Sponsored
Aveeno Positively Radiant Brightening & Exfoliating Face Scrub - 5oz
$8.19 ($1.64/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Daily scrub for soft, smooth, even-toned skin; All skin types. Makes skin feel silky after 1 day.
- Gently exfoliates & cleanses away pore-clogging impurities to leave skin feeling refreshed,
- Gentle face wash formula contains moisture-rich soy & naturally derived granules to exfoliate skin
- Cleansing exfoliant face scrub helps improve skin's tone & texture & reveals radiant-looking skin
- From a dermatologist recommended skin care brand, this gentle face scrub is soap-free & oil-free
- This scrub is hypoallergenic, suitable for sensitive skin & non-comedogenic, so it won't clog pores
- Daily brightening face exfoliator is gentle enough for everyday use in a regular skincare routine
- Positively Radiant collection is designed to enhance natural radiance for a lit-from-within glow
Description
Gently buff away surface impurities, dead skin & oil for softer, brighter, more even-toned skin with Aveeno Positively Radiant Skin Brightening & Exfoliating Daily Face Scrub. It gently exfoliates skin & helps improve skin's tone & texture & reveals radiant-looking skin. This scrub leaves skin looking smooth & feeling refreshed & makes skin feel silky after 1 day. The soap-free & oil-free formula combines moisture-rich soy extract with naturally derived granules to exfoliate & cleanse away dirt, oil, & bacteria. This cleanser is hypoallergenic, non-comedogenic & gentle enough for sensitive skin & everyday use in a regular beauty or skincare routine. From a dermatologist recommended skin care brand, the Positively Radiant collection is designed to help improve skin tone & texture & reveal radiant-looking skin to give you a lit-from-within glow. With soy extract, it targets skin tone & texture. To use, moisten face & gently massage scrub in circular motion. Rinse thoroughly & pat dry.
Scent: Scented
Health Facts: Fluoride-Free, Aluminum-Free, Soap-Free, Oil-Free, Contains Soy, Dye-Free, Hypoallergenic, Noncomedogenic
Product Form: Scrub
Package Quantity: 1
Beauty Purpose: Exfoliating, Skin Texture Improvement, Makeup Removal, Basic Cleansing
Recommended Skin Type: Extra Sensitive, Normal, Oily, Sensitive, Dry, Very Dry, Acne-Prone, Combination
Net weight: 5 Ounces
SPF: 0
TCIN: 11537365
UPC: 381372022273
Item Number (DPCI): 037-12-1542
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, decyl glucoside, cellulose, sodium chloride, acrylates/c10-30 alkyl acrylate crosspolymer, phenoxyethanol, caprylyl glycol, peg-80 sorbitan laurate, sodium hydroxide, fragrance, 1,2-hexanediol, butylene glycol, peg-16 soy sterol, tropolone, glycine soja (soybean) protein
Allergens & Warnings:
CAUTION: if product gets into eyes, rinse thoroughly with water. Keep out of reach of children. If swallowed, seek medical assistance.Shipping details
Estimated ship dimensions: 5.94 inches length x 2.79 inches width x 2.08 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hi My son is a teen but don't want him using very harsh exofoliating products .. would this be a good product to use ? Also pimples that have left light dark spots on his face what should I do ?
submitted by Ms - 1 year ago
A: Hi, Good day! This product will reveal radiant skin and improve skin tone and texture with its brightening and exfoliating daily face scrub. The oil- and soap-free facial cleanser is hypoallergenic and non-comedogenic, suitable for all skin types. Another option for sensitive and dry skin is the Aveeno Calm + Restore Nourishing PHA Facial Exfoliator. It's important to visit a Dermatologist to prescribe the best exfoliating products for pimple marks/ dark spots. Thank you.
