Ulta Beauty Collection Soft Blur Face Primer - 1 fl oz - Ulta Beauty
$18.00
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This primer has garnered mixed feedback from guests, with many praising its smooth application and blurring effects, making makeup application easier and more effective. Guests appreciate its lightweight feel and affordability compared to high-end alternatives. However, some have experienced issues with oiliness and pilling, particularly those with oily skin. Overall, it serves as a versatile option for achieving a flawless makeup base, though results may vary based on individual skin types and conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 785 reviews
50% would recommend
2 recommendations
5 out of 5 stars
9 May, 2026
originally posted on http://www.ulta.com

Makes My Face Look Amazing!
I got this in a free sample pack and used it randomly one day. I was shocked at how smooth, soft, and lineless my face looked! I immediately went out and bought another tube. I don't wear a lot of makeup which made this even better. Put it on under simple face powder and voila! Wonderful!
5 out of 5 stars
6 May, 2026
originally posted on http://www.ulta.com

So smooth and soft
This primer has a beautiful blurring effect. Goes on so smooth, and reasonably priced!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026
- Skin tone: Dark
- Skin type: Oily
- Skin concern: Acne, Aging, Pores, Sensitivity, Uneven skin tone
- Eye color: Brown
(no review title)
this is awful I was trying to use this in between when I was unemployed and in between checks but this has grapeseed oil and safflower oil in it and there's no way that you can have a matte look all day with this I have oily skin and I thought that if I just let it absorb into my face for 30 minutes sometimes an hour I would be waiting I thought that would help it last longer and look better it doesn't matter if you wait an hour or if you put it on your makeup on immediately it takes the texture from your brush Beauty blender or sponge and it leaves those marks on your face as you're beating your foundation into the primer into your skin also as soon as you start to walk or do anything and sweat it just breaks down your entire makeup and leaves you looking like some kind of textured art creation if you remember using those black sponges and art class with the little stick on the end that's what your face looks like when you use this and your greasy out of nowhere all day even if you bake with the most expensive powder I've tried using this with drugstore materials and with the luxury products it breaks down your foundation either way it's not worth the $30 that they've raised it to and I'm surprised that they have this on the market at first it looks like it's going to be a nice soft blur when you first started using it I don't know what they change the formula but I've used it different times now different times of the day and winter and now in Spring towards Summer it doesn't work maybe if you are just sitting at home and nobody's looking at you and you just need to do something really quick to be on camera without anyone zooming up or really taking a glance at you and the dark lighting maybe you could get away with using this but if you plan on leaving the house going outside or being seen by anybody you don't want to have this making a Freddy Krueger texture of your makeup. when you look in the mirror you will be shocked and say is that how my skin really looks but it's not you it's the primer when I use this in winter time when it was really cold it was a little better because I wasn't sweating as much but even when I was working inside and just walking back and forth inside of the office I would look and see how greasy I was and it would only be a few hours after I started working it wasn't even like I was walking outside in 100 degrees this primer is not reliable you have to be in winter weather and never go outside and never move for this to stay blurred
5 out of 5 stars
27 April, 2026
originally posted on http://www.ulta.com

Finally, a product that delivers
I received this sample, like, two years ago. Threw it in the drawer as I was using another product under my foundation. I have a (rather large/very obvious) dilated pore in the middle of my forehead. Couldn't fill it with Vaseline, moisturizer--nothing, to put a little powder over it to hide it. It ended up getting even darker with anything I tried. Enter this WONDERFUL primer that completely fills the pore, blurs it, and lets my foundation glide right over it without it becoming darker and it last ALL day. I'm sold. Thanks Ulta!
5 out of 5 stars
13 April, 2026
originally posted on http://www.ulta.com

I like it
This feels great on my skin
3 out of 5 stars
12 April, 2026
originally posted on http://www.ulta.com

First impression
This product feels lovely on the skin, but it was not great with blurring or pore filling. I gave 3 stars because it does feel nice and worked well for the perimeter of my face, but within a couple of hours my foundation had broken up on my nose and chin and what what left on my nose had settled into the pores and looked horrendous. To be fair to this primer, it may have been a bad pairing with the foundation I was wearing so I will try pairing it with other foundations and see how it performs with those.
5 out of 5 stars
10 April, 2026
originally posted on http://www.ulta.com

Love 🔥
I love this product. It is my go too. I haven't found anything comparable. Feels amazing on my skin
5 out of 5 stars
9 April, 2026
originally posted on http://www.ulta.com

THE BEST PRIMER EVER
This is ine of my holy grail products for makeup i would still promote this product so much even if it wasnt an ad or sponsership
4 out of 5 stars
31 March, 2026
originally posted on http://www.ulta.com

I liked it
I didn't need to use much. It basically melted into my skin perfectly. I felt like it did the job.
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

I will buy this over an over! I love this!
Makes your skin feel silky smooth, foundation goes on smooth! I love it
5 out of 5 stars
9 March, 2026
originally posted on http://www.ulta.com

Love This!
I absolutely love this product. It goes on smooth and a little bit goes a long way. It brightens up my face and makes my foundation look smoother. I tend to have dry skin and this really gives me a pick me up!
5 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

Covers well
Love how it adds that thin layer of coverage that helps your foundation goes on and makes your skin appear poreless
5 out of 5 stars
10 February, 2026
originally posted on http://www.ulta.com

Smooth
First time trying this primer. It does what it says. Will buy again!
1 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com

Do not love this product.
Out of the tube it has a greasy texture but I decided to give it a try. Bad mistake. After about five hours it makes me look like I have an oil slick on my normally dry to normal face. I've blotted and have stuck with it for about two weeks, I'm now having to deal with acne after not changing any other products and have not had a zit in years. No thanks. Garbage. Back to the benefit pore professional I go.
3 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com

No… would not purchase again
This product feels awesome. I tested it in the store, but after bringing it home, my face broke out from use. It feels very smooth in silicone based.
5 out of 5 stars
12 January, 2026
originally posted on http://www.ulta.com

Excellent product
I would put this up against any high-end primer and it would perform just as well if not better! It gives my face the perfect canvas for foundation.
1 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com

Pilling and Cakey
I used the last of my normal primer and decided to give this one a shot since I got it as a GWP. BIG MISTAKE! My makeup turned so cakey and dry, it pilled horribly. I tried blending and using extra setting spray but it still looked bad. 0/10 would not recommed
5 out of 5 stars
25 December, 2025
originally posted on http://www.ulta.com

The best
Personally this is the best primer I've ever used!!!
5 out of 5 stars
13 December, 2025
originally posted on http://www.ulta.com

Love this primer!
I've tried lots of primers but this one is superior! Goes on smooth, not heavy at all, no breakouts!
5 out of 5 stars
8 December, 2025
originally posted on http://www.ulta.com

Best primer ever
Have tried numerous primers. This is my favorite As good as or better than much more expensive ones. Has been my go to for a few years. No need to experiment any more