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Milani Color Fetish Lip Stain - 0.17 fl oz
$11.99
ColorMauve Mentality
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- High-comfort*, glossy color & transforms into a semi-matte stain
- Lightweight, non-drying* formula
- Up to 8HRS of wear, hydration* & comfort*
- Made with hydration-rich Hyaluronic acid & plant-derived Squalane
- Precision doefoot tip for easy application
- Cruelty-Free & Vegan
- Made in Korea
Description
Lip color goes low maintenance with Color Fetish Hydrating Lip Stain. Made with hydration-rich Hyaluronic Acid and plant-derived Squalane, this cushiony high-comfort formula applies with a glossy shine that transforms into a semi-matte tint as it dries down. The never sticky, non-drying formula delivers up to 8HRS of stain power, hydration & comfortable wear. Say hello to your lazy girl lip era!
*Results observed in a consumer panel survey
*Results observed in a consumer panel survey
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Health Facts: Contains Squalene, Contains Hyaluronic Acid, Vegan
Color Finish: Matte, Gloss, Natural
Color Palette: Medium Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Brightening
Net weight: .17 fl oz (US)
Features: Smooth Application, Lightweight, Long Lasting
TCIN: 89192776
UPC: 717489001106
Item Number (DPCI): 052-00-4521
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, trimethylsiloxyphenyl dimethicone, octyldodecanol, bis-diglyceryl polyacyladipate-2, sorbitan stearate, pentylene glycol, ethylcellulose, polysorbate 60, behenyl alcohol, arachidyl alcohol, stearyl alcohol, squalane, propanediol, illicium verum (anise) fruit extract, sodium hyaluronate, propyl gallate, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, sorbitan isostearate, polyacrylate-13, polyisobutene, polysorbate 20, diisostearyl malate, polyglyceryl-2 triisostearate, c13-15 alkane, butylene glycol, caprylyl glycol, 1,2-hexanediol, phenoxyethanol, ethylhexylglycerin, sodium saccharin, aluminum hydroxide, flavor / aroma, titanium dioxide (ci 77891), iron oxides (ci 77492, ci 77499), blue 1 (ci 42090), red 33 (ci 17200), yellow 6 (ci 15985).' '
Shipping details
Estimated ship dimensions: 0.9 inches length x 0.9 inches width x 3.8 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Milani Color Fetish Lip Stain for its hydrating formula, vibrant colors, and versatility. It can be worn as a glossy lip or a true lip stain. While some guests noted it doesn't last as long as expected, the overall experience is positive due to its moisturizing properties and beautiful shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 517 reviews
easy to apply: 4.45 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.24 out of 5
quality: 3.26 out of 5
value: 3.09 out of 5
62% would recommend
37 recommendations
4 out of 5 stars
11 October, 2025
originally posted on Milani
Great product!
I love that you can put on just a little for some color or a lot
1 out of 5 stars
6 October, 2025
originally posted on Milani
(no review title)
This product does not even stay in a hour. It is false advertising.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
- Eye color: Green
- Hair color: Auburn
- Skin tone: Light
- Skin type: Combination
Love these VERY unique & colorful lip stains
These are the only lip stains I’ve ever loved. They are beautiful in color, very light weight on the lips and really last. I only apply a thin single layer of the lip stain in the am and then just use my Burt’s Bees coconut pear lip balm the rest of the day. The stained color stays on my lips all day long. Just bought my 2nd color today. Have the pink & mauve and love both. Best lip product I’ve ever used. No more lipsticks or other lip color anymore - just these now!
4 out of 5 stars
26 September, 2025
originally posted on Milani
Great stain, too sweet smell
Love the color of the stain! I just dont love the sweet smell.
5 out of 5 stars
14 September, 2025
originally posted on Milani
⭐️⭐️⭐️⭐️⭐️
[This review was collected as part of a promotion.] Beautiful colour for warm skin tonee, and it didn't make mine lips feel dry like most of the lip stain that i have
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2025Verified purchase
- Eye color: Brown
- Skin tone: Medium
- Hair color: Black
- Skin type: Combination
Not great
Saw it on Insta and it looked so good! I tried it and it came off right away and even dried my lips. Would not recommend. Would not even say it is a stain.
