L'Oreal Paris Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown - 1 Kit
$12.99 ($2.06/fluid ounce)
In Stock
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About this item
Additional product information and recommendations
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Guests are saying
The hair dye has received mixed feedback from guests, with some praising its vibrant colors and ease of application, while others express dissatisfaction with the results, particularly regarding color accuracy and longevity. Many guests appreciate the added conditioning benefits that leave hair soft and shiny. However, there are concerns about strong chemical smells and inconsistent results, especially for those with darker hair. Overall, it offers a range of colors suitable for various styles and occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5892 reviews
effectiveness: 2.92 out of 5
quality: 3.04 out of 5
value: 2.88 out of 5
46% would recommend
613 recommendations
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Love it!
[This review was collected as part of a promotion.] I love this color, it's very glossy and beautiful and gives your hair a nice “sun kissed” look without going too light, plus the shine is perfect. It adheres to your hair perfectly. It has a typical dye smell. It was easy to apply and wasn’t overly messy.
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Gorgeous dark red color
[This review was collected as part of a promotion.] Consistent coverage, easy to understand directions in package, minimal mess if used properly, quality just color performance and value will be purchasing again in the near future.
5 out of 5 stars
14 October, 2026
originally posted on lorealparisusa.com
Love
[This review was collected as part of a promotion.] I use the product today. It was great, completely love it, totally recommend it to others. It looks good quality after I washed my hair. It smells good as well, so
5 out of 5 stars
13 October, 2026
originally posted on lorealparisusa.com
Im so impressed!
[This review was collected as part of a promotion.] Im so impressed and its my first time trying this product and im so excited with my results of my new hair color!the performance is excellent!the creamy texture is very easy to apply thoughout of my hair!I appreciated that the instructions were so easy to follow!the coloring i did it at my home and its was so convenient!the color looked very vibrant!I think its offer a good value because i can color my hair at home without going to any expensive salon!great value for the price!the longevity of loreal hair color is one the things im so excited because is look so vibrant.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2026Verified purchase
(no review title)
I loved this hair box
5 out of 5 stars
4 October, 2026
originally posted on lorealparisusa.com
Fuchsia
I love the fuchsia. I get compliments every single time. I’m out. Everyone loves the color. Everyone thinks I go professional. Even my professional haircutter thinks I’ve gone somewhere. It’s a great color. Never get rid of it. Love it. Been using it for the last seven years.
1 out of 5 stars
20 September, 2026
Not the color shown on box at all
Bought smokey silver color. Came out black with gray and purple roots. Wasn't able to return but not happy with purchase
1 reply from L'OrealParisProductExpert team - 26 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade Smokey Silver. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2026Verified purchase
Hair-dew
Goes into hair and resets color loss
1 out of 5 stars
17 September, 2026Verified purchase
(no review title)
Awful. Left purple color all over my head and especially my scalp
1 reply from L'OrealParisProductExpert team - 29 days ago
Hello Michele! Thank you for sharing your feedback on our Féria Multi-Faceted Shimmering Color in Black. We completely understand how concerning and disappointing it is to experience unexpected purple tones and staining on your scalp rather than the rich, deep black finish you expected. Darker shade formulations often incorporate rich underlying pigments to achieve multi-dimensional depth and shimmering dimension, but we appreciate your candid insights as we continually work to ensure a wonderful coloring experience. We truly value your feedback and hope your next hair care journey brings you the gorgeous results you deserve.
1 out of 5 stars
14 September, 2026Verified purchase
(no review title)
Not worth money not even brown
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hair Color, shade #B61. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2026Verified purchase
(no review title)
Didn't come out color
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi! We are so sorry to hear that your Feria Honey Brown hair color didn't deposit or develop the color you expected! Color uptake issues can happen for a few reasons, such as hair porosity, previous color treatments closing off the cuticle, or the hair being too resistant to absorb new pigment. We appreciate you sharing your experience, and we've gone ahead and passed your feedback along to our product development team.
1 out of 5 stars
10 September, 2026Verified purchase
(no review title)
Hair looks orange. Do not use if you want Ash brown hair.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear that the Féria 60 Light Brown shade resulted in unwanted warm or orange tones for you. Hair color results can vary significantly depending on your hair's natural starting color, underlying pigment, and previous color history. When coloring hair, underlying warm tones are sometimes exposed, which can affect the final neutral or ash result. We'd like to assist you with this, please call us at 1-833-856-7325 M-F 9AM-5:30PM EST.
1 out of 5 stars
5 September, 2026
originally posted on lorealparisusa.com
Never again
I used this to bleach my hair because I was already blonde but I wanted to be blonder. my hair turned out black. I'm infuriated and I'm never buying this brand ever again.
1 reply from consumer care center team - 1 month ago
Hi Hiwvi ajkavk! Thank you for reaching out and sharing your feedback with us. We are so sorry to hear about your unexpected color result, and we completely understand how distressing and frustrating it is to have your hair turn darker than expected when you were hoping to go lighter. We would like to clarify how Feria shade 11.21 works. This product is a permanent hair color and does not contain any bleach. It is specifically formulated to lift and lighten naturally uncolored, dark hair. When a high-lift permanent color is applied over hair that has already been previously colored or pre-lightened, it can interact unexpectedly with the existing artificial color pigments, which can lead to dark or unintended results. To lighten hair that has already been color-treated or pre-lightened further, a bleaching product is necessary. We take your feedback very seriously and would love the opportunity to assist you further. If you would like to discuss this or need guidance on how to safely address your current color, please reach out to our consumer care team at 800-631-7358 (Monday through Friday, 9:00 AM to 5:30 PM EST) with case number 48181619 for reference. Thank you for giving us the opportunity to help.
5 out of 5 stars
23 August, 2026Verified purchase
RED Godess
This color is true to color !!! To get the best results I bought a frosting kit to lighten my hair as I’m a natural brunette!!! Color came out stunning - very true to the color on the box ! I get compliments all the time . The kit even comes with a special conditioner to help keep color vibrant
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026Verified purchase
Beautiful rich burgundy color
L’Oréal Feria Deep Burgundy Brown — probably your BEST one because you actually used it recently. You can talk about the color payoff, how it looked on your hair, whether it covered grays, how your hair felt afterward, etc. Definitely add a photo of your hair if you’re comfortable.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
(no review title)
Box got delivered opened
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
Color Beautiful
I have used this hair color for several years. I love that it has the added oil and conditioner, which leaves your hair shiny and soft. It takes 25 min. to set the color. Very easy to use.
4 out of 5 stars
11 August, 2026Verified purchase
(no review title)
The espresso color isn’t long lasting
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
Color Saturation
Great color. Pretty accurate to the box. If you already have brown hair, it might be slightly darker.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2026Verified purchase
(no review title)
This is my first time using this brand, I had to use this one because the one I use was out of stock. But this has been a horrible experience! The color is not even the color it says. I bought jet black and it gave me blue black tones . On my gray hair it is straight blue tones. Now, the chemicals seems very strong, it’s been 3 weeks since I dyed my hair and the smell is still in my hair and the color keeps coming out everytime I shower. Not only that my hair is falling out unbelievably!!!!! This is not a good product my hair was so beautiful now it’s dry, stiff and hair is falling out a lot, when I say a lot I mean a lot! This is not a good dye.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!