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: Hello, May I know what is difference why people prefer the green cap vs the brown cap? Of the green cap since there are 2 before the bown cap was most popular? Can you share?
submitted by mamas - 2 years ago
A: The green cap is more gentle than the brown cap version. It's also very hard to find anymore which seems to indicate it's being phased out.
submitted byChickenmistress - 2 years agoA: Hi mamas! Thanks for noticing the cosmetic changes to our product, and we look forward to your future. Have a wonderful day!
submitted byJohnson & Johnson - 2 years agoBrand expert
Q: Is this face scrub suitable for sensitive skin?
submitted by AI Shopping Assistant - 22 days ago
A: Yes, the face scrub is hypoallergenic and suitable for sensitive skin.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What skin types is the face scrub recommended for?
submitted by AI Shopping Assistant - 22 days ago
A: The face scrub is recommended for extra sensitive, normal, oily, sensitive, dry, very dry, acne-prone, and combination skin types.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Does the face scrub contain any oils?
submitted by AI Shopping Assistant - 22 days ago
A: No, the face scrub is oil-free, making it suitable for various skin types.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What is the main ingredient in the face scrub?
submitted by AI Shopping Assistant - 22 days ago
A: The main ingredient in the face scrub is moisture-rich soy extract.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: How often can the face scrub be used?
submitted by AI Shopping Assistant - 22 days ago
A: The face scrub is gentle enough for everyday use in a regular skincare routine.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Do you use this along with a separate face wash or is this both an exfoliator and face wash in one?
submitted by TD - 3 months ago
A: Hi you can use a separate cleanser if you want but this face scrub can do both, cleanse and exfoliate your face.
submitted byJohnson & Johnson - 3 months agoBrand expert
Q: Is this pregnancy safe?
submitted by JG - 10 months ago
A: Hello, we suggest to consult your Healthcare provider before using the product.
submitted byJohnson & Johnson - 8 months agoBrand expert
Q: I don't see "cruelty free" anywhere on this product??
submitted by CatLover - 10 months ago
A: Hello, Great question! From a dermatologist recommended skin care brand, this gentle face scrub is soap-free & oil-free
submitted byJohnson & Johnson - 10 months agoBrand expert
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Guests are saying
The Aveeno Positively Radiant Skin Brightening Daily Face Scrub is a favorite among guests for its gentle yet effective exfoliation. Many appreciate its creamy texture and pleasant scent, which leaves skin feeling smooth and refreshed. The scrub is suitable for daily use, making it a great addition to any skincare routine. Guests have noted improvements in skin tone and texture, with a radiant glow after consistent use. However, some have expressed disappointment over recent formula changes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4198 reviews
Exfoliating: 3.68 out of 5
Brightening: 3.64 out of 5
Improves Skin Texture: 3.67 out of 5
Accurate Scent: 3.69 out of 5
Softens Skin: 3.66 out of 5
69% would recommend
123 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
Excellent makeup remover
Perfect makeup remover and exfoliates skin well.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Nice face wash.
I really like this face scrub. It's very gentle, but I still feel like it's exfoliating and cleaning my face and neck nicely. I was using Tree Hut's face scrub, but I guess it's been discontinued or they're working on a new formula, because I can't find it anywhere anymore (other than Aamzon for a crazy amount of money). This scrub lathers and feels like it cleans better whereas the TH scrub mainly exfoliates. And this one very gently exfoliates, so if you like scrubbing your face raw, this won't do that for you. I think I've switched for good even if TH brings their face scrub back.
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Great scrub!!
THE BEST EXFOLIATOR FOR OILY T-ZONE SKIN!!!! I have pretty normal to oily skin, but my T-zone takes a hit with acne more often than my other areas, and this product is my HOLY GRAIL! it cleanses the skin so well and leaves it SO SMOOTH AND SOFT!! I recommend working it into the skin for about 2-3 mins and rinsing off! if you need to lather it back up, just take a little water, mix it in your hands, and continue. It smells good.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Radiant and refreshing value for your money
⭐️⭐️⭐️⭐️⭐️ Aveeno Positively Radiant Skin Brightening Daily Face Scrub Review This scrub is gentle yet effective, leaving skin smooth and glowing. The soy extract and natural exfoliants help brighten dull skin without irritation. It has a light, fresh scent and a creamy texture that feels soothing while cleansing. Packaging is simple and easy to use. Perfect for daily use to keep your skin soft, radiant, and refreshed! Value for your money
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
(no review title)
Love Aveeno Positively Radiant Brightening & Exfoliating Face Scrub!
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Great for Mom and Teen
I bought this for myself but my 15Yo daughter stole it so I’ll be buying a few more. Hydrates my skin and gentle enough for her since she has minor breakout. Love the scent!
