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Tide Original Non-HE Liquid Laundry Detergent - 2 of 4Tide Original Non-HE Liquid Laundry Detergent - 3 of 4Tide Original Non-HE Liquid Laundry Detergent - 4 of 4
Tide Original Non-HE Liquid Laundry Detergent - 1 of 4

Tide Original Non-HE Liquid Laundry Detergent 64 Loads - 80oz: Plastic Bottle, Concentrated, Paraben-Free, Spill-Resistant Lid

$12.99 ($0.16/fluid ounce)See 1 deal for this item
Size84 fl oz

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • 6X Boosted Clean: Tide liquid laundry detergent is 4X cleaner and 2X fresher. This liquid detergent is formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply liquid laundry detergent
  • Tough stain removal: Tide's laundry soap works on 100% of common stains, for every load every time. Don't settle for "almost clean", get a boosted clean with Tide liquid laundry detergent
  • Grease Cleaning Power: Tide laundry detergent has 10X the grease fighting ingredients versus leading bargain laundry detergent, for those tough to get out grease stains Tide liquid detergent has the power you need
  • Don't pay for water, pay for clean: Tide's concentrated liquid detergent formula has less water per drop versus leading bargain laundry detergents
  • Works on all fabrics: Tide liquid detergent works on all machine washable fabrics and in all cycles and water temperatures, including in cold and quick cycles
  • Made for all day freshess: Our liquid detergent is infused with the Tide Original scent you love. Made to last all day, Tide liquid detergent provides freshness that you can count on
  • Includes one 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads

Description

Experience the power of 6X Boosted Clean with Tide Liquid Laundry Detergent. Engineered to be 4X cleaner and 2X fresher formulated with 4 additional cleaning active ingredients and 2 additional freshness active ingredients versus Tide Simply, ensuring your clothes look newer for longer. While leading baking soda brands may leave you with "almost clean," Tide tackles 100% of common stains with confidence, making it your go-to for every load, every time.

With 10X the grease-fighting power compared to leading bargain brands, Tide's concentrated formula means you're not just paying for water, but for a truly powerful clean. Suitable for all machine washable fabrics and compatible with every cycle and water temperature-even cold and quick washes-Tide delivers versatility and effectiveness.

Infused with the beloved Tide Original scent, our detergent provides all-day freshness you can count on. Join countless satisfied consumers who have made Tide America's #1 laundry detergent, according to Nielsen data over the past 52 weeks making it the smart choice for a cleaner, fresher wardrobe. Don't settle-boost your clean with Tide! Includes 1 80 fl oz bottle of Tide Liquid Laundry Detergent in Original scent, enough for 64 loads.
Scent: Original, Scented
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 80 fl oz (US)
Number of uses: 64
TCIN: 13918059
UPC: 030772121085
Item Number (DPCI): 003-08-0703
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and Call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 7.3228 inches length x 5.3543 inches width x 10.9449 inches height
Estimated ship weight: 6.63 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this specific formula safe to use in HE machines? I bought this Aug 2020 but it doesn't have the HE logo. Oops.

submitted by Jamie - 6 years ago

  • A: Jamie, we have two types of detergents, regular and HE. Our HE Detergent will have the HE logo on it. Otherwise it is the regular detergent. HE detergent is low sudsing and can be used in HE and traditional washers. Our regular detergent should not be used in an HE machine. IF you ahve any questions, or if we can help you further, please give us a call at (800) 879-8433.

    submitted byTide - 6 years ago
    Brand expert

  • A: If your regular detergent should not be used in an HE machine, then you should not have "For HE full loads, fill to bar 5" in the details for this product.

    submitted byMidwest Mike - 5 years ago

  • A: Op ooo one one or one is p o or D but I

    submitted byPooooooo - 2 months ago

Q: It says ORIGINAL but has the HE designation on the bottle -- is this still the Original for use in non-HE machines

submitted by Lynn - 3 years ago

  • A: Original is the scent

    submitted byA kid can count to five - 2 years ago

  • A: We apologize for the confusion. This is not an HE bottle.

    submitted byTide - 1 year ago
    Brand expert

Q: What is the scent of the laundry detergent?

submitted by AI Shopping Assistant - 1 month ago

  • A: The laundry detergent features an original scent that is fresh and clean.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this laundry detergent dermatologist tested?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the detergent has been dermatologist tested for safety on skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Can the container be recycled?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the container is recyclable and helps promote sustainability.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of laundry detergent is it?

submitted by AI Shopping Assistant - 1 month ago

  • A: It is a non-HE liquid laundry detergent suitable for regular washing machines.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What should I do if the product is swallowed?

submitted by AI Shopping Assistant - 1 month ago

  • A: If swallowed, seek medical help immediately and keep the container tightly sealed.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: HE detergents don't work at all cleaning clothes (neither do HE machines), so why not go back to making normal soap?

submitted by OG - 2 years ago

  • A: We appreciate you taking the time to share this with us, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 879-8433.

