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Ulta Beauty Collection Soft Blur Face Primer - 1 fl oz - Ulta Beauty
$18.00
In Stock
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At a glance
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About this item
Highlights
- Blurred, matte finish
- Buildable and lightweight with a comfortable slip
- Smooths and refines pores upon application
- Proudly cruelty free with clean ingredients
- Tube sleeve made from 100% bioplastic
Description
Your foundation will love this. Ulta Beauty Collection's Soft Blur Poreless Face Primer helps to smooth and refine pores on the face. The ultra silky texture provides a blurred, matte canvas that helps to prep and prime skin for makeup application. Skin-loving ingredients like refined grape seed oil, safflower oil and green tea are an added bonus. Formerly known as Poreless Face Primer. Packaging may vary, same formula you love.
Suggested Age: 10 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Oil Control, Priming, Shine Control
Recommended Skin Type: Combination, Normal, Oily
Net weight: 1 fl oz (US)
TCIN: 91382424
UPC: 717897114955
Item Number (DPCI): 342-02-1005
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, dimethicone crosspolymer, phenoxyethanol, carthamus tinctorius (safflower) seed oil, tocopheryl acetate, vitis vinifera (grape) seed oil, camellia sinensis leaf extract.' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.06 inches width x 3.96 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This affordable blurring primer is praised for its ability to create a flawless makeup look while minimizing pores and providing a smooth base. Many guests appreciate its lightweight feel and effectiveness in extending makeup wear. However, some guests with sensitive skin experienced irritation. Overall, it is a popular choice for those seeking a budget-friendly primer that performs well, especially for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 756 reviews
100% would recommend
1 recommendations
4 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com

Love it, but….
I really like this face primer and I continue to buy it. I feel that it really enables foundation to glide on, and it does minimize really my pores and create a smooth texture. But, I do think that it smells very bad. It has a chemical smell to it which I hate. I've tried pore-fessionals, smash box, and Lancôme foundation primers, and I honestly find this one to be the best if you have large pores. but again, if smell bothers you, this might not work out.
4 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com

Yes
This goes on very smooth and keeps the skin smooth (52) young and it does not look dry or crease in wrinkles.
5 out of 5 stars
20 September, 2025
originally posted on http://www.ulta.com

I would buy this product again & I have many times.
I love this product. I use it every day.
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com

This is on my repeat buy
I love being able to see the difference this makes on my face. One of my products I am not interested in changing. It definitely works for me.
5 out of 5 stars
6 September, 2025
originally posted on http://www.ulta.com

Love it!
This affordable blurring primer by Ulta makes my makeup look flawless all day.
5 out of 5 stars
25 August, 2025
originally posted on http://www.ulta.com

I love this product
This is the best primer I have found anywhere near this price point. it minimizes pores and feels so nice on my skin.
5 out of 5 stars
11 August, 2025
originally posted on http://www.ulta.com

Goes well with my foundation
I like how it feels, spreads on well without feeling heavy or greasy. This pairs well with my Tarte foundation, and I feel like it's made a difference with how well my makeup lasts!
1 out of 5 stars
10 August, 2025
originally posted on http://www.ulta.com

BURNS SENSITIVE SKIN 😭
i have very sensitive skin and picked this up to go on vacation bc i needed a primer last minute and omg… absolutely burned my skin and couldnt wear makeup the whole weekend! broke me out in dry patches from the burns and irritated my skin to where even cooling creams didnt soothe 😞 if you have very sensitive skin, do not buy!!! also heavily fragranced.
5 out of 5 stars
9 August, 2025
originally posted on http://www.ulta.com

Love this!
I've been using this for years. They changed it some. I use to use Maybelline rewind until they discontinued it. I was heartbroken. I spent a few years trying every brand possible with zero luck then while waiting in line one day I found this gem. I'm 56 years old, have dry skin and live in Arizona so the heat is horrific. This works for me better than any thing I have tried. Love it.
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com

Great item
This primer makes my foundation glide on my face.
4 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com

I think this product does the job
the feeling of the product is really nice and feels great on the skin, lowkey slightly greasy? but im sure that's just so it can sink into fine lines and stuff. it doesn't peel off under makeup which is such a fear of mine when buying makeup over $15 cause im so brokeee.
5 out of 5 stars
8 July, 2025
originally posted on http://www.ulta.com

I would by this product again and again!
I love it! It feels so smooth on my face. My makeup looks and feels so much better.
4 out of 5 stars
18 June, 2025
originally posted on http://www.ulta.com

Good base primer
I love this primer! Even without makeup I feel like it smooths and blurs. With makeup, it grips well and provides a nice base that allows for blending and good hold.
5 out of 5 stars
9 June, 2025
originally posted on http://www.ulta.com

Great product
Love this
5 out of 5 stars
8 June, 2025
originally posted on http://www.ulta.com

love it
I've been trying different combinations of primers and foundations for a while now mostly because my skin is aging and changing, but also because I'm over wearing heavy makeup, especially during the summer. I've used this primer for years and after trying a few "trendier" kinds I've come back to this. It's wet enough to go on smoothly and help aid in foundation coverage but dries really quickly and nicely. I don't feel my face looks cakey after and over time keeps me looking fresh. love this stuff!
5 out of 5 stars
3 June, 2025
originally posted on http://www.ulta.com

So soft on the face!
Feels so soft on the face! It has a silky feel. It really make my makeup go on nice!
5 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com

Great product
I've been using this primer for several years now, and it's great. I begin with an SPF moisturizer and then a touch of the primer. A pea sized dab will cover your face, and you will actually feel the moisturizing effect on your skin. Then, it makes your foundation glide on. (I use Estée Lauder Double Wear. ). I'm convinced that I can use half as much foundation and get a smooth, thin layer applied. I love this product, and I've recommended it to friends. It may seem pricey for a small tube, but it lasts a long time and is actually less expensive than many primers that aren't any better.
5 out of 5 stars
29 May, 2025
originally posted on http://www.ulta.com

Going on second tube
Simple to apply and I like the matte affect it gives. The foundation last longer.
5 out of 5 stars
19 May, 2025
originally posted on http://www.ulta.com

💖💖💖💖
Absolutely amazing! Got it as a sample and will definitely be repurchasing! I wear it with no make up and it makes my face look great!
5 out of 5 stars
19 May, 2025
originally posted on http://www.ulta.com

💖💖💖💖
Absolutely amazing! Got it as a sample and will definitely be repurchasing! I wear it with no make up and it makes my face look great!