L'Oreal Paris Feria Multi-Faceted Shimmering Color - 6.3 fl oz - 21 Bright Black - 1 kit
$12.99 ($2.06/fluid ounce)
Color21 Starry Night
In Stock
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- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 544 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and ease of application. Guests appreciate the conditioning effect that leaves hair soft and shiny. However, some have experienced issues with color fading, uneven results, and strong odors. Despite these concerns, the product remains popular for its affordability and the variety of shades available, making it a go-to choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6175 reviews
effectiveness: 2.91 out of 5
quality: 3.04 out of 5
value: 2.87 out of 5
47% would recommend
597 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2026Verified purchase
(no review title)
Love the color!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
Loreal Feria black leather hair color
this is easy to apply and gives hair a healthy, full look.
1 out of 5 stars
28 May, 2026Verified purchase
(no review title)
The color is not accurate my hair came out orange
5 out of 5 stars
24 May, 2026
originally posted on lorealparisusa.com
63 Light Golden Brown highlights our life
Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026
Do not buy this..
Lady's.. Do not buy this. I used this product on black hair that had been dyed brown. It has been 3 weeks and the color is still fading, and now my hair looks patchy and uneven. I’ve never had any problems when using other brands, but this product is absolutely terrible. I need to dye my hair again, but the color is still coming out, so I have to wait even longer.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there! We are so sorry to hear about your experience with our Feria Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026
Terrible
The light brown color gave me orange roots and did nothing to cover grays.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! We are sorry to hear that your experience with Féria didn't yield the results you were looking for. Féria is known for its high-intensity, multi-faceted shimmer, but it is a "progressive" color that can sometimes react differently on roots and grays. The orange tone at the roots (often called "hot roots") typically happens when the warmth of your scalp causes the lifting agents to work faster on new growth than on the rest of your hair. Additionally, because Féria is designed for translucent, shimmering results, it may not provide the 100% opaque coverage needed for stubborn grays. For full gray coverage and a more uniform root-to-tip color, we usually recommend our Excellence Crème or Age Perfect lines. We have shared your feedback with our Hair Color Technical Team. We want you to love your color, and we appreciate you letting us know about these results.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Dont buy
Do not get this if you have greys. It doesn't cover at all.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there! We’re sorry to hear our Feria Permanent Hair Color did not give you the gray coverage you were expecting. We understand how disappointing it is when a color result does not meet your needs. We appreciate you taking the time to share your experience with us.
5 out of 5 stars
6 May, 2026
originally posted on lorealparisusa.com
Beatuful color
I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
beautiful color, perfect amount for medium length hair.
5 out of 5 stars
2 May, 2026
originally posted on influenster.com

Brassy
[This review was collected as part of a promotion.] I love this brand of hair color by L'OREAL but the 54 spiced copper is not my color. It looks way to brassy. It's easy to apply the hair dye and it works like it should but this is just not the color for me.
1 out of 5 stars
28 April, 2026
originally posted on lorealparisusa.com
Grossly Disappointed
Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!
1 reply from LeCare team - 1 month ago
Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
(no review title)
works well! strong smell but dye lasts me month+
4 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
It's the best one
I like the color
4 out of 5 stars
25 April, 2026Verified purchase
(no review title)
haven’t used it yet but love the product
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
starry night is BLUE
turned my daughters brown hair Blue. not black Raven Blue. horrible!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi MommyfromFL. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Grey after two washes
The color faded to a bluish grey after two washes. I do not recommend. My original color was brownish blond and my hair holds color well. This has never happened before.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Shopper T. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria hair color in shade #21, Bright Black. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
i got the deep violet and it was red. There is zero black/violet to this color it is pure fire enginge red on the application and it dried to a slight mahogney ....... not even a remote hint of violet or anything other than fire engine red........ i looked at the box multiple times becuase it made zero sence
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for sharing your feedback. We’re sorry to hear the Deep Violet shade did not deliver the color result you expected. We appreciate you taking the time to describe your experience, and your comments regarding shade payoff are valuable to us.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 April, 2026Verified purchase
Color not accurate
I bought the bright black one to touch up my roots and it turned my roots BROWNNNNN!! Just awful skip this brand waste of time and money
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello there! We are truly sorry to hear that Feria Bright Black resulted in a shade that was less intense than you expected for your roots. Color development can be significantly affected by your hair’s starting shade, its porosity, and any previous treatments, which can sometimes lead to unexpected warmth. To achieve that deep, multidimensional black finish Feria is known for, it is essential to ensure the formula is left on the new growth for the full recommended processing time without any interference from heavy styling products or oils. For future applications, we recommend performing a strand test first to see exactly how the pigment reacts with your current color base, ensuring the result is the cool, high-shine black you desire. Using the included Power Shimmer Conditioner after rinsing will help seal the cuticle and lock in the prismatic reflects for a more vibrant, uniform appearance from root to tip.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
cute
nice color the first photo was my hair before and then the other two is after
1 out of 5 stars
8 April, 2026Verified purchase
(no review title)
killed my hair… had to cut a lot off
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out about our L'Oreal Paris Feria Permanent Hair Color. We are very sorry to hear about your experience with L'Oréal Paris Feria Permanent Hair Color. We take feedback regarding product performance and hair health very seriously.