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Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz - 2 of 4Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz - 3 of 4Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz - 4 of 4
Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz - 1 of 4

Soapbox Biotin & Superfruit Volumizing Shampoo for Fuller Hair, 16 fl oz

$8.49 ($0.53/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • DITCH FALLOUT AND SAY HELLO TO FULLNESS: This biotin shampoo will help give your hair a volumizing boost for fuller-looking, restored strands.
  • CLINICALLY PROVEN: 91% said their hair felt healthier, 85% saw less damage, and 82% saw more hair thickness (Based on an independent 28-day consumer perception clinical study with all 3 products in our biotin collection).
  • FRAGRANCE NOTES: Top notes of tangelo, wild berries, and drenched ivy layered over lily of the valley, violet, and jasmine, settling into a base of golden plum, musk, and amber.
  • BIOTIN B7: Promotes fuller-looking hair for healthier hair growth.
  • VEGAN COLLAGEN: Supports plumper, volumized hair.
  • ELDERBERRY: Antioxidant-rich to help strengthen strands from brittle and damaged to fortified
  • PLUM OIL: Packed with vitamin E to help restore and revive hair.
  • 5X VITAMIN COMPLEX: Vitamin B9 to help promote visible shine, Vitamin B5 to moisturize hair, Vitamin C to help nourish scalp, Vitamin B7 to promote fuller-looking hair, and Vitamin E to strengthen strands for healthier hair made easy.
  • Dermatologist Tested and Hypoallergenic. Cruelty-Free, Vegan, and Gluten Free. Harsh sulfate-free, silicone-free, paraben-free, phthalate-free, EDTA-free
  • BEAUTY WITH PURPOSE: Your purchase of this Soapbox volumizing shampoo for fine hair also donates a bar of soap to someone in need either locally or abroad, supporting our mission to make hygiene essentials accessible to everyone. Track your donation with the Hope Code on the back of your volume shampoo.

Description

Say Hello to Lush, Full Looks

Bye-bye bad hair days. This biotin shampoo is here to give your strands the fullness they've been craving. Soapbox Biotin & Superfruit Restore & Volume Shampoo for fine hair supports thicker, fuller-looking strands. In clinical testing, 82% saw more hair thickness, 85% saw less damage, and 91% said their hair felt healthier*. The shampoo with biotin also has vegan collagen to promote plump, bouncy volume from root to tip. We've also packed in super fruits elderberry and plum oil to help strengthen and restore strands from everyday damage. More than just a shampoo for volume, this biotin hair shampoo helps hair feel healthier and more resilient with every wash. This is the hair thickening shampoo your routine has been missing.

Supercharged with a 5X Vitamin Complex

We didn't stop at biotin and superfruits. This biotin thickening shampoo is powered by a custom 5X vitamin complex designed to tackle multiple hair concerns with every wash. Vitamin B7 promotes the appearance of fuller hair, Vitamin B9 helps deliver visible shine, Vitamin B5 moisturizes strands, Vitamin C nourishes the scalp, and Vitamin E strengthens hair from within. The result is a moisturizing shampoo that takes a complete approach to healthier hair made easy. No complicated routines, just one biotin collagen shampoo that does the heavy lifting for you.

Clean Ingredients You Can Feel Good About

Volumizing fine hair shampoo shouldn't come with a list of compromises. This harsh sulfate free shampoo is gentle enough for color-treated hair and all hair types. Formulated for both men and women, this harsh sulfate-free shampoo is also free from silicone, parabens, phthalates, EDTA, and gluten. As a vegan shampoo that's always cruelty-free, Soapbox delivers a harsh sulfate and paraben free shampoo proven effective without the harsh chemicals that strip or weigh hair down. It’s also dermatologist tested and hypoallergenic. You'll love the gorgeous fragrance notes of wild berries, drenched ivy, jasmine, and golden plum for hair that smells as good as it looks.

