Sponsored
ColourPop Act Natural Mascara - 0.3oz
$10.00
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Naturally defines lashes
- Separate and lifts
- Flexible brush separates each lash
- Easy to remove
- True black shade
Description
ColourPop’s Act Natural Defining Mascara gives your lashes a boost with soft, natural definition for the ultimate clean look. It features a soft, flexible brush with hollow bristles that evenly coats and lifts lashes to create a wispy, fluffy look. This ultra-creamy, high-performance vegan formula is smudge-proof, clump-proof and easy-to-remove!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Thickening
Net weight: .3 fl oz (US)
Features: Non-Clumping, Smudgeproof
TCIN: 86809908
UPC: 192250018840
Item Number (DPCI): 052-18-0546
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, euphorbia cerifera (candelilla) wax, panthenol, phenoxyethanol, polyvinyl alcohol, vp/va copolymer, aminomethyl propanediol, chlorphenesin, ascorbyl palmitate, iron oxides (ci 77491, ci 77499).' '
Shipping details
Estimated ship dimensions: 0.785 inches length x 0.811 inches width x 5.098 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 1046 ratings
Guests also viewed
$10.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 370 ratings
$10.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 346 ratings
$10.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 619 ratings
Discover more options
$10.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 346 ratings
$5.79
$5 Target GiftCard with $30 beauty products purchase
3.3 out of 5 stars with 7 ratings
Related Categories
Guests are saying
This mascara has garnered positive feedback for its ability to enhance natural beauty without the heaviness of traditional formulas. Guests appreciate its smooth application, lightweight feel, and the rich brown shade that complements various skin tones. Many find it ideal for everyday use, providing a subtle yet effective lift and definition to lashes. The product is praised for its long-lasting wear and minimal flaking, making it a favorite among those seeking a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 370 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.43 out of 5
long lasting: 3.88 out of 5
quality: 4 out of 5
value: 4.09 out of 5
75% would recommend
53 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
I love it!
Love love love this mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
CURRENT FAVE MASCARA
This is currently my favorite mascara!!! Especially the brown as I have light eyelashes! It lengthens very nicely and dries on smooth (no clumps! It’s almost like water but not water-y, if that makes sense). No flakes anywhere! Lasts all day. I’ve tried too faced, benefit, Idole, maneater mascara etc and this still outranks them in my opinion.
4 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Red
- Eye color: Green
Good
Soft brush that doesn't clump lashes. Good formula goes on smooth no clumps. Quite "wet" formula easily runs with rain droplets or any small bit of water. Brown color is fine
2 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Raccoon Eyes on Clean Lashes
I end up with raccoon eyes within a couple of hours. I make sure my lashes are lotion and product free and still it melts on me. It also doesn’t give me volume or curl like other mascaras have. You get what you pay for. Won’t use it again.
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Brunette
- Eye color: Blue
Cheap dupe for the better than s*x mascara
Just like the too faced mascara but a fraction of the price. it is volumizing and thickening. I looooove it!
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2025Verified purchase
Act Natural Mascara
This mascara is Fantastic! Easy to apply & doesn't smudge. Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2025Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
- Skin type: Combination
Very smooth application with a natural look!
I am a natural blonde with pale skin, so black mascara sometimes feels like too much. I was super pleased with how well this went on. It made my lashes look and feel natural. It is also a good shade of brown. I would definitely buy again!
5 out of 5 stars
7 January, 2025
originally posted on http://www.colourpop.com
my mascara go-to
My favorite kind of mascara for any look you're going for
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2025Verified purchase
- Eye color: Green
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Light
- Skin concern: Pores, Redness, Blackheads, Acne
Great Natural Lash Look with Texture & Length
This mascara works great! I have short, thin lashes and a lot of time when I wear mascara, you can’t tell. ColourPop does a great job providing texture and length without looking too dramatic. Great for day to day use!
5 out of 5 stars
3 January, 2025
originally posted on http://www.colourpop.com
Best brown mascara ever
Best brown mascara ever
5 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
BEST BROWN MASCARA OF MY LIFE
I have looked far and wide for a brown mascara that is waterproof (without actually saying it's waterproof). This is my FAVORITE mascara ever. I buy it every 3-4 months. Girl, buy it - I'm an oily skinned, never thought I would find "my mascara," and I did.
4 out of 5 stars
30 December, 2024
originally posted on http://www.colourpop.com
Good but not the best
Looks good on lashes but doesn't add alot of length to the lashes. Stayed on for a long time though.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2024
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
~So pretty~
This mascara is a masterpiece! It makes my lash separated but voluminous! Not the mention, the color is a perfect chocolatey brown that highlights your natural beauty without being too harsh like black colored mascara can be. I haven’t noticed any flaking or smudging with it either. Overall, I find this mascara to be the best cruelty free mascara on the drugstore market :)
5 out of 5 stars
25 December, 2024
originally posted on http://www.colourpop.com
Love it!!
The ONLY mascara I've used that doesn't smudge below my eyes during the day. Love love love it
5 out of 5 stars
18 December, 2024
originally posted on http://www.colourpop.com
My new go-to
Just like the title says, this is my new go-to mascara. I'm very picky about mascara. I like a more natural look for my lashes and this delivers a 'my lashes, but more' look that I love.
5 out of 5 stars
16 December, 2024
originally posted on http://www.colourpop.com
Love it it has good
Love it it has good clout and stays on good
5 out of 5 stars
15 December, 2024
originally posted on http://www.colourpop.com
Great Mascara!
I love this mascara. It doesn't run or smear, and it makes my pitiful lashes look fuller without looking chucky.
5 out of 5 stars
11 December, 2024
originally posted on http://www.colourpop.com
Good mascara, not crazy b
Good mascara, not crazy but also not the worst
5 out of 5 stars
9 December, 2024
originally posted on http://www.colourpop.com
Verh Nice Pop for lashes
I have long eyelashes and only apply and little bit of mascara to the ends of my top lashes, it pops the lashes out perfectly. I layered it just to see how it would do and the mascara really does stick.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2024Verified purchase
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin type: Oily
Natural, light mascara
This mascara is exactly what I was looking for. I have blonde lashes and wanted a natural looking, lighter coverage mascara. I hate the tarantula leg look or flaking mascara.