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Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 2 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 3 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 4 of 4
Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 1 of 4

Quaker Oatmeal Squares Brown Sugar Breakfast Cereal - 21oz

$5.19 ($0.25/ounce)
Size21

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Hint of brown sugar adds a pop of sweetness to whole-grain cereal
  • Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
  • Makes a great breakfast or satisfying snack anytime of day
  • No Added Colors

Description

Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.

Serving Size: 56.0 g

Serving Per Container: 11

Amount Per Serving:

Calories: 220
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 9g
Added Sugars 8g17%
Protein 6g5%
Vitamin D 0mcg0%
Calcium 30mg0%
Iron 16.6mg90%
Potassium 190mg4%
Vitamin E 3mg20%
Thiamin 0.24mg20%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 270
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg11%
Total Carbohydrate 50g18%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 15g
Added Sugars 8g17%
Protein 11g17%
Vitamin D 1.5mcg6%
Calcium 170mg10%
Iron 16.7mg90%
Potassium 380mg8%
Vitamin E 3mg20%
Thiamin 0.3mg25%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oat flour, whole wheat flour, sugar, maltodextrin, and less than 2% of malted barley extract, brown sugar, salt, molasses, baking soda, mixed tocopherols (to preserve freshness), natural flavors, reduced iron, and folic acid*. * one of the b vitamins. contains wheat ingredients.

Allergens & Warnings:

Contains Wheat Ingredients.
Features: No Artificial Colors, Whole Grain, No Preservatives, No Artificial Flavors, No Certified Synthetic Colors (No FD&C Colors)
Dietary Needs: 100 Percent Whole Grain, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21 Ounces
TCIN: 81576370
UPC: 030000064030
Item Number (DPCI): 231-00-0074
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.49 inches length x 7.55 inches width x 11.55 inches height
Estimated ship weight: 1.49 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What nutrients does this cereal provide?

submitted by AI Shopping Assistant - 9 days ago

  • A: It is a good source of protein, fiber, and iron, contributing to a balanced diet.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Can this cereal be eaten as a snack?

submitted by AI Shopping Assistant - 9 days ago

  • A: Absolutely, it can be enjoyed as a satisfying snack anytime during the day.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Does this cereal contain any artificial flavors?

submitted by AI Shopping Assistant - 9 days ago

  • A: No, the cereal is free from artificial flavors and colors.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Is this cereal suitable for a kosher diet?

submitted by AI Shopping Assistant - 9 days ago

  • A: Yes, this cereal is certified kosher, making it suitable for those dietary needs.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: What type of grains are used in this cereal?

submitted by AI Shopping Assistant - 9 days ago

  • A: The cereal is made from heart-healthy whole grains, providing essential nutrients.

    submitted byAI Shopping Assistant - 9 days ago
    Ai generated

Q: Is ther a recipe for a snack mix with this cereal

submitted by pat - 6 months ago

Q: Is this still the Canadian "rectangles" rather than the American "squares"?

submitted by Gordon - 6 months ago
See all questions (7)

Additional product information and recommendations

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Guests are saying

The recent changes to Quaker Oatmeal Squares have left many guests disappointed, as they feel the new recipe lacks the original flavor and texture that made it a favorite. While some guests appreciate the lighter ingredients and find the new version enjoyable, the majority express a strong desire for the return of the original recipe. The cereal's crunch and satisfying taste are key features that guests miss, making it a nostalgic choice for many.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2111 reviews
    quality: 4 out of 5
    taste: 3.83 out of 5
    value: 3.9 out of 5
    69% would recommend
    75 recommendations
    5 out of 5 stars
    30 April, 2026Verified purchase

    (no review title)

    Great flavor
    Target Lover
    Did you find this review helpful?
    1 out of 5 stars
    8 April, 2026
    originally posted on quakeroats.com
    Image

    Not the same.

    They actually taste salty now. What did you do?! One of my favourite cereals, ruined.
    Northernlala
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2026
    originally posted on quakeroats.com
    Image

    False advertising...NOT even SQUARE shaped!

    I’m really disappointed with the recent changes to Quaker Oatmeal Squares. For starters, they’re no longer even square—which might seem minor, but it actually took away a fun little teaching moment for kids who used to compare them with round cereals like Cheerios. Beyond the shape, the texture has noticeably changed. They used to be light and airy, but now they feel much denser. While they’re still crunchy, the flavor just isn’t what it used to be—it tastes flat and less enjoyable overall. Unfortunately, this was once a staple on our kitchen table, but with these changes, it’s something we’ll be removing from our regular rotation.
    Mom SaBu
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on quakeroats.com
    Image

    Sad day

    The new smaller size is nice. The taste however, isn't it. It's not good. Tastes nothing like it used to. The new taste is closer to eating a bowl of cheerios. It's a sad day.
    Not so Quaker anymore
    Did you find this review helpful?
    1 out of 5 stars
    16 March, 2026
    originally posted on quakeroats.com
    Image

