L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 36 Deep Burgundy Brown - 1 kit: Permanent Hair Color, Paraben-Free
$12.99 ($2.06/fluid ounce)
Color36 Chocolate Cherry
In Stock
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and ease of application. Guests appreciate the conditioning effect that leaves hair soft and shiny. However, some have experienced issues with color fading, uneven results, and strong odors. Despite these concerns, the product remains popular for its affordability and the variety of shades available, making it a go-to choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5774 reviews
effectiveness: 2.9 out of 5
quality: 3.03 out of 5
value: 2.86 out of 5
46% would recommend
600 recommendations
1 out of 5 stars
22 June, 2026
Damaged box
Came damaged and there is no option to report that.
1 out of 5 stars
21 June, 2026
Horrible color
The Cherry Crush color turned my dark brown hair PINK. Not deep red, not auburn, but dark pink. When I called the company to ask how to fix it, they told me "well if you have any natural red tone to your hair, you simply shouldn't have used this". I would not have you that had the box said don't use on hair that has underlying red tones. I had actually used this color several years ago with good results, which is why I used it again. Last time it enhanced the Auburn tones to my dark brown hair, this time it bleached me out maybe look like a clown.
1 out of 5 stars
17 June, 2026
originally posted on lorealparisusa.com
AWFUL.
Absolutely awful did nothing to my hair. Does not work. Do not buy this product. Waste of money. Followed all the directions for it to do absolutely NOTHING to my hair. My hair was very light brown and i tried to get it BLACK. The Black did NOTHING.
1 reply from LeCare team - 7 days ago
Hi Paige! We are sorry to hear that you did not achieve the color results expected from Feria, 20-Black! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are always looking for ways to improve our products and services. Your feedback will be passed on to others in our company for consideration.
2 out of 5 stars
12 June, 2026
originally posted on lorealparisusa.com
Pink - Not Reddish Blonde
Strawberry Blonde - I have used Feria Champagne Cocktail for years, but couldn't find it. Saw the Feria strawberry blonde and thought a reddish blonde would be a nice change. I was expecting a reddish blonde, instead my hair came out pink.
1 reply from LeCare team - 8 days ago
Hi TXmc! We apologize you were not satisfied with the results you achieved with Feria, 82-Strawberry Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We appreciate your comments and will be sharing them with others in our company for consideration.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2026Verified purchase
Do not use
Daughter had a severe reaction after using it. Never has had a reaction before.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi fmcduffee. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria, R57 Hair Color. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
10 June, 2026
originally posted on lorealparisusa.com
10/10
This is by far, my favorite copper and I’ve tried them all. It’s so vibrant and beautiful!
5 out of 5 stars
6 June, 2026Verified purchase
(no review title)
Love it the color is a perfect darker reddish color good for the fall or a moody sexy look
5 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2026Verified purchase
(no review title)
love this color
5 out of 5 stars
5 June, 2026
originally posted on influenster.com

Pretty color, makes hair look fresh and shiny
[This review was collected as part of a promotion.] I like Féria hair dye. I’ve used it before and it is good, makes me hair look fresh and shiny. This color looks pretty. When I got this though I had just gone to the saline and could not use it right away, but I know it will be great.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2026Verified purchase
(no review title)
The color is nice but doesn't blend as well in the roots. Lasts about 3 weeks on my hair but fades from the roots first
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2026Verified purchase
(no review title)
Love the color!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
Loreal Feria black leather hair color
this is easy to apply and gives hair a healthy, full look.
1 out of 5 stars
28 May, 2026Verified purchase
(no review title)
The color is not accurate my hair came out orange
5 out of 5 stars
24 May, 2026
originally posted on lorealparisusa.com
63 Light Golden Brown highlights our life
Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026
Do not buy this..
Lady's.. Do not buy this. I used this product on black hair that had been dyed brown. It has been 3 weeks and the color is still fading, and now my hair looks patchy and uneven. I’ve never had any problems when using other brands, but this product is absolutely terrible. I need to dye my hair again, but the color is still coming out, so I have to wait even longer.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there! We are so sorry to hear about your experience with our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026
Terrible
The light brown color gave me orange roots and did nothing to cover grays.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear that your experience with Féria didn't yield the results you were looking for. Féria is known for its high-intensity, multi-faceted shimmer, but it is a "progressive" color that can sometimes react differently on roots and grays. The orange tone at the roots (often called "hot roots") typically happens when the warmth of your scalp causes the lifting agents to work faster on new growth than on the rest of your hair. Additionally, because Féria is designed for translucent, shimmering results, it may not provide the 100% opaque coverage needed for stubborn grays. For full gray coverage and a more uniform root-to-tip color, we usually recommend our Excellence Crème or Age Perfect lines. We have shared your feedback with our Hair Color Technical Team. We want you to love your color, and we appreciate you letting us know about these results.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Dont buy
Do not get this if you have greys. It doesn't cover at all.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We’re sorry to hear our Feria Permanent Hair Color did not give you the gray coverage you were expecting. We understand how disappointing it is when a color result does not meet your needs. We appreciate you taking the time to share your experience with us.
5 out of 5 stars
6 May, 2026
originally posted on lorealparisusa.com
Beatuful color
I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
beautiful color, perfect amount for medium length hair.
5 out of 5 stars
2 May, 2026
originally posted on influenster.com

Brassy
[This review was collected as part of a promotion.] I love this brand of hair color by L'OREAL but the 54 spiced copper is not my color. It looks way to brassy. It's easy to apply the hair dye and it works like it should but this is just not the color for me.