L'Oreal Paris Root Rescue Permanent Hair Color - 2 Black - 1 Kit: Applicator, Color Touch-Up, 25 Minute Processing, Cream Form
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4.0 out of 5 stars with 1369 reviews
effectiveness: 3.3 out of 5
quality: 3.34 out of 5
value: 3.35 out of 5
54% would recommend
59 recommendations
1 out of 5 stars
20 March, 2026
originally posted on lorealparisusa.com
Fraud
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
1 reply from LeCare team - 6 days ago
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars
14 March, 2026
originally posted on lorealparisusa.com
Junk
Left product on for 45 minutes did NOT cover Grey!
1 reply from LeCare team - 15 days ago
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
2 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
New packaging
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
1 reply from LeCare team - 28 days ago
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
17 December, 2025
originally posted on lorealparisusa.com
Terrible
Absolutely no change in my hair color. The gray is exactly the same. I'm very disappointed. I choose Loreal as I have always been pleased with your products
1 reply from LeCare team - 3 months ago
Hi Buffysil! We apologize for the inconvenience caused from using Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
3 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Great Color Coverage BUT Spreads- TOO too drippy
I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
1 reply from LeCare team - 7 months ago
Hi Homehaircolorist! Thank you for sharing how you feel about the texture of Magic Root Rescue/Permanent. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company for consideration.
5 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Easy Application, Amazing Results
I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Too dark. Color does not match the color advertise
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
5 out of 5 stars
12 May, 2025
originally posted on lorealparisusa.com
Perfect
This product is excellent and easy to use. I buy and use because I have a emergency and I love the results.
5 out of 5 stars
6 February, 2025
originally posted on lorealparisusa.com
Easy to use and effective
This product is so easy to use my husband did my touch up for me because we are currently traveling and I am away from my stylist! I have a lot of hair and there was enough product to easily do the coverage. It took him longer to apply so I probably had the product on for at least 30 min with no issue. He even picked out the shade at the drugstore:) He held up the sample shade on the box next to my hair.
1 out of 5 stars
30 January, 2025
originally posted on lorealparisusa.com
Did not color
[This review was collected as part of a promotion.] I bought number 8 and used it following thebinstruction, but the color went away as soon as I rinse my hair even though on the instruction it said to rinse after 10 minutes the color went away, so I bought the product and did not benefit from it.
3 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2025Verified purchase
worth for emergency
like 10 minutes, dislike expensive , 1 application for 7.39. should put 2 bottle application for 12 dollars.
1 out of 5 stars
2 January, 2025
originally posted on lorealparisusa.com
TOO DARK !
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of chocolate brown ? I went through all other customer's reviews on this website & there is definitely something wrong with the color formulas coming from L'oreal : all the latest customers saying that their hair came out dark! L'oreal ! What's up ?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2024Verified purchase
Liked previous packaging much better
Product is very hard to use. Hair coloring does not come out of tube easily. Had to open up to pour out so very messy. Hard to get targeted grey areas. Will not buy again.
1 out of 5 stars
23 September, 2024
originally posted on lorealparisusa.com
#7 colored my hair a dark chestnut brown!
Bought the #7 since my hair is normally dark but have been dyed blonde. My darker roots were coming in, so I thought #7 would be more of a natural color for my roots. Boy was I wrong! Turned everything DARK brown, the same color as my natural roots! Guess I will be gking back to my hairdresser sooner than expected!
3 out of 5 stars
18 August, 2024
originally posted on lorealparisusa.com
New darker shade formula for medium brown?
I have used this product with incredible results for over three years. My stylist marvels at the fact that the shade matches perfectly with the color that she is used before. However, after having used medium brown for two years, the recent box that I purchased is definitely a darker shade. I’m curious if L’Oreal changed the formula? I’m very nervous to use another box, I loved the way the original medium brown colored my roots, and now it is obviously darker! Sad
1 out of 5 stars
14 August, 2024
originally posted on lorealparisusa.com
Disappointed customer
I have used L’Oréal 10 minute root coloring kit many times. This time, very disappointing. I use Dark Blonde (7), but when I mixed it together , it was almost black color. I used it anyway thinking it might be a new formula. Well, did not cover any of my gray! Very disappointing! Probably won’t buy again! I love the 10 minute feature, but not anymore for me!
1 reply from ccc team - 2 years ago
Hi Marym, We are so sorry to hear about your experience regarding Magic Root Root Rescue 10 Minute Root Hair Coloring Kit. We would like to help! Please call L'Oréal @ 800-631-7358 and provide reference # 36646003. We look forward to your call!
4 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
Quick and easy
Easy to apply. Last long and has a rich color. The color also only takes 10 minutes to develop. Is exactly what it claims to be. The only reason I give it four stars is because it's pricey for the amount of product.
2 out of 5 stars
25 July, 2024
originally posted on lorealparisusa.com
It was easy but not didn't do the job
I left it on for the recommended time for stubborn greys and I followed instructions and the results were not fully colored greys
5 out of 5 stars
25 July, 2024
originally posted on lorealparisusa.com
PERFECT COLOR AND COVERAGE
Love love love! I have been using Root Rescue since the Covid shutdowns. Perfect for in between salon visits or if I don't want to pay salon prices. My hair fades really quick from the sun during summer months (avid boater) and this lasts longer than my all over salon color for a fraction of the price. I am a natural brunette and rotate between Medium and Dark Brown depending on season, however I just tried the Medium Ash Brown and absolutely love it. Not too dark, not too light and doesn't fade to orange/red as my color tends to do. I have fine, medium length hair (right above shoulder) and this covers my gray roots perfectly (scalp and crown area) with enough to pull through the ends.