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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 2 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 3 of 4Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 4 of 4
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - 1 of 4

Instincts Clairol Demi-Permanent Hair Color Cream Kit - 7 Dark Blonde, Coastal Dune: Ammonia-Free, Paraben-Free, Vegan, Includes Conditioner

Color7 Dark Blonde, Coastal Dune
  • 7 Dark Blonde, Coastal Dune
  • 8G Medium Golden Blonde, Sunflower

In Stock

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At a glance

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810923
UPC: 3614226794512
Item Number (DPCI): 063-01-1186
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, citric acid, sodium sulfite, fragrance, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, resorcinol, 2-methylresorcinol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, p-aminophenol, 2-methyl-5-hydroxyethylaminophenol, m-aminophenol, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate

Allergens & Warnings:

TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.

Shipping details

Estimated ship dimensions: 6.4 inches length x 3.6 inches width x 2.4 inches height
Estimated ship weight: 0.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What accessories are included in the kit?

submitted by AI Shopping Assistant - 1 month ago

  • A: The kit includes a conditioner, gloves, and an applicator for easy use.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What main ingredient is included for hair conditioning?

submitted by AI Shopping Assistant - 1 month ago

  • A: The kit contains coconut oil, which helps in conditioning the hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How long should the hair color be processed?

submitted by AI Shopping Assistant - 1 month ago

  • A: The recommended processing time for this hair color is 20 minutes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this hair color cream ammonia-free?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the hair color cream is ammonia-free and also paraben-free.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What hair types can use this hair color kit?

submitted by AI Shopping Assistant - 1 month ago

  • A: This hair color kit is suitable for all hair types, including coarse and normal hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this formula have bleach or lighten in any way??

submitted by Darlene - 7 months ago

  • A: to my knowledge, it has a 10 volume developer and will lift approximately one shade

    submitted byTracy - 5 months ago

Q: My natural hair color is dark blonde with grey at my temples and forehead. I have been using Coastal Dune 7. Would using a lighter share of 8G soften the contrast with the grey hair?

submitted by Magda - 1 year ago

  • A: Not sure but its a close color at 8 level why go 8 medium golden? I'd try 8 ash

    submitted byliveforcollege - 1 year ago

Q: What will it do to red hair

submitted by Amy - 4 months ago
See all questions (8)

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Guests are saying

This hair dye offers a range of vibrant colors and is easy to use, making it a popular choice among guests. Many appreciate its affordability and the fact that it doesn't damage hair. However, some guests have experienced unexpected color results and issues with gray coverage. Overall, it provides a gentle option for those looking to enhance their hair color without the commitment of permanent dyes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.5 out of 5 stars with 1158 reviews
    effectiveness: 3.1 out of 5
    quality: 3.36 out of 5
    value: 3.21 out of 5
    45% would recommend
    33 recommendations
    3 out of 5 stars
    8 March, 2026
    originally posted on Clairol
    Image

    Natural Instincts 6G Changed Formula Not as Good

    I have used this product for over 15 years and have had consistant good luck with the color outcome. Originally, was able go about two months before reapplying, it left my hair with great body and texture, felt thicker and fuller (this was when box said 'up to 28 shampoos'). However, over the past year, description on box now says"gradually washes out" and noticed the change almost immediately. Hair is now lacking the body and texture, as well as thickness and fullness as before. The color looks good through the first two shampoos, however fades and the greys show through faster as well. This reminds me of way back in the day of Loving Care, which was in fact a rinse and would totally fade out after about six shampoos. Please, whatever change you made over the past year, please change the formula back to what it was: great color, great texture, longer lasting results. Thanks for asking.
    JEFCo
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026Verified purchase

    Not for covering the gray

    It doesn’t cover gray hair at all.
    Sandra
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 March, 2026
    originally posted on Clairol
    Image

    Stained my hair.

    4RV dark burgundy...Left my hair almost BLACK :( I used it before Christmas and it hasn't completely washed out. Its growing out Im a natural redhead wanted to try a WASH out dye...This has ruined my waiste length hair.. 3 photos. Natural ..The Dye ..after almost 4 months of regular washing. The roots ughhh this is why I wanted something that washed out !! I do not recommend this product.
    1 reply from Clairol team - 27 days ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Sad-IN-ONTARIO
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on Clairol
    Image

    Color is NOT as advertised and NOT fading at all!

    I used this over a month ago to prolong my next visit to my stylist. After I did it I immediately regretted using this product. My hair looks black and so fake like I am wearing a wig. I tried to wash it out with baking soda and head and shoulders and it dried out my hair. I have been washing my hair every other day for the past month and it has not faded at all. I hate it and deeply regret using this product. I had some highlights and unbelievably those look even darker then my natural hair. The only hair that it actually didn't turn black are the few grey hairs that I have, which make them even more noticeable because they are surrounded by black hair! It's been over a month of washing and it is not fading as all! This is permanent not Demi as advertised. I have ruined my hair with your product!!!
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    elvira!
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2026
    originally posted on Clairol
    Image

    Love the Shade!

    I have been using this shade for years. It's so easy to apply. I need to cover grey roots and don't want a permanent product that damages my hair. I do leave it on longer, about 20 minutes, to cover my grey. I love the color!
    Mary21
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    (no review title)

    Horrible very disappointed does not cover grey
    Mema
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 February, 2026
    originally posted on Clairol
    Image

    Crazy Color!!!!

