$5.24 sale price when purchased online
$6.99 list price
Target Online store #3991
About this item
Highlights
- Multi award-winning formula
- For normal to dry and dull hair
- Contains Rice Protein, Coconut Oil, Shea Butter and Vitamin E
- No SLS or parabens
- Dermatologically tested
- PH balanced
- Leaping Bunny approved
- Recyclable bottle
Description
MONDAY Haircare’s award-winning MOISTURE Shampoo contains active ingredients, Hyaluronic Acid and gentle naturals such as Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived. Hyaluronic Acid has moisture-binding properties to provide hydration, while Shea Butter helps to seal the cuticle and soften hair.
The formula is also pH balanced, dermatologically tested, paraben free and sulfate free. What’s more, MONDAY Haircare is approved as cruelty free under the Leaping Bunny program and is PETA certified as a brand that does not test on animals. With MONDAY, every day can be a good hair day!
Scent: Gardenia
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Damage Repair
Net weight: 12 fl oz (US)
TCIN: 80203655
UPC: 810005414463
Item Number (DPCI): 063-00-0861
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), cocamidopropyl betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, glycerin, sodium chloride, hydrolyzed rice protein, butyrospermum parkii (shea) butter, cocos nucifera (coconut) oil, tocopheryl acetate, citric acid, coco-glucoside, sodium lauroyl sarcosinate, hydroxypropyl guar hydroxypropyltrimonium chloride, glyceryl oleate, polyquaternium-7, polyquaternium-10, piroctone olamine, polyquaternium-11, acrylates copolymer, phenoxyethanol, cocamide mipa, sodium benzoate, glycol distearate, benzyl alcohol, ethylhexylglycerin, glycol stearate, sodium sulfite, hexyl cinnamal, linalool, parfum (fragrance).
Shipping details
Estimated ship dimensions: 1.97 inches length x 3.14 inches width x 6.91 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has received mixed feedback from guests, with some praising its pleasant scent and moisturizing properties, while others report severe hair loss and scalp irritation. Many guests appreciate the initial softness and manageability it provides, but the recent formula change has led to negative experiences, including greasiness and dandruff. Guests recommend caution, especially for those with sensitive scalps or fine hair.
Generated by AI from the text of recent reviews (includes 29 incentivized reviews)
3.8 out of 5 stars with 827 reviews
quality: 2.36 out of 5
value: 2.42 out of 5
effectiveness: 2.29 out of 5
27% would recommend
200 recommendations
Rates a 29/100 on Yuka
1 out of 5 stars
Thumbs down graphic, would not recommend
elements107 - 20 days ago
Poor Rating via Yuka app. After scanning UPC I can see all the ingriedients which are then rated Excellent to Poor. 29/100 is Poor. Moderate Risk: Phenoxyethanol is found in this product, which is found to have associated risks of endocrine disruptors, allergens, irritants, and pollutants.
1 reply from MONDAY Haircare team - 13 days ago
Hi there, thanks for sharing your feedback. We understand that ingredient transparency and safety are important to many customers, and we appreciate the opportunity to address your concerns. When it comes to Phenoxyethanol, it’s worth noting that this is a widely used preservative in haircare and cosmetics, designed to prevent the growth of bacteria and mold in products. Its use is approved globally, up to a maximum concentration of 1%. MONDAY’s formulas strictly adhere to this limit, ensuring the ingredient is present only in safe and regulated amounts. Without preservatives like Phenoxyethanol, products would be at risk of contamination, which could pose more significant safety concerns. While Phenoxyethanol is synthetic, it is also naturally found in certain foods like green tea and berries. Preservatives—whether synthetic or natural—must be effective to do their job, and all carry some risk of sensitivity for certain individuals. That said, MONDAY’s products are dermatologically tested and meet all regulatory standards for safety. We hope this provides some clarity, and we’re always here to address any further questions or concerns you may have!
