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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Feria Permanent Hair Color - 65 Honey Brown - 6.3 fl oz: For All Hair Types, Liquid Form, 25-Min Processing

$12.99 ($2.06/fluid ounce)
Color65 Honey Brown

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Honey Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent honey brown hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450818
UPC: 071249692158
Item Number (DPCI): 063-01-6866
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning colour gel: aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, erythorbic acid, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, 6-hydroxyindole, p-aminophenol, m-aminophenol, hydroxybenzomorpholine, p-phenylenediamine, citric acid, sodium metabisulfite f.i.l # t70044660/1, shimmering conditioning developer crème: aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate f.i.l # d209747/8, aromatic shimmer serum: helianthus annuus seed oil / sunflower seed oil, fragrance, cocos nucifera oil / coconut oil, poly(linseed oil) f.i.l # t177462/2, bonding care complex conditioner: aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, bis-cetearyl amodimethicone, cetyl esters, citric acid, isopropyl alcohol, dicetyldimonium chloride, fragrance, sodium citrate, phenoxyethanol, candelilla cera / candelilla wax, isopropyl myristate, hydroxypropyl guar, coco-betaine, amodimethicone, cetrimonium chloride, dilauryl thiodipropionate, trideceth-10, sodium chloride, peg-100 stearate, steareth-6, trideceth-3, acetic acid, trisodium hedta f.i.l # t291377/1

Allergens & Warnings:

● IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased., ● IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION, ● THOROUGHLY RINSE HAIR AFTER APPLICATION., - You have already had a reaction to a haircolor product., ● WEAR GLOVES PROVIDED IN KIT., USAGE ADVISORY-SAFETY WARNINGS, IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:, ● AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN., ● DO NOT USE IF:, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., ● PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., ● DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR., ● KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN., ● WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING., - You have a sensitive, itchy or damaged scalp.

Shipping details

Estimated ship dimensions: 6.85 inches length x 3.54 inches width x 2.87 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does caramel glow -53 covers white hair roots

submitted by Devorah Yolanda - 3 months ago

  • A: Hi Devorah Yolanda. Thank you for reaching out to L'Oreal regarding the Feria, #53, Caramel Glow. The Feria haircolor doesn't provide very good gray/white coverage. We suggest using L'Oreal Superior Preference, shade #5G, Medium Golden Brown or shade #6 1/2G, Lightest Golden Brown.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 3 years ago

  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

  • A: I’m not going Olga’s

    submitted byBA - 2 years ago

  • A: is it safe for curls?

    submitted byelaine - 3 months ago

Q: Will this work on dark hair

submitted by Daek hair - 3 months ago

  • A: Hi there! We are so sorry to hear about your experience with our Feria 515 Chocolate Glaze. Our stylists are happy to discuss your hair needs! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: I'm interested in using Starry Night on my faded professionally dyed black hair, and natural dark brown roots. Do I need to add any developer to this dye or do I use it as is?

submitted by Raina - 5 months ago

  • A: Hey Raina, Great question! The L'Oreal Paris Feria Permanent Hair Color kit has everything you need to complete 1 full application. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

  • A: Hello Raina! It is exciting to hear you are looking to refresh your look with the bold, multi-faceted tones of Feria Starry Night. This specific shade is renowned for its shimmering, deep-blue black reflects, and it can provide a stunning update to both your natural roots and your previously dyed lengths. The Feria hair color kit is designed as a complete, professional-level system, so you do not need to purchase or add any additional developer. The box includes everything required: the Shimmering Conditioning Colour Crème, the Shimmering Conditioning Developer Crème, and the Aromatic Shimmer Serum. To ensure the most even result across your natural roots and your faded black lengths, we recommend starting your application on the new growth at the roots first, before moving the product through the mid-lengths and ends. This allows the color to develop consistently across the different textures of your hair. We hope you enjoy the vibrant, high-intensity shine that Starry Night is known for.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: My hair is a darl black what should I do to make it a light honey brown should I bleach it?

submitted by Jalem - 7 months ago

  • A: Hey Jalem, Hair color changes, or corrections can be tough to navigate! We have some great products that we can show you for simple changes. To ensure we can provide the best recommendation, we need to know a few more details about your current hair color and condition. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 7 months ago
    Brand expert

  • A: Hello Jalem. We would like to assist you in the best way possible. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. Looking forward to speaking with you.

