Alfaparf Milano Evolution of the Color Hair Dye - 11.11- Intense Ash Platinum Haircolor

Elevate your look with the icy precision of Alfaparf Milano Evolution of the Color Hair Dye in 11.11 – Intense Ash Platinum, a permanent color formulated for bold yet refined results. Designed to give hair a high-impact cool tone, this intense ash platinum shade is perfect for those seeking a dramatic transformation without compromising softness or shine. Whether you're refining your platinum tone or covering stubborn grays, this advanced formula guarantees 100% gray coverage and up to 3 levels of lift. The consistency makes it easy to apply, allowing for precise control and even distribution across all hair types and textures. This is more than a color—it’s a professional color experience designed to last and impress.

Engineered with Alfaparf Milano's cutting-edge 3D Technology, this hair dye deeply conditions as it colors, thanks to a blend of Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and Hyper-Intense Color System (HCI). Together, these components provide up to +40% more color vibrancy, ensuring that your cool platinum tone doesn’t fade quickly. You’ll also benefit from up to 69% protection against damaging UV rays, allowing your hair to retain its brilliance longer, even under daily sun exposure. Ideal for both men and women, this Alfaparf Milano Professional hair color helps maintain hair health while delivering salon-level performance from the comfort of your own space.

Cool-toned haircolor lovers will appreciate the ultra-refined finish of this hair dye color, which tones down brassiness and leaves a sleek, mirror-like shine. The intense ash platinum pigment neutralizes warmth, offering a highly reflective yet natural effect perfect for modern styling. This formulation not only provides lasting tone retention but also works to strengthen each strand, improving manageability and softness with every use. Whether you’re refreshing your look or going for a bold new vibe, this high-performance dye makes it possible without the need for excessive maintenance or frequent touch-ups. Hair stays vibrant, strong, and stylish—just the way you want it.