Smells great hair is smooth
5 out of 5 stars
Thumbs up graphic, would recommend
Im cali so - 22 days ago, Verified purchaser
It leaves my hair so silky and it’s a huge bottle
1 reply from MONDAY Haircare team - 13 days ago
So thrilled to hear our MOISTURE Shampoo is working out great for you!
1 reply from MONDAY Haircare team - 13 days ago
So thrilled to hear our MOISTURE Shampoo is working out great for you!
Drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Hellen - 25 days ago, Verified purchaser
I love the packaging and the easy locking lid. But this product makes my hair SOOOO dry. My hair felt like hay after I used this.
1 reply from MONDAY Haircare team - 22 days ago
Hi Hellen, thank you for sharing your feedback. We are sorry to hear that our MOISTURE Shampoo didn’t meet your expectations. Our MOISTURE line is designed with ingredients like Shea Butter to provide hydration and nourishment. While many customers find it beneficial, we understand that individual experiences may vary. And so, we would recommend trying our SMOOTH line. It features a creamy cleansing system that is formulated to address frizz and enhance manageability. Many of our customers with curly hair have loved the results, and we hope it provides the hydration and manageability you’re looking for. We hope you find this helpful.
Avoid this brand
1 out of 5 stars
Thumbs down graphic, would not recommend
Customer - 2 months ago, Verified purchaser
Absolute trash, do not buy
1 reply from MONDAY Haircare team - 2 months ago
Sorry to hear you feel this way and that you did not get the desired results. For best results, we recommend using the product suitable for your hair type. If you need help picking the right one, please feel free to get in touch in touch with us via the Contact Us section of our website or share more about your experience and we can look into it.
Changed Formula 2024 - Beware!
1 out of 5 stars
Thumbs down graphic, would not recommend
TargetObsessed - 3 months ago, Verified purchaser
I started using Monday shampoo and conditioner back in 2021 and it worked like a charm, my go to cleansing shampoo. I have very long thick dark brown hair and this was perfect no issues. However they changed the formula in spring 2024 on all their products and it’s ruined them. My hair feels greasy as it air dries (has never happened to me before with any shampoo) and leaves a film and is weighted down, I have to keep it in a bun just to hide the fact that it looks like I haven’t washed my hair in weeks! Sad to see these all changed but it just won’t work for me.
1 reply from MONDAY Haircare team - 3 months ago
Hi there, thank you for reaching out and for sharing your experience with our MOISTURE Shampoo. We're truly sorry to hear that you're not enjoying it as much as before. We want to clarify that we have indeed made some adjustments to our formulations based on extensive research and customer feedback. Our updated MOISTURE Shampoo now contains active ingredients, Hyaluronic Acid and gentle naturals such as Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived. These adjustments to our formula were made after thorough consideration and taking into account valuable feedback from our customers. While we strive to make our formulas suitable for everyone, we understand that individual experiences may differ. So, we suggest shampooing twice and using the conditioner just on the ends to achieve the desired clean feeling. In the meantime, if you're open to exploring alternatives, we suggest trying our CLARIFY line. Formulated with Grapefruit Extract and essential Ceramides, it offers a deep cleanse for hair with excess oil and build-up, leaving it feeling refreshed and balanced. Your feedback is important to us, and we'll be sure to pass it on to our wider team.
