e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Black - 0.32 fl oz: Vegan, Finish, Volumizing
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7064 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.44 out of 5
long lasting: 4.19 out of 5
quality: 4.1 out of 5
value: 4.34 out of 5
74% would recommend
334 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Will buy again
Tried for the first time and love it. Wanted something for everyday use. It’s not clumpy at all and doesn’t smudge after wearing.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
- Skin tone: Light
- Skin concern: Aging
- Hair color: Blonde
- Skin type: Normal
- Eye color: Brown
(no review title)
The best mascara I’ve ever used as it’s not a tubing mascara. I have 3.
5 out of 5 stars
8 March, 2026
originally posted on elfcosmetics.com
Absolutely amazing
It makes my lashes look so good, I am in love! My lashes look naturally long and has no clumps!
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Redness, Sensitivity, Dullness
Benefit Roller Lash Dupe!!!
It’s so good. Super build able. Comes off at night. Last all day. If I curl my lashes it keeps the curl.
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
- Skin concern: Blackheads
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
(no review title)
Gives a more natural look than others
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026Verified purchase
Flaky and irritating
Flakes a lot and irritated my eyes to the point that I couldn’t tolerate it. As a mascara, it isn’t even that great. The black is very light. Doesn’t make lashes look any thicker.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
Anti-Curl Formula
This formula is too “wet” for my lashes. Mine are straight, so I have to take some time to curl them. This formula is so wet, by the time I get a good coat on, all of the curl I got into them has been undone. Sad because I like a lot of other ELF products.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
- Skin concern: Aging
- Skin tone: Light
- Eye color: Blue
- Hair color: Red
- Skin type: Combination
Perfecfion!!
The perfect mascara?! I think so! I’ve used Clinique and Tarte off and on but wanted a cleaner alternative. I have really sensitive, dry eyes and this feels like nothing. Light, airy, but still great coverage and enhances lashes in a really pretty way. 1-2 coats for natural looking lashes, 3 coats for more dramatic look. Doesn’t smudge or irritate eyes. Love the ingredient list too. Highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026
Really good mascara
Love this mascara! It hold my curl all day and it doesn’t flake or smudge. It’s also watery eyes friendly!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2026Verified purchase
my eyes are burning
I do not know if I just got a bad batch or what... but I have been using this for weeks... and it stings my lash line. I don't even get it that close to the lash line. I only use one coat. But it stings my lash line. Finally I decided to give up on it and just never use it again. It's a shame because it worked well otherwise. It held the curl, it lasted all day, no flaking. But it sucked. My mom even asked me if I had been crying one day because my eyes were a little irritated. :(
4 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2026
- Skin type: Oily
- Skin tone: Medium
Waterproof Please!
One of my favorite mascaras because of the brush, but I just wish it came in a waterproof formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
7 February, 2026Verified purchase
- Hair color: Brunette
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
Mascara
Too skinny of wand. Garbage threw away.
5 out of 5 stars
3 February, 2026Verified purchase
- Skin tone: Medium
(no review title)
Great mascara
5 out of 5 stars
3 February, 2026
originally posted on elfcosmetics.com
Great Benefit Roller Lash Dupe
My all time favorite mascara! It's absolutely the best value.
5 out of 5 stars
29 January, 2026
originally posted on elfcosmetics.com
Best mascara dupe
Please never discontinue this! I adore this mascara so much, the wand is perfect for my eyelashes and it goes on well. It’s such a fantastic rollerlash dupe! I have very straight lashes and must curl them with heat prior, the mascara doesn’t literally lift mine as it appears for others, but with curled lashes it looks great. It does clump faster than I’d like in the tube, after a few weeks of use, but for the price I can’t complain.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
- Skin type: Oily
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
fave
my all time favorite mascara. i have tried so many brands and i will always keep coming back to this one.
4 out of 5 stars
25 January, 2026
originally posted on elfcosmetics.com
i love it
it makes my eyelashes look so amazing, i've used it for awhile and have gotten compliments on my lashes for how good they look. This is a must buy!!
3 out of 5 stars
24 January, 2026
originally posted on elfcosmetics.com
Natural length
Struggle to apply and took more than one swipe to get the lash coated. Gives length and natural day makeup.
4 out of 5 stars
20 January, 2026Verified purchase
- Skin type: Dry, Normal
- Hair color: Blonde
- Skin concern: Sensitivity
- Skin tone: Light
- Eye color: Blue
Decent mascara
I really this mascara!!! I find it works best for the first 7-10 uses, but after that it loses the hold of the curl. This is fine with me, because I’ll end up putting more coats, but I feel like the curl hold is best during the first few uses the product. I keep going back to this product because it is so easy to remove!!! I wear makeup everyday at work, so being able to easily remove mascara at the end of the day is a win for me. If you’re looking for an everyday mascara, this is it. If you’re looking for a mascara for an event that makes your lashes pop - I recommend a new tube of this for ultimate effectiveness!!!
5 out of 5 stars
19 January, 2026Verified purchase
- Skin tone: Light
(no review title)
Easy application, not clumpy, and looks natural but like I’m wearing mascara without overdoing it. I’ve received many compliments on my eyelashes while wearing this mascara.