L'Oreal Paris Voluminous Washable Mascara - 305 Black - 0.28 fl oz
$9.99
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes while others express disappointment over recent formula changes. Guests appreciate the rich colors and ease of application, but some report issues with clumping, flaking, and irritation. Despite these concerns, it remains a go-to choice for those seeking a reliable mascara that enhances their natural beauty, making it suitable for everyday use or special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5260 reviews
easy to apply: 4.08 out of 5
easy to remove: 3.75 out of 5
long lasting: 3.57 out of 5
quality: 3.4 out of 5
value: 3.38 out of 5
54% would recommend
755 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Redness, Sensitivity
- Hair color: Black
Good!
Let see..I’ve tried so many mascaras from drug store to name brands expensive ones and this one is the only one that works they make your lashes long and really black and thick which i love because i feel like my lashes are thin and they have gotten straight over time and years this is the only one that keeps them curled right after using a eyelash curler this mascara is the only i buy my daughter is starting to wear make up and she loves this one too only complaint is that it does flake if you put too much on
2 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2026
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
wanted to love this mascara but didnt. it made my lashes so clumpy and by the end of the day you couldn't even tell I put mascara on. it all flaked off. wouldn't recommend.
Clumpy
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi there! Thank you for sharing your feedback. We are sorry to hear that our Voluminous Original Mascara clumped and flaked off by the end of the day. We have shared your comments regarding the formula and wear with our team. To help prevent clumping and build smooth, even volume, we suggest wiggling the mascara wand at the base of your lashes and sweeping upward, ensuring you apply any additional layers while the formula is still wet. We invite you to explore our other mascara options at Target to discover a formula you love. We hope you find your next go-to lash look with L'Oréal Paris!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2026
Do not recommend
This mascara is a very wet formula. It makes my lashes fall after curling, it takes forever to dry. It doesn’t create any volume, just clumps my lashes together but not even in a cute way, they look thin and boneless! No length no volume just less than desirable results.
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are so sorry to hear that the wet formula weighed down your curl and left your lashes looking thin and clumpy instead of bold and volumized. We always want our formulas to provide a beautiful, lightweight lift, and we have shared your specific comments directly with our product development team. To help prevent clumps and allow the formula to set faster, we suggest wiping any excess product off the wand before applying. We hope you discover a beautiful new favorite to fall in love with your lashes again!
1 out of 5 stars
11 July, 2026
originally posted on lorealparisusa.com
Huge disappointment.
I've used colored mascara for a few years now so I thought I'd try these 2 colors. What a disappointment! Not only are the colors not apparent on my lashes (still look black), the formula is highly irritating to my eyes, pretty clumpy and took 5 or 6 tries to fully remove, which caused further irritation. I should have read the reviews before purchasing. I expected better from L'oreal.
1 reply from LeCare team - 10 days ago
Hello! We're sorry to hear about your experience with our Original Washable Bold Eye Mascara 310 Blackest Black. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 47403517. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
2 out of 5 stars
11 July, 2026Verified purchase
- Eye color: Blue
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
Messy
The formula has good staying power and holds my lashes well. Unfortunately, too much product collects on the brush, making application messy and causing clumps. Because of that, I won't be purchasing it again.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi there! Thank you so much for sharing your feedback with us! We are thrilled to hear that you love the staying power and how beautifully our Voluminous Mascara holds your lashes. We are so sorry to hear that too much product is collecting on the brush, making the application messy. Because this is an ultra-volumizing formula, the brush is designed to load up with product to build instant thickness. To prevent clumping, we highly recommend gently scraping any excess product off the brush back into the neck of the tube (or lightly blotting it on a tissue) before you apply. This allows you to sweep on the formula in clean, controlled layers. We truly appreciate your feedback as it helps us continue to improve, and we hope this tip helps you get the smooth, dramatic volume you deserve!
5 out of 5 stars
8 July, 2026
originally posted on lorealparisusa.com
Great for Oily Skin
I’ve tried every mascara under the sun last 15 years. It has been hard to find one but does not smear with my oily skin or flake, and does not irritate my eyes. This girl is perfect and stays on all day. I just wish they would make a brown waterproof version! With more natural eyelashes trending, the black brown is a little too dark for my complexion.
3 out of 5 stars
2 July, 2026
originally posted on lorealparisusa.com
Poor
I find that this mascara clumps immensely when you apply it and I won't be buying it anymore
1 reply from LeCare team - 16 days ago
Hello! We are so sorry to hear that our Voluminous Original Mascara clumped so heavily during application and that you won't be purchasing it again. We always want our formulas to go on smoothly and effortlessly, and we have shared your specific feedback regarding the clumping directly with our product development team. To help you discover a mascara that delivers the clean, beautifully separated volume you deserve, we invite you to explore our other lash collections and take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match to elevate your beauty routine!
2 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2026
- Skin concern: Uneven skin tone, Dark circles, Puffiness
- Skin type: Normal
- Skin tone: Medium
Not green
Its good if you want a normal mascara, but it’s not what I was buying it for. There is almost no green pigment and it looks just like a regular mascara.
1 reply from L'OrealParisProductExpert team - 25 days ago
Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are sorry to hear that the green shade didn't deliver the bold color payoff you were hoping for on your lashes. To help vibrant colors pop to their full potential, we highly recommend applying our Voluminous Lash Primer first! The white base coat wraps around your lashes, creating the perfect smooth canvas that allows the beautiful green pigment to truly stand out. We have also shared your feedback regarding the pigment intensity with our development team, and we hope this pro-tip helps you achieve your perfect, colorful look with L'Oréal Paris!