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Solis2736 - 3 months ago
I got lots of dandruff after using. My hair feels soft sure but makes my head super itchy and so much hair fallout
1 reply from MONDAY Haircare team - 3 months ago
Hi there, thanks for sharing your feedback – we're sorry to hear about your experience. We consider any and all customer experiences and feedback as important. We know hair fall and itching can be concerning, so we’re sorry to hear you’re experiencing it. We’d like to assure you MONDAY has been dermatologically tested and has been found safe to use, but that doesn’t necessarily mean that individuals such as yourself won’t have individual experiences or reactions. Of course, you know yourself and your hair, so if you’re concerned we’d recommend you stop using MONDAY and revert back to your original shampoo/conditioner. That said, we wanted to highlight that hair fall is a natural occurrence during the Telogen phase of the hair growth cycle, and it could be that your use of MONDAY has coincided with this. It could also be that typically when we start to use a new product, we’re more conscious of any adverse effects (like hair fall) – and naturally when we’re looking out for something, we’re bound to notice it more. Hair fall can also occur due to stress, hormonal and lifestyle changes, and the use of certain medication. If you’re certain none of those factors could be at play, we’d recommend talking to your healthcare professional as it might be that you have an intolerance or allergy to an ingredient in our products or another product you’re using. We want to assure you that many of the ingredients found in MONDAY are industry standard, and used across common salon brands - but that also means there’s a chance you could have issues in future with other similar products. Moreover, we'd also like to add that MONDAY’s products meet the same regulations and industry standards that any other product on the market must. Our products are formulated in accordance with all appropriate regulations, have been tested by third parties, and are also dermatologically tested. In particular, the EU standards are the most stringent of all hair care regulations, which we have met. These regulations exist to protect consumers from being exposed to ingredients that may harm them or cause an adverse reaction, and any brand that enters the market (including MONDAY) must reflect these standards. However, we're once again sorry for your experience and that it didn't work for you. We'll be sure to pass on your feedback to our wider team. Team MONDAY
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 4 months ago, Verified purchaser
My hair is falling out, losing so much hair. And have only been using it for 2 weeks. I’ve NEVER had any issues with losing hair before using this shampoo and conditioner. It was the only thing I changed in my routine. Absolutely awful. I can feel how much thinner it is when I wear my hair up. Shedding so much and a lot of hair comes out when brushing. This stuff shouldn’t be sold anywhere!
1 reply from MONDAY Haircare team - 3 months ago
Hi Sarah, thank you for taking the time to get in touch – we consider any and all customer experiences and feedback as important. We know hair fall can be concerning, so we’re sorry to hear you’re experiencing it. We’d like to assure you MONDAY has been dermatologically tested and has been found safe to use, but that doesn’t necessarily mean that individuals such as yourself won’t have individual experiences or reactions. Of course, you know yourself and your hair, so if you’re concerned we’d recommend you stop using MONDAY and revert back to your original shampoo/conditioner. That said, we wanted to highlight that hair fall is a natural occurrence during the Telogen phase of the hair growth cycle, and it could be that your use of MONDAY has coincided with this. It could also be that typically when we start to use a new product, we’re more conscious of any adverse effects (like hair fall) – and naturally when we’re looking out for something, we’re bound to notice it more. Hair fall can also occur due to stress, hormonal and lifestyle changes, and the use of certain medication. If you’re certain none of those factors could be at play, we’d recommend talking to your healthcare professional as it might be that you have an intolerance or allergy to an ingredient in our products or another product you’re using. We want to assure you that many of the ingredients found in MONDAY are industry standard, and used across common salon brands - but that also means there’s a chance you could have issues in future with other similar products. If you think perhaps it could be a coincidence and you’d like to keep using MONDAY, give your hair a brush before you hop in the shower (to evenly distribute your natural oils and get rid of any knots), then try using your Conditioner before your Shampoo to increase hair slip and reduce the chance of pull/breakage. We're once again sorry to hear about your experience and we'll be sure to pass on your feedback to our wider team.
Buy this now!
5 out of 5 stars
Thumbs up graphic, would recommend
Vern - 4 months ago, Verified purchaser
I love the smell and they way it makes my hair feel. I have thin, long normally oily hair and this shampoo helps to control the oil and doesn't weigh down my hair. Not to mention the smell is amazing and clean
AWFUL! Do not buy!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Katy A - 4 months ago, Verified purchaser
DO NOT PURCHASE!! Bought this shampoo because of the cute packaging and regret it so much! Made my hair extremely brittle and thin! I used to have such thick hair but not anymore. This ruined my hair and it’s depressing.
1 reply from MONDAY Haircare team - 4 months ago
Hi Katy, thanks for sharing your feedback. We are sorry to hear you're not enjoying our MOISTURE Shampoo. Our MOISTURE Shampoo contains active ingredients, Hyaluronic Acid and gentle naturals such as Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived. While we have received amazing feedback from our customers using our MOISTURE line, we understand individual experiences may vary and so we suggest you to explore our range and pick the one most suitable for your hair type. Hope this is helpful.
