Ulta Beauty Collection Soft Blur Face Primer - 1 fl oz - Ulta Beauty
$18.00
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$9.99
$5 Target GiftCard with $30 beauty products purchase
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4.7 out of 5 stars with 103 ratings
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Guests are saying
This affordable blurring primer is praised for its ability to create a flawless makeup look while minimizing pores and providing a smooth base. Many guests appreciate its lightweight feel and effectiveness in extending makeup wear. However, some guests with sensitive skin experienced irritation. Overall, it is a popular choice for those seeking a budget-friendly primer that performs well, especially for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 775 reviews
100% would recommend
1 recommendations
5 out of 5 stars
24 March, 2026
originally posted on http://www.ulta.com

I will buy this over an over! I love this!
Makes your skin feel silky smooth, foundation goes on smooth! I love it
5 out of 5 stars
9 March, 2026
originally posted on http://www.ulta.com

Love This!
I absolutely love this product. It goes on smooth and a little bit goes a long way. It brightens up my face and makes my foundation look smoother. I tend to have dry skin and this really gives me a pick me up!
5 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

Covers well
Love how it adds that thin layer of coverage that helps your foundation goes on and makes your skin appear poreless
5 out of 5 stars
10 February, 2026
originally posted on http://www.ulta.com

Smooth
First time trying this primer. It does what it says. Will buy again!
1 out of 5 stars
27 January, 2026
originally posted on http://www.ulta.com

Do not love this product.
Out of the tube it has a greasy texture but I decided to give it a try. Bad mistake. After about five hours it makes me look like I have an oil slick on my normally dry to normal face. I've blotted and have stuck with it for about two weeks, I'm now having to deal with acne after not changing any other products and have not had a zit in years. No thanks. Garbage. Back to the benefit pore professional I go.
3 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com

No… would not purchase again
This product feels awesome. I tested it in the store, but after bringing it home, my face broke out from use. It feels very smooth in silicone based.
5 out of 5 stars
12 January, 2026
originally posted on http://www.ulta.com

Excellent product
I would put this up against any high-end primer and it would perform just as well if not better! It gives my face the perfect canvas for foundation.
1 out of 5 stars
8 January, 2026
originally posted on http://www.ulta.com

Pilling and Cakey
I used the last of my normal primer and decided to give this one a shot since I got it as a GWP. BIG MISTAKE! My makeup turned so cakey and dry, it pilled horribly. I tried blending and using extra setting spray but it still looked bad. 0/10 would not recommed
5 out of 5 stars
25 December, 2025
originally posted on http://www.ulta.com

The best
Personally this is the best primer I've ever used!!!
5 out of 5 stars
13 December, 2025
originally posted on http://www.ulta.com

Love this primer!
I've tried lots of primers but this one is superior! Goes on smooth, not heavy at all, no breakouts!
5 out of 5 stars
8 December, 2025
originally posted on http://www.ulta.com

Best primer ever
Have tried numerous primers. This is my favorite As good as or better than much more expensive ones. Has been my go to for a few years. No need to experiment any more
2 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com

I wouldn't purchase again
This actually made it so my foundation wouldn't give the coverage it usually gives. It also seemed to make the foundation slide off by the end of the day. I do better just using my foundation without this primer.
5 out of 5 stars
16 November, 2025
originally posted on http://www.ulta.com

Definitely buying again
I am always skeptical about products that "claim" they can make thi gs disappear or blur. For instance, take g away redness. Have not found one that does it well. But this product says it blurs your pore. And as I was about to use this product I said to myself...." Here we go again" and let me say.....OMG it actually worked. I put it on my nose and wow, it made my poors seem to disappear. I could see a difference. And my foundation went in so much better. Definitely happy with this product and am buying the crap out off it because every time I find something I like it end up going out of stock or in extinction. So try it out for yourself.
5 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com

I would buy again
Make up stays on all day!
5 out of 5 stars
9 November, 2025
originally posted on http://www.ulta.com

Great primer
I love this primer. I use it everyday before my makeup foundation. Everything goes on so smoothly. Will continue to buy in the future.
4 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com

Minimal blur
This primer does provide a soft blur, and by soft, I mean REALLY soft lol. However, if you have really oily skin this will not control shine but it does provide that soft blurring illusion.
5 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com

I buy all the time
Love it
4 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com

Love it, but….
I really like this face primer and I continue to buy it. I feel that it really enables foundation to glide on, and it does minimize really my pores and create a smooth texture. But, I do think that it smells very bad. It has a chemical smell to it which I hate. I've tried pore-fessionals, smash box, and Lancôme foundation primers, and I honestly find this one to be the best if you have large pores. but again, if smell bothers you, this might not work out.
4 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com

Yes
This goes on very smooth and keeps the skin smooth (52) young and it does not look dry or crease in wrinkles.
5 out of 5 stars
20 September, 2025
originally posted on http://www.ulta.com

I would buy this product again & I have many times.
I love this product. I use it every day.