Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz
$4.99
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3.5 out of 5 stars with 829 ratings
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The recent changes to the pink baby lotion formula have left many guests disappointed, particularly regarding the new scent and texture. While some appreciate the addition of coconut oil, others find it causes irritation and does not absorb well. Many guests fondly remember the original formula for its nostalgic scent and effectiveness, making it a cherished product for both babies and adults. The desire for the classic formula remains strong among long-time users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2972 reviews
quality: 3.09 out of 5
value: 3.34 out of 5
50% would recommend
38 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2026
Smokey smell
Smells like cigarettes. In my opinion. I don't smoke. Nice texture though!
5 out of 5 stars
31 March, 2026
originally posted on influenster.com
My favorite baby hygiene brand
[This review was collected as part of a promotion.] We love the Johnson and Johnson baby lotions in our house so much! It’s one of my favorite scents for baby products and we love how great it works!! It’s so long lasting, and I personally like the flip top compared to pumps and lids like BBW has because lotion doesn’t dry and get stuck when you try to use it. My kids are so sensitive to lotions/soaps but Johnson and Johnson’s never caused any breakouts or skin irritation!!
1 out of 5 stars
31 March, 2026
originally posted on johnsonsbaby.com
New formula is terrible
New formula is watered down, smells like perfume and overall does a poor job at protecting. In fact just 2 days into the new version a rash has developed. Why do companies have to continually try to cheapen there products. Bring back the original.
1 out of 5 stars
31 March, 2026
originally posted on johnsonsbaby.com
(no review title)
My daughter has been asking me to buy her baby lotion bc she misses the way it smells and I realized I did too. Imagine my disdain when I bought a huge bottle of it only for the scent, texture, and cute pink color COMPLETELY DIFFERENT. BOOOOOOOOOOOOOOOOOOO
1 out of 5 stars
30 March, 2026
originally posted on johnsonsbaby.com
Bring back the Original formula
"New" formula is terrible. Smells horrible and lotion leaves a oily, yet tacky residue. Been using Johnson's for years, now I have to find a new lotion. So disappointed.
1 out of 5 stars
30 March, 2026
originally posted on johnsonsbaby.com
Bring the old scent back
I’m sooooooo mad that the formula was changed the old scent was literally my comfort scent I would literally rub my baby with old scent and smell her it was my comfort zone and now I can’t find it ANYWHERE PLEASE IM BEGGING YOU BRING THE OLD SCENT BACK:((((
1 reply from Consumer Care Center team - 5 days ago
Hello, It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!
1 out of 5 stars
29 March, 2026
originally posted on johnsonsbaby.com
Do not buy the new formula
Terrible please bring back the the old formula. The new one that has been brought out stinks and makes you feel sticky! Do not buy the new formula as you will be very disappointed. I have been using this for years but will have to find a different lotion as the new formula is awful
1 out of 5 stars
28 March, 2026
originally posted on johnsonsbaby.com
New formula is awful
I have been using this all my life. I am 46. I am allergic to everything else. I bought a new bottle last week and this new formula is awful. The smell immediately stopped up my nose and gave me a headache and I still have bumps on my face. Please bring back the old formula with the original smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
BE CAUTIOUS!!
Please be careful buying this lotion. I’ve been using this on my son ever since he had his first bath and it’s been my go to lotion for the past two years, but this new formula made him break out in a horrible, red, itchy rash that makes him scratch at himself and pull at his skin. I liked this lotion previously for the scent, price, and just overall familiarity with the brand, but I will never buy this again because of the new formula. I wish they’d stop trying to fix things that don’t need fixing. Also the new scent smells horrible.
1 out of 5 stars
27 March, 2026
originally posted on johnsonsbaby.com
(no review title)
The New formula of the baby lotion with aloe and coconut oil it’s horrible. It’s very sticky. The scent does not smell good. I have been using the original original baby lotion over 45 years or more. It’s much better. It’s much softer smoother. It makes the skin fresh and nourish the new lotion sticky. It stinks and it’s horrible. You guys need to correct this.
