3575 reviews
    easy to apply: 4.19 out of 5
    easy to remove: 4.13 out of 5
    long lasting: 3.52 out of 5
    quality: 3.48 out of 5
    value: 3.66 out of 5
    60% would recommend
    303 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 July, 2026Verified purchase

    Best Mascara

    always my favorite over any high-end brand gives my the most beautiful ladies, nevet smears or flakes!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Brunette
    • Eye color: Blue

    Classic

    cannot go wrong Solid purchase Every Time
    Reaelise
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 July, 2026
    originally posted on maybelline.com
    Image

    Horrible

    Been using Maybelline great lash since 1977. The quality has continuously gone down. The brush clumps, the prongs stick out on the brush and it dries out immediately, three weeks tops.
    1 reply from Maybelline team - 4 days ago
    Hello! Thank you so much for your incredible loyalty to our Great Lash Washable Mascara since 1977. We are so sorry to hear that your recent tubes have been clumping, drying out within three weeks, and having brush issues. We know how disappointing this is after decades of trust, and we have shared your experience directly with our quality and development teams for review. To help you find a formula and brush that deliver the smooth, beautiful results you deserve, we invite you to take our Mascara Finder Quiz here: https://tinyurl.com/rdaztr2. If you need any further assistance with your mascara, please feel free to reach out to us directly here: https://tinyurl.com/y7orulbf
    Kristypcb
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2026Verified purchase

    (no review title)

    One was missing inner part so when you go to use it it comes out loaded with the mascara and can’t be used!
    1 reply from Maybelline Consumer Care team - 10 days ago
    Hi there! We are so sorry to hear about your experience with our Great Lash Lengthening Washable Mascara and that the inner wiper was missing from your tube. This is certainly not the quality we aim to provide, and we have shared this packaging issue with our team. Since your purchase was made through Target, we recommend contacting their customer support team directly so they can assist you with a replacement or refund. If you need further assistance with your product, please feel free to reach out to us directly here: https://tinyurl.com/y7orulbf. XO
    Eun
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 June, 2026Verified purchase
    • Skin concern: Sensitivity
    • Eye color: Hazel
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Normal

    Nope

    Don’t like because it gave me a allergic reaction on my eyelid. Don’t recommend
    1 reply from Maybelline Consumer Care team - 25 days ago
    Hello! We're so sorry to hear about the experience you had with our Great Lash Mascara. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 47211841. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon! XO
    Sammmmm
    easy to apply: 2 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great product

    [This review was collected as part of a promotion.] I really like this product it does what it says, volume and still look natural
    Lena
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Mascara

    [This review was collected as part of a promotion.] Great product! Love how it looks on my eyes. This was actually the mascara type I grew up on! I switched to a different brand, but now will be switching back! I would love more samples!
    Ang6
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great Lash Mascara

    [This review was collected as part of a promotion.] This is a long standing mascara that has stood the test of time. Great formula, long-lasting and doesn’t bleed or clump!
    cms53
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great product

    [This review was collected as part of a promotion.] Goes on effortlessly, and covers amazing. Lashes look full and thick. Applicator is perfect coating each lash. Can apply multi layers for fuller look . Non smudging or flaking .
    Red8
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Loving my Maybelline Mini!

    [This review was collected as part of a promotion.] I absolutely love my sample of Great Lash Washable Volumizing Natural-Looking Mascara Mini! My lashes have never looked so thick and full!
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Mini Mascara

    [This review was collected as part of a promotion.] It goes on easy and shows my lashes well. It is also easy to take off at night.
    rd63
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Love it

    [This review was collected as part of a promotion.] Easy to use and looks good applied to my eyes.love it
    Deb1
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Good mascara

    [This review was collected as part of a promotion.] I love this mascara. It looks natural. Easy to apply for daily
    LoHo
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Volumizer

    [This review was collected as part of a promotion.] The product does what it is supposed to! Love the volume!
    Rho Gayya
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    I loved

    [This review was collected as part of a promotion.] I love it. The texture give a natural volume. Easy to apply.
    Rixandra
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great mascara!

    [This review was collected as part of a promotion.] Enhances lashes and looks natural. Great mascara and I will be buying more. No clumping even though I am prone, which is a plus!
    KCelestoid
    Did you find this review helpful?
    2 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Love the look

    [This review was collected as part of a promotion.] I loved the look it gave my lashes but it wears off onto my eyelids throughout the day
    1 reply from Consumer Care Center team - 2 months ago
    Hi there! We are so glad to hear you loved the look of our classic Great Lash Mascara on your lashes, but we're sorry to hear it transferred onto your eyelids throughout the day. To keep your gorgeous lash look completely locked in and smudge-proof all day long, we highly recommend checking out our Great Lash Waterproof Mascara! XO
    Jill
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Definitely natural looking and easy to wash off at end of night

    [This review was collected as part of a promotion.] Love the mascara and will be buying a full size when I run out of the mini. A natural extension of my eyelashes and easy to wash off at the end of the night or morning.
    HtownTraci84
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Tried & true

    [This review was collected as part of a promotion.] I have ventured into other mascaras the past several years. I was always a pink & green girl and now since receiving the sample, I remember why! I'm back and will not leave again!
    Shecars
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Perfection

    [This review was collected as part of a promotion.] Black as night, glides well, doesn't have that funky mascara smell, highly recommend!
    BlkSabbath
    Did you find this review helpful?

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