Seventh Generation Liquid Laundry Detergent - Free & Clear - 135 fl oz
$18.99 ($0.14/fluid ounce)
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- $18.39($0.20/fluid ounce)Coupon: $3 off4.4 out of 5 stars with 454 ratings
- $18.39($0.20/fluid ounce)Coupon: $3 off4.2 out of 5 stars with 1258 ratings
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Guests are saying
This laundry detergent is praised for its effectiveness in cleaning clothes while being gentle on sensitive skin. Many guests appreciate its eco-friendly ingredients and lack of harsh chemicals, making it suitable for families. However, some guests have experienced issues with the new bottle design, which has led to spills and messes during use. Overall, it remains a popular choice for those seeking a safer detergent option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3229 reviews
cleans effectively: 4.3 out of 5
quality: 3.68 out of 5
scent: 4.25 out of 5
value: 3.76 out of 5
53% would recommend
259 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2026Verified purchase
(no review title)
good
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2026Verified purchase
Red bumps/rash inducing
My husband and I had a reaction to this detergent, which is never happened to me before and I would never buy again.
1 reply from Seventh Generation team - 14 days ago
Hi Laura, We are sorry to know that you had a rash after using this Product, as it's not the experience we want you to have. We want to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55934386 so that we can assist you promptly?
1 out of 5 stars
22 August, 2026
(no review title)
You made changes my order so that I would have to drive to two different Target locations to fullfil my order. That's not exactly helpfull. Last time I order for store pickup.
1 reply from Seventh Generation team - 14 days ago
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh-Generation Detergent Liquid Free + Clear. We completely understand how upsetting this must feel. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
5 out of 5 stars
22 August, 2026Verified purchase
(no review title)
Great product
5 out of 5 stars
15 August, 2026Verified purchase
(no review title)
Always happy with this detergent
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
Fredh & clean
Love that my entire family can use without all the extra harmful chemicals. It does a great job getting everything clean.
5 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
(no review title)
perfect for sensitive
3 out of 5 stars
3 August, 2026
originally posted on seventhgeneration.com
Modify your cap.
The detergent is fine as far as I can tell for cleaning. My complaint is with the cap as I have seen others also state. The measurement indicators are difficult to see with my 65 year old eyes; even with my glasses on. The bottle instructions advise putting the cap into the wash is ridiculous.Who would ever do that? What an annoyance to fish the cap before putting the clothes into the dryer. It is easier to just wipe out the residue with a piece of laundry. Or how about this, just design the bottle like the competition to accept the residue back into the bottle. My wife likes the detergent so we will be buying it again.
4 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2026Verified purchase
Target pick-up checkout person
The product is fine. The pick-up checkout person at Target on July 23, 12:30pm, 1200 N. Larrabee St, was very impatient, she dropped her handheld computer on counter in frustration of me (customer).
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2026Verified purchase
Detergent impossible to remove from laundry
This detergent is impossible to wash out of laundry. I followed the directions on the correct amount of detergent to use and all of my clothes come out still sudsy. Even multiple cycles after with water ONLY aren’t enough to get rid of the suds. Absolutely maddening
1 reply from Seventh Generation team - 2 months ago
Hi there, We're sorry to hear that the Seventh Generation Liquid Laundry Detergent left excessive suds on your laundry, even when used as directed, and that repeated rinse cycles did not resolve the issue. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55342139 we’ll make sure to assist you promptly.
5 out of 5 stars
26 June, 2026Verified purchase
(no review title)
Works for me with my sensitive skin and well delivered by Target!
2 out of 5 stars
26 June, 2026
originally posted on seventhgeneration.com
Awful cap - still - after 3 years??
I bought this based on recommendation from a dry cleaner who rates detergents on instagram. the detergent seems to be fine. no issues. but the CAP is AWFUL. there's no place for the tiny bit that's left inside to drip back into the bottle, so it runs down the side of the cap base, the bottle and the shelf or wherever the bottle is placed. Detergent all over my hand when I touch the bottle. I've looked through reviews and see many other complaints. Apparently this was a redesign THREE YEARS ago? that was a green cap. I have a clear cap, but the same problems. dripping, hard to see measurement lines/numbers... I'm now trying to come up with a different dispensing solution so I don't have to just throw this out. It's already wasteful because so much ends up outside my washing machine where it belongs.
1 reply from Seventh Generation Consumer Services team - 2 months ago
Hi Ebook, we’re very sorry to learn about your experience with the cap design. We understand how frustrating it must be to deal with dripping, mess, and difficulty measuring, especially when it leads to product waste and inconvenience. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
(no review title)
Scent free and cleans beautifully
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2026Verified purchase
Great price
Price good
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2026Verified purchase
Damaged during delivery
2 laundry bottles crushed during delivery and when I just tried to use it discovered damage!
1 reply from Seventh Generation team - 3 months ago
Hi Sad, We’re sorry to hear that you received a damaged product. This is not the experience we want our consumers to have. We would like to request you to please contact Target customer service team for your problem.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 June, 2026
Has a scent not fragrance free
Claims fragrance free but smells like mint very odd and annoying I do not like fragrance in laundry detergents
1 reply from Seventh Generation team - 3 months ago
Hi, We're disappointed to hear that our product Seventh Generation Detergent Liquid Free + Clear didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55184543 so we can better understand your experience and work to improve.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2026Verified purchase
Not actually sensitive skin safe
I bought this for my undergarments specifically because I have sensitive skin and easily get itchy/dermatitis. I had previously been using Tide free & clear and worked fine, but I wanted to give this a try. For months it regularly gave me severe dermatitis despite being labeled “hypoallergenic”. I learned that because it is a plant based detergent, it contains preservatives like Methylisothiazolinone (MIT) and Benzisothiazolinone (BIT) which are known to cause severe dermatitis! I find the “dermatologist” approved rating to be so misleading. I have since switched my detergent.
1 reply from Seventh Generation team - 3 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with Seventh Generation Liquid Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55148833 we’ll make sure to assist you promptly.
2 out of 5 stars
3 June, 2026Verified purchase
(no review title)
Leaves an awful smell on all of our clothes.
1 reply from Seventh Generation team - 3 months ago
Hi Skylar, we’re sorry to hear that the Seventh Generation Liquid Laundry Detergent left an unpleasant smell on your clothes. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55094036 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2026Verified purchase
(no review title)
This detergent is one of the best on the market.
5 out of 5 stars
15 May, 2026
originally posted on influenster.com

Great for Sensitive Skin and Noses
My family has some members with sensitive noses so we like this free and clear laundry detergent. It gets clothes clean without perfumes. The bottle is easy to pour, and it's become our go-to. I also like that Seventh Generation is a more eco friendly company.