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
Avenno
It’s just a good product
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Love
Love aveno products because of the ingredients and it being easy on sensitive skin. It brightens up my skin! Would totally buy again. The scent is calm and easy to use. Packaging is beautiful.
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2025Verified purchase
Great for daily use.
One of my favorites. Excellent for oily skin.
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
LOVE LOVE this stuff as a mild face wash/scrub
Aveeno is the only face scrub we use in our house. This is perfect for the shower as a face wash/scrub. Not exactly sure what "brightening" means (ha!) but we all like what it does!
5 out of 5 stars
13 September, 2025
originally posted on influenster.com
High school holy grail
I haven’t used this since high school and I’m 25 now but it was hands down one of my favorite face washes ever. The smell was so good and it always left my skin glowing and clear I really thought nothing could top it. It was my holy grail back then and I don’t even know why I stopped seeing it around but the way it worked for me was amazing
4 out of 5 stars
12 September, 2025
originally posted on influenster.com
Gentle exfoliation
This is a gentle face scrub that doesn’t irritate my skin. I like that it’s fragrance free so it’s nice for those that’s sensitive to fragrance. It makes my skin feel silky and smooth after the first time I used it. The gentle exfoliation helped to unclog pores and remove excess dead skin easily. My skin has a more radiant glow. The exfoliating granules are not abrasive on my skin, it feels comfortable when polishing away impurities and dead skin. I like the creamy texture so it doesn’t strip my skin barrier. If you’re looking for a gentle exfoliating scrub this is a good one.
5 out of 5 stars
28 August, 2025
originally posted on influenster.com
Gentle glow in a bottle 😍
The Aveeno Positively Radiant® Skin Brightening Daily Face Scrub is my go-to for keeping my skin smooth and radiant. It’s super gentle, so I can use it every day without irritation, but it still gives my skin that fresh, polished feeling. The creamy texture with tiny exfoliating beads buffs away dullness while the soy complex leaves my skin soft and bright. I’ve noticed my complexion looking more even and healthy after just a couple of weeks of consistent use. Plus, it doesn’t leave my skin feeling tight or dry—just clean and refreshed. If you’re looking for a daily scrub that brightens without being harsh, this one is definitely a winner!
4 out of 5 stars
28 August, 2025
originally posted on influenster.com
Love!
This smells so good! I love the tiny beads for exfoliating! It’s not to harsh but just enough to leave your face clean and bright! I love alternating this with the cleanser and using the moisturizer after!
5 out of 5 stars
13 August, 2025
originally posted on influenster.com
Moisturizing and refreshing daily scrub
This face wash is what I use on the daily, I just put a dollop in my hands and that’s enough for a full facial scrub. The scent is subtle but pleasant and refreshing. I would like a bit more grit in the formula, but for anyone who wants a moisturizing scrub this is for you!
5 out of 5 stars
8 August, 2025
originally posted on influenster.com
The perfect gentle hydrating cleaner for dull dry
Ive been an aveeno user for years! Theyre gentle ingredients are perfect for sensitive skin, and their radiant line is perfect for actively brightening my dull, dry skin. It smells amazing and the scrub isnt too abrasive. im always left with soft, hydrated skin after use!
5 out of 5 stars
Thumbs up graphic, would recommend
4 August, 2025Verified purchase
Radient
Feels great on skin. Not too harsh. Love this.
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Run, don't walk, to buy this soap
This is the best my skin has ever looked. I previously used the Aveeno Calm + Restore cleanser. While the formula was really gentle on my skin, there was no exfoliant. I have to pluck my chin hairs due to PCOS, which caused ingrown hairs. I switched to this soap to help and wow! My skin is so soft and clear after a couple of weeks. My chin has virtually no ingrown hairs and the scars have started to fade. Although I don't like to touch my face, I keep running the back of my hand across it to feel how velvety it is.
4 out of 5 stars
6 July, 2025
originally posted on influenster.com
It’s a bit scented
Used this a couple of times. Doesn’t dry the skin. I would say it’s a great way to cleanse your face after a long day at university or work. It does the job.
5 out of 5 stars
4 July, 2025
originally posted on influenster.com
Gentle, brightening, and smooth. Soft texture, dai
Gentle on my skin and leaves it feeling smooth and fresh. The texture is soft, not harsh, and it brightens my face after every use. It’s great for daily use and has a light, clean scent. My skin looks healthier and more radiant.