Almay All-Day Eyeliner Pencil - 205 Black - 0.01 oz: Hypoallergenic, No Fragrance Added, Contains Vitamin E

love this eyeliner goes on smooth and I love the brown color

I had found an “intense I-color black pearl” manufactured in 2009 in my mother’s make up box and I loved it, but recently it completely broke so we went to find a new one; the intense I-color was out so we tried this one and… it was horrible! It doesn’t go on nicely or smoothly on my waterline at all like the I-color, it smudged like crazy, doesn’t even apply nicely as a fake tattoo type of pencil and it wouldn’t come off with a make up wipe by less m applied serious force. Which—by the way—isn’t ideal when the product is on your FRIGGEN EYES!!! I got so many compliments with the intense I-color, it only lasted so long because it was rarely used and I had found it about a month ago. But this all day one? Complete and utter garbage 😭😭 maybe it’s intended for wings instead of the emo type of look I do daily, but it was the only make up I’d put on daily and I genuinely was starting to freak out when I realized this wasn’t working at all, nor was it even good.

Do not like bc waterproof and very hard to remove

Target is always on top of things

Whyyyyy would you discontinue the clearly beloved Intense I-Color line???! I’ve used Black Pearl Intense I-Color loyally for over a decade- please bring back the original formula! This new “version” is TERRIBLE! Like, you went from the best eyeliner I’d ever used to the worst! It’s nothing like the old formula which had a great glide and good blendability. Look at ALL these terrible reviews saying the same thing. Clearly you have a market for the Intense I-Color! So bring it back and make your customers happy again!

This eyeliner crumbles and flakes into your eyeballs and becomes irritating after a day of wear. Literally looks and feels like grains of sand in and around my eyes. So disappointing.

This eye liner is very easy to apply. it doesn't smear and lasts all day long without touching up.

Love this eyeliner! It does as it says. Lasts all day! I like to use black on the upper lashline & brown on the lower.

Best eyeliner ever made!

I loved Almay's Intense-I color eyeliner. When I bought the eye pencil, I thought the packaging had changed. The eye pencil is horrible. I bought four of them on sale, and wish I had realized they weren't the Intense-i color eyeliner. They are a complete waste of money.

I purchased this a month ago--the topaz bronze is no longer bronze, but a dark brown. It odes not apply nicely for eyebrows. The previous formula was excellent. I will not purchase this again.

I like this long wearing, but you’re able to smudge before it dries. I use under my upper lash line and smear out the line on the bottom and finish with powder and it last all day.

It’s supposed to be purple, but it looks just like dark gray on my eye. Also it wears off too easily for a “long-wearing” liner.

This eyeliner stays all day and glides on smoothly!

I don’t know what is going on with this company but the quality has gone downhill quick. The intense I-color in purple amethyst was amazing. Great color. Smooth glide. Stayed in place and HYPOALLERGENIC. The “newer” black amethyst flakes, goes on like your using a kids crayon and makes the eyes itch. I’m so disappointed. They can’t possibly be struggling to find customers who actually NEED and WANT products to that are hypoallergenic. If the company is struggling, it’s because they’re cheaping out on ingredients and driving customers away.

I have used Almay Eyeliner Pencils for many years! Now that I am considered a senior citizen, I still like to use eyeliner. This is my favorite eyeliner pencil! It lasts all day without smudging; it's self-sharpening, and one eyeliner pencil lasts and lasts! I recommend these Almay Eyeliner Pencils to everyone who is looking for a great eyeliner at a fair price!

Love it doesn't bother my eyes!!

I love this eyeliner! I wear it as a lipstick over clear. It does break easily.

So sad they changed this product. I used the “brown topaz” eyeliner for years and this isn’t it. It doesn’t go on smoothly at all and ONLY if you can get it on before it breaks off. Returned immediately. Useless

Why would you make a product that can't be sharpened or advanced? When I purchased thought I would be able to use the entire pencil. Wrong! Not happy