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L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99
ColorWashable Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Buildable Volume and Length Washable Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Washable, Non-Clumping, Built-In Brush
TCIN: 92213869
UPC: 071249690963
Item Number (DPCI): 052-04-4086
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
62004948 ingredients: aqua/water/eau, behenyl behenate, acrylates copolymer, cetearyl alcohol, stearic acid, palmitic acid, poly c10-30 alkyl acrylate, butylene glycol, pvp, vp/eicosene copolymer, aminomethyl propanediol, kaolin, phenoxyethanol, caprylyl glycol, pentylene glycol, potassium cetyl phosphate, myristic acid. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides]. fil n70052177/1.
Shipping details
Estimated ship dimensions: 7.1 inches length x 2.8 inches width x 0.7 inches height
Estimated ship weight: 0.059 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1044 ratings
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with impressive length and volume. Many guests appreciate its easy application and the effectiveness of the brush design, which separates lashes beautifully without clumping. The formula is lightweight and long-lasting, making it suitable for both everyday wear and special occasions. However, some guests have noted issues with clumping and packaging inconsistencies, which may affect their experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 913 reviews
easy to apply: 4.77 out of 5
easy to remove: 4.27 out of 5
long lasting: 4.55 out of 5
quality: 4.5 out of 5
value: 4.44 out of 5
88% would recommend
218 recommendations
1 out of 5 stars
24 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
Don't believe the paid reviews!!
Horrible mascara. I didn’t even put that much on my lashes and it was all over the place (especially on my prepped eyelids!). I hate when I buy something based off an influencer’s (paid) review and it’s total garbage!! Money wasted! Do NOT recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
Nice Black color mascara
Really nice Mascara, really easy to use, not blotchy
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
- Skin type: Combination
- Eye color: Green
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sensitivity
Smooth & lengthening
Love this mascara! It keeps my lashes separated while still lengthening. Doesn’t flake off!
2 out of 5 stars
4 October, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Grey
- Eye color: Brown
Transferred
Was excited to try this, bought the waterproof and by noon it had transferred to my upper lids. Had to return it
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! We're truly sorry to hear about your experience with our Paradise Big Deal Mascara. We've shared your comments with our team as we're always striving to improve and genuinely value your feedback. We invite you to explore our other waterproof mascara options. To ensure the longest wear, always let your mascara dry completely after application. Thank you for sharing your thoughts and we hope you find something you'll love at L'Oréal Paris!
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin type: Normal
This mascara checks all of the boxes for me!
This L’Oréal Paris Paradise Big Deal Waterproof Mascara checks all of the boxes for me! I have oily skin and prefer a waterproof mascara that won’t smudge. and this one stays all day. The color is a nice, deep black. I typically apply two coats of mascara and I was pleasantly surprised at how full and voluminous my lashes appeared with only one coat. The bristles of the applicator are very fine, which distributes the mascara evenly. I highly recommend!
3 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
Not long wearing
Like the smooth application—no clumps, easily builds. However, it did not wear long before I started to notice flaking and looking like it was under my eyes. I generally am happy with L’Oréal mascara, but this one did not meet my expectations.
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi MFuhri. We are sorry to hear about the results you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We will share you experience with the others on our team.
2 out of 5 stars
18 September, 2025Verified purchase
- Skin type: Combination
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Aging
- Skin tone: Medium
NOT a washable waterproof formula.
Beautiful waterproof mascara-but it says it easily washes off with soap and water and that is FALSE. Eye make up remover didn't even get it all off before I had to stop because my eyes were getting raw from rubbing off the mascara.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello heather. We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, Monday - Friday 9:00 AM - 6:00 PM ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Skin concern: Redness, Aging
Ok
They made my lashes a bit longer but the build ability wasn’t what I was looking for. It seemed too thick in my opinion. It also stung my eyes, whatever is in the formula.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Alice. Thank you for sharing your experience with us regarding L'Oreal Paris Paradise Bid Deal Volumizing and Lengthening Mascara in Waterproof. We will share you feedback with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Dry
- Eye color: Brown
Will not buy again
Just bought and upon opening the brush is missing from the wand :( after reading other reviews of this happening I will not be re-purchasing.