    My natural color is I a light brown with red highlights, auburn. This turned my gray roots into a slightly darker version of Lucille Ball’s orange/red color. It’s great if you want to look like a circus clown. 🤡
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 February, 2026
    originally posted on Clairol
    Image

    Too dark

    I got the dark warm brown. My hair before wasnt super dark but I thought this color was beautiful. Its definitely dark almost too much. Also the one glove was missing a finger and was split on the side
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Uberpop
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 February, 2026
    originally posted on Clairol
    Image

    Great! But leave it on gray roots for 20 mins 1st

    While I don't love the smell of this I love how my hair came out! It was very red before and the roots which are mostly white were like a yellowish due to me doing a permanent root coverage with an 8A/8N combo. Doing 7 Dark blonde made my hair looks so even and shiny, although it didn't remove the red. I did have to go back and put some more on the roots for 20 mins after blow drying though. Next time I will do the roots for 20 first, then the mids to ends for 20. Maybe 7A will be the way to go next time?
    LSCO
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    6 February, 2026
    originally posted on Clairol
    Image

    Damaging & does not lighten

    I bought this thinking I had grabbed Garnier Fructis because of the green colored box. Well, what a mistake ! It left my hair incredibly dried ! Also, the color was meant to be lighter than the color I had last bought (from Garnier Fructis) - it did not lighten all & the Garnier was an actual darker color and it managed to dye my hair the color it was meant too
    1 reply from Clairol team - 2 months ago
    Hi there! Thank you for using our Natural Instincts line, but we regret that the color did not give you the results you expected and dry results. Since the Natural Instincts is a demi-permanent hair color, it cannot lighten natural or previously colored hair. It is best to use a shade close to your natural color to help with grey blending with this product line. This product has conditioning in every step of the coloring process; so, this is not the experience we want you to have nor what we would expect and we would like to help you further. When you have a moment, you may call us at 1-800-252-4765 so we can better assist!
    Inavio
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 January, 2026
    originally posted on Clairol
    Image

    Finally found a non brassy color 5C

    I have highlighted dirty blonde hair. I wanted a change and less upkeep. I have a few grays, but didn’t really need coverage for that. I was looking for something not give me “orangey” tones, since I tend to pull that way. Extremely impressed-no orange and very vibrant. Hair looks glossy. Not sure how this will fade yet. Very pleased and will apply again.
    Bronde77
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026
    originally posted on Clairol
    Image

    Rose Gold Blonde is the best!

    7RG is the most beautiful natural looking red shade ever! I buy it in bulk so that I’m never without. I always get so many compliments on the color of my hair. Everyone thinks I’m a natural redhead and when I tell them it’s from a box, they are shocked! Please don’t stop making this color!
    KikiM
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    5 January, 2026
    originally posted on Clairol
    Image

    Disappointed

    It states that this product doesn't contain phenylenediamine however after reading the ingredients it clearly states that it does. I have had some allergic reaction to that ingredient so when I read that it doesn't contain said ingredient I purchased 2 boxes only to find it does. I feel like I have been mislead 😕
    1 reply from Clairol team - 3 months ago
    Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 08000833338 so we can better help!
    Sue62
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    3 January, 2026
    originally posted on Clairol
    Image

    Color is different now

    This used to be a great color. Now, it turns my hair a reddish, golden color. Rusty-looking. It seems something has changed in the formulation. Very dissappointed.
    1 reply from Clairol team - 3 months ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    MarikaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 January, 2026
    originally posted on Clairol
    Image

    (no review title)

    I go between this and 5A occasionally depending on which undertone I'm going for. Both do a stellar job at darkening my medium brown hair, since this is demi permanent and deposit only. Lovely color.
    Mariee
    Did you find this review helpful?
    1 out of 5 stars
    28 December, 2025
    originally posted on Clairol
    Image

    Not great disappointment

    Definitely not the same like before , there is no allergy molecule added in this one like the previous one in white green packaging, I used this and my scalp is irritated and have tingling and dandruff! Why change it when was good before ?!
    1 reply from Clairol team - 3 months ago
    Hi there! Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 61-800943079, so we can better help!
    Monbon
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    21 December, 2025
    originally posted on Clairol
    Image

    Turned my hair black

    I should have read the reviews first. This product turned my light brown hair jet black in only 20 mins. My hair now feels dry and brittle. Do not make my mistake, stay away from this product.
    1 reply from Clairol team - 3 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 61-800943079, and we would be glad to further assist.
    Michelle S
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    18 December, 2025
    originally posted on Clairol
    Image

    Needs a Formula Change

    Leaves hair greasy. Prob should be liquid not cream based. Lasts two weeks.
    1 reply from Clairol team - 3 months ago
    Hi there! Thank you for using our Natural Instincts line, but we regret that the product did not give you the results you expected. Since the Natural Instincts is a demi-permanent hair color, it cannot lighten natural or previously colored hair but is intended to last up to 28 washes. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    TeeGee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 December, 2025Verified purchase

    (no review title)

    Works good!
    Bernadette
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025
    originally posted on Clairol
    Image

    Easy on Scalp Great Product!

    I bought this product about a month ago and I’m really happy with it! I have very sensitive scalp. I have tried different hair color products which irritated my scalp but with Natural Instincts I don’t have any problems at all.
    DELMAR
    1 guest found this review helpful. Did you?

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