Beauty with Purpose

When you choose Soapbox, you're doing more than finding a biotin and collagen shampoo that delivers real results - you're making an impact. This hydrating shampoo gives your hair what it needs while giving back to communities around the world. For every Soapbox product purchased, a bar of soap is donated to someone in need, either locally or abroad, supporting the mission to make hygiene essentials accessible to everyone. With more than 60,000,000 bars donated and counting, track your personal impact with the Hope Code on the back of your hair strengthening shampoo and see exactly where your donation goes.


*Based on an independent 28 day consumer perception clinical study on 33 females using all three biotin collection products consistently.
Hair Type: Normal
Health Facts: Paraben-Free, Phthalate-Free, Contains Biotin, Vegan, Contains Vitamin C
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Volumizing, Basic Cleansing
Net weight: 16 fl oz (US)
TCIN: 92267946
UPC: 855174005050
Item Number (DPCI): 063-02-2024
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, glycerin, sodium chloride, biotin (vitamin b7), prunus domestica (plum) seed oil, sambucus (ederberry) nigra seed oil, persea gratissima (avocado) fruit extract, carica papaya (papaya) fruit extract, musa sapientum (banana) fruit extract, *hydrolyzed soy protein, *rice amino acids, *proline, *hydrolyzed adansonia digitata extract, butyrospermum parkii (shea butter, aloe barbadensis (aloe vera) leaf juice, ascorbic acid (vitamin c), panthenol (vitamin b5), pantothenic acid, tocopheryl acetate (vitamin e), folic acid (vitamin b39), sodium lauryl sulfoacetate, cetrimonium chloride, benzyl alcohol, disodium laureth sulfosucinate, guar hydroxypropyltrimonium chloride, citric acid, dehydroacetic acid, linalool, hexyl cinnamal, limonene, propylene glycol, fragrance (parfum). *bioidentical vegan collagen.

Shipping details

Estimated ship dimensions: 2.16 inches length x 2.17 inches width x 8.42 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this shampoo suitable for color-treated hair?

submitted by AI Shopping Assistant - 4 days ago
  • A: Yes, this shampoo is gentle enough for color-treated hair and is free from harsh sulfates and other damaging ingredients.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 4 days ago
  • A: The shampoo contains biotin, vegan collagen, elderberry, plum oil, and a 5X vitamin complex for comprehensive hair care.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: How does this product contribute to social causes?

submitted by AI Shopping Assistant - 4 days ago
  • A: For every product purchased, a bar of soap is donated to someone in need, supporting hygiene accessibility globally.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What is the fragrance profile of this shampoo?

submitted by AI Shopping Assistant - 4 days ago
  • A: The shampoo features top notes of tangelo and wild berries, layered with floral notes and a base of golden plum and musk.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: What benefits does biotin provide for hair?

submitted by AI Shopping Assistant - 4 days ago
  • A: Biotin promotes fuller-looking hair and supports healthier hair growth, making strands appear thicker and more resilient.

    submitted byAI Shopping Assistant - 4 days ago
    Ai generated

Q: Is it good for oily and dandruff hair?

submitted by Sam - 4 months ago
  • A: Yes, Soapbox Biotin and Superfruit Blend Volumizing Shampoo is generally good for oily hair because it is a lightweight, sulfate-free, and silicone-free formula that cleanses without heavy buildup, often leaving hair feeling refreshed and less heavy. It is not a medicated dandruff shampoo, but its gentle cleansing action may help manage oily scalp. If you have severe, dandruff-related scalp issues you might require a more targeted treatment, but for daily cleansing of oily or fine hair, this is a great choice.

    submitted byEG Product Expert - 3 months ago
    Brand expert

Q: Are soapbox shampoos ph balanced

submitted by Ann - 5 months ago
  • A: Thanks for your question! The pH level for our shampoo and conditioners is a range of 5.5 - 6.5. Please feel free to reach out with more questions at support@soapboxsoaps.com :) Cheers! -Sarah

    submitted bySoapbox Soaps Team - 5 months ago
    Brand expert

Q: Does this give volume to flat thin hair?

