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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer - Translucent - 0.2 fl oz - Ulta Beauty - 2 of 4Too Faced Shadow Insurance 24-Hour Eye Shadow Primer - Translucent - 0.2 fl oz - Ulta Beauty - 3 of 4Too Faced Shadow Insurance 24-Hour Eye Shadow Primer - Translucent - 0.2 fl oz - Ulta Beauty - 4 of 4
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer - Translucent - 0.2 fl oz - Ulta Beauty - 1 of 4

Too Faced Shadow Insurance 24-Hour Eye Shadow Primer - Translucent - 0.2 fl oz - Ulta Beauty

$28.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Intensifies Shadow Color
  • Crease-resistant
  • Fade-resistant
  • Cruelty free
  • Paraben free

Description

Our best-selling formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear. Formulated with an essential blend of skin-loving ingredients – plus an easy-blend doe-foot wand for seamless, professional application – this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep shadows smooth, waterproof and lasting as long as you do! Your insurance policy against creasing, fading and dull eyeshadow just got an upgrade!

How to Apply: Apply on entire eyelid up to the brow bone with doe foot applicator, fingertips, or flat brush. Allow to dry, then blend shadow effortlessly on top of primer.
Suggested Age: 18 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming, Makeup Setting, Oil Control
Recommended Skin Type: Oily, Dry, Combination, Normal
Net weight: .2 fl oz (US)
Features: Crease-Resistant
TCIN: 84862795
UPC: 651986200733
Item Number (DPCI): 342-02-1360
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, silica, trimethylsiloxysilicate, disteardimonium hectorite, aluminum starch octenylsuccinate, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, hydrogenated polycyclopentadiene, dimethicone, bis-diglyceryl polyacyladipate-2, oryza sativa (rice) extract, terminalia arjuna bark extract, glycine soja (soybean) oil, glycyrrhiza glabra (licorice) root extract, brassica campestris (rapeseed) seed oil, oryza sativa (rice) germ extract, oryza sativa (rice) bran extract, althaea officinalis (marshmallow) root extract, ethylhexylglycerin, polyglyceryl-3 diisostearate, propylene carbonate, peg-40 stearate, oleic acid, lecithin, synthetic beeswax, water\aqua eau, fragrance (parfum), citronellol, coumarin, linalool, tocopherol, bht, phenoxyethanol, mica, titanium dioxide (ci 77891), bismuth oxychloride (ci 77163), iron oxides (ci 77492), iron oxides (ci 77491), iron oxides (ci 77499)

Shipping details

Estimated ship dimensions: 1 inches length x 1 inches width x 4.25 inches height
Estimated ship weight: 0.0937 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The product has garnered a loyal following for its effectiveness in keeping eyeshadow vibrant and crease-free throughout the day. However, many guests express disappointment with the recent packaging change, which has made it difficult to dispense the product and may have affected its longevity. Despite the concerns about the new applicator and packaging, the formula itself remains a favorite for its lightweight feel and ability to enhance eyeshadow wear.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 996 reviews
    0% would recommend
    5 recommendations
    5 out of 5 stars
    27 February, 2026
    originally posted on http://www.ulta.com
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    lasts all day

    after a 10-12hr shift, my eye makeup still looks like I just applied it. this stuff is amazing. I have naturally oily eyelids. other products cant fight the oil so I end up with raccoon eyes. this primer holds up. im so glad I found it. I've been using it for 2 years.
    Nicole
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on http://www.ulta.com
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    The best

    BEST STUFF IN THE WORLD, BEEN using it for years last 24-hours love it
    Martina
    Did you find this review helpful?
    3 out of 5 stars
    21 January, 2026
    originally posted on http://www.ulta.com
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    very strong smell & irritating over multiple uses

    it works alright, but the scent is so strong. I can smell it on & off all day. using it more than once a week causes irritation.
    Elissa
    Did you find this review helpful?
    2 out of 5 stars
    20 January, 2026
    originally posted on http://www.toofaced.com/
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    Bring Back Prior Version New Applicator is Difficult and Dry