1 out of 5 stars
27 March, 2026
originally posted on johnsonsbaby.com
Bring back the old formula
Bring back the old formula. This lotion is watery and the smell is awful. I will no longer be buying this product. The reformulated product isn't an improved product. Sad to see the quality and changes in this product.
1 out of 5 stars
26 March, 2026
originally posted on johnsonsbaby.com
Sad news
I purchased this lotion expecting the original formula, but received the new version—and it’s extremely disappointing. The scent is much stronger and smells off, and the texture is very sticky even after it fully dries. It’s nothing like the previous formula. If I could give this zero stars, I would. Please bring back the version from before the last two changes. As it stands, you’ve lost a customer.
1 out of 5 stars
24 March, 2026
originally posted on johnsonsbaby.com
New formula scent is repulsive!
I love the smell of kohnsons baby lotion. But ever since ya'll changed the smell of it to the new formula, I refuse to buy it. The new formula smells gross. The old formula was a reminder of what a baby should smell like. I will no longer purchase this item unless you ho back to the old formula.
1 out of 5 stars
24 March, 2026
originally posted on johnsonsbaby.com
Scent is horrible
I have been using this lotion my whole life. I never had an issue with it until the new formula came out. The smell is too strong for me let alone a baby! Bring back the old scent please! I will not purchase any of your lotion until you do!
1 out of 5 stars
24 March, 2026
originally posted on johnsonsbaby.com
Not Happy
Honestly disappointed. I have a heavy sensitivity to any lotion and the original baby lotion was the only lotion I can use. I can’t get this anywhere anymore. This new one not only does it irritate my skin but I am breaking out in an allergic rash reaction. It also smells like spoiled diapers or something. I really need to old version to come back out. Keep it as is and keep the new one out for those who can use it.
2 out of 5 stars
24 March, 2026
originally posted on johnsonsbaby.com
New Formula is a FAIL
Extremely disappointed with the “new formula” that I purchased today 3/23/26. The smell is totally different from the iconic “baby soft” smell and it’s thinner in consistency and felt tacky on my skin when I crawled into bed. Can’t even say how bummed out I am. I will actually be returning it to the store and looking for a new brand after all these years.
1 out of 5 stars
23 March, 2026
originally posted on johnsonsbaby.com
Terrible Change
I am allergic to aloe and many other ingredients. I have been using Johnson's for over 60 years. My mother used Johnson's on me and my siblings, I used it on my children, and grandchildren, and it is the only lotion I could use on myself as it was gentle. I am now looking for another lotion since Aloe makes my skin blister. If you want to offer Aloe please at least still offer the original formula. From the reviews I see I am not the only one that would like to have a choice.
1 out of 5 stars
22 March, 2026
originally posted on johnsonsbaby.com
New formula = sticky
The new formula is awful. It is sticky when applied and while drying. It also does not dry well. I had to double check to see if I had a bottle of baby wash, but I did not. I hope you go back to the old formula before more people leave the brand.
1 out of 5 stars
20 March, 2026
originally posted on johnsonsbaby.com
Disappointed with the New Johnson & Johnson Baby L
I am really disappointed with the new Johnson & Johnson baby lotion. I have used this baby lotion for over 50 years. The texture feels sticky on the skin. Even after rubbing it in, it leaves an uncomfortable residue that doesn’t absorb well. The smell is also unpleasant and not what I’d expect from a baby product. Rather than a clean, gentle scent, it has an odd fragrance. For a lotion marketed for babies and sensitive skin, this was especially disappointing. Overall, this reformulation is a letdown. I wouldn’t recommend it and won’t be purchasing it again unless changes are made to improve both the texture and the scent.
1 out of 5 stars
20 March, 2026
originally posted on johnsonsbaby.com
Smells terrible!!
SSOSOOOO u happy with the new formula! It smells awful. PLEASE bring back the original!!!
1 reply from Consumer Care Center team - 13 days ago
We’re glad you noticed our new improved lightweight formula that offers up to 72 hours of moisturization! It was a priority to upgrade and revolutionize the scent of our baby lotion. The new fragrance has similar iconic scent notes including rose, musk, and powdery, but is milder and more comforting than the current scent. We made this change with consumers in mind and conducted testing that the new scent is more loved than the previous scent!