submitted by Maria - 8 months ago
  • A: Hi Maria! Yes, our Biotin line is meant to help promote growth and volume for all hair types. I'd love to learn more about your current needs and see if we cant find the best fit for you! Please reach out to me at support@soapboxsoaps.com to chat more :) Cheers! -Sarah

    submitted bySoapbox Soaps Team - 8 months ago
    Brand expert

Q: Is it safe on color treated hair?

submitted by Nanook218 - 1 year ago
  • A: Hello! Yes, Soapbox Biotin and Superfruit Blend Volumizing Shampoo is color-safe and formulated for all hair types.

    submitted byEG Product Expert - 1 year ago
    Brand expert

Q: Is this safe for colored hair and will it promote hair regrowth in bald areas on women

submitted by Mummi H - 1 year ago
  • A: Thank you so much for your question! Our hair care products are safe to use on all hair types, including color treated hair. While our Biotin line is not specifically geared to help with baldness, it can definitely help with growth and repair! I would also recommend our Collagen and Keratin lines if you are looking for other options to help with growth, repair, and strength. Please feel free to reach out with more questions or feedback at support@soapboxsoaps.com. /Soapbox Brand Team/

    submitted byEG Product Expert - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This shampoo has garnered attention for its delightful scent and ability to provide volume and softness to hair. Many guests appreciate its clean ingredients and effectiveness in promoting hair health, with noticeable improvements in shine and thickness. However, some guests have experienced dryness and residue issues. Overall, it is a popular choice for those seeking a gentle yet effective hair care solution that enhances the natural beauty of their hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2254 reviews
    54% would recommend
    35 recommendations
    1 out of 5 stars
    28 May, 2026
    originally posted on Soapbox

    Smells good, but doesn’t clean very well

    I bought both the shampoo and conditioner about two months ago and didn’t like it at first but decided to give it a chance to see if it would change. It did not unfortunately, it leaves my hair feeling brittle and not very clean. I used to be able to go 4-5 days in between washes, with this one, it is max 3 days before I have to wash again.
    1 reply from The Soapbox Team team - 12 days ago
    Thank you for your review! I’m so glad you enjoyed the scent of the Biotin collection and decided to give it another try after revisiting it. I’m sorry to hear it may have left your hair feeling brittle and not as clean as expected. It sounds like it may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can help find a better match for you. Thank you! -Sarah
    Pyperb
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026Verified purchase

    (no review title)

    Hair feels better
    Chris
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 April, 2026Verified purchase

    Not great

    Love the smell, did get some volume, but after a week of using my hair looks so dry. No shine at all. I didn't notice any scalp or shedding issues, just bland hair.
    1 reply from Soapbox Soaps Team team - 2 months ago
    Thank you for your review! I’m glad you enjoyed the scent and saw some added volume, but I’m really sorry to hear your hair felt dry and lacked shine after continued use. It sounds like this may not have been the best fit for your current hair needs. Please reach out to me at support@soapboxsoaps.com so we can chat more and help get a shampoo out to you that’s a better match. Thank you! -Sarah
    LLR
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026Verified purchase

    Buy it!

    I love the smell, how soft it makes my hair and really lathers good and just gives the clean vibe!!!! I have fine hair and it gives me so much body.
    LadyDi
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026Verified purchase

    (no review title)

    Great
    Kelly
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 March, 2026Verified purchase

    Skip the buy

    If you have hair on the finer/thinner side go ahead and skip. It gives a very mediocre clean and by the next day your hair needs a wash again.
    1 reply from Soapbox Soaps Team team - 2 months ago
    Thank you for your review! I’m sorry it didn’t give you the clean you were hoping for! It may not have been the best fit and I’d be happy to help you find something better to get out to you to try. Please reach out to me at support@soapboxsoaps.com Thank you! -Sarah
    CheyHam
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase

    Just go for it!