1 reply from Milani Team team - 1 month ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
4 out of 5 stars
9 September, 2025
originally posted on Milani
Very cute
Very pretty colour, lasts pretty long. Great purchase
5 out of 5 stars
30 August, 2025
originally posted on Milani
Best Lipstain on the Market
[This review was collected as part of a promotion.] I’ve tried a lot of lip stains and I keep coming back Milani. I know a product works for me when I actually use it all up. It really has the right consistency, shine, staying power and bang for the buck that I look for in a lip stain.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
Color fetish
Lipstick didn't stay on lips, it came off with in 30 minutes.
2 out of 5 stars
28 August, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Redness, Dark circles, Sensitivity, Pores, Puffiness
Not Staining
I don’t understand how the item can be called a stain if it doesn’t not leave any pigment after 20min of leaving it on. It has a nice texture like the ELF stain and the color is nice on my tan skin. I bought it for the stain factor and might return since it did not do that but that is what caused the low stars
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
11 August, 2025
originally posted on Milani
Beautiful color! not really plumping…
[This review was collected as part of a promotion.] Beautiful color! Great texture! Cinnamon for plumping didn’t work.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 July, 2025Verified purchase
- Skin tone: Medium
NOT A RELIABLE STAIN
The color I got, Rose Rising, goes on like a muddy purple so use a lip liner that's dark brown or plum. I didn't put 2 layers on lips because it looks so runny & too dark already. I drank through a straw out the side of my mouth, & the color after 1 hour is muted, 2nd hour a patchy stain like from a fruit punch popsicle, and by the 3rd hr noticed color gone. Even my cheap Wet n Wild lip liner from >10 yrs ago lasted longer. Disappointed overall because I adore my 2010s Milani Color Statement lipsticks that I just discovered from the depths of my makeup drawer, & they stay on my lips for roughly the same. This stain gloss is just unnecessary.
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
18 July, 2025
originally posted on Milani
Great lipstain for a night out
[This review was collected as part of a promotion.] This lipstain has amazing pigment and lasts forever! Really great for adding a touch of color when going for drinks or dinner, as it doesn’t transfer or fade.
5 out of 5 stars
8 July, 2025
originally posted on Milani
New Favorite Lip Stain
[This review was collected as part of a promotion.] Very amazing product, this lip stain lasts long for me. My favorite lip shade from Milani was Tuscan Toast but it was discontinued. This comes very close to Tuscan Toast.
5 out of 5 stars
30 June, 2025
originally posted on Milani
Color Fetish Hydrating Lip Stain
I am absolutely loving the Color Fetish Hydrating Lip Stain. It’s amazing and I will recommend and repurchase.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
1st Time & Love it
I've never tried any of Milani's lip products until this one. I love it! I bought berry bitten. It goes on very light (as in weight) & the stain lasts for a long time. It gives me the color without the dramatics of a lipstick. I plan to buy more colors. Definitely recommend.
5 out of 5 stars
25 June, 2025
originally posted on Milani
Lip stain rose bending
These are great and very pigmented lip stains. I just love them
5 out of 5 stars
23 June, 2025
originally posted on Milani
Good Lip Stain
[This review was collected as part of a promotion.] This is the first lip stain I've ever used and I think it works great. The color is exactly what I expect and I feel like the color lasts.
5 out of 5 stars
14 June, 2025
originally posted on Milani
Lip Stain That Loves Your Lips Back
The Color Fetish Hydrating Lip Stain is such a beautiful balance between comfort and colour. It glides on effortlessly with a creamy, balm-like texture that instantly feels moisturising, but still delivers rich, flattering pigment. My lips feel soft and smooth throughout the day—no dryness or patchiness, even after a few hours of wear. It looks great, feels even better, and wears beautifully.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2025Verified purchase
- Eye color: Hazel
- Skin tone: Light
- Hair color: Blonde
- Skin type: Normal
Eh
This is definitely not a lip stain.. a nice, hydrating gloss, maybe, but it has zero staying power.
1 reply from Milani Team team - 5 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.