My hair has never felt softer!
5 out of 5 stars
Thumbs up graphic, would recommend
Bella - 4 months ago, Verified purchaser
My hair is so soft and manageable after using it. I don’t even need conditioner. I really love this shampoo.
Hair falling out
1 out of 5 stars
Thumbs down graphic, would not recommend
Knm - 4 months ago, Verified purchaser
I have never had hair fall out of my head until this shampoo. I have long thick hair and started noticing it was feeling thinner when in a pony tail. My hair is all over my floors at this point because it will not stop shedding. Seriously do not buy this shampoo.
1 reply from MONDAY Haircare team - 4 months ago
Hi there, thanks for sharing your feedback – we're sorry to hear about your experience. We consider any and all customer experiences and feedback as important. We know hair fall can be concerning, so we’re sorry to hear you’re experiencing it. We’d like to assure you MONDAY has been dermatologically tested and has been found safe to use, but that doesn’t necessarily mean that individuals such as yourself won’t have individual experiences or reactions. Of course, you know yourself and your hair, so if you’re concerned we’d recommend you stop using MONDAY and revert back to your original shampoo/conditioner. That said, we wanted to highlight that hair fall is a natural occurrence during the Telogen phase of the hair growth cycle, and it could be that your use of MONDAY has coincided with this. It could also be that typically when we start to use a new product, we’re more conscious of any adverse effects (like hair fall) – and naturally when we’re looking out for something, we’re bound to notice it more. Hair fall can also occur due to stress, hormonal and lifestyle changes, and the use of certain medication. If you’re certain none of those factors could be at play, we’d recommend talking to your healthcare professional as it might be that you have an intolerance or allergy to an ingredient in our products or another product you’re using. We want to assure you that many of the ingredients found in MONDAY are industry standard, and used across common salon brands - but that also means there’s a chance you could have issues in future with other similar products. Moreover, we'd also like to add that MONDAY’s products meet the same regulations and industry standards that any other product on the market must. Our products are formulated in accordance with all appropriate regulations, have been tested by third parties, and are also dermatologically tested. In particular, the EU standards are the most stringent of all hair care regulations, which we have met. These regulations exist to protect consumers from being exposed to ingredients that may harm them or cause an adverse reaction, and any brand that enters the market (including MONDAY) must reflect these standards. However, we're once again sorry for your experience and that it didn't work for you. We'll be sure to pass on your feedback to our wider team. Team MONDAY
Smells nice, does not clean
2 out of 5 stars
Thumbs down graphic, would not recommend
RCO - 5 months ago, Verified purchaser
Smells nice but does not lather or clean well.
1 reply from MONDAY Haircare team - 4 months ago
Hi there, we're sorry to hear you didn't get the desired clean feeling post wash. Our MOISTURE Shampoo contains active ingredients, Hyaluronic Acid and gentle naturals such as Shea Butter to provide a hydration boost to dry and dull hair—leaving it feeling nourished and revived. However, from our experience, it appears like your hair is in need of a deeper clean and so we suggest you use our CLARIFY line. It contains active ingredients, antioxidant Grapefruit Extract and essential Ceramides to provide a deep cleanse for hair with excess oil and build-up—leaving it feeling refreshed and balanced. Hope you find this helpful. Team MONDAY
Would not recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Sam b - 5 months ago, Verified purchaser
I’m giving it 2 stars because my hair does feel soft and smooth…but my scalp is itching like crazy!! Would not recommend!
