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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Lash Paradise Mascara - 202 Black Brown - 0.28 fl oz


FormatWashable
Color202 Black Brown
  • 201 Black
  • 200 Blackest Black
  • 202 Black Brown
  • 205 Mystique Black
  • Latte Brown

In Stock

Eligible for registries and wish lists
Available deals

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black brown mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Conditioning, Washable, Built-In Brush, Smudgeproof, Non-Flaking
TCIN: 52117721
UPC: 071249343272
Item Number (DPCI): 052-04-0268
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g787980, aqua/water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b1953421/1

Shipping details

Estimated ship dimensions: 7.1 inches length x 2.6 inches width x 0.9 inches height
Estimated ship weight: 0.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to provide volume and length while being easy to apply. The formula is noted for its smooth application and long-lasting wear, making it suitable for all-day use. However, some guests have experienced issues with clumping and the oversized brush, which can make application tricky. Overall, it remains a popular choice for those seeking a reliable mascara that enhances their lashes beautifully.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6613 reviews
    easy to apply: 4.04 out of 5
    easy to remove: 3.88 out of 5
    long lasting: 4.02 out of 5
    quality: 3.72 out of 5
    value: 3.72 out of 5
    63% would recommend
    970 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase
    • Skin tone: Light
    • Eye color: Hazel
    • Skin concern: Pores, Aging, Cuticles
    • Skin type: Combination
    • Hair color: Brunette

    Love it

    Love this mascara
    Morgan
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Sensitivity
    • Hair color: Black
    • Eye color: Brown

    Fav Mascara

    This is my favorite mascara. I have sensitive eyes so I can't use any mascara. I use this one and an Essence one. They are the only 2 that do not irritate my eyes. Blackest Black gives that dark look. Stays on all day from 8:30am-8pm no smudge and does not flake off. I always get asked what mascara do you use because it makes my eyelashes look so long and dark.
    JOCELYN
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 February, 2026Verified purchase
    • Skin type: Normal
    • Eye color: Brown
    • Skin tone: Medium
    • Hair color: Brunette

    Didn't Work for Me

    I usually use the Maybelline Sky High (true brown) and somehow got mixed up and ordered this instead (latte brown). I decided to try it and didn’t love it. I have brown eyes and medium length eyelashes, but very thin. It didn’t do anything for length or volume for me. Will be going back to using Maybelline.
    SLange
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown

    Have they changed the formula?

    I’ve been using this for a few years and recently have noticed that the last few I have gotten have become so gloppy shortly after buying. I’m talking like only after a few uses. I have had to buy several in a short period of time because it they are a chunky, dry mess so quickly. Has something changed? It was never like this before. It’s a shame because it used to be so nice and go on so well. I loved how thick it made my lashes look.
    Staci
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    4 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Blonde
    • Eye color: Grey

    (no review title)

    Love how it makes my lashes look!
    Natalie
    Did you find this review helpful?
    3 out of 5 stars
    4 February, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry

    Good mascara but doesnt last all day

    I have been using this mascara for years. It always lasted all day. Now the last few I bought smear by the evening time.
    Michele
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    Gloppy

    The title to my review says it all. This stuff is so gloppy. I had to throw it away.
    Alli
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Brown

    (no review title)

    Makes your eyelashes look long and full. Lasts all day
    Works well
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 January, 2026Verified purchase

    Black Lash Glue

    Basically lash glue. So clumpy and then impossible to take off
    1 reply from L'OrealParisProductExpert team - 28 days ago
    Hello RH! We are sorry to hear that the Lash Paradise Mascara felt too thick and was difficult to remove. This formula is specifically designed to provide intense volume and length with a rich, creamy consistency, which some find gives a lush, full-lash look. If the formula feels a bit too heavy or "glue-like," we suggest wiping the wand slightly on the edge of the tube before your first application to ensure a lighter, more controlled distribution of the product. Regarding removal, because Lash Paradise is formulated for high-impact durability, it often requires more than just a standard facial cleanser. For a gentle and effective removal, we recommend using a bi-phase makeup remover or an oil-based cleanser. Saturating a cotton pad and holding it against your closed eye for thirty seconds before wiping will allow the formula to dissolve, protecting your lashes from any harsh rubbing or tugging. Your feedback is very important to us as it helps us refine the application and removal experience for our most popular mascaras.
    RH
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 January, 2026Verified purchase
    • Skin tone: Light

    It applies easily and stays on for most og my day even my eye rubbing.

