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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz

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At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, glycerin*, isopropyl palmitate*, stearic acid*, glyceryl stearate*, cetyl alcohol *, cetearyl alcohol*, cocos nucifera (coconut) oil*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate *, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, titanium dioxide* *naturally-derived ingredients

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.

Shipping details

Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: What are the main ingredients in the lotion?

submitted by AI Shopping Assistant - 27 days ago
  • A: The lotion contains coconut oil, aloe vera, and vitamin B5 for effective hydration.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Is the lotion safe for sensitive skin?

submitted by AI Shopping Assistant - 27 days ago
  • A: Yes, it's hypoallergenic and dermatologist tested, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Is the lotion free from harmful chemicals?

submitted by AI Shopping Assistant - 27 days ago
  • A: The product is sulfate-free, dye-free, paraben-free, and phthalate-free for safe use.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: What age group can use this lotion?

submitted by AI Shopping Assistant - 27 days ago
  • A: The lotion is safe for newborns and is suitable for kids and adults as well.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Can this lotion help with skin tightness?

submitted by AI Shopping Assistant - 27 days ago
  • A: Yes, it can relieve skin tightness along with other signs of dryness.

    submitted byAI Shopping Assistant - 27 days ago
    Ai generated

Q: Does this product contain alcohol

submitted by Iris - 1 year ago
  • A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.

    submitted byKenvue - 1 year ago
    Brand expert

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Guests are saying

The recent formula change of this baby lotion has left many guests disappointed, particularly due to the new scent and texture. While some appreciate the moisturizing properties and gentle feel, the overwhelming majority long for the classic fragrance and consistency they grew up with. Guests express frustration over the new formula being watery, sticky, and lacking the nostalgic scent that made it a favorite. Overall, the product's effectiveness for sensitive skin remains a highlight, but the scent change is a significant concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 3140 reviews
    quality: 2.92 out of 5
    value: 3.23 out of 5
    46% would recommend
    41 recommendations
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
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    Smells amazing, doesn’t leave them sticky!

    [This review was collected as part of a promotion.] Finding a baby lotion that works for babies sensitive skin without making them smell like a medicine has been a journey. This stuff is a life saver, thick enough to heal rough patches but it is absorbed instantly so it isn’t slippery by any means.
    BahaaeldinA
    Did you find this review helpful?
    4 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    New formula is slightly sticky but smells great

    [This review was collected as part of a promotion.] Love the smell, slightly sticky! Glides on smooth, leaves a bit of a tacky feeling after it dries. Thicker than previous formulas, long lasting scent! Great for bedtime I’d say!
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Great option for sensitive skin

    [This review was collected as part of a promotion.] This Johnson’s baby lotion with aloe and b5 keeps your skin soft, smooth, and hydrated. Gentle scent, perfect for sensitive skin. Light texture so it doesn’t feel heavy on your skin. Easy-to-use bottle as well.
    EmmaB
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Smells amazing, absorbs quickly

    [This review was collected as part of a promotion.] Smells amzing !! I have two babies and using many johnsons baby product. This is one of the favorite. The lotion itselt is very lightweight, as soon as I apply on, it absorbs right away. Its dispensing nice without making a mess. Good quality, good price.
    ivyV
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Soft lotion, fast absorption and perfect to keep the baby's skin hydrated and smelling delicious.

    [This review was collected as part of a promotion.] As a mom, I Really enjoy using Johnson’s Baby Lotion because it keeps my baby’s skin soft, clean, and hydrated without feeling greasy. The ingredients feel gentle enough for sensitive skin, and the aloe gives a soothing touch that I love after bath time. The bottle is practical and easy to use with one hand, which makes daily routines much easier. A little product goes a long way, so it lasts longer than expected. My favorite part is the fresh, clean baby scent- light, calming, and not overpowering at all.
    LisdeibyR
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Soft skin and sweet baby snuggles

    [This review was collected as part of a promotion.] Johnson’s baby lotion has always been a staple in our household, and the new formula is just as amazing if not better. It’s creamy, deeply moisturizing, and leaves the skin incredibly soft without feeling greasy or heavy. The scent is absolutely perfect, that fresh baby smell that’s clean, comforting, and irresistible. Whenever I put it on my twins, I can’t stop hugging and kissing them because they smell so good! They love applying it too, and it has truly been such a sweet part of our daily routine. 🩷
    NathaliaV
    Did you find this review helpful?
    3 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
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    Not a fan!