1 reply from MONDAY Haircare team - 4 months ago
Hi Sam, hank you for sharing your feedback. We're sorry to hear that you're experiencing itchy, scalp. We understand that individual experiences may vary and we take all customer feedback seriously, we also know this must be concerning for you. We want to assure you that MONDAY products are dermatologically tested and have been found safe to use. However, this doesn't necessarily mean that individuals won't have unique reactions. MONDAY's products meet the same regulations and industry standards as any other product on the market. Our formulations comply with all appropriate regulations, have been tested by third parties, and are dermatologically tested. In particular, we meet the stringent EU standards, which exist to protect consumers from potentially harmful ingredients. Of course, you know yourself best, so if you're concerned, we recommend discontinuing use of MONDAY products and reverting to your original shampoo and conditioner. While many of the ingredients in MONDAY are industry standard and used across common salon brands, this also means there’s a chance you could have similar issues with other products. So, we recommend consulting your healthcare professional for the best advice on suitable products for you. We hope you find this information helpful. Thank you again for your feedback we'll be sure to pass this on to our wider team. Team MONDAY
Burning flaking scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
Ann - 5 months ago, Verified purchaser
I have never, ever had any issue with shampoo before, but this one left my scalp itching, burning, and flaking after 3 uses. I ended up with $35 in prescriptions from the dermatologist. It also left my hair feeling oily and clumpy. All in all, a disaster and money wasted.
1 reply from MONDAY Haircare team - 4 months ago
Hi Ann, hank you for sharing your feedback. We're sorry to hear that you're experiencing itchy, scalp, flaking and burning sensation. We understand that individual experiences may vary and we take all customer feedback seriously, we also know this must be concerning for you. We want to assure you that MONDAY products are dermatologically tested and have been found safe to use. However, this doesn't necessarily mean that individuals won't have unique reactions. MONDAY's products meet the same regulations and industry standards as any other product on the market. Our formulations comply with all appropriate regulations, have been tested by third parties, and are dermatologically tested. In particular, we meet the stringent EU standards, which exist to protect consumers from potentially harmful ingredients. Of course, you know your body best, so if you're concerned, we recommend discontinuing use of MONDAY products and reverting to your original shampoo and conditioner. While many of the ingredients in MONDAY are industry standard and used across common salon brands, this also means there’s a chance you could have similar issues with other products. So, we recommend consulting your healthcare professional for the best advice on suitable products for you. We hope you find this information helpful. Thank you again for your feedback we'll be sure to pass this on to our wider team. Team MONDAY
BUYER BEWARE!
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy D - 5 months ago
Dear Target Ap I rarely leave reviews but I needed to express my extreme disappointment with the shampoo line I purchased a few months ago. Despite the smell (the only positive thing I have to say about this shampoo) the product's performance was beyond unsatisfactory. Using this shampoo resulted in severe hair loss! My once-thick hair has been reduced to a thin and fragile state, all thanks to this product. I have taken it upon myself to caution all those close to me against purchasing this damaging shampoo. It is truly alarming that such a product remains available on your shelves. I strongly advise against anyone considering using this shampoo unless they are willing to risk losing their hair. Learn from my mistake and heed the warnings provided by countless negative reviews. Save yourself from the distress I am now facing!
1 reply from MONDAY Haircare team - 4 months ago
Hi Nancy, thanks for sharing your feedback – we're sorry to hear about your and your daughter's experience. We consider any and all customer experiences and feedback as important. We know hair fall can be concerning, so we’re sorry to hear you’re both experiencing it. We’d like to assure you MONDAY has been dermatologically tested and has been found safe to use, but that doesn’t necessarily mean that individuals such as yourself won’t have individual experiences or reactions. Of course, you know yourself and your hair, so if you’re concerned we’d recommend you stop using MONDAY and revert back to your original shampoo/conditioner. That said, we wanted to highlight that hair fall is a natural occurrence during the Telogen phase of the hair growth cycle, and it could be that your use of MONDAY has coincided with this. It could also be that typically when we start to use a new product, we’re more conscious of any adverse effects (like hair fall) – and naturally when we’re looking out for something, we’re bound to notice it more. Hair fall can also occur due to stress, hormonal and lifestyle changes, and the use of certain medication. If you’re certain none of those factors could be at play, we’d recommend talking to your healthcare professional as it might be that you have an intolerance or allergy to an ingredient in our products or another product you’re using. We want to assure you that many of the ingredients found in MONDAY are industry standard, and used across common salon brands - but that also means there’s a chance you could have issues in future with other similar products. Moreover, we'd also like to add that MONDAY’s products meet the same regulations and industry standards that any other product on the market must. Our products are formulated in accordance with all appropriate regulations, have been tested by third parties, and are also dermatologically tested. In particular, the EU standards are the most stringent of all hair care regulations, which we have met. These regulations exist to protect consumers from being exposed to ingredients that may harm them or cause an adverse reaction, and any brand that enters the market (including MONDAY) must reflect these standards. However, we're once again sorry for your experience and that it didn't work for you. We'll be sure to pass on your feedback to our wider team. Team MONDAY
JUNK
1 out of 5 stars
Thumbs down graphic, would not recommend
Holli - 5 months ago
Makes my hair very frizzy. Makes my skin itch, break out, and clogs pores. Don't do it!
