L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 21 Bright Black - 1 kit
$12.99 ($2.06/fluid ounce)
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Guests are saying
The hair dye product has received mixed feedback from guests, with some praising its ease of use and conditioning effects, while others express disappointment with color results and potential damage. Many guests appreciate the vibrant shades and soft finish, making it a popular choice for at-home hair coloring. However, concerns about strong odors and inconsistent color outcomes have been noted, suggesting that guests should consider their hair type and desired results before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6138 reviews
effectiveness: 2.91 out of 5
quality: 3.04 out of 5
value: 2.87 out of 5
47% would recommend
593 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
(no review title)
works well! strong smell but dye lasts me month+
4 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
It's the best one
I like the color
4 out of 5 stars
25 April, 2026Verified purchase
(no review title)
haven’t used it yet but love the product
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
starry night is BLUE
turned my daughters brown hair Blue. not black Raven Blue. horrible!
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi MommyfromFL. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Grey after two washes
The color faded to a bluish grey after two washes. I do not recommend. My original color was brownish blond and my hair holds color well. This has never happened before.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi Shopper T. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria hair color in shade #21, Bright Black. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
i got the deep violet and it was red. There is zero black/violet to this color it is pure fire enginge red on the application and it dried to a slight mahogney ....... not even a remote hint of violet or anything other than fire engine red........ i looked at the box multiple times becuase it made zero sence
1 out of 5 stars
Thumbs down graphic, would not recommend
11 April, 2026Verified purchase
Color not accurate
I bought the bright black one to touch up my roots and it turned my roots BROWNNNNN!! Just awful skip this brand waste of time and money
1 reply from L'OrealParisProductExpert team - 17 days ago
Hello there! We are truly sorry to hear that Feria Bright Black resulted in a shade that was less intense than you expected for your roots. Color development can be significantly affected by your hair’s starting shade, its porosity, and any previous treatments, which can sometimes lead to unexpected warmth. To achieve that deep, multidimensional black finish Feria is known for, it is essential to ensure the formula is left on the new growth for the full recommended processing time without any interference from heavy styling products or oils. For future applications, we recommend performing a strand test first to see exactly how the pigment reacts with your current color base, ensuring the result is the cool, high-shine black you desire. Using the included Power Shimmer Conditioner after rinsing will help seal the cuticle and lock in the prismatic reflects for a more vibrant, uniform appearance from root to tip.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
cute
nice color the first photo was my hair before and then the other two is after
1 out of 5 stars
8 April, 2026Verified purchase
(no review title)
killed my hair… had to cut a lot off
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi there! Thank you for reaching out about our L'Oreal Paris Feria Permanent Hair Color. We are very sorry to hear about your experience with L'Oréal Paris Feria Permanent Hair Color. We take feedback regarding product performance and hair health very seriously.
2 out of 5 stars
8 April, 2026
originally posted on lorealparisusa.com
Not even close
I am looking for a replacement color for the R37 blowout burgandy, none of your other colors come close. (I have tried several of them) I am very disappointed that you discontinued the color I had used for years without having a replacement!
1 reply from LeCare team - 14 days ago
Thank you for reaching out to L'OREAL PARIS. Unfortunately, the Power Reds R37 Blow Out Burgundy has been discontinued and is no longer available to purchase. We recommend replacing it with our current favorite, 36 Chocolate Cherry. While this is not an exact replacement, it is the most similar color we currently offer. Check it out here: https://tinyurl.com/29ec2c7r. We hope this information has helped and we appreciated your interest in our products!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
A hard pass on the deep purple color...
This is a hard pass for me, unfortunately whatever they did to the hair color formula it is no longer a deep eggplant purple type of color, its more red. I will never understand why these companies do this and it seems to be happening a ton as of late. I would gladly pay more to have the deep purple color formula back. Just a suggestion! I will find an alternative. Thx for turning my hair red!
1 reply from L'OrealParisProductExpert team - 24 days ago
Hi there! We are truly sorry to hear that Feria Deep Violet (V28) resulted in a redder tone than you expected. The final result of this multi-faceted, shimmering shade is heavily influenced by your starting hair color and undertones; if your hair has natural warmth, it can sometimes pull more ruby than eggplant. For a cooler, deeper purple, we recommend exploring our Preference Cool Intense Violet range, which is specifically formulated to neutralize warm tones for a more "chilled" finish. We sincerely value your feedback and your loyalty to Feria—we will share your comments regarding the formula directly with our product team. Thank you for your review.
4 out of 5 stars
25 March, 2026
originally posted on influenster.com

Nice dying experience at home
[This review was collected as part of a promotion.] The odor is quite strong but it’s pretty typical for most hair dyes, so it wasn’t unexpected. The instruction is clear and easy to follow. After rinsing, my hair felt soft and smooth. Overall, it delivered good result for a home self-dying package.
1 out of 5 stars
24 March, 2026
originally posted on lorealparisusa.com
Terrible
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
1 reply from LeCare team - 1 month ago
Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
Dark and long lasting
5 out of 5 stars
19 March, 2026
originally posted on influenster.com

Just double check the color match!
[This review was collected as part of a promotion.] I was not a fan of this color. I think the consistency of the product was great, but the color seemed to dim very quickly. It did make my hair very soft.
5 out of 5 stars
18 March, 2026
originally posted on influenster.com

new favorite brand
[This review was collected as part of a promotion.] The color was so amazing. I can’t find a picture at this moment, but I will post it later. It died my wig from black all the way to Copper with one thing to die and it was so beautiful and I loved it. It’s very durable and the instructions are very easy. The rinsing was easy as well. I just had to rinse it out two times with cold water and it didn’t make my hair feel like real brittle and dry. Kept it real moisturize for it to be a wig. It did actually good and I will continue to keep using this brand on my wig.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026
Not for me
I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
(no review title)
Very Bright Black in color, very luxurious!!
3 out of 5 stars
15 March, 2026
originally posted on influenster.com

Would recommend this brand.
[This review was collected as part of a promotion.] Very shiny and soft afterwards. The color that I received was not my favorite so I may do a black or blue black soon. I will get this brand again though. My roots are more red but it should fade out after my next wash.
1 reply from LeCare team - 1 month ago
Hi RynaeB. Thank you for reaching out to L'Oreal and sharing your comments on the Feria Haircolor in shade #560, Hot Chili. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
4 out of 5 stars
15 March, 2026
originally posted on influenster.com

Hair shine
[This review was collected as part of a promotion.] This product was easy to use and made my hair shine! Unfortunately my hair is too dark to really have seen a color difference but the shine my hair had after made it all worth it.