L'Oreal Paris Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown - 1 Kit: Permanent Hair Color, Aluminum-Free
$12.99 ($2.06/fluid ounce)See 1 deal for this item
ColorB61 Downtown Brown
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$5 Target GiftCard with $30 hair & skin care purchase
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- Highly rated$11.99$5 Target GiftCard with $30 hair & skin care purchase4.2 out of 5 stars with 4728 ratings
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- $8.99$5 Target GiftCard with $30 hair & skin care purchase3.8 out of 5 stars with 11149 ratings
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Guests are saying
The hair dye product has received mixed feedback from guests, with some praising its ease of use and conditioning effects, while others express disappointment with color results and potential damage. Many guests appreciate the vibrant shades and soft finish, making it a popular choice for at-home hair coloring. However, concerns about strong odors and inconsistent color outcomes have been noted, suggesting that guests should consider their hair type and desired results before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 6159 reviews
effectiveness: 2.9 out of 5
quality: 3.03 out of 5
value: 2.86 out of 5
46% would recommend
596 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026
Do not buy this..
Lady's.. Do not buy this. I used this product on black hair that had been dyed brown. It has been 3 weeks and the color is still fading, and now my hair looks patchy and uneven. I’ve never had any problems when using other brands, but this product is absolutely terrible. I need to dye my hair again, but the color is still coming out, so I have to wait even longer.
4 out of 5 stars
19 May, 2026Verified purchase
(no review title)
Did not work well on my hair. Not sure if it’s the products problem or my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026
Terrible
The light brown color gave me orange roots and did nothing to cover grays.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there! We are sorry to hear that your experience with Féria didn't yield the results you were looking for. Féria is known for its high-intensity, multi-faceted shimmer, but it is a "progressive" color that can sometimes react differently on roots and grays. The orange tone at the roots (often called "hot roots") typically happens when the warmth of your scalp causes the lifting agents to work faster on new growth than on the rest of your hair. Additionally, because Féria is designed for translucent, shimmering results, it may not provide the 100% opaque coverage needed for stubborn grays. For full gray coverage and a more uniform root-to-tip color, we usually recommend our Excellence Crème or Age Perfect lines. We have shared your feedback with our Hair Color Technical Team. We want you to love your color, and we appreciate you letting us know about these results.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 May, 2026Verified purchase
Dont buy
Do not get this if you have greys. It doesn't cover at all.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi there! We’re sorry to hear our Feria Permanent Hair Color did not give you the gray coverage you were expecting. We understand how disappointing it is when a color result does not meet your needs. We appreciate you taking the time to share your experience with us.
5 out of 5 stars
6 May, 2026
originally posted on lorealparisusa.com
Beatuful color
I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
beautiful color, perfect amount for medium length hair.
1 out of 5 stars
28 April, 2026
originally posted on lorealparisusa.com
Grossly Disappointed
Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!
1 reply from LeCare team - 22 days ago
Hi Bugcatcher! We are sorry to hear about the experience you had with Feria, S1-Smokey Silver. We are always looking for ways to improve our products and services. Your comments will be passed on to others in our company for consideration.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2026Verified purchase
(no review title)
works well! strong smell but dye lasts me month+
4 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026Verified purchase
It's the best one
I like the color
4 out of 5 stars
25 April, 2026Verified purchase
(no review title)
haven’t used it yet but love the product
1 out of 5 stars
Thumbs down graphic, would not recommend
19 April, 2026Verified purchase
starry night is BLUE
turned my daughters brown hair Blue. not black Raven Blue. horrible!
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi MommyfromFL. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Grey after two washes
The color faded to a bluish grey after two washes. I do not recommend. My original color was brownish blond and my hair holds color well. This has never happened before.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Shopper T. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria hair color in shade #21, Bright Black. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
16 April, 2026Verified purchase
(no review title)
i got the deep violet and it was red. There is zero black/violet to this color it is pure fire enginge red on the application and it dried to a slight mahogney ....... not even a remote hint of violet or anything other than fire engine red........ i looked at the box multiple times becuase it made zero sence
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for sharing your feedback. We’re sorry to hear the Deep Violet shade did not deliver the color result you expected. We appreciate you taking the time to describe your experience, and your comments regarding shade payoff are valuable to us.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 April, 2026Verified purchase
Color not accurate
I bought the bright black one to touch up my roots and it turned my roots BROWNNNNN!! Just awful skip this brand waste of time and money
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello there! We are truly sorry to hear that Feria Bright Black resulted in a shade that was less intense than you expected for your roots. Color development can be significantly affected by your hair’s starting shade, its porosity, and any previous treatments, which can sometimes lead to unexpected warmth. To achieve that deep, multidimensional black finish Feria is known for, it is essential to ensure the formula is left on the new growth for the full recommended processing time without any interference from heavy styling products or oils. For future applications, we recommend performing a strand test first to see exactly how the pigment reacts with your current color base, ensuring the result is the cool, high-shine black you desire. Using the included Power Shimmer Conditioner after rinsing will help seal the cuticle and lock in the prismatic reflects for a more vibrant, uniform appearance from root to tip.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
cute
nice color the first photo was my hair before and then the other two is after
1 out of 5 stars
8 April, 2026Verified purchase
(no review title)
killed my hair… had to cut a lot off
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out about our L'Oreal Paris Feria Permanent Hair Color. We are very sorry to hear about your experience with L'Oréal Paris Feria Permanent Hair Color. We take feedback regarding product performance and hair health very seriously.
2 out of 5 stars
8 April, 2026
originally posted on lorealparisusa.com
Not even close
I am looking for a replacement color for the R37 blowout burgandy, none of your other colors come close. (I have tried several of them) I am very disappointed that you discontinued the color I had used for years without having a replacement!
1 reply from LeCare team - 1 month ago
Thank you for reaching out to L'OREAL PARIS. Unfortunately, the Power Reds R37 Blow Out Burgundy has been discontinued and is no longer available to purchase. We recommend replacing it with our current favorite, 36 Chocolate Cherry. While this is not an exact replacement, it is the most similar color we currently offer. Check it out here: https://tinyurl.com/29ec2c7r. We hope this information has helped and we appreciated your interest in our products!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
A hard pass on the deep purple color...
This is a hard pass for me, unfortunately whatever they did to the hair color formula it is no longer a deep eggplant purple type of color, its more red. I will never understand why these companies do this and it seems to be happening a ton as of late. I would gladly pay more to have the deep purple color formula back. Just a suggestion! I will find an alternative. Thx for turning my hair red!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are truly sorry to hear that Feria Deep Violet (V28) resulted in a redder tone than you expected. The final result of this multi-faceted, shimmering shade is heavily influenced by your starting hair color and undertones; if your hair has natural warmth, it can sometimes pull more ruby than eggplant. For a cooler, deeper purple, we recommend exploring our Preference Cool Intense Violet range, which is specifically formulated to neutralize warm tones for a more "chilled" finish. We sincerely value your feedback and your loyalty to Feria—we will share your comments regarding the formula directly with our product team. Thank you for your review.
1 out of 5 stars
24 March, 2026
originally posted on lorealparisusa.com
Terrible
It had started burning my scalp very badly to the point I couldn’t take it so I had immediately washed it out, never using this again
1 reply from LeCare team - 2 months ago
Hi Aaliyah! We are sorry to hear about the experience you had with Feria Multi Faceted Shimmering Permanent Hair Color. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5;30, ET. It would be helpful if you could have the product box available and provide us with case #45858501 when you call.
5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
Dark and long lasting