ColourPop BFF Mascara - Blue Ya Mind - 0.24 fl oz: Lengthening, Volumizing, Includes Applicator, Eyelashes
$10.00
ColorBlue Ya Mind
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $27.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 4479 ratings
- $15.00 - $26.00Spend $40, save $10 select beauty products4.2 out of 5 stars with 1248 ratings
- Highly rated$15.00 - $28.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 16167 ratings
- $25.00Spend $40, save $10 select beauty products4.7 out of 5 stars with 1909 ratings
- $16.00 - $29.00Spend $40, save $10 select beauty products3.6 out of 5 stars with 5607 ratings
- $15.00 - $28.00Spend $40, save $10 select beauty products4.5 out of 5 stars with 8967 ratings
- $15.00 - $28.00Spend $40, save $10 select beauty products4.1 out of 5 stars with 2832 ratings
Frequently bought together
- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13624 ratings
Guests also viewed
Related Categories
Guests are saying
This mascara offers a vibrant range of colors that can elevate any makeup look, making it a fun addition to your beauty routine. Many guests appreciate the unique shades, especially for enhancing eye color, while others enjoy the volume and length it provides. However, some have experienced issues with dryness and clumping. Overall, it’s a creative way to express yourself with makeup, perfect for those looking to add a pop of color to their lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 635 reviews
easy to apply: 2.71 out of 5
easy to remove: 3.73 out of 5
long lasting: 2.85 out of 5
quality: 2.28 out of 5
value: 2.63 out of 5
33% would recommend
48 recommendations
1 out of 5 stars
2 April, 2026
(no review title)
Awful, no color pay off, dry, clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
No color pop
The mascara is dry and doesn't apply very well. The color is not very good either. I got the purple and can't tell that anything is even there.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Dry
(no review title)
Dry and flaky. Pigment not showing up on lashes.
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026Verified purchase
- Skin tone: Light
- Skin concern: Sensitivity, Dark circles
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
Pretty Purple
obsessed!! finally a light purple mascara! absolutely love it, so many compliments while wearing it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
- Skin concern: Redness, Dark circles
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
(no review title)
Stunning!!! The purple comes out vividly.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
- Skin concern: Dark circles, Aging
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
Not good.
The red color is beautiful but the formula is terrible. This was my second time buying this product-I was hoping the first time I got a bad batch or something, but same thing happened. It’s very dry and flaking. I’ve applied about 5 coats throughout the day because it seems to flake off. Irritates my eyes and does nothing to separate or lengthen my lashes. With so many bad reviews I don’t understand why color pop has not discontinued this product or tried changing the formula. Still on the hunt for a good quality red mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
DON'T BUY
DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
DRY!!!
Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
Not worth it - order from Glisten Cosmetics instead
Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025
wrong color
it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
So sad that these dried out too quickly.
Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Black
- Eye color: Brown
Lash-phobic
Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Skin concern: Redness, Sensitivity, Dullness
Dry formula
Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025
love
idk why people say the color doesn't show up i got purple and pink and so far the purple does show up pretty well I really really like it! I dont like the wand its pretty clumpy, but if youre just careful and gentle I really like the color!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2025Verified purchase
poor quality
this is terrible. doesn't look blue at all... but it takes so many applications anyway..just bad all the way around
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Absolutely Terrible!
I recently bought the red mascara for a production I had. I immediately realized that it was very clumpy and thick once I opened it. I tried to apply it, and it did not show up except until I tried multiple times. Also, FALSE ADVERTISEMENT. In the multiple pictures shown, it shows that it will widen eyelashes upon use. It didn't even lift my eyelashes. Definitely would NOT recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
Junk!
Complete junk. Not only is it clumpy when you open it, it also falls apart. The wand broke apart from the top. And then the top came off.
5 out of 5 stars
8 January, 2025
originally posted on http://www.colourpop.com
Dark brown is perfect!
I absolutely LOVE the dark brown. I was disappointed in the purple because it is too light and looks like i have eyeliner on (silver jacket pic). But the dark brown is perfect and it's rare to find this color is mascara. The dark brown has been my go to.
5 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
This product rocks. My la
This product rocks. My lashes are already pretty long so the volumizing aspect makes them look amazing. I wanna say I do about 3 coats to get the color super vivid but it's so worth it. Makes my hazel eyes pop!
4 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
"Natural" shade
It's a nice shade of brown, and I like the applicator. It's hard to tell it's brown when it isn't next to a color like black, but it's still good for a more "natural" less bold color.