OUAI Thick Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary
$32.00 ($3.20/fluid ounce)
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Guests are saying
This shampoo and conditioner set has garnered mixed feedback from guests, with many praising its ability to hydrate thick and curly hair while leaving it soft and manageable. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced dryness and residue issues, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking effective moisture and shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 448 reviews
54% would recommend
11 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2026Verified purchase
Good for ONE time purchase
I have bought this one other time and I loved it however I bought a restock of it recently and it just has not been the same.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026Verified purchase
(no review title)
love this brand. clean fragrance. hair feels very clean and is manageable after shampoo
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com
Love it my hair looks healthy no more itch dry scalp
This shampoo smells good , my hair looks fuller and healthy
5 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com
I definitely have to go back to get me more shampoo and cond
Definitely my new go too the scent is amazing my curls are so bouncy also makes my hair feel clean.
3 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com
Great for thick hair but not for colored!
I tried using this for a couple days and it completely stripped my new color in my hair. Im left with brown coloring in my black even though it was just redone. The floral smell is very over whelming and stays in your hair. If you like strong smells and have thick uncolored hair this is for you!
1 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com
Feel and Smell
Doesn't do a good job of cleaning hair. Smells just like caress bar soap.
5 out of 5 stars
26 October, 2025Verified purchase
Amazing for thick hair!!
I love this shampoo! My family could see the difference in my hair after one use! The fragrance is beautiful but isn’t overpowering! If you have thick hair this shampoo is everything!
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com
Daughter's favorite shampoo!
Daughter's favorite shampoo!
5 out of 5 stars
24 August, 2025
originally posted on http://www.ulta.com
The best I've tried curly hair
My hair is so dry especially in the summer. I use the shampoo, conditioner and all the styling products for thick anti frizz. I'm very surprised how my hair is no longer breaking and curly again after 3 uses. I will recommend this product. I liked the smell too!
2 out of 5 stars
31 July, 2025
originally posted on http://www.ulta.com
I not buy this product again
Not good for me need use a lot of shampoo when I wash my hair. It should be for thick hair. Looks like waste money.
1 out of 5 stars
14 July, 2025
originally posted on http://www.ulta.com
SUPER DRYING ON SCALP
DO NOT RECOMMEND!!! The shampoo and conditioner dried out my hair and scalp SO BAD. I am kicking myself for even trying this after seeing the reviews saying the same. I needed a double portion of shampoo to even get it to lather and now, my hair is super dry, feels gross, is frizzy, and my scalp is so flaky. 0/10 DO NOT RECOMMEND!!!
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Great smells wonderful quai shampoo& conditioner
First I want to say thank you to target team fast shipping great customer service. What I love about this shampoo and conditioner it makes my hair smell so good and love it makes my hair so soft!!
1 out of 5 stars
28 June, 2025
originally posted on http://www.ulta.com
Don't do it!
I can't think of a shampoo/conditioner that I've hated this much. I shampooed twice, and somehow my roots looked oily/greasy just a few hours later. I thought the lather was decent, so I was surprised. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
1 out of 5 stars
25 June, 2025
originally posted on http://www.ulta.com
Floral fish fragrance
This shampoo and conditioner just didn't work for me. I have 2C 3A hair and it just pulled my curls flat. The fragrance is pretty overwhelming, like its insanely strong. I'd compare the fragrance to grandma's rose perfume and if you live somewhere hot and humid, once you start warming up it turns to a floral fish smell? There's a whole reddit post on ouai smelling like fish and now I get it. Hydration level was mid at best. For the price and hype I expected more than flat curls that smelled like floral fish.
5 out of 5 stars
19 June, 2025
originally posted on http://www.ulta.com
Best Shampoo Ever!
I have been using this exact shampoo for years, and I will never put another shampoo on my hair! The smell, the texture, the effectiveness, it's perfect, and now in travel-size, it does not get any better!
2 out of 5 stars
15 June, 2025
originally posted on http://www.ulta.com
Made my hair feel dirty
Twice I purchased this the past few years. I guess I forgot how awful it is. My hair felt so dirty. I could not style it at all. I did not have time to rewash it so I ended up putting it up. I won't make the mistake of buying this a third time.
5 out of 5 stars
4 June, 2025
originally posted on OUAI
Life changing
Not only does this smell amazing it is absolutely life changing. I have thick curly hair and struggle to find a good shampoo. This is it!
5 out of 5 stars
1 June, 2025
originally posted on OUAI
Love it
I wish I didn’t love this shampoo and conditioner as much as I do bc it is pricey. But it is worth it. It has all the things. Leaves my thick hair soft, shiny , and smells amazing .
5 out of 5 stars
26 May, 2025
originally posted on http://www.ulta.com
Honest Review
I have thick hair, dye hair, and afyer the first wash I saw the difference. Definetely recommend it for all the ladies with thick hair.
4 out of 5 stars
25 May, 2025
originally posted on OUAI
1st timer
1st time using OUAI for thick curly wavy hair. Smells nice and light, thick consistency and no frizz. Looking forward to hotter days to see how it really holds up