Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz
$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
Description
Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Paraben-Free, Dye-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
Ingredients:
water*, glycerin*, isopropyl palmitate*, stearic acid*, cetyl alcohol*, cetearyl alcohol*, cocos nucifera (coconut) oil*, glyceryl stearate*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate*, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, *naturally-derived ingredients' '
Allergens & Warnings:
SAFETY TIP: KEEP OUT OF REACH OF CHILDREN., DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.Shipping details
Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product contain alcohol
submitted by Iris - 9 months ago
A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.
submitted byJohnson & Johnson - 9 months agoBrand expert
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Guests are saying
The recent changes to the pink baby lotion formula have left many guests disappointed, particularly regarding the new scent and texture. While some appreciate the addition of coconut oil, others find it causes irritation and does not absorb well. Many guests fondly remember the original formula for its nostalgic scent and effectiveness, making it a cherished product for both babies and adults. The desire for the classic formula remains strong among long-time users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 2545 reviews
quality: 3.8 out of 5
value: 3.84 out of 5
69% would recommend
23 recommendations
Smells good. Light and soft
5 out of 5 stars
Thumbs up graphic, would recommend
Mommajer - 2 hours ago, Verified purchaser
smells good. Light and soft
Do not like
1 out of 5 stars
Asdfgh - 9 days ago
originally posted on johnsonsbaby.com
New formula is watery and don’t have that signature smell.
Bring back the original scent
2 out of 5 stars
Thumbs down graphic, would not recommend
reneeloveschad - 11 days ago, Verified purchaser
Not the original smell/scent...
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Lenska - 28 days ago, Verified purchaser
I just love this brand so much! I have been using this lotion since my baby was born :)
Baby lotion
1 out of 5 stars
Binn - 1 month ago
originally posted on johnsonsbaby.com
To be fair I have not tried the new formula….i understand the need for new products, but personally those of us who ysed the original on our own babies and ourselves are disappointed yes…i was at a timeshare and needed a few products and they had a small size of the original! I was so happy!!
The smell!
5 out of 5 stars
Hara345555 - 2 months ago
originally posted on johnsonsbaby.com
I bought this a mouth ago and I’m happy I did and it smell so good.
Great lotion!
5 out of 5 stars
riss68 - 3 months ago
originally posted on johnsonsbaby.com
I’ve been using this product since a baby and I still use them now. I absolutely love this baby lotion!
Makes skin dry
1 out of 5 stars
Sarah21 - 3 months ago
originally posted on johnsonsbaby.com
Drying out my babies skin really bad. Her skin was fine till i started losing this stuff
New Formula smells DISGUSTING
1 out of 5 stars
KiwiFructis - 5 months ago
originally posted on johnsonsbaby.com
Please, please, please bring back the original formula of the pink baby lotion. I have been using the pink Johnson's baby lotion all my life and I was really upset when I bought some recently and found out that you have changed the formula, first to one that contains coconut oil, but worst of all, you removed the beatiful original smell of the pink baby lotion and replaced it with something which I can only describe as rancid and disgusting. I don't understand why you would change the winning formula that has been around for decades to something as nasty as this. The original pink Johnson's baby lotion is the only thing I can use as a facial moisturizer. I'm now unable to use this product anymore due to this horrible smell.
So disappointing
1 out of 5 stars
LisaK - 5 months ago
originally posted on johnsonsbaby.com
My children are all grown and flown, and as the 29th birthday of my youngest looms without her in my life, I thought I’d buy a bottle of good old Johnson’s Baby Lotion so I could at least have that scent memory. I was so disappointed to get it home and open it only to find that you’ve completely ruined the smell. Why? This makes me so sad. I miss her so much.
Not worth it..
1 out of 5 stars
LizK - 6 months ago
originally posted on johnsonsbaby.com
Used for new baby. Noticed my hands would itch when I applied to him and he would scream. His skin got red, blotchy, and warm. Never had that problem with my first born but somewhere in between the formulas changed. Have since switched lotions and haven't had the same problem. Disappointed as I now have 3 bottles that I won't even donate.
I’m not a fan of this new formula
2 out of 5 stars
Momusingbabylotion - 6 months ago
originally posted on johnsonsbaby.com
I have purchased this baby lotion for myself for the past 20 years and for my babies as well. I recently ran out of my old formula bottle and purchased a new one. I was shocked at the difference. It makes my skin itch, the smell is not pleasant and it does not soak in like it used to. I’m so bummed. I will have to look for another option now.
Great for FACE!
5 out of 5 stars
SherriN - 7 months ago
originally posted on johnsonsbaby.com
I absolutely love Johnson's with coconut oil! Barely a smell, even better! I put it on every a.m. and I don't want to smell like a baby! Johnson's is great as a face cream, no harsh chemicals or making my face red. Just soft and healthy.
Funky diaper smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Dolly - 7 months ago
I remember this smelling pretty good, now it smells like baby diapers filled with poop. Kinda nasty.
Buy a different brand
2 out of 5 stars
Meg - 8 months ago, Verified purchaser
Smells good but does not actually clear up my baby’s dry skin. Probably full of chemicals
We love it!
5 out of 5 stars
April 2025 - 8 months ago
originally posted on johnsonsbaby.com
This is the most used product in our house! Perfect for mom and baby!
Amazing!
5 out of 5 stars
Cynthia 81 - 8 months ago
originally posted on johnsonsbaby.com
This is the only lotion I use on myself and my children. We all have sensitive skin and this works wonders.
prefer old formula, coconut oil was a bad call
1 out of 5 stars
customer_24 - 9 months ago
originally posted on johnsonsbaby.com
glad to see many others agree, but the older formula worked way better. the addition of coconut oil just makes it unable to use because it doesnt suite my skin (and apparently many others too) pls bring back the old formula, and the old fragrance. this is very hard to apply, its too thick and doesnt moisturize well either. i use a bunch of other johnsons baby products since birth as i have bery sensitive skin..the sudden change in formula is very upsetting.
1 reply from Consumer Care Center team - 9 months ago
Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please give us a call at 1-866-565-2229. Our team is available Monday-Friday, 9:00 am-5:30 pm EST. We hope to hear from you soon!
HATE new baby lotion scent!
1 out of 5 stars
68cdv - 9 months ago
originally posted on johnsonsbaby.com
I hate the new baby lotion scent! Why mess with something that has been great for almost 100 years????!!!!!!!
Bad smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Baby einstein - 9 months ago, Verified purchaser
Strong smell not good for baby and toddler even my daughter doesn’t want the smell