L'Oreal Paris Voluminous Washable Mascara - 305 Black - 0.28 fl oz
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Guests are saying
The recent formula change of this mascara has left many guests disappointed, as it no longer delivers the same volume and ease of removal that they loved. While some guests appreciate the color options and initial application, the clumping, irritation, and difficulty in washing off have led to a search for alternatives. Guests are looking for a return to the original formula that provided reliable results for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5323 reviews
easy to apply: 4.08 out of 5
easy to remove: 3.75 out of 5
long lasting: 3.57 out of 5
quality: 3.4 out of 5
value: 3.38 out of 5
54% would recommend
756 recommendations
2 out of 5 stars
14 September, 2026
originally posted on lorealparisusa.com
Leave a Good Thing Alone
I am 69 years old and have use Voluminous mascara as long as I can remember. I couldn't figure out what was wrong with the last 2 or 3 I purchased until I noticed "24 Hour Wear" on the packaging. I don' t wear my make up for 24 hours. I don't need it to hold up that long. I wash my makeup off religiously every evening. The mascara is resistant to my usual removal methods whether with a wash cloth in the shower or make up remover at the sink. It fleks and flakes and ends up all over my face, in my eyebrows and hairline. I am so disappointed. You know the saying "if it ain't broke, don't fix it"? Try that logic how about.
1 reply from consumer care center team - 4 days ago
Hello! Thank you so much for being a loyal fan of our Voluminous Mascara for all these years. We completely understand your frustration regarding the 24-hour wear formula, especially when it comes to the difficulty of removal and the flaking you experienced. That is certainly not the experience we want for you. We would love to gather more details and assist you further with this. Please reach out to us directly at 800-631-7358 anytime Monday-Friday 9AM - 5:30PM EST so we can discuss this with you and look into the product further. You may provide the case number 48297595 for reference. Thank you again for sharing your honest feedback and for your long-time support. We look forward to hearing from you!
1 out of 5 stars
11 September, 2026
originally posted on lorealparisusa.com
NOT GOOD
I really wasted my money on this stuff...it is NOT thin enough to spread across lashes, it skips lashes due to extreme thickness and this is a brand new tube! It causes all my lashes to curl in the ends which makes them look short and like little question marks.
1 reply from LeCare team - 4 days ago
Hi there, we are so sorry to hear that this brand new tube of mascara is letting you down and leaving your lashes looking less than their best! That thick, clumpy formula and the way it's behaving is definitely not how this mascara should be. If you would like to speak to us directly about your recent purchase, give us a call @800-322-2036 M-F 9 am-5:30 pm ET
1 out of 5 stars
7 September, 2026
originally posted on lorealparisusa.com
Allergic Reaction
I have us Voluminous curved brush mascara for over 20 years. Sadly I had to stop using it this June - each time I used the mascara my eyes would become irritated, itchy, watery and become extremely swollen. Initally I thought the reaction was due to an old tube, so I tried a new tube even different colors (black, brown and burgundy) all resulting in the same allergic reaction. I went makeup free during the summer to give my eyes a break and tried a new tube for the first day of school and ended the school day with red swollen eyes. I am so disappointed that I can no longer use Voluminous mascara.
1 reply from consumer care center team - 12 days ago
Hi LaurenL! We are very sorry to hear about the experience you had. We would like to speak with you directly about this concern. Please give us a call at 800-631-7358 anytime Monday-Friday 9AM - 5:30PM EST for further assistance. You may provide the agent with the following case number for reference #48181612. We are looking forward to speaking with you and we appreciate the opportunity to address your concerns further!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2026Verified purchase
- Hair color: Blonde
- Skin type: Normal
- Eye color: Green
- Skin tone: Medium
(no review title)
Horrible reaction to burgundy mascara.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi Margie. We are sorry to hear about the experience you had with Voluminous Mascara and would like to speak with you directly. Please give us a call @800-322-2036 M-F 9 am-5:30 pm ET for assistance and provide the reference #48076384. Please have the product with you if available. We look forward to speaking with you.
1 out of 5 stars
30 August, 2026Verified purchase
- Skin type: Combination
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
Not the same anymore
I’ve been using this mascara for over 20 years and the last 2 tubes have been horrible. The first bad tube I thought was a fluke, maybe an old batch or something. But then I opened another fresh tube and had the same problems - already dry, clumping, doesn’t build anymore, just not the same. I’m sadly going to have to move on. ☹️
1 reply from L'OrealParisProductExpert team - 21 days ago
Hello Anna! We truly value your incredible loyalty to L'Oréal Paris over the years, and we are so sorry to hear that your recent experience with Voluminous Mascara has been disappointing. Formula consistency is extremely important to us, and encountering a dry or clumping product is certainly not what we want for our consumers. Temperature fluctuations during shipping and retail storage can occasionally impact the moisture and performance of a tube before it is even opened, and our consumer care team would be grateful for the chance to look into this further and make things right for you. Please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET for further assistance.