    Perfect Shade of Brown
    Erin G
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Light
    • Skin concern: Redness
    • Hair color: Black

    Best mascara

    Love the product and how nice and long my eyelashes look ! My all time favorite!
    Mnde
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    love it

    love the volume and no smudge make sure you get waterproof😍
    Veronica
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 January, 2026
    originally posted on lorealparisusa.com
    Image

    Rash/swollen eyes

    I like this mascara until I try to take it off. I just had to research to see if it is waterproof. It doesn’t come off easily Andy eyelids have reacted to the mascara where they became swollen with a rash. I have not worn mascara for several days and now looking for another mascara that my eyes won’t react to.
    Moosh
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026Verified purchase

    Smudge free

    I have been using this mascara for years. I have oily skin and it doesn't smudge on my eye lids or under my eyes, which happens with other mascaras. It also applies nicely and keeps my lashes separated.
    TfromCLE
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    12 January, 2026Verified purchase
    • Eye color: Brown

    (no review title)

    This mascara is kind of mixed for me. It makes my lashes look good only if i scrape almost all of the product of the wand before use. If I don’t, it makes my eyelashes look like a chunky, clumpy, thick, black mess. But if I do, my eyelashes look like this.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello Sloane! It is wonderful to see the beautiful results you can achieve with Voluminous Lash Paradise, though we understand that it currently takes a bit of extra effort to reach that perfect balance. This formula is intentionally rich and creamy to provide instant, fringe-like volume, which can sometimes result in the soft-bristle brush holding a generous amount of product. The technique you’ve discovered—removing excess product—is actually a professional secret for achieving a more customized and "feathered" look. To make this even more seamless, we suggest gently wiping the wand against a clean tissue to ensure the bristles remain separated and ready to coat each lash evenly. This allows the nourishing formula to glide on smoothly, leaving you with a lush, romantic finish without any extra weight. We appreciate you sharing your experience as it helps others master this iconic mascara.
    Sloane
    easy to apply: 3 out of 5
    easy to remove: 2 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    12 January, 2026Verified purchase

    (no review title)

    Watery
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello Iphone! We truly appreciate you sharing your experience with our Voluminous Lash Paradise Mascara. It is quite common for a brand-new tube of mascara to have a slightly more fluid consistency upon its first few uses, as the formula is designed to remain creamy and glide effortlessly to create that signature feathery volume. To achieve your desired look while the formula reaches its peak texture, you might find it helpful to gently wipe any excess product from the wand onto a clean tissue before your first application to ensure a more controlled and even coating. Additionally, allowing the first coat to set for just a few moments before applying a second can help the mascara grip the lashes more effectively for a lush, intensified result. Ensuring the cap is twisted completely shut after every use will also help the formula maintain its perfect, voluminous balance over time.
    Iphone
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 January, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Eye color: Green
    • Skin type: Combination
    • Skin concern: Sun damage, Aging

    Gets clumpy after only a few weeks of use

    I bought this mascara 18 days ago and it’s already dried out and clumpy. It’s great for a week and then gets clumpy and looks horrible. I’ve been repurchasing for years! Time to find a new waterproof mascara.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi Kristine, We appreciate you sharing your experience regarding L'Oreal Paris Voluminous Lash Paradise Mascara in Waterproof. We would like to speak to you please contact us directly at 800-322-2036 M-F 9am to 5:30pm EST. We ask you have the product available when calling and provide us with Case#44734373.
    Kristine
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 5 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    8 January, 2026Verified purchase

    Nice brown color but clumpy mess

    This mascara is a nice color (latte brown) but it is the clumpiest messiest disaster of a mascara I’ve ever used. I’m not totally clear if the brush is the problem or the mascara itself, but it doesn’t go on cleanly like other mascaras i use do
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi mel. We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Lash Paradise Mascara - Latte Brown. We would like to assist you please contact us directly at 800-322-2036 M-F 9am to 5:30pm EST and provide the advisor answering with case #44731668. Please have the product available when calling , we look forward to hearing from you.
    mel
    easy to apply: 1 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    30 December, 2025Verified purchase

    (no review title)

    Clumpy
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there, Turi! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We're sorry to hear it felt clumpy on your lashes. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
    Turi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 December, 2025Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Aging
    • Skin tone: Medium

    Nice Mascara

    Nice Mascara. Easily applies. Does not clump up
    Lark
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

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