1 reply from MONDAY Haircare team - 4 months ago
Hi Holli, thank you for sharing your feedback. We're sorry to hear that you're experiencing frizzy hair, itchy skin, clogged pores, and breakouts. While this is unusual for our MOISTURE Shampoo, we understand that individual experiences may vary. We take all customer feedback seriously, and we know that itching and breakouts can be concerning. We want to assure you that MONDAY products are dermatologically tested and have been found safe to use. However, this doesn't necessarily mean that individuals won't have unique reactions. MONDAY's products meet the same regulations and industry standards as any other product on the market. Our formulations comply with all appropriate regulations, have been tested by third parties, and are dermatologically tested. In particular, we meet the stringent EU standards, which exist to protect consumers from potentially harmful ingredients. Of course, you know your body best, so if you're concerned, we recommend discontinuing use of MONDAY products and reverting to your original shampoo and conditioner. While many of the ingredients in MONDAY are industry standard and used across common salon brands, this also means there’s a chance you could have similar issues with other products. We recommend consulting your healthcare professional for the best advice on suitable products for you. We hope you find this information helpful. Thank you again for your feedback. Team MONDAY
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Monday - 5 months ago
I love this product.
Love 'em!
5 out of 5 stars
Thumbs up graphic, would recommend
Taylorswift - 6 months ago
Good felling. Helps strengthen hair and gives a glow!
🤯 Scalp burns and itches
1 out of 5 stars
Thumbs down graphic, would not recommend
Nat - 6 months ago, Verified purchaser
Used just twice, a few days apart because I don’t wash my hair daily, and my scalp is extremely irritated. It’s the morning after the second use, and my scalp itches and burns terribly. I’ve started applying coconut oil to my scalp in hopes it gives me some relief.
1 reply from MONDAY Haircare team - 6 months ago
Hi Nat, thanks for sharing your feedback. We are extremely sorry to hear you're experiencing itches and your scalp is burning. We would like to assure you that we’ve gone to great lengths to test our products on a range of hair types and hair conditions, and that they’ve been found safe to use. MONDAY’s products meet the same regulations and industry standards that any other product on the market must. Our products are formulated in accordance with all appropriate regulations, have been tested by third parties, and are also dermatologically tested. In particular, the EU standards are the most stringent of all hair care regulations, which we have met. These regulations exist to protect consumers from being exposed to ingredients that may harm them or cause an adverse reaction, and any brand that enters the market (including MONDAY) must reflect these standards. We’d recommend talking to your healthcare professional as it might be that you have an intolerance or allergy to an ingredient in our products or another product you’re using. We want to assure you that many of the ingredients found in MONDAY are industry standard, and used across common salon brands - but that also means there’s a chance you could have issues in future with other similar products. We're once again sorry for your experience. Team MONDAY
Monday Moisturizing Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Kammy - 6 months ago, Verified purchaser
This is a great moisturizing shampoo. I purchased this based on the reviews and decided to give it a try. It is a moisturizer and cleanses the hair well. I was thoroughly impressed.