2 out of 5 stars
1 August, 2026
originally posted on lorealparisusa.com
Basically waterproof anymore
I’ve been using the voluminous mascara for close to 30 years. I recommend to everyone and always have… until recently It’s completely different! Starts burning my eyes mid day and ITS BASICALLY WATERPROOF now… if I wanted waterproof then I’d buy waterproof… I want the original voluminous mascara back! I’m shopping new mascaras for the first time in almost 30 years… WHY WOULD YOU CHANGE such a great product?
1 reply from LeCare team - 2 months ago
Hi Holly, We are sorry to hear about the experience you had with Voluminous Original Washable Mascara and would like to speak with you directly. Please give us a call @ @800-322-2036 M-F 9 am-5:30 pm ET for assistance and provide the reference # _47693589. Please have the product with you if available. We look forward to speaking with you.
1 out of 5 stars
22 July, 2026
originally posted on lorealparisusa.com
An absolute beast to remove--you will lose lashes!
I was using this product religiously for awhile and now I've the past several months it has distinctly changed to wear it no longer washes off with warm soapy water...and barely responds to micellar water or makeup cleaner wipes designed for waterproof mascara! It has been a nightmare trying to get it off my lashes and I. The process I lost many of them which is heartbreaking and also a little engaging. I never buy waterproof mascara for this very reason...I end up with half the lashes I started with! You can't market this formula anymore as being washable! It's a lie and dangerous!
1 reply from LeCare team - 2 months ago
Hello! We're sorry to hear about your experience with our Original Washable Bold Eye Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 47574916. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
1 out of 5 stars
20 July, 2026
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
I dont recommend it ! It irritates, stings
I loved the burgundy color but the only complaint that i have is that it irritated my eye and i had it for several days .. i had to rub tea tree wipes so it can return to normal
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara -. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Redness, Sensitivity
- Hair color: Black
Good!
Let see..I’ve tried so many mascaras from drug store to name brands expensive ones and this one is the only one that works they make your lashes long and really black and thick which i love because i feel like my lashes are thin and they have gotten straight over time and years this is the only one that keeps them curled right after using a eyelash curler this mascara is the only i buy my daughter is starting to wear make up and she loves this one too only complaint is that it does flake if you put too much on
2 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2026
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
wanted to love this mascara but didnt. it made my lashes so clumpy and by the end of the day you couldn't even tell I put mascara on. it all flaked off. wouldn't recommend.
Clumpy
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for sharing your feedback. We are sorry to hear that our Voluminous Original Mascara clumped and flaked off by the end of the day. We have shared your comments regarding the formula and wear with our team. To help prevent clumping and build smooth, even volume, we suggest wiggling the mascara wand at the base of your lashes and sweeping upward, ensuring you apply any additional layers while the formula is still wet. We invite you to explore our other mascara options at Target to discover a formula you love. We hope you find your next go-to lash look with L'Oréal Paris!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2026
Do not recommend
This mascara is a very wet formula. It makes my lashes fall after curling, it takes forever to dry. It doesn’t create any volume, just clumps my lashes together but not even in a cute way, they look thin and boneless! No length no volume just less than desirable results.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are so sorry to hear that the wet formula weighed down your curl and left your lashes looking thin and clumpy instead of bold and volumized. We always want our formulas to provide a beautiful, lightweight lift, and we have shared your specific comments directly with our product development team. To help prevent clumps and allow the formula to set faster, we suggest wiping any excess product off the wand before applying. We hope you discover a beautiful new favorite to fall in love with your lashes again!
1 out of 5 stars
11 July, 2026
originally posted on lorealparisusa.com
Huge disappointment.
I've used colored mascara for a few years now so I thought I'd try these 2 colors. What a disappointment! Not only are the colors not apparent on my lashes (still look black), the formula is highly irritating to my eyes, pretty clumpy and took 5 or 6 tries to fully remove, which caused further irritation. I should have read the reviews before purchasing. I expected better from L'oreal.
