Milani Color Fetish Lip Stain - Mauve Mentality - 0.17 fl oz
$11.99See 1 deal for this item
ColorMauve Mentality
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$7.00
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 5829 ratings
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Guests are saying
Guests appreciate the Milani Color Fetish Lip Stain for its hydrating formula, vibrant colors, and versatility. It can be worn as a glossy lip or a true lip stain. While some guests noted it doesn't last as long as expected, the overall experience is positive due to its moisturizing properties and beautiful shades.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 565 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.1 out of 5
long lasting: 3.41 out of 5
quality: 3.39 out of 5
value: 3.19 out of 5
62% would recommend
45 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
13 March, 2026Verified purchase
- Skin tone: Medium
- Hair color: Black
- Eye color: Brown
- Skin type: Oily
Pigmented
Pigment last long even when it was already blotted but very drying you will definitely need a gloss on top for this sadly had to return shades are not flattering for me.
2 out of 5 stars
1 March, 2026
originally posted on Milani
Drying and needs a top coat of another formula.
I bought two as advertising is compelling. Saying formula is hydrating makes no sense. Hydra equals water. Something occlusive such as a lip color that is more a balm or gloss traps water leaving the surface such the lips more comfortable. In fact after a few minutes this formula leaves a sensation of pulling and drying. Apply a balm and lips are more comfortable plus a bit of shine. A matte formula from a tube is easier to apply. Less drippy than this formula. Again saying hydrating is not correct. Moisturizing with a balm top coat is a better description.
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
- Hair color: Brunette
- Skin concern: Dullness
- Eye color: Green
- Skin tone: Light
- Skin type: Dry
Mauve Mentality - love!!
I have such positive feelings about this glossy stain! This is it- right here! My new favorite. May try out other colors! It goes on like a gloss- made in Korea; and they know stains - 10 out of 10
4 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
- Skin type: Combination
- Skin concern: Aging
- Hair color: Auburn
- Skin tone: Medium
- Eye color: Brown
(no review title)
I like it
4 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026
- Skin tone: Light
- Skin type: Dry
- Hair color: Black
- Eye color: Brown
Long lasting stain
Mauve Mentality was very nude and sheer on me. I like it for every day office wear. The Pink about it was super bright and looked more reddish on me. Higher coverage than I had expected. Bitten Berry was also higher coverage. Texture didn’t feel very moisturizing but not drying or peeling at least and it’s pretty smooth without the stickiness. The texture wears off quickly but the stain stayed even after eating pizza!
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
- Skin tone: Light
- Skin type: Oily
- Skin concern: Redness, Dark circles, Sensitivity
- Eye color: Hazel
Soooo surprising ✨️💄
This was my first ever lip stain, and I was super worried that I would not like it. To my surprise, I absolutely love it! I got the color Bitten Berry and it is perfect. There is a scent to it but it's not overwhelming; it smells like a light vanilla. Because of the scent there's also a little bit of a taste but it's not bad either, and it does eventually go away. Recently it has been difficult for me to find lip products that I actually like but this one is super great. While it is kind of expensive it is worth it because you almost get two products in one. When it is first applied it's like a gloss, and then as it wears it becomes a light hint of color. To remove any remaining color, I apply a lip balm and then remove with a tissue. I would totally recommend this.
5 out of 5 stars
31 January, 2026
originally posted on Milani
Great color
It's hard buying lipstick without knowing if that's the right color for you , I hit this one one the nail It's perfect
5 out of 5 stars
28 January, 2026
originally posted on Milani
Awesome lip stain
I bought Mahogany Mami a couple of months ago and I love it! It's glossy and hydrating which is what I've been looking for in a lip stain. I don't even need to reapply later.
5 out of 5 stars
27 January, 2026
originally posted on Milani
Everything I was looking for in a lip product tbh
the colour is pretty, it feels hydrating and the colour left over after the product has worn off is also pretty it's not the most long lasting but I don't care personally, I don't mind reapplying
5 out of 5 stars
25 January, 2026
originally posted on Milani
Love these lip stains!
Love this lip stain. The stain lasts long and the finish when you first apply it is nice - shiny and almost glossy, but not sticky.
5 out of 5 stars
20 January, 2026
originally posted on Milani
I’d buy more colors but there are only two I want
Gorgeous color, comfortable wear, relatively easy to reapply, this has become a favorite for the season.
5 out of 5 stars
10 January, 2026
originally posted on Milani
Great product
[This review was collected as part of a promotion.] Very lovely colour choice! Would 100% recommend! Getting a lot of compliments!
3 out of 5 stars
8 January, 2026
originally posted on Milani
Almost 100%
[This review was collected as part of a promotion.] Liked the color and hydration a lot but left my lips feeling very dry
4 out of 5 stars
31 December, 2025
originally posted on Milani
Beautiful colors and moisturizing
[This review was collected as part of a promotion.] This lip stain has left lasting color and was not drying, looking forward to using more
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
- Skin type: Combination
- Skin tone: Medium
Not a stain very messy!
Is not a stain does not stay on!
1 reply from Milani Team team - 3 months ago
Thank you for your feedback. We’re sorry to hear the product didn’t perform as expected. We appreciate you sharing your experience and will pass your comments along to our product team.
5 out of 5 stars
21 December, 2025
originally posted on Milani
One word: amazing.
This is the best lip stain I've ever tried. I have used tons of k beauty and j beauty lip products and the milani lip stain in "mahogany mami" is by far my favorite. It goes on so smooth, doesn't feather, and stains really well. Please never ever discontinue it !!!!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Redness, Sun damage
- Hair color: Brunette
- Eye color: Brown
lipgloss
going to return it
1 reply from Milani Team team - 3 months ago
We’re sorry it didn’t work out! Please follow our return policy for easy processing.
5 out of 5 stars
17 December, 2025
originally posted on Milani
Love this product
Great color! Stays well if I put it on twice. Not sticky
5 out of 5 stars
7 December, 2025
originally posted on Milani
Color fetish hydrated lip stain
Love this product!!! Very hydrating and stays on your lips!
5 out of 5 stars
27 November, 2025
originally posted on Milani
Glossy lips
Really good product. Lips look full and glossy - love the dark shade