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025
- Skin tone: Light
- Hair color: Grey
- Skin type: Combination
Bad reaction after using :'(
I am a long time L’Oréal makeup and hair product gal, so I really wanted to love this mascara! It doesn’t jive with my eyes though—the few times I’ve tried wearing it, my eyes burned like fire. I get the same reaction with one of the L’Oréal eye creams as well. All of the other L’Oréal skincare and makeup products I use are wonderful though!
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
2 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2025Verified purchase
Hard to remove
I liked this at first even though I struggled with the flimsy brush and that it’s hard to remove. After the 3rd tube, it seemed like it took more product and more effort for them to look ok. Turns out my lashes have actually been falling out. I think it’s because this washable mascara is hard to remove. I’ve never had thin lashes and never had trouble removing mascara. I am discontinuing use and looking for another one.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Steph. We are sorry to hear about the experience you had with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M0F 9am to 5pm EST for assistance and provide the reference # 42614967. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
Try it!
This mascara is fantastic! The packaging shows a pic of up to 30 strokes and I was like no way, it would be a clumpy mess. It’s not! It’s beautiful and perfect!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Don't buy
Wand broke on 2nd use.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Mamazine224. Thank you for reaching out to L'Oreal regarding the Paradise Big Deal Volumizing & Lengthening Mascara. We are sorry to hear the wand broke. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your case #42490075. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025
- Skin tone: Light
Red Swollen eyes from Formula-beware!
I never leave reviews but had to with this one. Never in my 30+ years of wearing makeup have I had a reaction to a mascara. Until Lash Paradise Big, that I bought a few weeks ago. From day one, my eyes watered, got swollen and red. I wasn’t sure what was causing this, until I stopped using it and my eyes returned to normal. Used it again…the red swollen eyes returned. Never again. Buyer please beware
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, andieprof! We are so sorry to hear about your experience with our Paradise Big Deal Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Oily
Great buy!
Great mascara, the best! It does not smear or flake.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025Verified purchase
Missing brush, twice
I love the regular lash paradise but I bought this one yesterday to try out. I get home and open it, the brush is either not there at all or broken down in the tube. I went to target to exchange it. Opened the new one while still at guest services and it was also missing the brush. I just decided to return it and stick to my tried and true.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Amanda. Please contact us regarding your experience with L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to assist you @800-322-2036 M-F 9am to 5pm EST and use case #42274068. Please have the product available when calling. We look forward to hearing from you.
3 out of 5 stars
Thumbs down graphic, would not recommend
24 July, 2025
- Skin tone: Light
- Skin type: Combination
- Eye color: Grey
- Hair color: Blonde
Sticky
Not a fan whatsoever. It’s a very wet formula that dries very sticky. Gives length but gives the opposite of what i want in terms of volume by making my lashes stick to each other. Not easy to remove either. L’oréal mascaras are my favorite but this one was a hard pass
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out about our Paradise Big Deal Mascara. We're truly sorry to hear that this mascara was such a disappointment and didn't meet your expectations, especially as a fan of other L'Oréal mascaras. We regret that you found the formula wet and sticky, and that it caused clumping rather than the volume you desired, along with difficulty in removal. Your detailed feedback is incredibly valuable to us.
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
- Eye color: Brown
- Skin concern: Sensitivity
- Skin type: Dry, Normal
- Skin tone: Medium
- Hair color: Black
Love
Amazing. Doesn’t clump, however not the easiest to remove.
3 out of 5 stars
7 July, 2025Verified purchase
- Skin concern: Acne
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
Wish it stayed on
This mascara doesn’t stay on my lashes very well. I end up looking like a raccoon at the end of every day. It goes on well and looks great at the start of the day—smooth and not clumpy—but it just doesn’t last as well as other mascaras I’ve tried.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi H40, We are sorry to hear about your experience after using L'Oréal Paris Paradise Big Deal Volumizing and Lengthening Mascara. We would like to speak to you! Please call L'Oréal @ 800-322-2036 M-F 9:00am-5:30pm ET, and provide us with case # 41863634. We look forward to your call!
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
Latte Brown please!!
This is it! It's incredible. It coats every lash evenly. Each coat is silky smooth, zero clumps or flaking. It's endlessly build able & doesn't get clumpy. It stays even for each coat. I've done up to 7 coats and it was amazing. It removes easily. I'm in love with this mascara. My only request is that they offer a latte brown shade like the original lash paradise.