    submitted byTide - 2 years ago
    Brand expert

Q: Since the new 92 ounce Original Tide is rated at 64 loads, and the old 100 ounce Original Tide was rated at 64 loads too, did Tide's concentration formula change?

submitted by bill - 6 years ago

  • A: Yes, we did make our Tide more concentrated.

    submitted byTide - 6 years ago
    Brand expert

Q: Did Tide stop making the 100 ounce size? This is only 92 ounces.

submitted by Tide lover - 6 years ago

  • A: We do still make the 100oz HE Original detergent.

    submitted byTide - 6 years ago
    Brand expert
See all questions (12)

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Guests are saying

Tide detergent is a long-standing favorite among guests for its effective stain removal and fresh scent. Many appreciate its concentrated formula, which allows for a little to go a long way, making it economical. However, some guests have expressed concerns about recent changes to the fragrance, finding it overwhelming. Overall, Tide continues to deliver reliable cleaning power, leaving clothes fresh and clean, making it a staple in many households.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3898 reviews
    cleans effectively: 4.71 out of 5
    quality: 4.61 out of 5
    scent: 4.52 out of 5
    value: 4.34 out of 5
    89% would recommend
    75 recommendations
    5 out of 5 stars
    17 April, 2026
    originally posted on influenster.com
    Image

    The best

    [This review was collected as part of a promotion.] Tide detergent has consistently upheld its quality and features a lovely scent, in contrast to some brands that have lowered their standards. I’ve been using Tide for many years and have no plans to switch brands. It always leaves my family’s clothes clean and smelling wonderful and fresh.
    AnthonyL
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026
    originally posted on influenster.com
    Image

    Smells great!

    [This review was collected as part of a promotion.] This product appears as shown, it is effective and concentrated to help get rid of stains and smells. I’ve been using Tide for as long as I can remember.
    TiannaL
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on tide.com
    Image

    Fragrance

    I have always used Tide products. I’ve always used Tide original recently. I bought a bottle and I have found that it’s a fragrance has changed and is overwhelming. I am asthmatic and it triggers me immediately. I’ve never had this happen before I do not know what you did to it, but it certainly is not for someone that is asthmatic. It’s just like walking into a field of pollen.
    1 reply from Customer Care team - 1 month ago
    We're really sorry to hear you had this experience with our Tide Original Liquid Laundry Detergent. It must upsetting that the scent was too powerful causing such effect on your health. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. This issues could be caused by the product being exposed to extreme heat or cold. Always store the product in a cool (but not cold), dry place. Additionally, if the product is very old this has the potential to affect the perfume. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
    Jasper16
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    8 April, 2026
    originally posted on tide.com
    Image

    The smell

    [This review was collected as part of a promotion.] Tide is great. I just wish they would bring back the original scent. Why do you have to fix something that isn’t broken? It’s an awful scent now.
    1 reply from Customer Care team - 1 month ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We appreciate your input and rely on consumer feedback, just like yours, for future improvements. We’ll make sure the development team knows you prefer the original version. If you have any questions, or if we can help you further, please give us a call at (800) 879-8433.
    Jess3
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    25 March, 2026
    originally posted on tide.com
    Image

    The scent is overpowering!

    I’ve always considered Tide Original to be a great pick. It always gets the job done as far as stains. But as of lately, the fragrance has changed, and not for the better. What was once a pleasant mild scent has now become an overwhelming one that has me rinsing twice in the washing machine. And even then, it is too strong and lingers too long. I won’t wear any clothing out in public that I’ve washed with this new fragrance. I’ll use the rest of this bottle for towels as I search for an acceptable alternative. So disappointed.
    1 reply from Customer Care team - 2 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave you're review. We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    J Ryan
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] We usually use arm and hammer which is our go to but didt mind giving this a try. It smells good during and after washing I’d probably use this for a back up
    SantannaB
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026Verified purchase

    (no review title)

    Outstanding at cleaning my dirty clothes. Top notch.
    Nicholas
    Did you find this review helpful?
    3 out of 5 stars
    7 March, 2026

    (no review title)

    I’ve used this non HE detergent forever. Constantly cleaned clothes. The new “Boosted” formula scent is gross, smells like outside after a rain. Not sure if I’ll be purchasing again. 🥲
    1 reply from Tide team - 2 months ago
    Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review.We’re very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
    Jriipp
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on tide.com
    Image

    Because my daughter doesn’t believe in shoes!