    Terrible new recipe

    The new recipe is terrible. These taste like cardboard and are half the size of the old ones so they don’t stay crunchy with milk. They’re also not even square shaped anymore and no longer look like the photo on the box.
    Emeleejay
    Did you find this review helpful?
    1 out of 5 stars
    15 March, 2026
    originally posted on quakeroats.com
    Image

    Oatmeal Rectangles

    As others have pointed out. Not the same cereal, despite keeping the product photos the same, which I think falls outside the FTC rules that the product has to the be same as what is shown. Food styling/scale aside, they are clearly not the same shape. They are now notably smaller and rectangularly shaped. They do not taste the same, but not sure how much of that is related to the smaller size and subpar texture. The chew is chalky/powdery and unsatisfying, tasting "cheaper" like a children's novelty cereal. Formerly loved this cereal.
    Francois
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on quakeroats.com
    Image

    Like !

    Am liking the new (less ingredient) cereal. It Tastes the same to me. Fresh and crunchy. Only knew It changed because I googled why they were smaller.
    Just review
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026
    originally posted on quakeroats.com
    Image

    I would probably not buy this

    I just came across this product while looking through the grocery flyers. I couldn't eat cereal for years due to milk issues but now I can and I'm trying different ones. I read through the reviews and it's sad that this company has changed the way these are made and because of that I won't be wasting my money to try them. I'll never understand why big companies change the formula of how their products are made just to save money.
    ace131666
    Did you find this review helpful?
    1 out of 5 stars
    17 February, 2026
    originally posted on quakeroats.com
    Image

    Bring back the old recipe!

    Used to be one of my favorite cereals, was shocked to see they reformulated to something so much worse. I won’t be purchasing again, the new version sucks. No flavor, soggy texture. Using the old pic is crazy, they look totally different
    Aholaday
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 February, 2026
    originally posted on quakeroats.com
    Image

    Not the same

    Haven’t had these in a while and am extremely disappointed with the new recipe. Smaller, less crunchy, and completely different taste. Will not buy again. This used to be my favorite cereal!
    Sadaboutthesquares
    Did you find this review helpful?
    2 out of 5 stars
    5 February, 2026
    originally posted on quakeroats.com
    Image

    Why?

    Thanks for screwing up oat squares! I don't know what could possibly be the reason for this other than saving money in production. It's always about the money, right?
    Matt22
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 February, 2026Verified purchase

    Buggy

    This was a favorite cereal. When I opened a box recently shipped to me, I had one bowl before pouring another and finding a little black bug in it. This happened once before about two years ago, but I assumed it was an anomaly. Now, with the price of the cereal rising from $2.99 to $4.97 about 6 months ago, I hesitated but thought I'd buy it anyway—and now I won't order it again. There's an ongoing manufacturing quality issue since these couldn't be the same batches over two years. If I could give zero stars I would; it's not healthy.
    Madison
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025

    Still crunchy, mildly sweet and a full serving of iron

    One cup of this cereal provides enough iron for women and girls for a full day. Easy way to get your iron, ladies. Add some berries for some vitamin C and you’re good to go. Don’t mind these weird reviews- something is going on with negative Target reviews. This cereal is as crunchy and mildly sweet as it was in the 2000’s.
    Ceelo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 December, 2025

    (no review title)

    Not sugary and super tasty and crunchy!
    Dannya
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 December, 2025
    originally posted on quakeroats.com
    Image

    Changed the recipe, lost the flavor.

    This was legitimately the only cereal I would eat before. It had great flavor, kept me full for more than 30 mins, and had a great crunch. They changed the recipe and it’s terrible. They are airy/puffy now and are lack flavor, and very disappointing. Please change back to the previous recipe, because once the boxes I have now are gone, I will be done with this cereal.
    SDC1
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    9 December, 2025
    originally posted on quakeroats.com
    Image

    New recipe is not good

    My Grandfather is rolling over in his grave. They’re not even square, what the heck
    I dont like em
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    4 December, 2025
    originally posted on quakeroats.com
    Image

    Disappointment. What happened to their cereal

    I really wanted to have Quaker oatmeal squares and haven't had some for a year or so. But remembered loving them as a kid. I bought a box and there were horrible. Small, hard, shaped wrong and tasted like cardboard. I was so disappointed.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 November, 2025
    originally posted on quakeroats.com
    Image

    No star for the new recipe

    New recipe taste really bad, please bring back the original one, please!
    Winniewng
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 October, 2025Verified purchase

    (no review title)

    Great a at price.
    Stacy
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 October, 2025Verified purchase

    Great cereal

    A delicious cereal! My toddlers love snacking on them dry too! We will definitely be repurchasing !
    D Nolan
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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