L'Oreal Paris Root Rescue Permanent Hair Color - Light Brown 6: Hair Coloring, All Hair Types, Gel Form, 10 Min Processing Time
$7.39
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$11.99
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4.6 out of 5 stars with 1366 ratings
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4.0 out of 5 stars with 1370 reviews
effectiveness: 3.3 out of 5
quality: 3.34 out of 5
value: 3.35 out of 5
54% would recommend
59 recommendations
1 out of 5 stars
20 March, 2026
originally posted on lorealparisusa.com
Fraud
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
1 reply from LeCare team - 11 days ago
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars
14 March, 2026
originally posted on lorealparisusa.com
Junk
Left product on for 45 minutes did NOT cover Grey!
1 reply from LeCare team - 20 days ago
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
2 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
New packaging
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
1 reply from LeCare team - 1 month ago
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
The best for quick roots
First time using this. Super easy. I love that it comes in 5G, which many root touch ups do not. Also contains more product. I left on 12 minutes and it covered the gray. You can tell it’s really strong so I wouldn’t leave on longer than that.
5 out of 5 stars
15 February, 2026Verified purchase
(no review title)
I love this! It’s super easy to use & a really rich color. Works great on my roots. Does fade after about 4 weeks. Worth doing it more frequently when the price is this goo
4 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
Super Easy
I got the dark brown color to cover my greys on the top / front of my head. After reading the reviews I decided to keep it on for 20 min. It is super easy and absolutely no mess (I did not get any drips or runs the whole 20 min ). One thing I found true with other reviews is that the color turns out darker than stated. I would pick a shade lighter than you think.
1 out of 5 stars
17 December, 2025
originally posted on lorealparisusa.com
Terrible
Absolutely no change in my hair color. The gray is exactly the same. I'm very disappointed. I choose Loreal as I have always been pleased with your products
1 reply from LeCare team - 4 months ago
Hi Buffysil! We apologize for the inconvenience caused from using Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025
Do not Buy
The product dried out my hair and became frizzy.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Stephanie. We are sorry to hear about the results you achieved with L'Oreal Paris Magic Root Rescue. We will share your experience with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase
Irritates scalp
Did not cover my grays and my scalp was so itchy after use for the whole week
1 reply from L'OrealParisProductExpert team - 7 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak with you directly about it. Please give us a call @ 833-856-7325, 9:00 am – 7:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025
Light brown perfection in
So easy to use light brown 10 minutes blended gray was scared it would turn dark as others said but it didn't will use again love it
3 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Great Color Coverage BUT Spreads- TOO too drippy
I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
1 reply from LeCare team - 7 months ago
Hi Homehaircolorist! Thank you for sharing how you feel about the texture of Magic Root Rescue/Permanent. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company for consideration.
5 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Easy Application, Amazing Results
I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Too dark. Color does not match the color advertise
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2025Verified purchase
Color much darker than in past
I have used this product for several years. I always buy the same color, light brown. Use it exactly the same way I had in the past, for the same amount of time and the color is much darker! Wash my hair multiple times trying to lighten it up, and it is slowly fading. Not sure if product was defective or they've changed their color? Either way I will not take the chance and use again
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi Khl. We are sorry to hear about the experience you had with L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Not a good design
I liked the idea of this product but is a terrible design. I had difficulty spreading the product evenly. The bristles were too soft and the dye would get clogged up when squeezing the bottle. There was no where near enough product for me to cover everything. Not worth the money. 👎🏼
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there, Mish! Thank you for reaching out about our Magic Root Rescue 10 Minute Root Hair Coloring Kit. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
12 May, 2025
originally posted on lorealparisusa.com
Perfect
This product is excellent and easy to use. I buy and use because I have a emergency and I love the results.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2025Verified purchase
Fine but not great
I thought this might be more convenient than getting a whole bottle just to do my roots. Pros: easy to mix, bottle/brush worked well. Cons: pricey for the little amount that you get (barely had enough for my part/around my hairline), applicator let a lot of dye out so it was a bit messy, color itself looked great right after but seemed to fade faster then my regular dye. Will prob just stick with my cheaper dye that I get more of and works better
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Holli1215, thank you for contacting us regarding your experience with L'Oreal Paris Magic Root Rescue. We regret to hear that it did not fully meet your expectations. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the L'Oreal Paris line.
5 out of 5 stars
6 February, 2025
originally posted on lorealparisusa.com
Easy to use and effective
This product is so easy to use my husband did my touch up for me because we are currently traveling and I am away from my stylist! I have a lot of hair and there was enough product to easily do the coverage. It took him longer to apply so I probably had the product on for at least 30 min with no issue. He even picked out the shade at the drugstore:) He held up the sample shade on the box next to my hair.
1 out of 5 stars
30 January, 2025
originally posted on lorealparisusa.com
Did not color
[This review was collected as part of a promotion.] I bought number 8 and used it following thebinstruction, but the color went away as soon as I rinse my hair even though on the instruction it said to rinse after 10 minutes the color went away, so I bought the product and did not benefit from it.