    I never write reviews so this is rare moment of celebration. Dove used to make a line that worked perfect for my thin, fine hair. I have been looking for a replacement product. Monday was close but still to heavy and I have been eyeing this for a bit. This shampoo and conditioner is amazing! My hair is shiny, has volume for a change, and feels thicker after the 1st use. If in doubt, try it.
    Island Fever
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026Verified purchase

    Great shampoo

    Smells great and hair feels really clean
    Sue
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 March, 2026Verified purchase

    Would not recommend: created greasy hair

    I’ve never used a shampoo that left so much residue/made my scalp feel itchy and hair look incredibly greasy. I have straight hair and will definitely be switching back to Pantene after trying this…
    1 reply from Soapbox Soaps Team team - 3 months ago
    Thank you for sharing your experience with me. I’m truly sorry to hear this left residue and caused itchiness, that’s absolutely not the result we want for you. I’d really appreciate the chance to learn more about your routine and see how we can help make this right, so please email me at support@soapboxsoaps.com to chat more. Thank you! –Sarah
    NatalieW
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    shampoo which works..!!

    works great
    Stephen
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 February, 2026

    Super impressed!

    I was struggling to find a replacement for my old shampoo and conditioner but this is a winner. Smells great, makes my hair feel good and is affordable! Love!
    Kat
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 February, 2026Verified purchase

    So many compliments

    I have gotten SO many compliments on my hair. Since day one of using this my coworkers have asked why my hair looks so shiny and healthy. My only dislike is how dry it feels while actually washing, it had me worried at first, but 10/10 recommend.
    Tay
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    great results

    I love the scent and how well it lathers to clean my hair.
    SandyG
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 January, 2026Verified purchase

    Actually works?!?

    I bought this shampoo because I liked the smell and the price. I didn’t really expect it to help my hair grow. I saw my hair stylist about when I started using this shampoo, and then 4 months later. She noted (without any prompting or questions from me) that my hair had grown a lot since I last saw her and that it was thicker. She also pointed out areas of new hair growth. So if you’re looking for a good shampoo that will actually help with hair growth, I highly recommend this one!
    Laura
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    Biotin shampoo

    Leaves my hair very soft. Has a great scent
    Sharonlee
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 January, 2026
    originally posted on Soapbox

    Love these biotin products!! ❤️❤️

    Excellent product!! My hair is so soft, thick, and growing beautifully!! ❤️❤️
    Biotin love
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    (no review title)

    Love this product! Leaves hair feeling clean but not stripped.
    Madolyn
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 December, 2025
    originally posted on Soapbox

    Biotin and superfruit products

    Omg I love this line of soapbox....I have thin hair and its helped out so much so thank you soapbox keep up the good work
    Valerie
    7 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    4 December, 2025Verified purchase

    Not for me

    Unfortunately, this shampoo caused me to have a lot of fall out after showering. It did give me some volume, which is what it’s made to do. I also wanted to love it because it smells so good, but my hair just felt dry even after I used conditioner. This could be more beneficial for someone with oily hair.
    1 reply from Soapbox Soaps Team team - 6 months ago
    I am really sorry about that, Joyce! I would really love to learn more about your experience and current hair needs, so we can make this right for you. Please reach out to me at support@soapboxsoaps.com to chat more about that. Thank you! -Sarah
    Joyce
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 November, 2025

    My favorite shampoo!

    People sound so stupid reviewing shampoo. “It made my hair fall out, I do NOT recommend!!!!!” With absolutely no helpful information as to why; their hair type, length, texture, possible allergies, other shampoos tried, etc. I love this shampoo and I’m going to ACTUALLY explain why. I have long, frizzy, thin hair that gets greasy pretty quickly. No allergy issues, but I’ve always had a history of slight shedding which just seems normal for whatever reason. I have most recently tried native and method shampoo, and they were okay, but soapbox is my favorite. It doesn’t weigh down my hair. It helps smooth it out, especially paired with the soapbox oil I apply in the shower. Definitely has a strong fruity smell that I love. I’ve had no reactions to it and I think my hair feels healthier and I’m noticing less shedding in the shower. I think it’s cleaner ingredient wise than a lot of other options on the shelves. I recommend trying it!
    Jls
    quality: 5 out of 5
    value: 5 out of 5
    18 guests found this review helpful. Did you?

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