    I just purchased my second tube of the new version of Shadow Insurance, at Ulta. The new, tube packaging with applicator has ruined the application experience, of the product. It is difficult to use and feels much drier. The prior version was quick and easy to apply--virtually foolproof. This applicator can also leave splotches, where too much product is dispensed by the wand, leaving the user to still need to smooth the product with their fingertips. I thought i would gamble on purchasing my once favorite product again, but to my dismay, it still disappoints. Please bring back the prior version. The packaging was smaller too and better for travel. I am sad that I need to find a different product to replace this. In the past, I recommended it to all. People were amazed to see me emerge from my swimming pool with my eyeshadow still in place, thats how good this was. I think the company should take note of the numerous like-minded reviews of this product, not just here, but other sites. Your decades long customers have spoken up.
    1 reply from Too Faced team - 2 months ago
    Thank you for taking the time to share such detailed feedback. We truly appreciate your loyalty and your experience with the original formula and packaging. We hear how important ease of use and performance are, and your comments will be shared with our team.
    Zebsmom
    Did you find this review helpful?
    3 out of 5 stars
    20 January, 2026
    originally posted on http://www.ulta.com
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    I love this even with its faults !

    I have been using this eyeshadow primer for a couple of years now. It used to come in a squeeze tube which was very convient-however now it comes in a screw top hard tube. The last 3 I've used have had the top screw on cap break in half, then product gets thick and dry as there is no seal (cap) left to close it up. Packaging needs to change.
    Donna
    Did you find this review helpful?
    2 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
    Image

    Great product but terrible packaging

    Please change the packaging back! This is one of my favorite products and keeps my eye shadow on all day long. But once they changed the packaging I've reconsidered using. While it seems more convienent it introduces so much bacterial. Plus when I get down to the end I wont be able to get the product completely out like the last version. Please change it back!
    V
    Did you find this review helpful?
    1 out of 5 stars
    4 January, 2026
    originally posted on http://www.toofaced.com/
    Image

    New dispenser/Doesn't Work!!!!!!!

    I loved the old product in a tube and was a die heart loyalist. The new wand dispenser is horrible. The consistency has changed, it's difficult to get out of the cylinder, doesn't apply well, is sometimes watery and overall doesn't work. I'm on the hunt for a new product from a different company.
    1 reply from Too Faced team - 3 months ago
    Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
    Joslyn
    Did you find this review helpful?
    1 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    Prefer Old Packaging, Terrible Tube

    I have used Eye Insurance for many years now. I loved the small tube for its ease of use--squirt a dab on one's fingertips and apply. The new version has a tube with a clunky wand. It is unwieldy. I can't get the amount needed to dispense properly. The wand applicator seems less sanitary and unsafe for use around the eyes. I fear getting bacteria onto the sponge applicator and it growing inside the mascara sized tube, plus, its more garbage for the landfill than the previous packaging. The smaller tubes, sans applicator, was easy to pack for travel as well. I have loved the product because it keeps my eyeshadow on, even in my swimming pool, which is amazing. Please, Too Faced, don't disappoint fans of this product and bring back the other, better, safer, more eco-friendly product.
    Liz
    Did you find this review helpful?
    1 out of 5 stars
    26 December, 2025
    originally posted on http://www.ulta.com
    Image

    Please change it back!

    I hate the new packaging. Hard to get the amount out you need. Especially when you get to the end. This has to be a new formula. Not as good as the old one. I'm going to have to find a different primer.
    Susan
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on http://www.ulta.com
    Image

    A must for eyeshadow

    I can tell when I don't add the primer before applying my eyeshadow. When I don't, it doesn't go on smoothly and leaves a skip look. I'm getting older and can see the difference. This has been added to my routine.
    Misty
    Did you find this review helpful?
    1 out of 5 stars
    19 December, 2025
    originally posted on http://www.ulta.com
    Image