1 reply from LeCare team - 2 months ago
Hello! We're sorry to hear about your experience with our Original Washable Bold Eye Mascara 310 Blackest Black. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 47403517. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
2 out of 5 stars
11 July, 2026Verified purchase
- Eye color: Blue
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
Messy
The formula has good staying power and holds my lashes well. Unfortunately, too much product collects on the brush, making application messy and causing clumps. Because of that, I won't be purchasing it again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you so much for sharing your feedback with us! We are thrilled to hear that you love the staying power and how beautifully our Voluminous Mascara holds your lashes. We are so sorry to hear that too much product is collecting on the brush, making the application messy. Because this is an ultra-volumizing formula, the brush is designed to load up with product to build instant thickness. To prevent clumping, we highly recommend gently scraping any excess product off the brush back into the neck of the tube (or lightly blotting it on a tissue) before you apply. This allows you to sweep on the formula in clean, controlled layers. We truly appreciate your feedback as it helps us continue to improve, and we hope this tip helps you get the smooth, dramatic volume you deserve!
5 out of 5 stars
8 July, 2026
originally posted on lorealparisusa.com
Great for Oily Skin
I’ve tried every mascara under the sun last 15 years. It has been hard to find one but does not smear with my oily skin or flake, and does not irritate my eyes. This girl is perfect and stays on all day. I just wish they would make a brown waterproof version! With more natural eyelashes trending, the black brown is a little too dark for my complexion.
3 out of 5 stars
2 July, 2026
originally posted on lorealparisusa.com
Poor
I find that this mascara clumps immensely when you apply it and I won't be buying it anymore
1 reply from LeCare team - 3 months ago
Hello! We are so sorry to hear that our Voluminous Original Mascara clumped so heavily during application and that you won't be purchasing it again. We always want our formulas to go on smoothly and effortlessly, and we have shared your specific feedback regarding the clumping directly with our product development team. To help you discover a mascara that delivers the clean, beautifully separated volume you deserve, we invite you to explore our other lash collections and take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match to elevate your beauty routine!
2 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2026
- Skin concern: Uneven skin tone, Dark circles, Puffiness
- Skin type: Normal
- Skin tone: Medium
Not green
Its good if you want a normal mascara, but it’s not what I was buying it for. There is almost no green pigment and it looks just like a regular mascara.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are sorry to hear that the green shade didn't deliver the bold color payoff you were hoping for on your lashes. To help vibrant colors pop to their full potential, we highly recommend applying our Voluminous Lash Primer first! The white base coat wraps around your lashes, creating the perfect smooth canvas that allows the beautiful green pigment to truly stand out. We have also shared your feedback regarding the pigment intensity with our development team, and we hope this pro-tip helps you achieve your perfect, colorful look with L'Oréal Paris!
1 out of 5 stars
9 June, 2026
originally posted on lorealparisusa.com
terrible
looks like another formula change. so sad that profits outweigh customer satisfaction every time.
1 reply from consumer care center team - 3 months ago
Hello! Thank you for sharing your feedback on Original Washable Bold Eye Mascara. We are truly sorry to hear that you are disappointed. Please call us at 1-800-322-2036, so we can make this right!
1 out of 5 stars
1 June, 2026
originally posted on lorealparisusa.com
Terrible formula change
I loved this mascara before the formula change (when it was 5X the volume, not 15X the volume). Now it is goopy, has a terrible odor, and is simply not the same mascara at all! Why did you change a product that people loved before! Please change it back. It seems the consensus is that the formula change is a failure. Will not buy this new product again.
1 reply from LeCare team - 4 months ago
Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara. We’re sorry to hear that the current formula did not meet your expectations and that your experience has been so different from the version you previously loved. We understand how disappointing that can be. While minor formula changes can occur over time, we always strive to maintain the quality and performance our consumers expect. We have shared your comments regarding the texture and odor with our team, and we appreciate you taking the time to let us know. We hope you continue to explore L'Oréal Paris to find a mascara that is right for you.
5 out of 5 stars
30 May, 2026Verified purchase
From Lil to Lengthy with Loreal!
I am very fair with little to no eyelashes, but this mascara continues to amaze me. It gives me such volume and length. My aunt thought I had false eyelashes they looked so good! See for yourself!
3 out of 5 stars
Thumbs down graphic, would not recommend
28 May, 2026Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
- Skin concern: Sensitivity, Dark circles, Acne, Dullness
Not sure
I have straight thin lashes and got this in hopes to help with the curl. It was hard for me to apply with bigger brush and just made them straight but I did curl them again after which improved it a bit. First pic is no lash curler and second is with it. Not sure if I would get it again.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello! Thank you for sharing your feedback on our Voluminous Mascara in 310 Blackest Black. We are sorry to hear the brush and formula did not give you the lift and curl you were hoping for, especially for straight, thin lashes. We understand how disappointing that can be, and we have shared your comments with our team for review. If you are looking for a formula that may help hold curl more effectively, we invite you to explore our waterproof mascara options, as they can be a great choice for straighter lashes. We hope you continue to explore L'Oréal Paris and find the mascara that is right for your lash look.