    I love my daughter Shannon, but her ability to get the toughest stains on the whitest clothes might be unparalleled. For some reason she decided that her friends advice of “just wear your socks” to go to her birthday party two blocks away was solid to follow! And she doesn’t wear dark colored socks, or find her slides, no way! She pulled on her brand new white knee high socks with pink hearts all over them she just got for Valentine’s Day! So when she wandered up to me the next day with a rolled up ball of socks and a “you know my heart socks? I got grass stains all over them” I knew it was time to put to boosted test to work. We threw it in the wash and as a lifelong tide user I had no doubt the result, the stains came out. Shannon is thrilled, although I will be making sure those socks will be accompanied by a pair of shoes the next time she wears them!
    momoftwo7162
    Did you find this review helpful?
    1 out of 5 stars
    24 February, 2026
    originally posted on tide.com
    Image

    Formula change

    I have used Tide for my entire life and just learned they recently added benzisothiazolinone to their Tide formula. I, and millions of other Americans, have an extreme allergy to preservatives such as benzisothiazolinone and methylisothiazolinone. I already had to stop using numerous P
    1 reply from Customer Care team - 2 months ago
    Hey there! Thank you so much for loyalty to Tide. We truly appreciate and value you as a life-long Tide user. You are correct that we introduced BIT (bezisothiasolinone) across our Liquid Laundry detergents in 2024 as a quality preserver. We are sorry to hear that you have an allergy to this ingredient. We would love for you to try one of our other Tide laundry detergent forms that are free of quality preservers, such as Tide OXIBOOST Power Pods or our recently launched Tide Evo! Visit is at P&G Brandsaver for coupons to be used towards the purchase of one of these quality preserver free items. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide.
    LindsH2020
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026Verified purchase

    (no review title)

    Good product
    Donna
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    1 February, 2026
    originally posted on tide.com
    Image

    Scent smells different and unpleasant

    We have used Tide for years. But for the last three months, I've noticed a change in the scent and not for the better. It's too strong and unpleasant. Unfortunately, we'll be switching to a different brand.
    1 reply from Customer Care team - 3 months ago
    We're really sorry to hear you had this experience with our Tide Original Scent Liquid Detergent. We know it's upsetting that the scent caused such effect on you. We also understand that scent is very subjective, but this is not the type of experience we want you to have. This change in scent could be caused by the product being exposed to extreme heat or cold, and if the product is very old this has the potential to affect the perfume. So, always store the product in a cool (but not cold), dry place. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide, and we want to keep you in our family.
    Eliza555
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    27 January, 2026
    originally posted on tide.com
    Image

    THEY CHANGED FORMULAS

    BEWARE IF YOU HAVE SENSITIVE SKIN - THEY HAVE CHANGED THEIR FORMULAS. Tide didn't used to have encapsulation technology and they do now (similar to Gain). I used Tide Original for this reason specifically and they recently added this to their formula. I have now broken out in hives everywhere. If you are sensitive to detergent you should switch to their free and clear.
    1 reply from Customer Care team - 3 months ago
    We're so sorry to hear you had this experience with our Tide Original Scent Liquid Laundry Detergent. We understand it must upsetting that the liquid caused such effect on you. We understand that the effects certain ingredients have on the skin varies between individuals, but it is not the type of experience we want you to go through. A great alternative for our consumers with sensitive skin, as you mentioned, is our Tide Free & Gentle Liquid, or its PODS or powder versions, which are also dye and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this isn’t what we would expect. Please contact us at (800) 879-8433 so we can hear more about this situation. Your satisfaction is highly important for us at Tide.
    SensitiveSkinGirl123
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    26 January, 2026
    originally posted on influenster.com
    Image

    Great detergent!

    [This review was collected as part of a promotion.] This detergent leaves my clothes smelling fresh and clean long after they’ve been washed. It’s concentrated so a little bit goes a long way. I would recommend to others looking for a good scented detergent.
    randib6420_8768
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    23 January, 2026Verified purchase

    (no review title)

    The tide is great. Delivery once again was awful One delivery my dishes were smashed to pieces, another the box was destroyed. Today the box was destroyed and one of the Tides was leaking all over my property and the driver absolutely knew it!!!
    Great stuff
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
    Image

    Try it!

    [This review was collected as part of a promotion.] My favorite! Oldie but goodie.. super clean smelling and does the job against stains.. I prefer the liquid over the pods.. forever a ride customer
    kylierose06_210
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    Tide detergent foams beautifully, pours easily, an

    [This review was collected as part of a promotion.] Tide detergent is super concentrated, so a small amount goes a long way when diluted. The texture pours smoothly, it foams up nicely in the wash, and the packaging makes measuring easy. Performance-wise, it leaves clothes fresh, clean, and stain-free every time.
    abbysouki_7305
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    Great after each wash

    [This review was collected as part of a promotion.] Tide always has such a great smell, the container is easy to pop open and pour your desired amount into your washing machine. Leaves my clothes smelling fresh and looking new!
    fox_s04_4579
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 January, 2026
    originally posted on influenster.com
    Image

    Highly concentrated, easy to rinse, and leaves clo

    [This review was collected as part of a promotion.] Tide Original Scent is very concentrated, so I only need a small amount for each load. It rinses out easily without leaving residue, and my clothes always smell clean and fresh. I love the classic scent, and the value is great because the bottle lasts a long time. The dosage is easy to measure and very practical.
    estefaniacvg_9195
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Our go-to detergent!

    [This review was collected as part of a promotion.] Tide always the go-to detergent on our household. We do lots of laundry and this is always what we use. It’s effective, cleans the clothes, and smells great.
    kraymond_5871
    1 guest found this review helpful. Did you?

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