    New packaging is terrible

    I have used too Faced Shadow Insurance for years up until now. I purchased one tube with the wand and will never purchase it again. Such a waste of money due to the product waste. Can't get the product out sufficiently to use. This makes me very sad because I have always enjoyed this product. I will definitely be shopping for an alternative.
    Paula
    Did you find this review helpful?
    4 out of 5 stars
    19 December, 2025
    originally posted on http://www.toofaced.com/
    Image

    Amazing product / terrible package

    I love this product, but every time I buy it, the cover breaks. You should challenge some of your engineers on packaging concepts — it's just not normal.
    Ana
    Did you find this review helpful?
    1 out of 5 stars
    10 December, 2025
    originally posted on http://www.ulta.com
    Image

    Horrible packaging

    This used to be a great product but since they changed the packaging it is horrible. The product dries out and isnt very convenient to use. Will not recommend.
    Cami Dee
    Did you find this review helpful?
    2 out of 5 stars
    13 November, 2025
    originally posted on http://www.ulta.com
    Image

    Give us back old packaging

    This product has been a go-to for years! It makes my shadow stay put and prevents creases. BUT why did you change the packaging? It runs out much faster (which is good for company-makes more money when we buy more frequently) and overall, i just don't like the sponge applicator. One of these in the old packaging lasted me six months of daily use, easily. I am now buying every 1.5-2 months. Ridiculous.
    Heather
    Did you find this review helpful?
    3 out of 5 stars
    28 September, 2025
    originally posted on http://www.ulta.com
    Image

    Go to for years. Hate the new packaging!

    I have used this product for years and love it. Have not found anything else that protects eye makeup from creasing and smudging like this does. Works in humid environments too. I often receive compliments on my shadow and am asked what brand I use. To which I answer but tell them it only looks this good because of the primer I use. Having said that, I have gone from buying this product twice a year to practically every month because of the new packaging. The cap is very delicate and cracks almost immediately upon use, which dries the product out. I've managed this by using electrical tape to wrap the cap as soon as it cracks, which prolongs the product's usability for a while. It's very annoying and I wish Too Faced would pay attention to this. But I can't live without it, so I put up the annoyance and extra expense.
    Kirsten
    Did you find this review helpful?
    1 out of 5 stars
    23 September, 2025
    originally posted on http://www.ulta.com
    Image

    Used this for years, won't buy again now

    New packaging is impossible to use and get anything out off. Doesn't go on easy, huge pain. Was a cult follower of the old stuff.
    Kristina
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    17 September, 2025
    originally posted on http://www.ulta.com
    Image

    Applicator is hard to use

    I had a hard time applying. The applicator is like a feathered sponged. What I was able to apply did not layer correctly. I did not use. The shadow palette was great. The colors stayed on well all day. Without the primer. I would not buy again.
    Nita
    Did you find this review helpful?
    2 out of 5 stars
    10 September, 2025
    originally posted on http://www.ulta.com
    Image

    I will be returning this product

    While this product did hold my eye shadow in place during a 10 hour bartending shift and then through 4 hours of sleep, the product is extremely difficult to get out of the container and does not want to come off the "doe" tip and onto my skin. I can only imagine the amount of product that is waisted inside the packaging if I can't even get it to adhere to the doe tip while it is brand new. I also didn't appreciate that it messed with my other products do to how "aggressive" I had to be to get the product off the doe tip.
    Cass
    Did you find this review helpful?
    2 out of 5 stars
    21 August, 2025
    originally posted on http://www.toofaced.com/
    Image

    Won't buy again

    This is the best eye primer I've used but the old packaging needs to come back. Like many of the other reviews this new packaging is horrible. Produce dried out and the lid cracks. Thought it was a fluke but it happened again and I came here to see if it's just me but no. Going to switch to something else until I see a change has been made. I hoping for it!
    1 reply from Too Faced team - 7 months ago
    Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
    LB
    Did you find this review helpful?
    1 out of 5 stars
    20 August, 2025
    originally posted on http://www.ulta.com
    Image

    I won't buy again

    Bad product
    Hanna
    1 guest found this review helpful. Did you?

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