1 out of 5 stars
9 June, 2026
originally posted on lorealparisusa.com
terrible
looks like another formula change. so sad that profits outweigh customer satisfaction every time.
1 reply from consumer care center team - 1 month ago
Hello! Thank you for sharing your feedback on Original Washable Bold Eye Mascara. We are truly sorry to hear that you are disappointed. Please call us at 1-800-322-2036, so we can make this right!
1 out of 5 stars
1 June, 2026
originally posted on lorealparisusa.com
Terrible formula change
I loved this mascara before the formula change (when it was 5X the volume, not 15X the volume). Now it is goopy, has a terrible odor, and is simply not the same mascara at all! Why did you change a product that people loved before! Please change it back. It seems the consensus is that the formula change is a failure. Will not buy this new product again.
1 reply from LeCare team - 2 months ago
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara. We’re sorry to hear that the current formula did not meet your expectations and that your experience has been so different from the version you previously loved. We understand how disappointing that can be. While minor formula changes can occur over time, we always strive to maintain the quality and performance our consumers expect. We have shared your comments regarding the texture and odor with our team, and we appreciate you taking the time to let us know. We hope you continue to explore L'Oréal Paris to find a mascara that is right for you.
5 out of 5 stars
30 May, 2026Verified purchase
From Lil to Lengthy with Loreal!
I am very fair with little to no eyelashes, but this mascara continues to amaze me. It gives me such volume and length. My aunt thought I had false eyelashes they looked so good! See for yourself!
3 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
- Skin concern: Sensitivity, Dark circles, Acne, Dullness
Not sure
I have straight thin lashes and got this in hopes to help with the curl. It was hard for me to apply with bigger brush and just made them straight but I did curl them again after which improved it a bit. First pic is no lash curler and second is with it. Not sure if I would get it again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello! Thank you for sharing your feedback on our Voluminous Mascara in 310 Blackest Black. We are sorry to hear the brush and formula did not give you the lift and curl you were hoping for, especially for straight, thin lashes. We understand how disappointing that can be, and we have shared your comments with our team for review. If you are looking for a formula that may help hold curl more effectively, we invite you to explore our waterproof mascara options, as they can be a great choice for straighter lashes. We hope you continue to explore L'Oréal Paris and find the mascara that is right for your lash look.
5 out of 5 stars
19 May, 2026Verified purchase
- Eye color: Blue
- Hair color: Brunette
- Skin tone: Medium
(no review title)
Great mascara!!!
1 out of 5 stars
15 May, 2026
originally posted on lorealparisusa.com
Dry, flaky and smudgy, makes my eyes sting.
I'm a red head who used to wear contacts and I've used this waterproof mascara in Black Brown my whole life. Unfortunately, since you changed the formula, and not for the better, I will be finding another manufacturer altogether since you don't have any other brown shade in waterproof at all. I don't understand why you make numerous shades of black and only ONE in brown? Black looks very harsh on us light skin people. I guess we don't matter to you since there are many others to buy your product. OH wait, even they are complaining about it too!
1 reply from consumer care center team - 2 months ago
Hi there! Thank you for being a lifelong fan of our waterproof mascara. We truly hear your frustration, and we’re sorry that the recent formula update hasn't worked for you. We understand that for redheads and those with lighter complexions, a true Black Brown is essential for a natural look that black shades simply can't replicate. While we currently offer multiple black intensities to meet high market demand, your feedback regarding the lack of waterproof brown options is incredibly valuable. We don't want you to feel overlooked—it’s comments like yours that help us advocate for more inclusive shade ranges in our future collections. We are passing your feedback directly to our Product Development team to highlight the need for better brown options and to review the performance of the new formula. We appreciate your years of loyalty and hope we can win you back in the future.
1 out of 5 stars
14 May, 2026
originally posted on lorealparisusa.com
Terrible! Broke off all my lashes!
Oh my gosh! I just bought this for a cruise I am currently on! I applied this mascara and my eyes felt irritated and stung a little. When I washed my face that evening my lashes completely broke off. I now have little stub eyelashes left! I am so upset and would give negative stars if I could! Terrible
1 reply from LeCare team - 2 months ago
Hello! We're sorry to hear about your experience with our Carbon Black Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 46556693. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
Adds length!
One of my favorite drug store mascaras for every day!
2 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
(no review title)
I have bought this mascara here three times over the last year and a half and every time it’s far more dried out than when I’ve purchased it at other non-target stores.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello there Nicolas, we are so sorry to hear that you’ve consistently found our mascara to be dried out at this particular store. This is certainly not the experience we want for you, especially as a repeat customer! We pride ourselves on the formula's performance, and your feedback is essential for us to ensure our retail partners are maintaining the same quality standards we do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
(no review title)
richest cobalt blue and very lush
5 out of 5 stars
8 May, 2026Verified purchase
- Eye color: Black
- Skin type: Combination
- Hair color: Red
- Skin tone: Medium
(no review title)
Love this product it makes my eyelashes look unreal
2 out of 5 stars
Thumbs down graphic, would not recommend
8 May, 2026Verified purchase
Disappointed, definitely not voluminous
I see a ton of negative reviews recently, but I wanted to try it anyway. It took two coats to add any volume to my lashes and that's not what I expect from Voluminous. I also don't see much of the burgundy showing up, it doesn't pop like I've seen it do on others. I compared it on one eye to Too Faced Better than Se brown on the other eye. The Too Face made an impact in one coat.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We’re sorry to hear our Voluminous Mascara - 950 Deep Burgundy did not deliver the impact you were expecting. We understand how disappointing it is when the volume takes more buildup than expected and the burgundy shade does not show up as boldly as you had hoped. We appreciate you taking the time to share your experience with us.