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: For the shade #65 honey brown, the picture shows that the color is a lot lighter than the before picture. If I have black hair, will it lighten my hair?

submitted by Disneydeb22 - 8 months ago

  • A: Hi Disneydeb22! We would love to assist you choose a shade in our Feria line but need more information. Please contact the experts @800-631-7358 M-F 9am to 5:30pm EST.

    submitted byL'OrealParisProductExpert - 8 months ago
    Brand expert

  • A: Hey, Great question! Hair color changes, or corrections can be tough to navigate! To ensure we can provide the best recommendations, we need to know a few more details about your current hair condition, and what you are looking to achieve. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: Is honey brown #65 for black ladies only

submitted by Ruby - 9 months ago

  • A: Hi Ruby! We appreciate you reaching out about L'Oreal Paris Feria Permanent Hair Color! Crafted for universal beauty, L'Oréal Paris Feria delivers stunning color for every hair type, texture, and ethnicity. Hope this helps!

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

  • A: Hi Ruby! L'Oreal Paris Feria is designed for all hair types, textures, and ethnicities. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: I am a black woman with dark brown natural hair. Can I use the Loreal Paris Feria silver color to dye my hair gray without bleaching it first?

submitted by Colonelswife - 11 months ago

  • A: Hi there, Colonelswife! Thank you for reaching out about our Feria Hair Color in Smokey Silver. Our hair experts are happy to find the best shade for your hair type! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We're looking forward to speaking with you!

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

  • A: Hey, Great question! The L'Oreal Paris Feria Permanent Hair color in S1 Smokey Silver is exclusively formulated for blonde or bleached hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Can you use this product for just highlights

submitted by J - 1 year ago

  • A: Yes, I use it for highlights.

    submitted byAsh - 9 months ago

  • A: Hi J! Thanks for reaching out about L'Oreal Paris Feria Permanent Hair Color. We recommend always refering to insert inside product for detailed application instructions. We hope you find this information helpful!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does the medium shade cover gray? I have about 65% gray hair. Most of it is on my temples and hairline in the front.

submitted by Ms Particular - 2 years ago

  • A: Hey, Great question! Unfortunately the Loreal Paris Feria Hair color does not cover grays 100%. We recommend to check out the Loreal Excellence hair color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: Hi there, MsParticular! Thank you for reaching out about our Feria Permanent Hair Color. We do not recommend this formula for gray coverage. We recommend trying our Excellence Creme Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue, revealing rich and radiant color! We hope this is helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
See all questions (130)

Additional product information and recommendations

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Guests are saying

The hair dye product has received mixed feedback from guests, with some praising its ease of use and conditioning effects, while others express disappointment with color results and potential damage. Many guests appreciate the vibrant shades and soft finish, making it a popular choice for at-home hair coloring. However, concerns about strong odors and inconsistent color outcomes have been noted, suggesting that guests should consider their hair type and desired results before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 6166 reviews
    effectiveness: 2.9 out of 5
    quality: 3.03 out of 5
    value: 2.86 out of 5
    46% would recommend
    595 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 May, 2026

    Do not buy this..

    Lady's.. Do not buy this. I used this product on black hair that had been dyed brown. It has been 3 weeks and the color is still fading, and now my hair looks patchy and uneven. I’ve never had any problems when using other brands, but this product is absolutely terrible. I need to dye my hair again, but the color is still coming out, so I have to wait even longer.
    seeun
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 May, 2026

    Terrible

    The light brown color gave me orange roots and did nothing to cover grays.
    1 reply from L'OrealParisProductExpert team - 8 days ago
    Hi there! We are sorry to hear that your experience with Féria didn't yield the results you were looking for. Féria is known for its high-intensity, multi-faceted shimmer, but it is a "progressive" color that can sometimes react differently on roots and grays. The orange tone at the roots (often called "hot roots") typically happens when the warmth of your scalp causes the lifting agents to work faster on new growth than on the rest of your hair. Additionally, because Féria is designed for translucent, shimmering results, it may not provide the 100% opaque coverage needed for stubborn grays. For full gray coverage and a more uniform root-to-tip color, we usually recommend our Excellence Crème or Age Perfect lines. We have shared your feedback with our Hair Color Technical Team. We want you to love your color, and we appreciate you letting us know about these results.
    Mom of two
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 May, 2026Verified purchase

    Dont buy

    Do not get this if you have greys. It doesn't cover at all.
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hi there! We’re sorry to hear our Feria Permanent Hair Color did not give you the gray coverage you were expecting. We understand how disappointing it is when a color result does not meet your needs. We appreciate you taking the time to share your experience with us.
    kristen
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    beautiful color, perfect amount for medium length hair.
    Bluebell
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2026Verified purchase

