$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 5.1 oz tube of Colgate Total Active Prevention Whitening Toothpaste, Mint
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities
- This whitening fluoride toothpaste uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Whitening Toothpaste
Description
Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This fluoride toothpaste uses a clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 5.1 Ounces
Features: Whitening, Enamel-Safe, Stain Shield, Tartar Control
TCIN: 13773793
UPC: 827854001881
Item Number (DPCI): 049-09-1188
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Uses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Products containing stannous fluoride may produce surface stainingof the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by vour dentist., • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide' '
Shipping details
Estimated ship dimensions: 7.88 inches length x 1.87 inches width x 1.73 inches height
Estimated ship weight: 0.375 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the toothpaste white or blue? I know but my dad is picky 😂.
submitted by les - 1 month ago
A: Hey! We have 2 options for our Total Whitening; the paste is white, while the gel is blue. Hope this information helps!
submitted byColgate-Palmolive - 28 days agoBrand expert
Q: Is Colgate total toothpaste vegan?
submitted by CG - 3 months ago
A: Hey there! We would like you to know our Colgate Total Whitening Toothpaste does not contain any animal-derived ingredients. ❤
submitted byColgate-Palmolive - 3 months agoBrand expert
Q: Is this mint flavored?
submitted by Mary Camp - 6 months ago
A: Yes, Colgate Total Whitening Toothpaste - Mint has a mint flavor, providing a fresh and clean feeling after brushing.
submitted byColgate-Palmolive - 6 months agoBrand expert
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Guests are saying
Guests appreciate the Colgate Total Active Prevention Whitening Toothpaste for its refreshing mint flavor and effective cleaning properties. Many highlight its ability to leave a long-lasting clean feeling while also providing cavity protection and gentle whitening. The toothpaste is praised for its smooth texture and practical packaging, making it a reliable choice for daily oral care. Overall, it combines quality and value, making it a favorite among families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1582 reviews
effectiveness: 4.6 out of 5
quality: 4.52 out of 5
value: 4.58 out of 5
76% would recommend
34 recommendations
Freshens Breath
5 out of 5 stars
Thumbs up graphic, would recommend
Peggy Sue - 14 days ago, Verified purchaser
I've been using Colgate Total for many years. It tastes good, cleans well and leaves my breath fresh for hours. My dentist recommended it to me not knowing I had already been using it for years. I haven't had a cavitiy in decades. I highly recommend this toothpaste.
Go-to toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Kristen - 15 days ago
This is a staple item for me! I love the way it leaves my mouth feeling and tasting, the flavor is just right! Paste and gel version are both fabulous!
No Burning
5 out of 5 stars
Thumbs up graphic, would recommend
Jess - 2 months ago, Verified purchaser
Recently decided to try this toothpaste. After a few weeks of use, I enjoy how fresh it makes me feel and it does not cause any burning sensation. It also does not make my teeth more sensitive.
Freshness & Sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
ThrivinSammy - 2 months ago, Verified purchaser
The freshness after using this toothpaste is my favorite! It also has enough protection for my sensitive teeth.
stars709
1 out of 5 stars
Dean329 - 2 months ago
originally posted on Colgate
i want to use your toothpaste but it is not cruelty free
Poor name for product: It is NOT Total!!!
2 out of 5 stars
Dr. Judi - 2 months ago
originally posted on Colgate
DId not include Xylitol. So what's total about it?
1 reply from Customer Care team - 2 months ago
Hi there, our Total Active Prevention Whitening Toothpaste is toothpaste to help stop oral care problems before they start. This formula contains a unique system that stabilizes our active ingredient and is designed for superior performance to help prevent many common oral care issues.
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Momma - 2 months ago, Verified purchaser
CLEANS GREAT & FRESHENS BREATH
Smile pretty!
5 out of 5 stars
Thumbs up graphic, would recommend
Andi19 - 3 months ago, Verified purchaser
Great value. Fresh, minty and clean feel. This toothpaste makes my teeth feel like they took a fresh cool shower.
Ingredients change
1 out of 5 stars
Thumbs down graphic, would not recommend
Hit or miss - 4 months ago, Verified purchaser
I’ve always used this toothpaste and the recently changed their ingredients and it’s not the same. Why!!!
Great toothpaste
5 out of 5 stars
AG1234 - 4 months ago
originally posted on Colgate
THis was a great product I loved it so much yay love this
Fresh breath!
5 out of 5 stars
hbszabo5 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] Overall a great toothpaste. Made my breath fresh and didn’t cause any teeth sensitivity.
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Paki - 5 months ago, Verified purchaser
It’s very good for sensitive teeth
toothpaste total 3 pack
1 out of 5 stars
somebody - 5 months ago
originally posted on shopsmiles
VERY POOR PACKGING , ONE HAS TO GINUSE TO DESIGN SUCH GARBAGE. THIS IS THE FIRST TIME I BOGHT THREE PACKE
A good whitening toothpaste option
4 out of 5 stars
Heather817 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] This toothpaste wasn’t too minty which was a plus but it was a little more liquidy than I would have liked. It definitely helped whiten my teeth but it wasn’t anything super special.
Leaves my teeth clean and fresh
4 out of 5 stars
Danielle9 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] This is a nice toothpaste that leaves my teeth feeling fresh and clean. It is priced well for the quality of product. I like the overall clean feeling and the whitening as well.
Refreshing and Effective & No Sensitity
5 out of 5 stars
Claire4 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] I’ve been using Colgate Total Active Prevention Whitening Paste, and it’s been great! It leaves my mouth feeling super fresh and clean, and I’ve noticed a difference in the brightness of my teeth. Best of all, it doesn’t cause any tooth sensitivity, which has been an issue with other whitening products I’ve tried. Highly recommend for a refreshing and gentle whitening experience!
Minty but lacks in whitening
3 out of 5 stars
tatflintmich4 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] I used this paste for two weeks and don't see any difference in the color of my teeth. It does freshen breath well though, just not as well as some others such as colgate max fresh with breath strips.
Is it actually whitening???
4 out of 5 stars
CaitG - 5 months ago
I'm confused as to what makes it whitening. Maybe I just don't have an understanding of some ingredients but there isn't an active or inactive ingredient that whitens
Love this Product
5 out of 5 stars
Mary4 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] The Colgate Total Active Prevention Toothpaste was an overall great product! It made my mouth feel clean and refreshed after every use. I did notice some whitening of my teeth but not extreme that’s probably because my teeth are already pretty white though. I would definitely recommend this product and will be buying it!
Super fresh
5 out of 5 stars
Ash17713 - 5 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] This product leaves a nice fresh clean feeling while whitening my teeth and helping my teeth stay strong and free of cavities. I enjoy the taste and how white my teeth look. I will be repurchasing.