    [This review was collected as part of a promotion.] My son skin didn’t like this lotion , not big fan of this brand I did not like the texture or scent. Maybe for someone else with not sensitive skin would recommend but it was a no for us.
    CatherineM
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Perfect Everyday Baby Lotion leaves skin feeling soft and not greasy!

    [This review was collected as part of a promotion.] As a mom of 2, I’ve used many different brands of baby lotion. Johnson’s Baby is my tried and true brand. I was cautious when I learned they changed the formula of their baby lotion, but I am pleasantly surprised with the quality! I just started using their new Aloe and Vitamin B5 baby lotion and I love it. The consistency isn’t thick so it rubs in nicely, leaving my baby’s skin smooth and soft. It doesn’t leave a greasy film behind, which is a huge plus! The scent is different from the original lotion, but I don’t mind that change. I’m happy with the size of the bottle, as you get a lot of use out of one purchase. The packaging is super cute and clean, definitely a great addition to a basket for baby showers!
    BeckyS
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    It’s very important to keep in mind that everyone’s skin is different, so you can choose the cream line that best suits you skin or pH

    [This review was collected as part of a promotion.] This cream is excellent, my daughter is currently five years old, and I still use it on her , she really loves it, the scent is incredible, it doesn’t leave the skin sticky, and it moisturizes beautifully, At the end of the day , the scent is still on you It lasts me a long time, even though I use it daily on my daughters , I always recommend this brand to parents for their children
    OhilynR
    Did you find this review helpful?
    1 out of 5 stars
    19 May, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring back old formula

    The new improved version is terrible. Bring back the old formula, I have used this lotion for over 25yrs and now I have officially stopped.
    Alaska2026
    Did you find this review helpful?
    3 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Too much fragrance for a baby product

    [This review was collected as part of a promotion.] The scent is adorable, makes you think about a baby, my only issue is that is widely known that baby products should not have fragrance. This one is pretty strong for a baby product. That’s the main concern I have.
    JanetD
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Baby smooth

    [This review was collected as part of a promotion.] I received Johnson's Baby Baby lotion from influencer. It's a light soft scent l, easy on baby skin and makes your skin so soft to the touch. No residue left behind great absorbency.
    JackieC
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Smells great

    [This review was collected as part of a promotion.] We used this product this morning to moisturize before school. It has a god smell and was soft to the skin. Feels very water based and was easy to get out.
    AntwanetteT
    Did you find this review helpful?
    3 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Not for me

    [This review was collected as part of a promotion.] This is quite a large bottle for the price. Its a very smooth feel and seems to moisturize well. It is light pink and looks similar to most other lotions. I am unsure if I would purchase as while researching ingredients. I went down a whole rabbit hole and am not sure it is for me. However the general function of the product is great I am just not a fan of all the ingredients.
    AmyJ
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Very light and feel amazing

    [This review was collected as part of a promotion.] Really quick to moisturize your skin. It felt light on the skin and quick to absorb. I have also tried it on my body and I enjoy it. My baby skin is a little bit sensitive, but I think it did well on her skin.
    AmyC
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Smooth

    [This review was collected as part of a promotion.] I was excited to add this into my baby’s skincare lineup tonight. It’s smooth and silky and has that nostalgic baby smell you know and love. This was a great addition!
    KateS
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Baby lotion

    [This review was collected as part of a promotion.] The lotion has a light, clean baby scent that isn’t overpowering, and it absorb quickly into the skin. It leaves skin feel smooth and hydrated for hours after bath or shower.
    TinkaN
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    My baby loves it.

    [This review was collected as part of a promotion.] I really liked this Jonhson’s Baby lotion with aloe and vitamin B5. It has a light texture, hydrates the skin very well, and leaves it soft for quite a while without feeling greasy. Plus, the scent is pleasant and mild
    EdilmaR
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Gentle on Skin

    [This review was collected as part of a promotion.] Johnson’s Baby Lotion arrived in the 13.6oz size. This Lotion smells really good with aloe and vitamin B5. This baby lotion performs well by moisturizing and protecting the skin from dryness. It is durable and easy to dispense and use..
    AnthonyD
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Best lotion

    [This review was collected as part of a promotion.] This johnsons baby lotion is a staple for every mother. The smell is amazing and the texture is even better. I highly recommend this for any mother.
    HassanD
    Did you find this review helpful?

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