    (no review title)

    works well! strong smell but dye lasts me month+
    Cassie
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026Verified purchase

    It's the best one

    I like the color
    Short peant
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    25 April, 2026Verified purchase

    (no review title)

    haven’t used it yet but love the product
    Karol
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2026Verified purchase

    starry night is BLUE

    turned my daughters brown hair Blue. not black Raven Blue. horrible!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi MommyfromFL. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience your daughter had with the Feria Hair Color. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    MommyfromFL
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    Grey after two washes

    The color faded to a bluish grey after two washes. I do not recommend. My original color was brownish blond and my hair holds color well. This has never happened before.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi Shopper T. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria hair color in shade #21, Bright Black. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Shopper T
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    16 April, 2026Verified purchase

    (no review title)

    i got the deep violet and it was red. There is zero black/violet to this color it is pure fire enginge red on the application and it dried to a slight mahogney ....... not even a remote hint of violet or anything other than fire engine red........ i looked at the box multiple times becuase it made zero sence
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for sharing your feedback. We’re sorry to hear the Deep Violet shade did not deliver the color result you expected. We appreciate you taking the time to describe your experience, and your comments regarding shade payoff are valuable to us.
    Jaclyn
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 April, 2026Verified purchase

    Color not accurate

    I bought the bright black one to touch up my roots and it turned my roots BROWNNNNN!! Just awful skip this brand waste of time and money
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello there! We are truly sorry to hear that Feria Bright Black resulted in a shade that was less intense than you expected for your roots. Color development can be significantly affected by your hair’s starting shade, its porosity, and any previous treatments, which can sometimes lead to unexpected warmth. To achieve that deep, multidimensional black finish Feria is known for, it is essential to ensure the formula is left on the new growth for the full recommended processing time without any interference from heavy styling products or oils. For future applications, we recommend performing a strand test first to see exactly how the pigment reacts with your current color base, ensuring the result is the cool, high-shine black you desire. Using the included Power Shimmer Conditioner after rinsing will help seal the cuticle and lock in the prismatic reflects for a more vibrant, uniform appearance from root to tip.
    Holy grail lotion
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    cute

    nice color the first photo was my hair before and then the other two is after
    gabs
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 April, 2026Verified purchase

    (no review title)

    killed my hair… had to cut a lot off
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for reaching out about our L'Oreal Paris Feria Permanent Hair Color. We are very sorry to hear about your experience with L'Oréal Paris Feria Permanent Hair Color. We take feedback regarding product performance and hair health very seriously.
    ew
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 April, 2026Verified purchase

    A hard pass on the deep purple color...

    This is a hard pass for me, unfortunately whatever they did to the hair color formula it is no longer a deep eggplant purple type of color, its more red. I will never understand why these companies do this and it seems to be happening a ton as of late. I would gladly pay more to have the deep purple color formula back. Just a suggestion! I will find an alternative. Thx for turning my hair red!
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We are truly sorry to hear that Feria Deep Violet (V28) resulted in a redder tone than you expected. The final result of this multi-faceted, shimmering shade is heavily influenced by your starting hair color and undertones; if your hair has natural warmth, it can sometimes pull more ruby than eggplant. For a cooler, deeper purple, we recommend exploring our Preference Cool Intense Violet range, which is specifically formulated to neutralize warm tones for a more "chilled" finish. We sincerely value your feedback and your loyalty to Feria—we will share your comments regarding the formula directly with our product team. Thank you for your review.
    Michelle
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    21 March, 2026Verified purchase

    (no review title)

    Dark and long lasting
    Leslie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 March, 2026

    Not for me

    I’m not using this dye anymore. I’ve used two boxes already and my hair didn’t fully take. I dislike how dry my hair feels. Very patchy. I will be looking for another brand!
    Kiley
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    (no review title)

    Very Bright Black in color, very luxurious!!
    The Name Is Shells
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026Verified purchase

    DO NOT BUY

    Turned my hair black 😡
    Harry
    Did you find this review helpful?
    3 out of 5 stars
    27 February, 2026Verified purchase

    (no review title)

    This is my second time attempting a brown color at home. The first time it really pulled red, this is my second attempt using the shade “light brown” its easy to use. On me it still pulled red color, but n it as bad as my first trial. Before (tank top) & after (sweatshirt) photos.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Squidney. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Squidney
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 February, 2026Verified purchase

    (no review title)

    Love it !
    Mai
    Did you find this review helpful?

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