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PATTERN Hydration Shampoo - Ulta Beauty - 2 of 4PATTERN Hydration Shampoo - Ulta Beauty - 3 of 4PATTERN Hydration Shampoo - Ulta Beauty - 4 of 4
PATTERN Hydration Shampoo - Ulta Beauty - 1 of 4

PATTERN Hydration Shampoo - 25 fl oz - Ulta Beauty: For Textured Hair, Curl Enhancing, Eucalyptus & Rosemary Scent

$45.00 ($1.80/fluid ounce)

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Research Results:
  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other:
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

Description

Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 25 fl oz (US)
TCIN: 82550448
UPC: 810015150689
Item Number (DPCI): 342-03-0018
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool

Shipping details

Estimated ship dimensions: 8 inches length x 4 inches width x 4 inches height
Estimated ship weight: 1.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This hydration shampoo has garnered positive feedback for its ability to cleanse while providing moisture, making it ideal for various hair types, especially curly and coily textures. Guests appreciate its rich lather, pleasant scent, and the way it leaves hair feeling soft and manageable. Many have noted improvements in hair health, with reduced dryness and enhanced definition of curls. However, some guests have experienced inconsistent results, particularly regarding moisture retention.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7703 reviews
    72% would recommend
    22 recommendations
    5 out of 5 stars
    22 April, 2026
    originally posted on PATTERN Beauty
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    WoW!

    [This review was collected as part of a promotion.] This hydration shampo is a game changer for me. While shampooing my hair was becomming curlier, what?, yes, while i was washing. I had to look in the mirror, i couldnt believe it. Dab some Pattern leave in conditioner all around & the ends & it looks fabuloius arleady. Love your products :-))
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2026
    originally posted on PATTERN Beauty
    Image

    Love it!

    [This review was collected as part of a promotion.] This shampoo left my hair very clean. Not as moisturizing as I would have hoped but still a good product.
    Tyesia B.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    Love it

    I been using this for a while and it’s been working great
    Ali
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love this Shampoo

    A wash that doesn't feel like it strips your hair
    Heather
    Did you find this review helpful?
    2 out of 5 stars
    4 April, 2026
    originally posted on http://www.ulta.com
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    Not Hydrating

    I thought I used this incorrectly the first time and tried again. Using a little wasn't moisturizing and using more was stripping.
    Luna
    Did you find this review helpful?
    4 out of 5 stars
    4 April, 2026
    originally posted on PATTERN Beauty
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    Smooth and easy

    [This review was collected as part of a promotion.] So far so good the shampoo is silky and nice going through my hair, and I haven’t had any scalp irritation I sometimes get with other products.
    Gloria C.
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on PATTERN Beauty
    Image

    Great

    [This review was collected as part of a promotion.] From the first time I started using pattern a few years ago to now, the products have been the fantastic for my hair.
    Brenda L.
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on PATTERN Beauty
    Image

    LOVE LOVE LOVE

    [This review was collected as part of a promotion.] I do not fall into your target demographic -- however it was suggested I try your products for the menopausal hormonal change of life my hair is going through. Extremely dry damaged and frizzy. My natural wave had lost it's lackluster. I have only used the products 3 times now giving the lightweight conditioner ample application time to help restore moisture. Oh my what a difference I can see within a short amount of time. THE BODY LOTION is to die for. My tattoos have never looked better or brighter. Love the non greasy formula that soaks so lovely into my skin. No transfer to clothing LOVE IT. Even have used under my eyes. thank you!!!
    Pam G.
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing.

    [This review was collected as part of a promotion.] Have used for a while now and although I like trying new things I always end up coming back. Love the big tub!
    Nae L.
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on PATTERN Beauty
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    I use the hydration shampoo

    [This review was collected as part of a promotion.] I use the hydration shampoo on my mixed daughters 4C curls and before we used Pattern you couldn't actually see the curl pattern in her hair. Now you can!
    Sheila M.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    Best curl product

    My favorite! Super hydrating! Smells great and is perfect for curls! Pair it with a conditioner!
    Jayxo123
    Did you find this review helpful?
    4 out of 5 stars
    29 March, 2026
    originally posted on PATTERN Beauty
    Image

    Great product

    [This review was collected as part of a promotion.] I liked this shampoo, very moisturizing and hydrating. I gave 4 stars because I had to use a lot of product to get the fizz that I wanted. Also, my hair detangled well, great slip.
    Jami C.
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on PATTERN Beauty
    Image

    I love all my products.

    [This review was collected as part of a promotion.] I love all my products. My hair looks and feels moisturized and my twist last longer. Absolutely the best. I have so many different products and nothing has given such beautiful results. I’m definitely a lifer. Best by far.
    Bernadette H.
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on PATTERN Beauty
    Image

    I’ve been using this brand

    [This review was collected as part of a promotion.] I’ve been using this brand for over a year, and it’s truly worth the money. My hair has never felt better.
    Abi O.
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on PATTERN Beauty
    Image

    Awesome Sauce!!!

    [This review was collected as part of a promotion.] This was my first time using this shampoo. I love the fresh out of the salon fragrance. I used this shampoo after using Pattern's clarifying shampoo and follow with the Intensive condition- chef's kiss! My hair has never felt and looked so good. Instant staple right here!!
    Milcah F.
    Did you find this review helpful?
    3 out of 5 stars
    19 March, 2026
    originally posted on PATTERN Beauty
    Image

    Still exploring but okay

    [This review was collected as part of a promotion.] I expected higher for this than what I got. The pump too was broken when I opened the box. I am able to get product out of the pump. It feels nice in my hand and it goes on my head smooth. I am still out on this as I don't feel it hydrates my hair but it feels clean. I have 4c hair. I feel other people may love this but it isn't for me.
    Taneta M.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    Really hydrating

    My first time trying this shampoo and it’s the most moisturizing shampoo I’ve used. It lathers so well after the first wash and you can feel the slip. I believe it made my detangling a breeze.
    Amber
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on PATTERN Beauty
    Image

    Great Shampoo

    [This review was collected as part of a promotion.] This is my first time using this shampoo and it cleans the hair and scalp well. Using it in combination with the conditioner is chef’s kiss.
    Tee M.
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on http://www.ulta.com
    Image

    I love this and I would recommend it!

    I have very thick curly hair which is now turning gray and this seems to be the shampoo my hair loves the most! There is no frizz, breakage or anything else to it causing my hair issues-unlike the other shampoo from before. I highly recommend this shampoo to anyone who is looking for something that has thick wavy hair!
    Carina
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on PATTERN Beauty
    Image

    Amazing!

    [This review was collected as part of a promotion.] This has been such a life saver for my toddlers ! Their curls are amazing and so hydrated!
    Amanda F.
    Did you find this review helpful?

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